Growth Marketing Lead

📌 Core Information

🔹 Job Title: Growth Marketing Lead

🔹 Company: Switcher, Inc.

🔹 Location: Louisville, Kentucky (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 9, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Executing rapid growth experiments to validate new market opportunities
• Working cross-functionally with the discovery team to identify and penetrate new markets
• Designing and launching fast, scrappy marketing campaigns to test market demand and messaging
• Creating compelling, audience-specific content that turns discovery insights into customer acquisition
• Building and testing acquisition funnels for newly identified customer types and market opportunities

ASSUMPTION: This role requires a strategic, full-stack marketer with a startup mindset and experience in product marketing or go-to-market strategy. Familiarity with app-based platforms, livestreaming, youth sports, or mission-driven orgs would be beneficial.

📋 Key Responsibilities

✅ Execute rapid growth experiments based on discovery team insights and validation work

✅ Work as a key member of the discovery team, a day-1 startup within Switcher focused on finding product-market fit in new segments

✅ Take daily direction from the Discovery Team Lead while reporting to the CPO

✅ Design and launch fast, scrappy marketing campaigns to test market demand and messaging across potential customer segments

✅ Create compelling, audience-specific content that turns discovery insights into customer acquisition

✅ Build and test acquisition funnels for newly identified customer types and market opportunities

✅ Collaborate daily with Product, Engineering, Design, and Customer teams on cross-functional discovery initiatives

✅ Serve as the marketing execution arm for discovery team experiments and validation efforts

✅ Use AI and automation tools to scale efforts and work smarter, not harder

✅ Track and analyze performance data from growth experiments, then translate learnings into actionable insights for the discovery team

✅ Build relationships with key influencers and communities within target segments as they're identified and validated

ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively in a fast-paced, startup environment. Experience with AI-driven marketing strategies would be a plus.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7-10 years of experience in growth marketing, demand generation, or go-to-market execution, ideally in SaaS, live event tech, or app-based platforms

Required Skills:

• Proven success launching and scaling acquisition campaigns from scratch in new markets
• Strong ability to rapidly test and iterate messaging, channels, and targeting based on market feedback
• Experience working cross-functionally in fast-paced, startup environments
• Resourceful and creative — comfortable testing unconventional marketing tactics and channels
• Self-starter who thrives in ambiguity and can pivot quickly based on team learnings
• Empathetic marketer who puts customer insights at the center of campaign strategy

Preferred Skills:

• Familiarity with sports, live events, or video content industries
• Background working in verticals like faith-based, nonprofit, or mission-driven organizations
• Examples of how you've used AI to scale your marketing output and experimentation
• Experience with mobile-first or app-based product marketing

ASSUMPTION: The ideal candidate will have a proven track record of driving growth and success in new markets. Experience with AI-driven marketing strategies and a strong understanding of customer-centric marketing are essential.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Estimated based on industry standards for a Growth Marketing Lead with 7-10 years of experience in the tech industry)

Benefits:

• Competitive pay
• Full-time, M-F schedule
• Remote-first
• 100% employer-paid healthcare, vision, and dental insurance coverage for employees
• Voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness
• Paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave
• Unlimited PTO
• Professional development and internal learning opportunities
• 401k plan

Working Hours: Full-time, Monday-Friday

ASSUMPTION: The salary range is estimated based on industry standards for a Growth Marketing Lead with 7-10 years of experience in the tech industry. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Media Production

Company Size: 51-200 employees (Mid-size)

Founded: 2014

Company Description:

• Switcher is a passionate group of creators, storytellers, leaders, and developers
• Founded in 2014, Switcher, Inc., is a remote-first tech startup that empowers users to create, share, and monetize live and recorded videos
• Their award-winning suite of video products includes Switcher Studio, which helps businesses connect meaningfully with customers through video

Company Specialties:

• Mobile Video Creation
• Desktop Tools
• Cloud Services
• Support
• Live Video
• E-commerce
• Livestreaming
• Multistreaming
• Sports Broadcasting
• Worship Streaming
• Live Shopping
• Video Commerce
• Video Marketing
• Video Editing
• SMB
• Video Hosting
• Web Imbedding
• Social Video

Company Website: Switcher Studio

ASSUMPTION: Switcher, Inc. is a mid-sized, remote-first tech startup with a strong focus on innovation and customer-centric video solutions. Their specialties reflect their commitment to helping businesses and creators make and monetize affordable, high-quality video and livestreams.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: Reports directly to the CPO, with daily direction from the Discovery Team Lead

Work Arrangement: Remote (Solely)

Growth Opportunities:

• Potential to grow within the discovery team as new market opportunities are identified and validated
• Opportunities to collaborate with cross-functional teams and contribute to Switcher's overall growth and success
• Potential to take on more responsibility and leadership within the marketing department as the company expands

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on Switcher's expansion into new markets.

🌍 Location & Work Environment

Office Type: Remote-first

Office Location(s): Louisville, KY (Remote)

Geographic Context:

• Louisville, KY, is the largest city in the state and offers a mix of urban and suburban living
• The cost of living in Louisville is relatively affordable compared to other major cities in the United States
• The city is home to a diverse range of industries, including healthcare, manufacturing, and logistics

Work Schedule: Full-time, Monday-Friday, with flexible hours and unlimited PTO

ASSUMPTION: The remote-first work environment at Switcher, Inc., offers employees the flexibility to work from anywhere, with a strong focus on work-life balance and results-driven productivity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the discovery team
• Final interview with the CPO
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Ability to work effectively in a fast-paced, startup environment
• Creativity and resourcefulness in designing and executing marketing campaigns
• Strong analytical skills and data-driven decision-making
• Alignment with Switcher's core values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your experience with growth marketing, go-to-market strategy, and product marketing
• Include specific examples of how you've successfully launched and scaled acquisition campaigns in new markets
• Demonstrate your understanding of Switcher's products and their unique value proposition
• Showcase your ability to work cross-functionally and collaborate effectively with diverse teams
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

ATS Keywords: Growth Marketing, Demand Generation, Go-To-Market Strategy, Product Marketing, Cross-Functional Collaboration, Data Analysis, Customer Insights, Campaign Strategy, Experimentation, Content Creation, Acquisition Funnels, AI Utilization, Resourcefulness, Creativity, Startup Mindset, Empathy

ASSUMPTION: The application process at Switcher, Inc., is designed to assess the strategic thinking, creativity, and collaborative skills required for success in the Growth Marketing Lead role. Applicants should be prepared to provide specific examples of their experience and accomplishments in these areas.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• AI-driven marketing tools (e.g., Albert, Acquisio)

ASSUMPTION: The ideal candidate will have experience with a wide range of marketing tools and technologies, with a strong focus on data analysis, automation, and AI-driven strategies.

👔 Cultural Fit Considerations

Company Values:

• We are creating something great
• We learn from our customers
• We build each other up
• We are open and honest
• We win through diverse perspectives

Work Style:

• Collaborative rather than competitive
• Focused on continuous personal development and growth
• Open to debate, feedback, and changing course
• Committed to speaking up and having hard conversations
• Valuing multiple points of view and diverse perspectives

Self-Assessment Questions:

• Do you thrive in a fast-paced, startup environment where priorities and strategies may change quickly?
• Are you comfortable working remotely and managing your own time effectively?
• Do you value collaboration and open communication, even when working with diverse teams?
• Are you open to feedback and willing to adapt your approach based on new information or changing circumstances?
• Do you actively seek out diverse perspectives and value the insights they bring to decision-making?

ASSUMPTION: The ideal candidate for the Growth Marketing Lead role at Switcher, Inc., will be a strong cultural fit, with a collaborative work style, a growth mindset, and a commitment to open communication and diverse perspectives.

⚠️ Potential Challenges

• Working remotely may present challenges in maintaining work-life balance and staying connected with colleagues
• The fast-paced, startup environment may require flexibility and adaptability in response to changing priorities and market conditions
• Identifying and validating new market opportunities may involve experimentation and iteration, with a risk of failure or setbacks
• The remote nature of the role may limit opportunities for in-person networking and relationship-building with key influencers and communities

ASSUMPTION: The ideal candidate will be comfortable working remotely and managing their own time effectively. They will also be open to feedback, adaptable, and resilient in the face of challenges and setbacks.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Growth Marketing Lead role at Switcher, Inc., requires a strong focus on experimentation, data-driven decision-making, and rapid iteration
• This role is unique in its focus on identifying and penetrating new market opportunities, rather than managing established marketing campaigns
• Career progression in this role may involve moving into a leadership or management position within the marketing department or the discovery team

ASSUMPTION: The Growth Marketing Lead role at Switcher, Inc., is distinct from traditional marketing roles, with a strong focus on experimentation, data-driven decision-making, and rapid iteration. Applicants should be prepared to provide specific examples of their experience and accomplishments in these areas.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product or service in an untapped market
• Designing and launching a series of rapid, scrappy marketing campaigns to test market demand and messaging for a new customer segment
• Building and testing acquisition funnels for newly identified customer types and market opportunities, with a focus on optimizing conversion rates and maximizing ROI
• Collaborating with cross-functional teams to identify and validate new market opportunities, with a focus on customer-centric product development and go-to-market strategy

ASSUMPTION: The ideal candidate will have experience with a wide range of marketing projects, with a strong focus on experimentation, data-driven decision-making, and rapid iteration.

❓ Key Questions to Ask During Interview

• Can you describe the discovery team's current priorities and how this role will contribute to their success?
• How does the discovery team collaborate with other departments, such as Product, Engineering, and Design?
• What are the key challenges and opportunities facing the discovery team in the next 6-12 months?
• How does Switcher support the professional development and growth of its employees?
• What is the company's approach to work-life balance and remote work?

ASSUMPTION: The ideal candidate will be curious, engaged, and proactive in seeking out information about the role, the discovery team, and the company's broader goals and strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with growth marketing, go-to-market strategy, and product marketing
• Prepare specific examples of how you've successfully launched and scaled acquisition campaigns in new markets
• Demonstrate your understanding of Switcher's products and their unique value proposition
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.