Growth Marketing Lead

📌 Core Information

🔹 Job Title: Growth Marketing Lead

🔹 Company: HelloFresh

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-07-03

🔹 Experience Level: 6+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategies to drive new customer acquisition and profitability
• Collaborating with cross-functional teams to optimize acquisition strategies
• Analyzing performance metrics to inform growth strategy and campaign optimizations
• Managing marketing budgets and allocating resources across channels
• Championing the growth agenda within HelloFresh Australia

ASSUMPTION: This role requires a strategic and commercially minded individual who is deeply performance-driven, data-obsessed, and thrives in fast-paced growth loops.

📋 Key Responsibilities

✅ Own the strategy and roadmap for profitable new customer growth, balancing long-term vision with rapid execution

✅ Collaborate with paid media leads to shape and optimize acquisition strategies across various channels

✅ Identify, test, and scale creative experiments to drive down CAC and improve CTRs

✅ Review and report on key performance metrics, using insights to inform ongoing growth strategy

✅ Use tools like Google Analytics, Looker, and internal dashboards to analyze trends and inform campaign optimizations

✅ Drive the annual and quarterly marketing budgeting process, setting ambitious but realistic targets in collaboration with Finance and channel owners

✅ Optimize budget allocation across channels and tactics based on growth trends, performance data, and ROI analysis

✅ Incorporate creatives and messaging aligned with quarterly brand themes into always-on channel activity

✅ Meet regularly with cross-functional stakeholders to align on upcoming initiatives and ensure performance-first campaigns deliver commercial impact

✅ Facilitate go/no-go decisions on campaign or initiative rollouts by calculating incremental commercial impact using A/B tests, historical data, and modeled projections

✅ Maintain clear and up-to-date documentation on key initiatives, workflows, and campaign learnings to enable knowledge sharing across the business

✅ Champion the growth agenda within HelloFresh by aligning teams around a common set of acquisition goals and KPIs

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive growth and profitability.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in business, finance, or a STEM discipline

Experience: 6+ years in growth marketing, performance marketing, management consulting, or corporate strategy, ideally in a DTC or eCommerce environment

Required Skills:

• Channel strategy and creative testing
• Growth experimentation frameworks
• Financial and operational modeling
• Performance measurement and acquisition metrics
• Cross-functional collaboration and team leadership
• Project management
• Google Sheets/Excel, Google Slides, and familiarity with tools such as Tableau

Preferred Skills:

• Experience in project managing initiatives end-to-end
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong understanding of growth marketing principles, data analysis, and cross-functional collaboration to excel in this role.

💰 Compensation & Benefits

Salary Range: AU$150,000 - AU$180,000 per annum (Based on industry standards for a Growth Marketing Lead role with 6+ years of experience in Australia)

Benefits:

• Flexible working arrangements
• Egoless environment, constant learning with room for personal growth
• Free access to Headspace
• HelloFresh Academies - internal learning and development
• Company discount - 70% off HelloFresh and 40% off Youfoodz

Working Hours: Full-time, with a flexible hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The salary range is estimated based on industry standards for a Growth Marketing Lead role with the given experience level and location. Benefits are based on the information provided in the job listing.

📌 Applicant Insights

🔍 Company Context

Industry: HelloFresh operates in the consumer services industry, focusing on meal kit delivery and food technology

Company Size: HelloFresh is a large organization with over 10,000 employees globally, providing a diverse and vibrant international environment

Founded: 2011, in Berlin, Germany

Company Description:

• HelloFresh is on a mission to change the way people eat, forever!
• The company delivers high-quality food and recipes for different meal occasions, with a focus on responsible sourcing and sustainability
• HelloFresh Group consists of six brands that cater to various customer preferences and meal occasions

Company Specialties:

• Sourcing fresh and organic ingredients
• Creating tasty and balanced recipes
• Delivering always for free
• Valuing customers' feedback
• Striving for sustainable and nutritious meals
• Valuing diversity and maintaining an inclusive environment

Company Website: https://www.hellofresh.com/careers/locations

ASSUMPTION: HelloFresh is a well-established company in the meal kit delivery industry, with a strong focus on sustainability and customer satisfaction.

📊 Role Analysis

Career Level: This role is suitable for an experienced professional looking to drive growth and make a significant impact in a leading global food technology company

Reporting Structure: The Growth Marketing Lead will report to the Director of Growth & Product Strategy for HelloFresh Australia

Work Arrangement: Hybrid work arrangement, with 2-3 days on-site per week at the Chippendale Head Office

Growth Opportunities:

• Potential to grow within the HelloFresh Group, as the company continues to expand globally
• Opportunities to work on diverse projects and initiatives, driving growth across various channels and markets
• Chance to develop leadership skills and mentor team members

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a chance to make a real impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: HelloFresh Australia's head office is located in Chippendale, New South Wales

Office Location(s): 5-13 Queen Street, Chippendale NSW 2008, Australia

Geographic Context:

• Sydney is the largest city in Australia, with a population of over 5 million people
• The city is known for its vibrant culture, diverse food scene, and beautiful harbor
• Chippendale is a inner-city suburb of Sydney, located close to the central business district

Work Schedule: Full-time, with a flexible hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The work environment at HelloFresh Australia's head office is collaborative and dynamic, with a strong focus on growth and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with cross-functional stakeholders
• Final interview with the Director of Growth & Product Strategy

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Cross-functional collaboration and communication skills
• Cultural fit and alignment with HelloFresh values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of growth marketing principles and data-driven decision-making
• Showcase your ability to work collaboratively and drive results in a fast-paced environment

ATS Keywords: Growth Marketing, Performance Marketing, Data Analysis, Channel Strategy, Creative Testing, Budget Management, Cross-Functional Collaboration, Project Management, Financial Modeling, Acquisition Metrics, Team Leadership, Campaign Optimization, Google Analytics, Looker, Tableau

ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant experience and skills.

🛠️ Tools & Technologies

• Google Analytics
• Looker
• Google Sheets/Excel
• Google Slides
• Tableau

ASSUMPTION: Candidates should be proficient in the listed tools and technologies, as they are essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• We change the way people eat - forever.
• We take ownership and deliver on our commitments.
• We embrace diversity and inclusion.
• We are open and honest, communicating with respect.
• We act with urgency to deliver meaningful impact.

Work Style:

• Collaborative and data-driven
• Fast-paced and dynamic
• Focused on growth and innovation

Self-Assessment Questions:

• Do you align with HelloFresh's mission to change the way people eat, forever?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a strong understanding of growth marketing principles and data-driven decision-making?

ASSUMPTION: Candidates should assess their fit with HelloFresh's values and work style to ensure a successful and fulfilling career in the organization.

⚠️ Potential Challenges

• Managing a large marketing budget and optimizing resource allocation across channels
• Balancing long-term strategic planning with rapid execution and optimization
• Collaborating effectively with cross-functional teams and stakeholders
• Working in a fast-paced, dynamic environment with evolving priorities and initiatives

ASSUMPTION: These challenges require strong organizational skills, strategic thinking, and the ability to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Compared to other growth marketing roles, this position offers a unique opportunity to drive growth and profitability in a leading global food technology company
• HelloFresh's focus on sustainability and responsible sourcing sets it apart from competitors in the meal kit delivery industry
• This role offers significant growth opportunities, with the potential to make a real impact on the company's success

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and values.

📝 Sample Projects

• Developing and executing a multi-channel acquisition strategy to drive new customer growth and reduce CAC
• Analyzing customer data to identify trends and optimize targeting and messaging for various audience segments
• Collaborating with cross-functional teams to launch a new product or service, driving customer acquisition and market penetration

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Growth Marketing Lead role at HelloFresh.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the growth marketing function within HelloFresh Australia, and how this role fits into the broader strategy?
• How does the Director of Growth & Product Strategy support the Growth Marketing Lead in driving growth and achieving key performance metrics?
• What are the most pressing growth challenges facing HelloFresh Australia, and how does this role address them?
• How does HelloFresh foster a culture of innovation and continuous learning, and what opportunities exist for professional development in this role?
• What are the key priorities for the Growth Marketing Lead in the first 90 days, and how will success be measured?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its growth strategy, while also providing valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past growth marketing initiatives and their impact on customer acquisition and profitability
• Follow up with the HelloFresh recruitment team one week after submission to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.