📌 Core Information
🔹 Job Title: Growth Marketing Lead
🔹 Company: Arc Boat Company
🔹 Location: Torrance, California
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and owning full-funnel growth metrics
- Managing and optimizing paid acquisition campaigns
- Identifying high-potential audiences and geographies
- Designing and running experiments to improve conversion
- Collaborating cross-functionally to ensure growth integration
ASSUMPTION: This role requires a strategic mindset, analytical skills, and strong collaboration abilities to drive growth across various channels and stages of the funnel.
📋 Key Responsibilities
✅ Define and own full-funnel growth metrics, from lead acquisition through customer activation and retention
✅ Manage and optimize paid acquisition campaigns (Google, Meta, YouTube, programmatic) with a test-and-learn mindset
✅ Identify high-potential audiences and geographies, then find smart, scalable ways to reach them
✅ Design and run experiments across messaging, landing pages, nurture flows, and demo programs to improve conversion
✅ Partner cross-functionally with Sales, Creative, and Product Marketing to ensure growth is integrated across digital, events, and owned channels
✅ Build and iterate scalable systems for lead generation, tracking, and conversion in CRM and beyond
ASSUMPTION: This role requires a balance of strategic thinking, data-driven decision making, and hands-on execution to achieve growth targets.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven track record leading performance marketing at a fast-growing consumer brand or agency
Required Skills:
- Deep familiarity with key growth metrics (CAC, CPL, CPA) and the tools to track them
- Strong creative sensibility – able to collaborate with designers and brand marketers to translate brand into growth
- Scrappy and resourceful – comfortable building growth infrastructure from zero in a startup environment
- Equally confident presenting a strategic roadmap and rolling up sleeves to execute it
Preferred Skills:
- Experience scaling growth at an early-stage company or fast-moving consumer brand
- Background in EVs, outdoor gear, premium lifestyle, or luxury sectors
- Comfortable pushing at a fast but sustainable pace
- Enthusiasm for boating and the water
ASSUMPTION: Candidates with a strong background in performance marketing, a data-driven mindset, and a passion for boating and the water will thrive in this role.
💰 Compensation & Benefits
Salary Range: $135,000 - $165,000 per year (based on experience and qualifications)
Benefits:
- Ownership – Equity in Arc
- 99% employer-paid health coverage – Medical, dental, and vision
- Arc Water Fund – Annual stipend to get out on the water, however you choose
- Captain Training – Get certified to take the boat out with friends and family
- 401(k) access – Plan your future
- Semi-annual bonuses – Tied to your impact, not just your tenure
- Daily team lunches, snacks, and good coffee while onsite
- Parental leave – Because family comes first
- Boat days – Yes, we actually go out on the water. A lot.
Working Hours: Full-time, typically 40 hours per week, with flexibility for the right candidate
ASSUMPTION: The salary range is competitive for the role and experience level, and the benefits package is designed to support employees' personal and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: Arc Boat Company is a venture-backed startup in the shipbuilding industry, focusing on electrifying the marine industry.
Company Size: Arc Boat Company has 51-200 employees, providing a mid-sized company environment with opportunities for impact and growth.
Founded: The company was founded by a team of former rocket engineers and is headquartered in Los Angeles, California.
Company Description:
- Arc Boat Company is developing, manufacturing, and delivering high-performance electric boats at lightning speed.
- The company aims to scale the movement across new segments until everything that floats is electric.
- Arc Boat Company is committed to driving positive environmental change through its work.
Company Specialties:
- Electric boat manufacturing
- Performance marketing
- Startup growth
Company Website: arcboats.com
ASSUMPTION: Arc Boat Company's mission, values, and commitment to sustainability make it an attractive place to work for candidates passionate about the environment and innovation.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 5-10 years of experience in performance marketing, seeking to drive growth and make a significant impact in a startup environment.
Reporting Structure: The Growth Marketing Lead will report to the Head of Marketing and work closely with a lean, high-trust team.
Work Arrangement: This is an on-site role at the company's Los Angeles headquarters, with opportunities for collaboration and team-building.
Growth Opportunities:
- As the company grows, there will be opportunities for the Growth Marketing Lead to take on more responsibilities and advance their career.
- The role offers exposure to various aspects of marketing, allowing the incumbent to develop a well-rounded skill set.
- Working in a startup environment provides the opportunity to wear multiple hats and gain experience in different areas of the business.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Arc Boat Company's headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Los Angeles, California
Geographic Context:
- Los Angeles offers a vibrant and diverse culture, with numerous attractions, restaurants, and outdoor activities.
- The city has a thriving tech and startup scene, providing ample networking opportunities.
- Los Angeles is known for its Mediterranean climate, with mild winters and warm summers.
Work Schedule: The work schedule is typically Monday through Friday, with some flexibility for the right candidate.
ASSUMPTION: The work environment at Arc Boat Company's headquarters is collaborative, innovative, and focused on driving growth and success.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision making and analytical skills
- Collaboration and communication abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to growth marketing, including specific examples of campaigns you've managed and their outcomes.
- Demonstrate your enthusiasm for Arc Boat Company's mission and the electric boat industry.
ATS Keywords: Growth marketing, performance marketing, full-funnel growth, paid acquisition, A/B testing, cross-functional collaboration, startup environment, boating industry
ASSUMPTION: The interview process at Arc Boat Company is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Paid advertising platforms (e.g., Google Ads, Facebook Ads)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or improved upon with experience.
👔 Cultural Fit Considerations
Company Values:
- Ownership – Take responsibility for both your work and the company's success
- Empathy – Show understanding and care for colleagues and customers
- Humility – Approach problem-solving and collaboration with an open mind
- Pragmatism – Navigate ambiguity quickly and sensibly
- Inclusion – Embrace different backgrounds, opinions, cultures, and perspectives
Work Style:
- Collaborative – Work closely with team members to achieve common goals
- Adaptable – Thrive in a dynamic, fast-paced environment
- Data-driven – Make informed decisions based on data and analytics
- Creative – Approach problems with an innovative mindset
Self-Assessment Questions:
- Do you take ownership of your work and the company's success?
- Are you empathetic and considerate of others' perspectives?
- Do you approach problems with humility and an open mind?
- Can you navigate ambiguity and make pragmatic decisions?
- Are you inclusive and open to diverse backgrounds and opinions?
ASSUMPTION: Candidates who align with Arc Boat Company's values and work style will be most successful in this role and contribute to the company's culture.
⚠️ Potential Challenges
- The fast-paced startup environment may require adaptability and flexibility
- The role may involve managing multiple projects and priorities simultaneously
- Working in a growing company may present challenges in terms of resources and infrastructure
- The electric boat industry is still emerging, which may present unique challenges and opportunities
ASSUMPTION: Candidates who are adaptable, resourceful, and enthusiastic about the electric boat industry will be best equipped to overcome these challenges.
📈 Similar Roles Comparison
- This role is unique in its focus on the electric boat industry and the company's mission to electrify the marine industry.
- Compared to other growth marketing roles, this position offers the opportunity to drive growth in a rapidly expanding market with significant environmental impact.
- Career-wise, this role provides the opportunity to grow with the company and make a significant impact on its success.
ASSUMPTION: This role offers a unique combination of industry, mission, and growth potential, setting it apart from similar positions in other industries.
📝 Sample Projects
- Developing and executing a paid acquisition campaign to drive customer acquisition and reduce CAC
- Designing and implementing an A/B testing strategy to optimize conversion rates across the funnel
- Collaborating with the product marketing team to launch a new electric boat model and drive pre-orders
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Growth Marketing Lead role at Arc Boat Company.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth trajectory and how this role fits into that plan?
- How does the marketing team collaborate with other departments, such as sales and product?
- What are the most significant challenges facing the company, and how can this role help address them?
- How does Arc Boat Company support employee growth and development?
- What is the company's approach to work-life balance, and how is that supported in this role?
ASSUMPTION: These questions are designed to provide insight into the company's growth, culture, and opportunities for professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the interview by researching Arc Boat Company, the electric boat industry, and the company's mission.
- Be ready to discuss your approach to growth marketing and provide specific examples of campaigns you've managed and their outcomes.
- Follow up with the hiring manager one week after your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
