📌 Core Information
🔹 Job Title: Growth Marketing Lead, Sales
🔹 Company: Cartwheel
🔹 Location: Remote (U.S.)
🔹 Job Type: Full-Time, Salaried
🔹 Category: Marketing
🔹 Date Posted: April 26, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: Remote (U.S.)
🚀 Job Overview
Key aspects of this role include:
- Driving school district acquisition strategy and supporting sales pipeline
- Developing and executing comprehensive B2B marketing strategies
- Collaborating closely with sales teams to create compelling content and optimize digital channels
- Analyzing marketing performance metrics to optimize strategies and improve ROI
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and experience in B2B growth marketing, preferably in K-12 edtech, startup, or healthcare.
📋 Key Responsibilities
✅ Develop and execute multi-channel marketing campaigns to drive awareness and generate qualified leads for the sales pipeline
✅ Own and optimize our organic digital presence, including website content, SEO strategy, and social media growth
✅ Create compelling content and sales enablement materials that effectively communicate our value proposition to school district decision-makers
✅ Implement lead nurturing programs that move prospects through the sales funnel from initial awareness to closed-won contracts
✅ Design and execute targeted campaigns for key seasonal moments in the education purchasing cycle
✅ Collaborate closely with the Sales team to align marketing initiatives with sales strategies and goals
✅ Analyze marketing performance metrics to continuously optimize strategies and improve ROI
✅ Stay current on education technology trends and competitive landscape to inform marketing strategy
✅ Support the Sales team with materials and messaging for conferences, events, and direct outreach
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of B2B growth marketing experience, preferably in K-12 edtech, startup, or healthcare
Required Skills:
- Senior level project management skills
- Proven track record of driving lead generation and contributing to sales pipeline growth
- Experience with digital marketing, content creation, SEO, and social media growth strategies
- Strong understanding of marketing analytics and performance measurement
- Excellent communication skills with the ability to craft compelling B2B messaging
- Experience collaborating with sales teams and supporting the full sales cycle
- Creative problem-solver with the ability to work in a fast-paced startup environment
- Passion for mental health advocacy and improving outcomes for students
Preferred Skills:
- Experience with marketing automation tools (e.g., HubSpot, Marketo)
- Familiarity with CRM systems (e.g., Salesforce, HubSpot CRM)
- Knowledge of the K-12 education landscape and school district purchasing processes
ASSUMPTION: While a degree is preferred, Cartwheel values relevant experience and is open to considering candidates with equivalent skills and accomplishments.
💰 Compensation & Benefits
Salary Range: $120,000 - $150,000 USD per year
Benefits:
- Equity ownership stake in the company
- High-quality health insurance with a $0 monthly premium option for employees
- Dental, Vision, and Employer-Sponsored Life Insurance
- 4 weeks of paid PTO (3 weeks any time + 1 week office closure in December)
- Sick Leave + Holidays
- 401K with 2% employer match
Working Hours: Full-time, with flexible hours and a focus on results
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the U.S. and Cartwheel's company size. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Mental Health Care, specifically focusing on K-12 education
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: 2022, making Cartwheel an early-stage company with a strong mission and vision
Company Description:
- Cartwheel is the trusted mental health partner to schools, delivering rapid access to care for students and helping schools build stronger mental health programs
- The company believes that kids should experience joy and envision a life they're excited to live, and they work to make this vision a reality for millions of students across the country
- Cartwheel is backed by top investors, including Menlo Ventures, Reach Capital, General Catalyst, BoxGroup, and Able Partners
Company Specialties:
- Therapy and psychiatry services
- Telehealth and professional development
- Education and technology services
- Care coordination and case management
- Parent training and family therapy
- CBT, DBT, and other evidence-based practices
- Medicaid and health care services
Company Website: www.cartwheel.org
ASSUMPTION: Cartwheel's mission-driven approach and focus on mental health in K-12 education make it an attractive opportunity for candidates passionate about improving student outcomes.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and influence on the company's growth
Reporting Structure: This role reports to the Head of Marketing and collaborates closely with the Head of Sales and broader sales team
Work Arrangement: Remote work with a focus on results and flexibility
Growth Opportunities:
- As Cartwheel grows, there will be opportunities for the Growth Marketing Lead to expand their team and take on more strategic responsibilities
- This role provides the chance to make a significant impact on the company's success and potentially grow into a leadership position
- Cartwheel's early-stage status offers ample opportunities for professional development and career growth
ASSUMPTION: The Growth Marketing Lead role is well-suited for candidates seeking a strategic, impactful position in a fast-growing company with a strong mission.
🌍 Location & Work Environment
Office Type: Remote, with no physical office requirement
Office Location(s): N/A (remote work)
Geographic Context:
- Cartwheel operates remotely, allowing employees to work from anywhere in the U.S.
- The company is headquartered in Cambridge, Massachusetts, with a strong presence in the education sector
- Cartwheel's remote work environment offers flexibility and the opportunity to work from various locations
Work Schedule: Full-time, with flexible hours and a focus on results
ASSUMPTION: Cartwheel's remote work environment provides candidates with the opportunity to balance work and personal life, while also offering the chance to work with a mission-driven team focused on improving student mental health.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Talent Acquisition team
- Behavioral and skills-based interview with the Head of Marketing
- Case study or project presentation to the Marketing and Sales teams
- Final interview with the CEO or another executive team member
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Marketing expertise and understanding of the K-12 education landscape
- Communication and presentation skills
- Cultural fit and alignment with Cartwheel's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to marketing strategy, campaign execution, and performance analysis
- Demonstrate your passion for mental health advocacy and improving student outcomes
ATS Keywords: B2B growth marketing, lead generation, sales pipeline, digital marketing, content creation, SEO, social media growth, marketing analytics, communication skills, sales collaboration, creative problem-solving, mental health advocacy
ASSUMPTION: Cartwheel's interview process is designed to assess candidates' strategic thinking, marketing expertise, and cultural fit, with a focus on finding the best fit for the company's mission and team.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used by Cartwheel may vary, but the listed examples provide a general idea of the types of platforms the Growth Marketing Lead may work with.
👔 Cultural Fit Considerations
Company Values:
- Student-centered: Cartwheel prioritizes the well-being and success of its students above all else
- Collaborative: The company values teamwork and open communication to achieve its mission
- Innovative: Cartwheel embraces creativity and continuous learning to improve its services and impact
Work Style:
- Remote work with a focus on results and flexibility
- Fast-paced, startup environment with a strong sense of mission and urgency
- Data-driven decision-making and continuous improvement
Self-Assessment Questions:
- How do you approach balancing student-centered priorities with business objectives?
- Can you describe a time when you collaborated with a cross-functional team to achieve a common goal?
- How do you stay current on industry trends and adapt your strategies accordingly?
ASSUMPTION: Cartwheel's cultural fit considerations focus on candidates who are passionate about improving student mental health, thrive in a fast-paced, collaborative environment, and are committed to the company's mission and values.
⚠️ Potential Challenges
- The remote work environment may present communication and collaboration challenges that require proactive management
- Balancing marketing strategy and execution may be demanding, requiring strong organizational skills and time management
- The fast-paced, startup environment may involve frequent changes and priorities, requiring adaptability and flexibility
- The K-12 education landscape may present unique marketing challenges, requiring a deep understanding of the sector and its purchasing processes
ASSUMPTION: While Cartwheel offers a unique opportunity to make a significant impact, candidates should be prepared to navigate the potential challenges associated with a remote, fast-paced startup environment and the unique K-12 education landscape.
📈 Similar Roles Comparison
- Unlike traditional B2B marketing roles, this position requires a strong understanding of the K-12 education landscape and school district purchasing processes
- Cartwheel's mission-driven approach and focus on mental health set it apart from other companies in the edtech sector
- This role offers the opportunity to drive growth and make a significant impact on the company's success, with potential for career growth as the company expands
ASSUMPTION: Candidates should consider the unique aspects of Cartwheel's mission, focus on mental health, and early-stage growth when comparing this role to other opportunities in the B2B marketing space.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive awareness and lead generation during a key seasonal moment in the education purchasing cycle
- Optimizing Cartwheel's organic digital presence, including website content, SEO strategy, and social media growth, to improve search engine rankings and increase traffic
- Creating compelling content and sales enablement materials that effectively communicate Cartwheel's value proposition to school district decision-makers, resulting in increased conversion rates and closed-won contracts
ASSUMPTION: The specific projects undertaken by the Growth Marketing Lead will vary, but the listed examples provide a general idea of the types of initiatives the role may involve.
❓ Key Questions to Ask During Interview
- How does Cartwheel measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
- Can you describe the team structure and dynamics within the Marketing and Sales departments, and how does this role fit into the broader organization?
- How does Cartwheel support the professional development and growth of its employees, particularly in the Marketing department?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does Cartwheel foster a positive, inclusive work environment, particularly in a remote setting?
ASSUMPTION: Candidates should use the interview process to assess Cartwheel's marketing strategies, team dynamics, and company culture, ensuring a strong fit with their personal and professional goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or project presentation demonstrating your approach to marketing strategy, campaign execution, and performance analysis
- Follow up with the Cartwheel Talent Acquisition team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
