Growth Marketing (m/w/d) @SaaS Startup

📌 Core Information

🔹 Job Title: Growth Marketing (m/w/d) @SaaS Startup

🔹 Company: hellomateo

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 2-4 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and managing scalable performance marketing campaigns
• Analyzing and optimizing funnels to improve conversions and reduce CAC
• Working closely with the Head of Growth and founders to make strategic decisions
• Collaborating with a team of A-players in a fast-paced, growth-oriented environment

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization. The ideal candidate will have a proven track record in growth marketing and be comfortable working in a dynamic, startup environment.

📋 Key Responsibilities

✅ Developing and managing scalable performance marketing campaigns (Paid Social, SEA, Retargeting, etc.)

✅ Analyzing and optimizing funnels to identify weaknesses and improve performance

✅ Testing and optimizing creatives, copy, landing pages, and channels with a focus on conversions and CAC

✅ Responsible for marketing automation and tracking using tools like Google Tag Manager, HubSpot, and GA4

✅ Collaborating directly with the Head of Growth and founders on strategic decisions

ASSUMPTION: This role requires a hands-on approach to marketing with a strong focus on data analysis and optimization. The ideal candidate will be comfortable working with various marketing channels and tools.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-4 years of experience in growth or performance marketing, preferably in a SaaS or tech environment

Required Skills:

• Proven track record in campaign optimization with a focus on MQLs, CPL, and CAC
• Hands-on experience with paid ads (Meta, Google, LinkedIn), landing pages, and conversion testing
• Technical understanding of attribution, tracking, and marketing automation
• Analytical mindset with a focus on continuous improvement

Preferred Skills:

• Experience with GA4 and Google Tag Manager
• Fluency in German

ASSUMPTION: The ideal candidate will have a strong background in growth marketing with a focus on data-driven decision making. Experience in the SaaS or tech industry is a plus.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and performance)

Benefits:

• Ownership and responsibility from day one
• Close collaboration with founders
• Fast decision-making and flat structures
• Team lunches, sports, training, and more

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options available

ASSUMPTION: The salary range is based on industry standards for growth marketing roles in Berlin. The benefits package is designed to attract and retain top talent in a competitive market.

📌 Applicant Insights

🔍 Company Context

Industry: hellomateo operates in the IT Services and IT Consulting industry, focusing on customer experience and communication solutions for businesses.

Company Size: hellomateo is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.

Founded: hellomateo was founded in 2021, making it a relatively new player in the market with a strong focus on growth and innovation.

Company Description:

• hellomateo is an omni-channel customer experience powerhouse that empowers local brands and businesses to drive growth through a digital customer lifecycle management platform.
• The company offers a range of services, including customer acquisition, conversion, and retention management, using a combination of software, automation, and AI.
• hellomateo's solutions enable businesses to communicate with customers across multiple channels, including WhatsApp, SMS, and chatbots.

Company Specialties:

• Software and AI-powered customer communication solutions
• Customer relationship management (CRM) and customer retention management (CRM)
• Marketing automation and customer engagement solutions
• Multichannel communication and universal inbox solutions

Company Website: https://www.hellomateo.de

ASSUMPTION: hellomateo's focus on customer experience and communication solutions makes it an attractive option for candidates interested in working in a dynamic and innovative industry.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-4 years of experience in growth marketing or a related field.

Reporting Structure: The Growth Marketing Manager will report directly to the Head of Growth and work closely with the founders to make strategic decisions.

Work Arrangement: This role is on-site, with flexible hours and remote work options available. The company offers a modern office in the heart of Berlin with team lunches, sports, and training opportunities.

Growth Opportunities:

• Ownership and responsibility from day one, with the opportunity to make a significant impact on the company's growth
• Close collaboration with founders and other senior team members, providing ample opportunities for learning and professional development
• Fast decision-making and flat structures, allowing for quick career progression and increased responsibility

ASSUMPTION: hellomateo's focus on growth and innovation provides ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: hellomateo's office is located in the heart of Berlin, providing a vibrant and dynamic work environment.

Office Location(s): Alexandrinenstraße 2-3, Berlin, BE 10969, DE

Geographic Context:

• Berlin is a major tech hub with a thriving startup scene, providing ample opportunities for networking and professional growth
• The city offers a high quality of life, with a rich cultural scene, diverse neighborhoods, and abundant green spaces
• Berlin's central location in Europe makes it an ideal base for working with international clients and partners

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options available

ASSUMPTION: hellomateo's location in Berlin provides a dynamic and vibrant work environment, with ample opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site interview with the Head of Growth and founders
• Case study or take-home assignment
• Final decision and offer

Key Assessment Areas:

• Data-driven decision making and analytical skills
• Campaign optimization and marketing strategy
• Technical proficiency with marketing tools and platforms
• Cultural fit and alignment with company values

Application Tips:

• Highlight your track record in campaign optimization and growth marketing
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and decision-making processes
• Research hellomateo's products, services, and company culture to demonstrate your interest and enthusiasm

ATS Keywords: Growth Marketing, Performance Marketing, Campaign Optimization, Paid Ads, Landing Pages, Conversion Testing, Marketing Automation, Tracking, Attribution, Funnel Analysis, CAC, MQL, CPL, SaaS, Tech, Startup

ASSUMPTION: hellomateo's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and goals.

🛠️ Tools & Technologies

• Paid advertising platforms (Meta, Google, LinkedIn)
• Landing page builders (e.g., Unbounce, Instapage)
• Conversion testing tools (e.g., Optimizely, VWO)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Attribution and tracking tools (e.g., Google Analytics, Mixpanel)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The ideal candidate will have experience with a range of marketing tools and platforms, with a focus on data-driven decision making and optimization.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous learning
• Collaboration and teamwork
• Ownership and responsibility
• Data-driven decision making

Work Style:

• Dynamic and fast-paced environment
• Close collaboration with founders and senior team members
• Focus on data-driven decision making and continuous improvement
• Flexible and adaptable to changing priorities and market conditions

Self-Assessment Questions:

• Do you have a proven track record in growth marketing with a focus on data-driven decision making?
• Are you comfortable working in a dynamic and fast-paced environment with a high degree of ownership and responsibility?
• Do you thrive in a collaborative and team-oriented work environment, with a focus on continuous learning and improvement?

ASSUMPTION: hellomateo's company culture is characterized by a strong focus on data-driven decision making, innovation, and collaboration. The ideal candidate will be comfortable working in a dynamic and fast-paced environment with a high degree of ownership and responsibility.

⚠️ Potential Challenges

• The role may require working on weekends or evenings to optimize campaigns and monitor performance
• The company is growing rapidly, which may result in changing priorities and market conditions
• The role may require travel to attend industry events, conferences, or client meetings
• The company's focus on data-driven decision making may require a steep learning curve for candidates without a strong background in growth marketing

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic and fast-paced environment with a high degree of ownership and responsibility. They will also be able to adapt to changing priorities and market conditions, and be comfortable working with data to make informed decisions.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this role places a greater emphasis on data-driven decision making and campaign optimization
• Compared to other growth marketing roles, this role offers a high degree of ownership and responsibility, as well as close collaboration with founders and senior team members
• Compared to other tech or SaaS roles, this role focuses specifically on customer acquisition and retention, rather than product development or engineering

ASSUMPTION: The ideal candidate will have a strong background in growth marketing or a related field, with a focus on data-driven decision making and campaign optimization. They will also be comfortable working in a dynamic and fast-paced environment with a high degree of ownership and responsibility.

📝 Sample Projects

• Developing and executing a paid social media campaign to drive customer acquisition and reduce CAC
• Optimizing a landing page to improve conversion rates and reduce bounce rates
• Analyzing and optimizing a funnel to improve conversions and reduce drop-offs
• Implementing marketing automation tools to streamline processes and improve efficiency

ASSUMPTION: The ideal candidate will have experience with a range of marketing tools and platforms, with a focus on data-driven decision making and optimization. They will also be comfortable working in a dynamic and fast-paced environment with a high degree of ownership and responsibility.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does hellomateo approach data-driven decision making, and how will this role contribute to that process?
• What are the most significant challenges facing the company, and how can this role help address them?
• How does hellomateo support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that?

ASSUMPTION: The ideal candidate will be curious and proactive, with a strong desire to learn and grow in their role. They will also be comfortable working in a dynamic and fast-paced environment with a high degree of ownership and responsibility.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://join.com/companies/mateoestate/14116073-growth-marketing-m-w-d-saas-startup
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and decision-making processes
• Research hellomateo's products, services, and company culture to demonstrate your interest and enthusiasm
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.