Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Mirantis

🔹 Location: Poznań, Wielkopolskie, Poland

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-27

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated, multi-touch demand generation campaigns to drive awareness, lead acquisition, and pipeline acceleration.
• Aligning campaign strategies with key go-to-market initiatives, product launches, and market trends.
• Partnering with cross-functional teams, including Product Marketing, Digital, Field, and Sales, to create scalable programs that drive engagement, pipeline, and revenue.
• Optimizing campaign performance based on funnel metrics, attribution data, and conversion rates.
• Managing paid media programs across various digital platforms to drive high-intent conversions.

ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing, with a focus on demand generation and digital marketing. Familiarity with Kubernetes, AI infrastructure, and cloud computing technologies is a plus but not required.

📋 Key Responsibilities

✅ Developing and executing integrated, multi-touch demand generation campaigns to drive awareness, lead acquisition, and pipeline acceleration.

✅ Aligning campaign strategies with key go-to-market initiatives, product launches, and market trends.

✅ Defining audience segmentation, messaging frameworks, and content strategies tailored to different stages of the buyer's journey.

✅ Partnering with Sales and BDR teams to align campaigns with outbound prospecting efforts and ABM strategies.

✅ Continuously analyzing and optimizing campaign performance based on funnel metrics, attribution data, and conversion rates.

✅ Owning the execution of paid media programs across Google Ads, LinkedIn, YouTube, and other digital platforms to drive high-intent conversions.

✅ Optimizing website and landing pages for SEO, CRO (conversion rate optimization), and personalized content experiences.

✅ Leveraging marketing automation and CRM tools to track, nurture, and score leads.

✅ Managing digital retargeting, paid social, and programmatic display advertising to increase engagement and brand recall.

✅ Collaborating with Content Marketing to develop campaign assets, including eBooks, whitepapers, videos, and webinars.

✅ Enabling SDR and sales teams with targeted messaging, nurture flows, and prospecting cadences.

✅ Partnering with Field Marketing on regional and event-based demand generation efforts.

ASSUMPTION: This role requires strong project management and cross-functional collaboration skills, as well as a data-driven mindset to optimize campaign performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 5+ years of experience in demand generation, campaign management, or digital marketing in B2B SaaS, Cloud, or DevOps/Kubernetes industry.

Required Skills:

• Proven expertise in orchestrating integrated marketing campaigns across multiple digital channels.
• Experience managing paid media budgets and performance marketing campaigns.
• Hands-on experience with marketing automation platforms (HubSpot, Marketo, Pardot, etc.) and CRM systems (Salesforce preferred).
• Strong analytical mindset with experience in data-driven decision-making and funnel optimization.
• Excellent project management and cross-functional collaboration skills.

Preferred Skills:

• Familiarity with Kubernetes, AI infrastructure, cloud computing, and DevOps technologies.
• Experience with ABM (Account-Based Marketing) strategies.
• Proficiency in marketing analytics tools (e.g., Google Analytics, Tableau, etc.).

ASSUMPTION: Candidates with experience in B2B SaaS marketing and a strong understanding of demand generation strategies will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for a Growth Marketing Manager in Poznań, Poland, with 5-10 years of experience)

Benefits:

• Competitive compensation package
• Strong benefits plan
• Work with an established leader in the cloud infrastructure industry
• Work with exceptionally passionate, talented, and engaging colleagues
• Be a part of cutting-edge, open-source innovation
• Thrive in a high-energy environment with continuous growth opportunities

Working Hours: Full-time (40 hours/week), with flexible remote work options

ASSUMPTION: The salary range is estimated based on industry standards for a Growth Marketing Manager in Poznań, Poland, with 5-10 years of experience. Actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on open-source infrastructure for containers and virtual machines.

Company Size: 501-1,000 employees (mid-sized enterprise)

Founded: 1999, with a rich history in open-source innovation and collaboration.

Company Description:

• Mirantis provides strategic open-source infrastructure to give customers complete control and digital self-determination.
• Spanning a full range of infrastructure capabilities from virtual machines to containers to Kubernetes, Mirantis offers a secure and reliable cloud-native platform.
• Mirantis serves a wide range of industries, including Financial Services, Government & Education, Healthcare, Manufacturing, and Telecommunications.

Company Specialties:

• Kubernetes
• Cloud Computing
• Containers
• Docker
• OpenStack
• Virtualization
• IaaS
• CI/CD
• DevOps
• DevSecOps
• FIPS 140-2
• Managed Services
• Open Source
• Security
• Cloud
• Edge Computing
• NFV
• VMware replacement

Company Website: www.mirantis.com

ASSUMPTION: Mirantis is an established leader in the cloud infrastructure industry, with a strong focus on open-source innovation and collaboration. The company serves a wide range of industries and offers a comprehensive suite of infrastructure capabilities.

📊 Role Analysis

Career Level: Experienced professional with 5-10 years of experience in demand generation, campaign management, or digital marketing.

Reporting Structure: This role reports directly to the VP of Marketing or a similar executive position.

Work Arrangement: On-site with remote flexibility, allowing for a blend of in-office and remote work.

Growth Opportunities:

• Progression to a senior or management role within the marketing department.
• Expanding responsibilities and team leadership opportunities as the company grows.
• Potential career paths in related fields, such as Product Marketing or Digital Marketing.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path to advancement within the marketing department and potential career paths in related fields.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on open communication and teamwork.

Office Location(s): Poznań, Wielkopolskie, Poland (with remote work flexibility)

Geographic Context:

• Poznań is the fifth-largest city in Poland, with a population of approximately 540,000 people.
• The city is known for its rich history, vibrant cultural scene, and thriving business community.
• Poznań is home to several major tech companies and startups, making it an attractive destination for tech professionals.

Work Schedule: Full-time (40 hours/week), with flexible remote work options and a blend of in-office and remote work.

ASSUMPTION: The office environment at Mirantis is modern, collaborative, and focused on open communication and teamwork. The city of Poznań offers a rich cultural scene and thriving business community, making it an attractive location for tech professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening with the HR department.
• In-depth behavioral and skills-based interviews with the hiring manager and relevant team members.
• Final round interviews with senior leadership or executives.
• Background check and offer extension.

Key Assessment Areas:

• Proven expertise in demand generation, campaign management, and digital marketing.
• Strong analytical mindset and data-driven decision-making skills.
• Excellent project management and cross-functional collaboration skills.
• Familiarity with marketing automation platforms and CRM systems.
• Alignment with Mirantis' company culture and values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Mirantis' products, services, and industry by conducting thorough research before the interview.
• Prepare examples of your past campaign successes and the strategies you used to optimize performance.
• Be ready to discuss your experience with marketing automation platforms and CRM systems, and how you've used them to drive results.

ATS Keywords: Demand Generation, Campaign Management, Digital Marketing, Marketing Automation, CRM, Paid Media, SEO, CRO, Funnel Optimization, B2B SaaS, Cloud Computing, Kubernetes

ASSUMPTION: The interview process at Mirantis is designed to assess candidates' skills, experience, and cultural fit. By conducting thorough research and preparing examples of your past successes, you can demonstrate your qualifications and increase your chances of being selected for the role.

🛠️ Tools & Technologies

• Marketing automation platforms (HubSpot, Marketo, Pardot, etc.)
• CRM systems (Salesforce preferred)
• Google Ads, LinkedIn, YouTube, and other digital advertising platforms
• SEO and CRO tools (e.g., Google Search Console, Google Analytics, etc.)
• Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Mirantis values continuous learning, improvement, and adaptation to stay at the forefront of open-source innovation.
• Collaboration: Mirantis fosters a culture of open communication, teamwork, and cross-functional collaboration.
• Customer-centricity: Mirantis prioritizes customer success and ensures that its products and services meet the needs of its diverse customer base.
• Integrity: Mirantis upholds the highest ethical standards and promotes a culture of transparency and accountability.

Work Style:

• Agile and adaptable: Mirantis values flexibility and the ability to pivot quickly in response to changing market conditions.
• Data-driven: Mirantis uses data to inform decision-making and optimize performance across all aspects of the business.
• Customer-focused: Mirantis prioritizes customer success and ensures that its products and services meet the needs of its diverse customer base.
• Collaborative: Mirantis fosters a culture of open communication, teamwork, and cross-functional collaboration.

Self-Assessment Questions:

• Do you have a proven track record of driving demand generation results in a B2B SaaS or Cloud environment?
• Are you comfortable working in a fast-paced, agile environment and adapting to changing market conditions?
• Do you thrive in a collaborative, cross-functional work environment, and are you able to build strong relationships with stakeholders across the organization?
• Are you comfortable using data to inform decision-making and optimize performance?

ASSUMPTION: Mirantis values candidates who are innovative, collaborative, customer-focused, and data-driven, with a strong track record of driving demand generation results in a B2B SaaS or Cloud environment.

⚠️ Potential Challenges

• The role may require occasional travel to attend industry events, conferences, or client meetings.
• The pace of work may be fast-paced and demanding, requiring strong time management and prioritization skills.
• The role may involve working with multiple stakeholders across various departments, requiring strong communication and collaboration skills.
• The role may require working with tight deadlines and managing multiple projects simultaneously, requiring strong organizational skills.

ASSUMPTION: While this role offers significant growth opportunities and the chance to work with an established leader in the cloud infrastructure industry, it also presents certain challenges that require strong time management, communication, and collaboration skills.

📈 Similar Roles Comparison

• Compared to other demand generation roles in the B2B SaaS or Cloud industry, this role places a strong emphasis on cross-functional collaboration and alignment with key go-to-market initiatives.
• Unlike other roles in the industry, this role requires a strong understanding of Kubernetes, AI infrastructure, and cloud computing technologies, as well as familiarity with marketing automation platforms and CRM systems.
• Career paths for this role may include progression to a senior or management role within the marketing department, as well as potential opportunities in related fields, such as Product Marketing or Digital Marketing.

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department, as well as potential career paths in related fields. However, it also requires a strong understanding of Kubernetes, AI infrastructure, and cloud computing technologies, as well as familiarity with marketing automation platforms and CRM systems.

📝 Sample Projects

• Developing and executing a multi-channel demand generation campaign to drive awareness and lead acquisition for a new Kubernetes product launch.
• Optimizing website and landing page performance for SEO and CRO to improve conversion rates and drive more high-quality leads.
• Managing paid media programs across Google Ads, LinkedIn, and YouTube to drive high-intent conversions and reduce cost per acquisition.

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Growth Marketing Manager role at Mirantis. By successfully completing these projects, candidates can drive awareness, lead acquisition, and pipeline acceleration for the company's Kubernetes, AI, and cloud infrastructure offerings.

❓ Key Questions to Ask During Interview

• Can you describe the current demand generation strategies in place, and how this role would contribute to their evolution and optimization?
• How does the marketing department collaborate with the product, sales, and customer success teams to ensure alignment and maximize impact?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Mirantis support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing department, and how can this role help address them?

ASSUMPTION: Asking these questions during the interview process can help you better understand the role's priorities, expectations, and growth opportunities, as well as the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on demand generation, campaign management, and digital marketing.
• Prepare examples of your past campaign successes and the strategies you used to optimize performance.
• Be ready to discuss your experience with marketing automation platforms and CRM systems, and how you've used them to drive results.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.