Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Slip Robotics

🔹 Location: Norcross, Georgia, United States

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Driving qualified pipeline growth through paid and owned campaigns
• Managing campaign budgets and optimizing performance
• Collaborating with cross-functional teams to produce high-performing assets
• Analyzing campaign data to identify new opportunities and improve performance

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization.

📋 Key Responsibilities

✅ Launch and optimize paid campaigns on LinkedIn, Google, and other demand gen channels

✅ Rapidly test creative, targeting, and landing page combinations to improve performance

✅ Monitor and optimize conversion rates across all digital touchpoints

✅ Analyze campaign data and identify new opportunities to drive qualified leads

✅ Partner with Marketing Automation Manager to ensure accurate attribution and reporting

✅ Own campaign budgets and adjust allocation based on ROI and funnel impact

✅ Collaborate with content and creative teams to produce high-performing assets

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years in growth, performance, or demand gen marketing

Required Skills:

• Deep hands-on experience with LinkedIn, Google Ads, and other paid media
• Strong command of digital KPIs (CPL, CAC, conversion rate, ROAS, etc.)
• Structured approach to A/B testing and optimization
• Familiarity with tools like HubSpot, Google Analytics, and ad platforms
• Highly analytical, results-driven, and comfortable managing budgets independently

Preferred Skills:

• Experience marketing industrial tech, robotics, or logistics solutions
• Experience working closely with outbound or ABM teams
• Familiarity with Instantly, Clay, or other personalization tools
• Startup or early-growth company background

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a mid-senior level marketing role in the United States)

Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Unlimited Paid Time Off + Public Holidays
• Generous Parental Leave
• Stock Option Plan

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Transportation, Logistics, Supply Chain, and Storage

Company Size: 51-200 employees (Mid-size company, offering a mix of startup agility and established processes)

Founded: 2020 (Relatively new, with a focus on innovation and growth)

Company Description:

• Slip Robotics empowers people to auto-load/unload any truck in 5 minutes using SlipBot Automated Loading Robots (ALRs)
• Drives 10x improvements in safety, speed, and savings across the supply chain
• Focuses on automated truck loading and unloading solutions

Company Specialties:

• Robotics
• Logistics
• Supply chain
• Mobile robotics
• Automated truck loading

Company Website: http://sliprobotics.com

ASSUMPTION: Slip Robotics is a tech-driven company focused on innovative solutions for the logistics industry.

📊 Role Analysis

Career Level: Mid-Senior Level (5-10 years of experience)

Reporting Structure: This role reports directly to the VP of Marketing

Work Arrangement: Hybrid (On-site & Remote) with flexible scheduling

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunity to work on cutting-edge technology in the logistics industry
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers significant growth potential as the company continues to expand and innovate.

🌍 Location & Work Environment

Office Type: Hybrid (On-site & Remote) with an office in Norcross, Georgia

Office Location(s): Norcross, Georgia

Geographic Context:

• Norcross is located in the Atlanta metropolitan area, offering easy access to amenities and a diverse job market
• The area has a humid subtropical climate, with mild winters and hot, humid summers
• Georgia is known for its business-friendly environment and thriving tech industry

Work Schedule: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• Technical assessment or case study
• On-site or video interview with the team
• Final interview with the VP of Marketing

Key Assessment Areas:

• Data-driven decision making
• Campaign optimization skills
• Collaboration and communication
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant experience and achievements in your resume
• Tailor your cover letter to explain why you're interested in this role and how your skills match the requirements
• Prepare for behavioral and situational interview questions focused on your marketing experience

ATS Keywords: Growth Marketing, Performance Marketing, Demand Generation, LinkedIn Ads, Google Ads, Digital KPIs, A/B Testing, Optimization, Analytics, Budget Management, Collaboration, Creative Production, Lead Generation, Data Analysis, Campaign Management, Attribution

ASSUMPTION: The interview process will likely focus on assessing the candidate's marketing skills, data-driven mindset, and cultural fit.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• Ad platforms (LinkedIn Ads, Google Ads, etc.)
• Personalization tools (Instantly, Clay, etc.)

ASSUMPTION: The candidate should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Continuous improvement

Work Style:

• Data-driven and analytical
• Proactive and results-oriented
• Collaborative and team-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy optimizing campaigns based on performance data?
• Are you comfortable working collaboratively with cross-functional teams to achieve shared goals?
• Do you have a proactive approach to problem-solving and continuous improvement?

ASSUMPTION: Slip Robotics values candidates who are data-driven, collaborative, and committed to continuous improvement.

⚠️ Potential Challenges

• Managing campaign budgets and optimizing performance in a fast-paced, growing company
• Working with a relatively new company that may have evolving processes and priorities
• Adapting to a hybrid work environment that requires strong self-management skills
• Keeping up with the latest trends and best practices in growth marketing

ASSUMPTION: These challenges can be overcome by a proactive, adaptable, and data-driven candidate.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on paid media and campaign optimization
• In the logistics industry, this role is unique in its focus on automated truck loading and unloading solutions
• Career progression may involve moving into a leadership role as the company grows and expands

ASSUMPTION: This role offers a unique blend of growth marketing and industry-specific focus, with significant growth potential.

📝 Sample Projects

• Developing and executing a successful paid media campaign to drive qualified leads
• Optimizing conversion rates across digital touchpoints to improve overall campaign performance
• Analyzing campaign data to identify new opportunities and make data-driven recommendations for improvement

ASSUMPTION: These projects reflect the core responsibilities of the role and provide a sense of the day-to-day tasks involved.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the biggest challenges facing the growth marketing team currently, and how can this role help address them?
• How does Slip Robotics support the professional development and growth of its employees?
• What is the company's approach to work-life balance, especially in a hybrid work environment?
• How does the company measure success for this role, and what key performance indicators (KPIs) will I be responsible for tracking?

ASSUMPTION: These questions can help candidates better understand the role, the company, and the expectations for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills for this role
• Write a compelling cover letter explaining your interest in the role and how your skills match the requirements
• Prepare for the interview by researching the company and practicing common marketing interview questions
• Follow up after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.