Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Mirantis

🔹 Location: Poznań, Poland (with remote flexibility)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving high-quality pipeline growth through integrated campaign orchestration and digital marketing execution.
• Collaborating cross-functionally with Product Marketing, Digital, Field, and Sales teams to create scalable programs.
• Leveraging expertise in demand generation, campaign management, and digital marketing to engage target personas and accelerate sales.
• Optimizing campaign performance based on funnel metrics, attribution data, and conversion rates.

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to continuously optimize campaigns and drive results.

📋 Key Responsibilities

✅ Develop and execute integrated, multi-touch demand generation campaigns that drive awareness, lead acquisition, and pipeline acceleration.

✅ Align campaign strategies with key go-to-market initiatives, product launches, and market trends.

✅ Define audience segmentation, messaging frameworks, and content strategies tailored to different stages of the buyer's journey.

✅ Partner with Sales and BDR teams to align campaigns with outbound prospecting efforts and ABM strategies.

✅ Own the execution of paid media programs across Google Ads, LinkedIn, YouTube, and other digital platforms to drive high-intent conversions.

✅ Optimize website and landing pages for SEO, CRO (conversion rate optimization), and personalized content experiences.

✅ Collaborate with Content Marketing to develop campaign assets, including eBooks, whitepapers, videos, and webinars.

✅ Enable SDR and sales teams with targeted messaging, nurture flows, and prospecting cadences.

ASSUMPTION: This role requires strong project management and cross-functional collaboration skills to successfully execute campaigns and drive results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in demand generation, campaign management, or digital marketing in B2B SaaS, Cloud, or DevOps/Kubernetes industry.

Required Skills:

• Proven expertise in orchestrating integrated marketing campaigns across multiple digital channels.
• Experience managing paid media budgets and performance marketing campaigns.
• Hands-on experience with marketing automation platforms (HubSpot, Marketo, Pardot, etc.) and CRM systems (Salesforce preferred).
• Strong analytical mindset with experience in data-driven decision-making and funnel optimization.
• Excellent project management and cross-functional collaboration skills.

Preferred Skills:

• Familiarity with Kubernetes, AI infrastructure, cloud computing, and DevOps technologies.

ASSUMPTION: Candidates with experience in the Kubernetes or AI infrastructure industry may have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: $130,000 - $150,000 per year (based on AI-enhanced estimate)

Benefits:

• Competitive compensation package
• Strong benefits plan

Working Hours: Full-time (40 hours/week) with flexible remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on factors such as relevant skills, prior experience, education, and geographic location.

📌 Applicant Insights

🔍 Company Context

Industry: Mirantis operates in the software development industry, focusing on strategic open-source infrastructure for containers and virtual machines.

Company Size: Mirantis is a mid-sized company with 501-1,000 employees, providing a collaborative and engaging work environment.

Founded: Mirantis was founded in 1999 and has since grown to serve leading enterprises across various industries.

Company Description:

• Mirantis provides strategic open-source infrastructure, giving customers complete control and digital self-determination.
• The company offers a secure and reliable cloud-native platform that includes validated FIPS-140-2 Encryption and DISA STIG-ready capabilities.
• Mirantis serves a wide range of industries, including Financial Services, Government & Education, Healthcare, Manufacturing, and Telecommunications.

Company Specialties:

• Kubernetes
• Cloud Computing
• Containers
• Docker
• OpenStack
• Virtualization
• IaaS
• CI/CD
• DevOps
• DevSecOps
• FIPS 140-2
• Managed Services
• Open Source
• Security
• Cloud
• Edge Computing
• NFV
• VMware replacement

Company Website: www.mirantis.com

ASSUMPTION: Mirantis' focus on open-source infrastructure and commitment to customer control sets it apart in the industry.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Growth Marketing Manager will report directly to the VP of Marketing and collaborate with cross-functional teams.

Work Arrangement: This role offers remote work flexibility, with the option to work from the company's offices in Poznań, Poland, or Campbell, CA, USA.

Growth Opportunities:

• Expanding the role's scope as the company grows and enters new markets.
• Potential career progression into leadership or management roles within the marketing department.
• Developing expertise in Kubernetes, AI infrastructure, and other emerging technologies.

ASSUMPTION: Mirantis' commitment to open-source innovation and customer success creates opportunities for growth and learning in this role.

🌍 Location & Work Environment

Office Type: Mirantis has offices in Poznań, Poland, and Campbell, CA, USA, with remote work flexibility.

Office Location(s): 900 E Hamilton Ave, Suite 650, Campbell, CA 95008, US; Szyperska 14/B6, Poznań, Poznań 61-754, PL

Geographic Context:

• Poznań, Poland: A vibrant city with a rich cultural scene and a growing tech industry.
• Campbell, CA, USA: A suburban city in the San Francisco Bay Area with a diverse economy and a strong job market.

Work Schedule: Full-time (40 hours/week) with flexible remote work options

ASSUMPTION: The remote work flexibility offered by Mirantis allows for a better work-life balance and access to a broader talent pool.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study
• Final interview with the hiring manager and relevant team members

Key Assessment Areas:

• Campaign strategy and execution
• Data-driven decision-making
• Cross-functional collaboration
• Problem-solving and adaptability

Application Tips:

• Highlight relevant experience in demand generation, campaign management, and digital marketing.
• Demonstrate a strong understanding of the Kubernetes and AI infrastructure industries.
• Showcase your ability to analyze data and optimize campaign performance.

ATS Keywords: Demand Generation, Campaign Management, Digital Marketing, B2B SaaS, Cloud, DevOps, Kubernetes, Paid Media, SEO, CRO, Marketing Automation, CRM, Data-Driven Decision Making, Project Management, Collaboration, Content Marketing

ASSUMPTION: Applicants should emphasize their relevant experience and skills in demand generation, campaign management, and digital marketing to stand out in the application process.

🛠️ Tools & Technologies

• Marketing automation platforms (HubSpot, Marketo, Pardot, etc.)
• CRM systems (Salesforce preferred)
• Paid media platforms (Google Ads, LinkedIn, YouTube, etc.)
• SEO and CRO tools (e.g., Google Analytics, Google Search Console, etc.)
• Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Agile
• Open and transparent

Work Style:

• Data-driven and analytical
• Strategic and creative
• Collaborative and cross-functional
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a proven track record of driving high-quality pipeline growth through integrated marketing campaigns?
• Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
• Do you thrive in a collaborative, cross-functional team setting?

ASSUMPTION: Candidates who align with Mirantis' values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously may require strong organizational skills and time management.
• Keeping up with industry trends and best practices in demand generation and digital marketing may necessitate continuous learning and adaptation.
• Collaborating effectively with remote teams may present communication and time zone challenges.
• Working with limited resources and competing priorities may require strategic prioritization and resource allocation.

ASSUMPTION: Applicants should be prepared to navigate these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on demand generation and pipeline acceleration, requiring a strong analytical mindset and data-driven approach.
• Compared to other marketing roles in the tech industry, this position offers a unique opportunity to work with cutting-edge open-source infrastructure and emerging technologies like Kubernetes and AI.
• Career progression in this role may lead to leadership or management positions within the marketing department, offering opportunities for growth and development.

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a multi-channel campaign to launch a new Kubernetes product offering, driving awareness and lead generation.
• Optimizing website and landing pages for SEO and CRO, resulting in a 20% increase in conversion rates.
• Collaborating with the content marketing team to create targeted assets for different buyer personas, improving engagement and lead quality.

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Growth Marketing Manager role and the impact it can have on the organization.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing technology stack and how this role will contribute to its evolution?
• How does the company support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
• What is the company's approach to ABM (Account-Based Marketing), and how will this role contribute to its success?

ASSUMPTION: Asking these questions will help applicants better understand the role, the company, and the team dynamics, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in demand generation, campaign management, and digital marketing.
• Prepare examples of your past campaign successes and the data-driven strategies you used to optimize performance.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.