📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Prolific
🔹 Location: San Francisco, USA
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing ABM plans targeting leading AI labs and enterprises
- Designing and optimizing campaigns across customer touchpoints
- Collaborating with sales and cross-functional marketing teams
- Tracking performance and iterating campaigns based on data and feedback
ASSUMPTION: This role requires a strategic and execution-focused mindset, with a strong emphasis on account-based marketing and demand generation.
📋 Key Responsibilities
✅ Develop and execute ABM plans targeting leading AI labs, large enterprises, and innovative startups, with measurable impact on pipeline
✅ Design and optimize campaigns across customer touchpoints—tailoring messaging and content to key use cases, personas and buying stages
✅ Own the strategic account list with Sales and Revenue Operations, defining target segments and priority accounts
✅ Coordinate with our events manager to embed field marketing and hosted experiences into your demand playbook
✅ Collaborate with the lifecycle marketer to build effective nurture journeys and accelerate hand raisers through the funnel
✅ Test and scale new demand tactics using insights from intent platforms, enrichment tools, and campaign analytics
✅ Communicate progress clearly and frequently with internal stakeholders — including weekly updates on campaign performance, test results, and actionable learnings
✅ Track performance, report on KPIs, and iterate campaigns based on data and feedback
ASSUMPTION: This role involves a high degree of collaboration and communication with various teams, requiring strong project management skills and the ability to work in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) in B2B demand generation and ABM, ideally in the AI, SaaS or developer tools space
Required Skills:
- Proven experience in B2B demand generation and ABM
- Excellent collaboration and communication skills
- Comfortable setting up experiment frameworks and executing on them
- Strong grasp of growth levers across paid media, intent data, outbound orchestration, and on-site conversion optimization
- Demonstrated ability to build integrated, multi-channel campaigns that drive awareness and pipeline within strategic accounts
- Data-driven mindset—comfortable owning performance metrics like MQLs, SALs, pipeline contribution, and ROI
- Excellent collaboration skills—able to partner with sales and cross-functional marketing teams to deliver coordinated, customer-centric experiences
- Comfort operating in fast-paced, ambiguous environments where experimentation and iteration are key
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with AI or machine learning concepts
- Knowledge of the AI or SaaS industry
ASSUMPTION: While a Bachelor's degree is required, relevant experience and skills may be considered more important than the specific degree earned.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Growth Marketing Manager with 5-10 years of experience in the AI or SaaS industry)
Benefits:
- Competitive salary
- Remote work options
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous vacation and sick leave policy
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Growth Marketing Manager with the required experience level in the AI or SaaS industry. Actual compensation may vary based on factors such as location and individual qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focusing on AI and data collection
Company Size: 51-200 employees (Mid-size)
Founded: 2014, with a strong focus on growth and innovation since its inception
Company Description:
- Prolific is a technology company building the biggest pool of quality human data in the world—and the ultimate platform to access it.
- Over 35,000 AI developers, researchers, and organizations use Prolific to gather data from real, engaged participants—with a new study launched every 2 minutes.
- Prolific has been ranked among the fastest-growing businesses in the Financial Times 1000 in 2025 & 2024 and the Deloitte Technology Fast 50 in 2023.
Company Specialties:
- Crowdsourcing
- Participant recruitment
- Online research
- AI and machine learning
- Data collection and labeling
- AI model development
Company Website: prolific.com
ASSUMPTION: Prolific's focus on growth and innovation creates a dynamic work environment with ample opportunities for professional development and career advancement.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Head of Growth Marketing and works closely with the demand generation events manager, lifecycle marketer, sales, product marketing, and content teams
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Potential to take on more responsibility and leadership as the company grows
- Opportunities to work on high-impact projects and initiatives
- Chance to gain experience in a fast-growing, innovative tech company
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and the impact the role can have on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): San Francisco, USA
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene
- The city offers a diverse range of cultural, recreational, and culinary experiences
- San Francisco has a mild Mediterranean climate, with cool summers and mild winters
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement allows for a good balance between collaboration and flexibility, while the San Francisco location offers a dynamic and innovative work environment.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with the Head of Growth Marketing
- Background check and offer
Key Assessment Areas:
- Strategic thinking and ABM expertise
- Collaboration and communication skills
- Data-driven mindset and analytical skills
- Campaign execution and optimization skills
- Alignment with Prolific's mission and values
Application Tips:
- Highlight relevant experience in B2B demand generation and ABM, with a focus on AI, SaaS, or developer tools
- Demonstrate strong collaboration and communication skills in your resume and cover letter
- Showcase your data-driven mindset and analytical skills through relevant examples and metrics
- Tailor your application to Prolific's mission and values, emphasizing your alignment with the company's focus on AI and data collection
ATS Keywords: B2B Demand Generation, Account-Based Marketing, Growth Marketing, AI, SaaS, Developer Tools, Collaboration, Communication, Data-Driven, Campaign Optimization
ASSUMPTION: Prolific's hiring process is designed to assess both technical skills and cultural fit, with a strong emphasis on strategic thinking, collaboration, and data-driven decision-making.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- ABM platforms (e.g., Engagio, Demandbase)
- Intent data platforms (e.g., Bombora, Demandbase)
- Campaign analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with marketing automation tools, ABM platforms, intent data platforms, and campaign analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Customer-centricity
- Data-driven decision-making
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- How do you approach setting up experiment frameworks and executing on them?
- Can you provide an example of a successful ABM campaign you've executed, and how you measured its performance?
- How do you stay up-to-date with industry trends and best practices in B2B demand generation and ABM?
ASSUMPTION: Prolific values candidates who are innovative, collaborative, and data-driven, with a strong focus on customer-centricity and continuous learning.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and flexibility
- Collaborating with multiple teams and stakeholders may require strong communication and project management skills
- Keeping up with industry trends and best practices in B2B demand generation and ABM may require continuous learning and development
- Managing a strategic account list and defining target segments may require strong analytical and strategic thinking skills
ASSUMPTION: While this role presents unique challenges, it also offers significant opportunities for growth and impact.
📈 Similar Roles Comparison
- Unlike traditional B2B demand generation roles, this role focuses specifically on account-based marketing and high-value accounts
- While the AI and SaaS industries share similarities, the focus on AI model creators and AI application developers differentiates this role from other B2B demand generation positions
- Career paths in this role may lead to growth marketing leadership or specialized ABM roles within the AI or SaaS industry
ASSUMPTION: This role offers a unique blend of B2B demand generation and ABM expertise, with a strong focus on the AI and SaaS industries.
📝 Sample Projects
- Developing and executing an ABM campaign targeting leading AI labs, with measurable impact on pipeline
- Designing and optimizing campaigns across customer touchpoints for a specific AI application developer
- Collaborating with the lifecycle marketer to build effective nurture journeys for a strategic account
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, highlighting the importance of both strategic thinking and campaign execution.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the growth marketing team?
- How does Prolific approach collaboration and communication between marketing, sales, and other teams?
- What are the most significant challenges facing the growth marketing team currently, and how can this role address them?
- How does Prolific support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company, while also providing valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in B2B demand generation and ABM, with a focus on AI, SaaS, or developer tools
- Prepare examples of successful ABM campaigns you've executed, and how you measured their performance
- Research Prolific's mission, values, and focus on AI and data collection, and explain how your skills and experience align with the company's goals
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
