Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Mirantis

🔹 Location: Poznań, Wielkopolskie, Poland

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-26

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Remote OK)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated, multi-touch demand generation campaigns to drive awareness, lead acquisition, and pipeline acceleration.
• Aligning campaign strategies with key go-to-market initiatives, product launches, and market trends.
• Defining audience segmentation, messaging frameworks, and content strategies tailored to different stages of the buyer’s journey.
• Partnering with Sales and BDR teams to align campaigns with outbound prospecting efforts and ABM strategies.
• Optimizing campaign performance based on funnel metrics, attribution data, and conversion rates.

ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and a proven track record in demand generation. Familiarity with Kubernetes, AI infrastructure, and cloud computing technologies is a plus but not required.

📋 Key Responsibilities

✅ Campaign Orchestration & Strategy:

• Develop and execute integrated, multi-touch demand generation campaigns to drive awareness, lead acquisition, and pipeline acceleration.
• Align campaign strategies with key go-to-market initiatives, product launches, and market trends.
• Define audience segmentation, messaging frameworks, and content strategies tailored to different stages of the buyer’s journey.
• Partner with Sales and BDR teams to align campaigns with outbound prospecting efforts and ABM strategies.
• Continuously analyze and optimize campaign performance based on funnel metrics, attribution data, and conversion rates.

✅ Digital Marketing & Paid Media:

• Own the execution of paid media programs across Google Ads, LinkedIn, YouTube, and other digital platforms to drive high-intent conversions.
• Optimize website and landing pages for SEO, CRO (conversion rate optimization), and personalized content experiences.
• Leverage marketing automation (Pardot, Marketo, or equivalent) and CRM tools (Salesforce) to track, nurture, and score leads.
• Manage digital retargeting, paid social, and programmatic display advertising to increase engagement and brand recall.
• Analyze digital campaign performance and apply A/B testing methodologies to improve lead quality and cost efficiency.

✅ Collaboration & Enablement:

• Work closely with Content Marketing to develop campaign assets, including eBooks, whitepapers, videos, and webinars.
• Enable SDR and sales teams with targeted messaging, nurture flows, and prospecting cadences.
• Partner with Field Marketing on regional and event-based demand generation efforts.

ASSUMPTION: This role requires strong collaboration and communication skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in demand generation, campaign management, or digital marketing in B2B SaaS, Cloud, or DevOps/Kubernetes industry.

Required Skills:

• Proven expertise in orchestrating integrated marketing campaigns across multiple digital channels.
• Experience managing paid media budgets and performance marketing campaigns.
• Hands-on experience with marketing automation platforms (HubSpot, Marketo, Pardot, etc.) and CRM systems (Salesforce preferred).
• Strong analytical mindset with experience in data-driven decision-making and funnel optimization.
• Excellent project management and cross-functional collaboration skills.

Preferred Skills:

• Familiarity with Kubernetes, AI infrastructure, cloud computing, and DevOps technologies.

ASSUMPTION: Candidates with experience in the Kubernetes, AI, or cloud infrastructure industries may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Estimated based on industry standards for a Growth Marketing Manager with 5-10 years of experience in Poland)

Benefits:

• Competitive compensation package
• Strong benefits plan

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Growth Marketing Manager with the required experience level in the given location. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Mirantis operates in the software development industry, focusing on providing strategic open-source infrastructure for containers and virtual machines.

Company Size: Mirantis has 501-1,000 employees, which means it offers a mid-sized company environment with opportunities for growth and collaboration.

Founded: Mirantis was founded in 1999 and has since grown to serve many leading enterprises across various industries.

Company Description:

• Mirantis provides strategic open-source infrastructure to give customers complete control and digital self-determination.
• The company serves a wide range of industries, including Financial Services, Government & Education, Healthcare, Manufacturing, and Telecommunications.
• Mirantis serves many leading enterprises, such as Adobe, DocuSign, Inmarsat, PayPal, Reliance Jio, Societe Generale, Splunk, and S&P Global.

Company Specialties:

• Kubernetes
• Cloud Computing
• Containers
• Docker
• OpenStack
• Virtualization
• IaaS
• CI/CD
• DevOps
• DevSecOps
• FIPS 140-2
• Managed Services
• Open Source
• Security
• Cloud
• Edge Computing
• NFV
• and VMware replacement

Company Website: https://www.mirantis.com

ASSUMPTION: Mirantis' focus on open-source infrastructure and serving leading enterprises indicates a strong commitment to innovation and quality in its products and services.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring 5-10 years of experience in demand generation, campaign management, or digital marketing.

Reporting Structure: The Growth Marketing Manager will report directly to the VP of Marketing and collaborate with various teams, including Product Marketing, Digital, Field, and Sales.

Work Arrangement: This role is on-site but allows for remote work (Remote OK).

Growth Opportunities:

• Potential career progression into a senior marketing role or management position within the company.
• Opportunities to work on cutting-edge technologies and open-source projects.
• Chance to gain experience in a growing industry with a focus on Kubernetes, AI, and cloud infrastructure.

ASSUMPTION: Mirantis' commitment to open-source innovation and collaboration with leading enterprises presents numerous growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: Mirantis has multiple offices worldwide, with this role based in Poznań, Poland.

Office Location(s): Szyperska 14/B6, Poznań, Wielkopolskie, Poland

Geographic Context:

• Poznań is the fifth-largest city in Poland, with a population of approximately 540,000 people.
• The city is known for its rich history, cultural attractions, and vibrant nightlife.
• Poznań is an important economic hub in the region, with a strong focus on technology, finance, and education sectors.

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options available.

ASSUMPTION: Poznań offers a dynamic and culturally rich environment for professionals, with a strong focus on technology and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the VP of Marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign planning
• Digital marketing and paid media expertise
• Analytical skills and data-driven decision-making
• Collaboration and communication skills
• Cultural fit and alignment with Mirantis' values

Application Tips:

• Highlight your experience in demand generation, campaign management, and digital marketing in the B2B SaaS or Cloud industry.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
• Prepare examples of successful marketing campaigns you've led or contributed to in the past.
• Be ready to discuss your understanding of Kubernetes, AI infrastructure, and cloud computing technologies.

ATS Keywords: Demand Generation, Campaign Management, Digital Marketing, Paid Media, Marketing Automation, CRM, A/B Testing, Funnel Optimization, B2B SaaS, Cloud Computing, Kubernetes, AI Infrastructure

ASSUMPTION: Mirantis uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being noticed by the hiring team.

🛠️ Tools & Technologies

• Marketing automation platforms (Pardot, Marketo, or equivalent)
• CRM systems (Salesforce)
• Paid media platforms (Google Ads, LinkedIn, YouTube, etc.)
• SEO and CRO tools
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with the mentioned tools and technologies is essential for success in this role, as they are commonly used in demand generation and digital marketing.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Mirantis values continuous learning and improvement, encouraging employees to explore new ideas and approaches.
• Collaboration: The company fosters a culture of teamwork and open communication, with a strong emphasis on cross-functional collaboration.
• Customer-centricity: Mirantis prioritizes understanding and meeting the needs of its customers, ensuring that its products and services deliver real value.

Work Style:

• Dynamic and fast-paced: Mirantis operates in a rapidly evolving industry, requiring employees to be adaptable and responsive to change.
• Data-driven: The company emphasizes the use of data and analytics to inform decision-making and improve performance.
• Results-oriented: Mirantis values employees who take initiative, set clear goals, and deliver tangible results.

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment, and are you comfortable with change and uncertainty?
• Are you comfortable using data and analytics to inform your marketing strategies and make data-driven decisions?
• Do you have a proven track record of delivering tangible results in your marketing campaigns?

ASSUMPTION: Candidates who align with Mirantis' values and work style will be more likely to succeed and enjoy their role within the company.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and resilience.
• Collaborating with various teams and stakeholders may present communication and coordination challenges.
• Managing paid media budgets and optimizing campaign performance can be complex and time-consuming.
• Working in a remote or hybrid environment may require strong self-motivation and time management skills.

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and time management skills, as well as a willingness to adapt and learn in a dynamic environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on demand generation and growth marketing, requiring a strong understanding of B2B SaaS marketing and a proven track record in driving high-quality pipeline growth.
• While other marketing roles may focus on brand awareness or customer retention, this role is centered around driving leads and accelerating sales through integrated, multi-channel campaigns.
• Career progression in this role may lead to senior marketing positions or management roles within the company, with opportunities to work on cutting-edge technologies and open-source projects.

ASSUMPTION: This role is unique in its focus on demand generation and growth marketing, requiring a specific skill set and experience level to succeed.

📝 Sample Projects

• Developing and executing a multi-touch demand generation campaign to launch a new Kubernetes product, resulting in a 30% increase in qualified leads within the first quarter.
• Optimizing a paid media budget to improve cost efficiency by 25% while maintaining lead quality and conversion rates.
• Collaborating with content marketing to create a series of targeted eBooks and whitepapers, driving a 40% increase in lead generation and nurturing.

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role, highlighting the importance of campaign orchestration, digital marketing, and collaboration with various teams.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing funnel and how this role will contribute to its optimization?
• How does the team collaborate with sales and BDR to align campaigns with outbound prospecting efforts and ABM strategies?
• What are the most successful marketing campaigns that the company has run in the past, and how can I contribute to their continued success?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking these questions can help you better understand the role's expectations, the team's dynamics, and the company's commitment to growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume and cover letter to highlight your relevant experience in demand generation, campaign management, and digital marketing in the B2B SaaS or Cloud industry.
• Prepare examples of successful marketing campaigns you've led or contributed to in the past, emphasizing your understanding of Kubernetes, AI infrastructure, and cloud computing technologies.
• Follow up with the hiring team one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.