Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Solutions Petal Inc.

🔹 Location: Montréal, QC & Quebec City, QC

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading acquisition and cross-sell strategies across B2G, B2B, and B2C segments
• Partnering with the marketing team to design and launch high-impact campaigns
• Defining and tracking clear performance metrics and KPIs
• Driving automation strategies to maintain high engagement throughout the customer journey
• Collaborating across departments to deliver data-driven recommendations and optimize marketing initiatives

ASSUMPTION: This role requires a strategic and hands-on marketer with a solid technical foundation and a results-driven mindset. The ideal candidate will have experience in demand generation, digital marketing, and a strong understanding of Google tools and Salesforce.

📋 Key Responsibilities

✅ Lead the implementation and execution of acquisition and cross-sell strategies across B2G, B2B, and B2C segments to drive pipeline growth and customer engagement.

✅ Partner with the Marketing team to design and launch high-impact campaigns rooted in best practices, incorporating A/B testing frameworks and performance tracking systems to generate actionable insights and improve outcomes.

✅ Define and track clear performance metrics and KPIs to evaluate the effectiveness of marketing initiatives across channels, tactics, and the full campaign lifecycle.

✅ Drive automation strategies that maintain high levels of engagement throughout the customer journey, and provide guidance to cross-functional teams for seamless implementation.

✅ Collaborate across departments to deliver data-driven recommendations and industry-informed guidance in shaping the company’s SEO strategy at both the corporate and product levels.

✅ Conduct in-depth keyword research and competitive analysis to craft and refine SEO strategies aimed at increasing brand visibility, improving site performance, and deepening visitor engagement.

✅ Launch, manage, and continuously optimize paid search (SEM) campaigns, ensuring alignment with business goals and performance targets.

✅ Design and refine landing pages to increase conversion rates, with a focus on UX, messaging clarity, and performance optimization.

✅ Monitor campaign performance, analyze key metrics regularly, report on results, and make strategic adjustments to maximize marketing ROI.

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to take on new challenges as they arise.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field

Experience: 7+ years in demand generation and digital marketing

Required Skills:

• Strong knowledge of Google tools and Salesforce (Sales Cloud, Account Engagement/Pardot)
• Proven success leading multi-channel campaigns and reporting on results
• Skilled in using data to drive decisions and improve performance
• Solid experience with Account-Based Marketing (ABM)
• Excellent communication skills, both written and verbal
• Hands-on experience with SEO, SEM, email, social media, and content marketing
• Comfortable working in fast-paced environments
• Self-driven, organized, and solutions-oriented
• Quick to learn new tools, CRMs, and systems
• Bilingual in English and French (spoken, written, and reading)

Preferred Skills:

• Experience with Healthcare BI, advanced analytics, and informed insights
• Familiarity with the healthcare sector and its unique challenges

ASSUMPTION: While the preferred skills are not required, they would be beneficial for a candidate looking to excel in this role and make a significant impact on the company’s growth.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Growth Marketing Manager with 7+ years of experience in the IT Services and IT Consulting sector, the estimated salary range is CAD 100,000 - CAD 140,000 per year. This range may vary depending on the candidate's experience, skills, and the company's performance.

Benefits:

• Signing bonus of $1,000 for remote work set-up
• Competitive compensation package
• 4 to 6 weeks of paid vacation per year
• 5 paid personal days per year
• Group RRSP/DPSP plan with employer contribution
• Complete group insurance plan from day one
• Annual wellness allowance
• Access to the Lumino Health™ telehealth application
• Flexible work hours

Working Hours: Full-time position with flexible work hours, allowing for a healthy work-life balance. The role may require occasional overtime to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and the company's performance. The benefits listed are subject to change and may be updated based on the company's policies and regulations.

📌 Applicant Insights

🔍 Company Context

Industry: Solutions Petal Inc. operates in the IT Services and IT Consulting sector, focusing on healthcare orchestration and billing. The company aims to revolutionize healthcare systems to make them agile, efficient, and resilient by enabling the forecasting and shaping of world-class healthcare through Healthcare BI, advanced analytics, and informed insights.

Company Size: Solutions Petal Inc. has 201-500 employees, providing a mid-sized company environment that offers ample opportunities for growth and collaboration.

Founded: The company was founded in 2010 and has since grown to become a leading Canadian healthcare orchestration and billing company.

Company Description:

• Solutions Petal Inc. is committed to fostering an exceptional workplace culture, as evidenced by its recognition as a Great Place to Work in both the technology and healthcare sectors.
• The company's mission is to empower healthcare innovators and improve healthcare differently by providing innovative solutions dedicated to optimizing healthcare management.
• Solutions Petal Inc. offers digital platforms that enable healthcare leaders to improve access to care by driving operational efficiencies.

Company Specialties:

• Coordination of care
• Capacity planning
• Healthtech
• SaaS
• Health system
• Hospital
• Healthcare
• Scheduling
• Data analytics
• Interoperability

Company Website: https://www.petal-health.com/

ASSUMPTION: Solutions Petal Inc. is a well-established company in the IT Services and IT Consulting sector, with a strong focus on healthcare orchestration and billing. The company's commitment to fostering an exceptional workplace culture and empowering healthcare innovators makes it an attractive employer for candidates seeking to make a significant impact in the healthcare industry.

📊 Role Analysis

Career Level: The Growth Marketing Manager role is a mid-level to senior-level position, offering opportunities for career growth and development within the marketing department and the company as a whole.

Reporting Structure: The Growth Marketing Manager reports directly to the Senior Growth Marketing Manager and works closely with the Marketing team, as well as other departments, to deliver data-driven recommendations and optimize marketing initiatives.

Work Arrangement: The role offers flexible work hours and remote work options, allowing for a healthy work-life balance. The company encourages employees to work remotely up to the maximum flexibility permitted by the nature of the position and the smooth running of operations.

Growth Opportunities:

• As the company continues to grow and expand its services, there will be opportunities for the Growth Marketing Manager to take on additional responsibilities and advance their career within the marketing department or the company.
• The role offers the chance to work on a variety of marketing initiatives, allowing the candidate to gain experience in different aspects of marketing and develop their skills accordingly.
• The company's commitment to fostering an exceptional workplace culture provides ample opportunities for professional development and growth.

ASSUMPTION: The Growth Marketing Manager role offers a unique opportunity for a marketing professional to make a significant impact on the company's growth and success. The role provides ample opportunities for career growth and development, both within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Solutions Petal Inc. has offices in Montréal, QC, and Quebec City, QC, providing a modern and collaborative work environment for employees.

Office Location(s): 350 Boulevard Charest Est, Suite 300, Québec, Québec G1K 3H5, CA & 5455 Avenue de Gaspé, Suite 470, Montreal, Quebec H2T 3B3, CA

Geographic Context:

• The offices are located in the provinces of Quebec, providing access to a diverse range of cultural, recreational, and culinary experiences.
• The cities of Montréal and Quebec City offer a high quality of life, with affordable housing, excellent healthcare, and a strong sense of community.
• The region is home to a thriving technology and healthcare sector, providing ample opportunities for professional growth and development.

Work Schedule: The role follows a standard full-time work schedule, with flexible work hours and the option to work remotely. The company encourages employees to maintain a healthy work-life balance and offers a wellness allowance to support their well-being.

ASSUMPTION: The offices of Solutions Petal Inc. provide a modern and collaborative work environment, with ample opportunities for professional growth and development. The company's commitment to fostering an exceptional workplace culture and offering flexible work arrangements makes it an attractive employer for candidates seeking a balanced and fulfilling work-life experience.

💼 Interview & Application Insights

Typical Process:

• The application process typically involves submitting a resume and cover letter through the company's official careers page or a trusted partner.
• Candidates who meet the qualifications and experience requirements will be invited for an initial phone or video screening to discuss their background and fit for the role.
• Successful candidates will be invited for an in-depth interview with the hiring manager and other members of the marketing team to discuss their experience, skills, and cultural fit.
• Candidates may be asked to complete a marketing assessment or case study as part of the interview process.
• Final-round candidates will be invited for a second interview or a meeting with the company's leadership team to discuss the role and the company's growth plans.

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and performance tracking
• Collaboration and communication skills
• Adaptability and problem-solving skills
• Cultural fit and alignment with the company's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for the Growth Marketing Manager role.
• Demonstrate your understanding of the company's mission and values, and explain how your background and skills make you a strong fit for the role.
• Prepare for behavioral and situational interview questions that focus on your marketing experience, problem-solving skills, and cultural fit.
• Research the company's marketing initiatives and be prepared to discuss your ideas for improving their performance and driving growth.

ATS Keywords: Growth Marketing, Demand Generation, Digital Marketing, Google Tools, Salesforce, Account-Based Marketing, SEO, SEM, Email Marketing, Data Analysis, Campaign Management, Performance Tracking, Communication Skills, Bilingual, Content Marketing, Social Media, UX Design, Automation Strategies

ASSUMPTION: The application process for the Growth Marketing Manager role at Solutions Petal Inc. is designed to assess the candidate's marketing experience, skills, and cultural fit. Candidates who are able to demonstrate their understanding of the company's mission and values, as well as their ability to drive results and make a significant impact on the company's growth, will be well-positioned to succeed in the role.

🛠️ Tools & Technologies

• Google tools (Analytics, Ads, Tag Manager, etc.)
• Salesforce (Sales Cloud, Account Engagement/Pardot)
• SEO and SEM platforms (e.g., Google Search Console, Google Ads, SEMrush, etc.)
• Email marketing platforms (e.g., Pardot, Mailchimp, etc.)
• Social media management tools (e.g., Hootsuite, Buffer, etc.)
• Content management systems (e.g., WordPress, Drupal, etc.)
• Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: The tools and technologies listed above are commonly used in the marketing industry and are relevant to the Growth Marketing Manager role at Solutions Petal Inc. The ideal candidate will have experience with these tools and be able to leverage them to drive results and improve marketing performance.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: Solutions Petal Inc. is committed to improving access to care and driving operational efficiencies to enhance the patient experience.
• Innovative: The company fosters a culture of continuous improvement and encourages employees to challenge the status quo and drive change.
• Collaborative: Solutions Petal Inc. values teamwork and encourages employees to work together to achieve common goals and drive success.

Work Style:

• The company offers a flexible work environment, with remote work options and flexible work hours to support a healthy work-life balance.
• Solutions Petal Inc. encourages employees to take initiative and drive results, with a strong focus on performance and accountability.
• The company values diversity and inclusion, and fosters a culture of respect and collaboration.

Self-Assessment Questions:

• Do you share Solutions Petal Inc.'s commitment to improving access to care and driving operational efficiencies in the healthcare sector?
• Are you comfortable working in a fast-paced, collaborative environment and driving results through innovative marketing strategies?
• Do you thrive in a flexible work environment and are able to balance your work and personal life effectively?

ASSUMPTION: The ideal candidate for the Growth Marketing Manager role at Solutions Petal Inc. will be able to demonstrate their alignment with the company's values and work style, as well as their ability to drive results and make a significant impact on the company's growth.

⚠️ Potential Challenges

• The role may require occasional overtime to meet project deadlines, which could impact work-life balance.
• The company is growing rapidly, and the Growth Marketing Manager may face challenges in keeping up with the pace of change and adapting to new priorities.
• The role may require the candidate to work with a diverse range of stakeholders, including healthcare providers, technology vendors, and other marketing professionals, which could present communication and collaboration challenges.
• The candidate may face competition from other marketing professionals seeking to advance their careers in the growing healthcare technology sector.

ASSUMPTION: The potential challenges listed above are common to roles in the marketing industry and can be mitigated by effective time management, strong communication and collaboration skills, and a proactive approach to career development.

📈 Similar Roles Comparison

• The Growth Marketing Manager role at Solutions Petal Inc. differs from similar roles in other companies in its focus on the healthcare sector and the use of advanced analytics and informed insights to drive marketing performance.
• The role offers a unique opportunity to work at the intersection of technology and healthcare, with a strong focus on improving access to care and driving operational efficiencies.
• The career path for the Growth Marketing Manager role may include opportunities to advance to a senior-level position within the marketing department or the company as a whole.

ASSUMPTION: The Growth Marketing Manager role at Solutions Petal Inc. offers a unique opportunity to work in the growing healthcare technology sector and make a significant impact on the company's growth and success. The role provides ample opportunities for career growth and development, both within the marketing department and the company as a whole.

📝 Sample Projects

• Developing and executing a targeted Account-Based Marketing (ABM) campaign to drive pipeline growth and customer engagement for a key healthcare provider.
• Conducting keyword research and competitive analysis to optimize the company's search engine rankings and improve site performance for a new product launch.
• Designing and refining landing pages to increase conversion rates and improve the user experience for a marketing campaign focused on driving customer acquisition.

ASSUMPTION: The sample projects listed above are relevant to the Growth Marketing Manager role at Solutions Petal Inc. and provide an indication of the types of initiatives the candidate may be expected to lead and contribute to.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how the Growth Marketing Manager role fits into the overall plan?
• How does the company measure the success of its marketing initiatives, and how would the Growth Marketing Manager be expected to contribute to this process?
• What are the key priorities for the Growth Marketing Manager in the first 90 days, and how would the role be expected to evolve over time?
• How does the company support the professional development and growth of its marketing team members?
• What are the key challenges facing the healthcare technology sector, and how does the company plan to address them?

ASSUMPTION: The key questions listed above are designed to help the candidate better understand the role, the company's marketing strategy, and the opportunities for professional growth and development. Asking these questions demonstrates the candidate's interest in the role and their commitment to driving results and making a significant impact on the company's growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through https://www.petal-health.com/careers/
• Tailor your resume and cover letter to highlight your relevant experience and skills for the Growth Marketing Manager role, demonstrating your understanding of the company's mission and values.
• Prepare for behavioral and situational interview questions that focus on your marketing experience, problem-solving skills, and cultural fit.
• Research the company's marketing initiatives and be prepared to discuss your ideas for improving their performance and driving growth.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.