📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: KiWi
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-time, On-site
🔹 Category: Financial Services
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing growth strategies to drive product adoption and business results.
- Collaborating with cross-functional teams to align marketing efforts with product development.
- Conducting A/B tests and analyzing data to inform decision-making and optimize performance.
- Creating and executing marketing campaigns across various digital channels to reach target audiences.
ASSUMPTION: This role requires a strong background in performance marketing, data analysis, and creative problem-solving to succeed.
📋 Key Responsibilities
✅ Developing and executing growth strategies to drive product adoption and business results.
✅ Collaborating with cross-functional teams to align marketing efforts with product development.
✅ Conducting A/B tests and analyzing data to inform decision-making and optimize performance.
✅ Creating and executing marketing campaigns across various digital channels to reach target audiences.
✅ Analyzing user opinions and references to improve the product and customer experience.
✅ Working with the product team to implement improvements and enhancements based on user feedback and data analysis.
✅ Optimizing promotional campaigns across different channels and creating marketing materials for the company.
✅ Building and managing a data infrastructure to analyze user behavior and identify growth opportunities.
✅ Evaluating and improving various growth methods, such as campaign renewals, referral programs, content calendars, and advertising campaigns.
ASSUMPTION: This role requires a high level of analytical thinking, creativity, and collaboration to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field.
Experience: At least 4 years of proven experience in performance marketing and digital marketing.
Required Skills:
- Advanced knowledge of performance marketing, digital marketing, and data analysis.
- Proven experience in A/B testing, SEO, SEM, and Google Analytics.
- Strong analytical and problem-solving skills.
- Excellent communication and persuasion skills.
- Ability to work collaboratively in a multidisciplinary team.
- Fluency in Spanish (Bilingual preferred).
Preferred Skills:
- Experience with marketing automation tools and CRM systems.
- Knowledge of UX/UI design and content marketing.
- Familiarity with statistical analysis and emerging trends in marketing.
ASSUMPTION: Candidates with a strong background in data analysis, creative problem-solving, and cross-functional collaboration will be most successful in this role.
💰 Compensation & Benefits
Salary Range: MXN 80,000 - 120,000 per month (Based on experience and market rates for Growth Marketing Managers in Mexico City)
Benefits:
- Competitive salary and performance bonus.
- Vacation bonus (25%) and 15 days of aguinaldo.
- Flexible benefits, including access to courses and training.
- Prestations of law (IMSS, INFONAVIT) and ESOP (based on salary).
Working Hours: Monday to Friday, 9:00 AM to 6:00 PM
ASSUMPTION: The salary range is estimated based on market data for Growth Marketing Managers in Mexico City, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: KiWi operates in the financial services industry, focusing on providing financial solutions to distributors and micro-merchants.
Company Size: KiWi is a small startup with 11-50 employees, offering a dynamic and agile work environment.
Founded: KiWi was founded in 2014 and has since grown to serve clients in Mexico and Switzerland.
Company Description:
- KiWi is a Mexican startup that works with distributors and micro-merchants to provide them with access to financial solutions.
- The company offers supply chain financing to distributors, enabling them to provide loans to their clients to ensure they always have the purchasing power to buy supplies.
- KiWi also empowers micro-merchants with adapted digital technology to accept card payments, make mobile top-ups, and bill payments, while also having access to micro-credits.
Company Specialties:
- Fintech
- Credits
- Tecnologic
- Mobile payments
- Social payments
- mPOS
- B2B2C
- B2B BNPL
- BNPL
- Supply Chain Financing
- Microcredits
Company Website: www.conkiwi.com/para-distribuidores
ASSUMPTION: KiWi's focus on financial services for distributors and micro-merchants presents unique challenges and opportunities for growth marketing strategies.
📊 Role Analysis
Career Level: This role is a mid-level position, reporting directly to the CEO or a senior marketing manager.
Reporting Structure: The Growth Marketing Manager will work closely with the marketing, product, and data teams to align efforts and drive growth.
Work Arrangement: This is an on-site position, with the possibility of hybrid or remote work arrangements depending on the company's policies and the candidate's needs.
Growth Opportunities:
- As KiWi continues to grow, there may be opportunities for the Growth Marketing Manager to take on more responsibilities or move into a leadership role.
- The company's focus on innovation and technology presents opportunities for professional development in digital marketing and fintech.
ASSUMPTION: The Growth Marketing Manager's success will depend on their ability to adapt to the company's growth and changing priorities.
🌍 Location & Work Environment
Office Type: KiWi's office is a collaborative and dynamic workspace, fostering creativity and innovation.
Office Location(s): Luis Carracci 142, Benito Juárez, Ciudad de México, Estado de Mexico 03740, MX and Avenue de Sévelin, Lausanne, Vaud, CH
Geographic Context:
- Mexico City is a bustling metropolis with a vibrant cultural scene and numerous opportunities for professional networking.
- The city's diverse economy offers a rich landscape for growth marketing strategies.
- KiWi's office is located in the Benito Juárez district, known for its trendy neighborhoods and thriving business community.
Work Schedule: The standard work schedule is Monday to Friday, from 9:00 AM to 6:00 PM, with flexibility for remote work arrangements.
ASSUMPTION: The Growth Marketing Manager's success will depend on their ability to thrive in a dynamic, fast-paced work environment and adapt to the company's growth and changing priorities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager or a panel of team members
- Case study or assignment presentation (if applicable)
- Final interview with the CEO or a senior team member
Key Assessment Areas:
- Data analysis and problem-solving skills
- Creativity and strategic thinking
- Communication and presentation skills
- Cultural fit and alignment with KiWi's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio or examples of your previous work, focusing on growth marketing strategies and data-driven results.
- Research KiWi's industry, company, and competitors to demonstrate your understanding of the market and the company's unique value proposition.
ATS Keywords: Growth Marketing, Digital Marketing, Performance Marketing, Data Analysis, A/B Testing, SEO, SEM, Google Analytics, Marketing Strategy, Campaign Management, Cross-functional Collaboration, Spanish Fluency
ASSUMPTION: KiWi's hiring process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Google Analytics
- Metabase
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- SEO and SEM tools (e.g., SEMrush, Google Ads)
- UX/UI design tools (e.g., Sketch, Figma)
ASSUMPTION: The Growth Marketing Manager should be comfortable using a variety of marketing and data analysis tools to optimize performance and drive growth.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Continuous learning
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay up-to-date with emerging trends in growth marketing and digital marketing?
- Can you describe a time when you had to adapt to a significant change in a marketing strategy or plan?
- How do you approach collaboration with cross-functional teams to align marketing efforts with product development?
ASSUMPTION: KiWi values candidates who are innovative, customer-focused, and able to thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- The competitive fintech landscape in Mexico and Switzerland may present challenges in reaching and engaging target audiences.
- KiWi's focus on serving distributors and micro-merchants requires a deep understanding of these markets and their unique needs.
- The dynamic nature of the company's growth and changing priorities may present challenges in maintaining focus and alignment with the company's objectives.
- The need to balance data-driven decision-making with creative and innovative marketing strategies may present challenges in optimizing performance.
ASSUMPTION: The Growth Marketing Manager's success will depend on their ability to navigate these challenges and adapt to the company's evolving needs.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Growth Marketing Manager is focused on driving product adoption and business results through data-driven strategies and cross-functional collaboration.
- In the fintech industry, Growth Marketing Managers must have a deep understanding of financial services and the unique needs of the company's target audiences.
- Career progression for Growth Marketing Managers may include moving into leadership roles, such as Senior Growth Marketing Manager or Head of Growth, or transitioning into related roles, such as Product Marketing Manager or VP of Marketing.
ASSUMPTION: The Growth Marketing Manager's career path will depend on their ability to demonstrate strong technical skills, leadership potential, and alignment with KiWi's mission and values.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase user acquisition and retention for KiWi's mobile payment platform.
- Conducting a comprehensive analysis of KiWi's user data to identify growth opportunities and optimize marketing strategies across various digital channels.
- Collaborating with the product team to implement user feedback and improve the overall customer experience for KiWi's financial services platform.
ASSUMPTION: These sample projects illustrate the Growth Marketing Manager's responsibilities and the skills required to succeed in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth strategy for the next 12-24 months, and how this role fits into that plan?
- How does KiWi approach collaboration and communication between marketing, product, and data teams to align efforts and drive growth?
- What are the most significant challenges facing KiWi's growth marketing efforts, and how has the company addressed them in the past?
- How does KiWi support the professional development and growth of its employees, particularly in the marketing and digital marketing fields?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of KiWi's business, growth strategy, and company culture, as well as their ability to contribute to the company's success in the Growth Marketing Manager role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio or examples of your previous work, focusing on growth marketing strategies and data-driven results.
- Research KiWi's industry, company, and competitors to demonstrate your understanding of the market and the company's unique value proposition.
- Follow up with the hiring manager or a member of the KiWi team within one week of submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
