Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Triptease

🔹 Location: Spain (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Owning and evolving Triptease's growth engine
• Experimenting with campaigns across various channels
• Leveraging data and AI to power campaigns and improve lead quality
• Collaborating cross-functionally to align go-to-market strategy
• Monitoring and improving conversion rates across the funnel

ASSUMPTION: This role requires a growth-obsessed marketer who thrives in experimentation, adapts quickly, and enjoys autonomy and variety.

📋 Key Responsibilities

✅ Own end-to-end demand generation campaigns across email, social, paid media, and beyond

✅ Explore new growth channels, test quickly, learn fast, and scale what works

✅ Use AI and automation tools to streamline, personalize, and scale marketing output

✅ Leverage first- and third-party data to power campaigns and improve lead quality

✅ Collaborate with Sales, Product, and Customer Success to align go-to-market strategy

✅ Monitor and improve conversion rates across the funnel

✅ Use tools like HubSpot, Make.com, and others to manage performance and workflows

✅ Present insights, optimize tactics, and celebrate wins

ASSUMPTION: This role requires a mix of creative and analytical skills, with a strong focus on data-driven decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years in B2B digital marketing, preferably in a startup/scale-up environment

Required Skills:

• Proven track record in B2B digital marketing
• Entrepreneurial mindset and comfort with ambiguity
• Strong analytical skills and data-driven approach
• Experience with marketing automation systems (e.g., HubSpot, Make.com)
• Understanding of account-based marketing and hyper-personalization
• Curiosity about or experience in generative AI in marketing
• Excellent written and verbal communication skills

Preferred Skills:

• Experience with AI and automation tools in marketing
• Fluency in Spanish

ASSUMPTION: Candidates with experience in the travel or hospitality industry may have an advantage, but it is not required.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Estimated based on market research for similar roles in Spain)

Benefits:

• Paid vacation (increasing with tenure)
• Work from anywhere: 4 weeks abroad annually (within a ±3 hour time zone)
• Monthly wellness budget – use it for gym, therapy, massages, or whatever keeps you at your best
• Learning allowance – invest in your growth with €250/year
• Enhanced maternity & paternity leave
• Lunch & WFH allowances
• Life Event Leave – for moments that matter
• Volunteering day to give back
• Quarterly socials and a fun, inclusive culture
• Hybrid or remote work options
• Sabbaticals from year three onwards

Working Hours: Full-time (40 hours/week) with flexible hours and a results-oriented culture

ASSUMPTION: The salary range is estimated based on market research for similar roles in Spain. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Triptease operates in the hospitality and travel tech industries, focusing on direct booking solutions for hotels.

Company Size: Triptease has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Triptease was founded in 2013 and has since grown into a global company with hubs in London, New York, Singapore, and Barcelona.

Company Description:

• Triptease empowers hoteliers to increase direct bookings, reduce dependency on online travel agencies, and maximize profitability.
• The company operates globally and has helped hotels generate over £1 billion in direct revenue.
• Triptease is backed by data, driven by innovation, and powered by a passionate team.

Company Specialties:

• SaaS
• Travel
• Hospitality
• Direct booking
• Conversion optimization
• Direct is best
• Meta-search

Company Website: http://www.triptease.com

ASSUMPTION: Triptease's focus on data-driven innovation and growth makes it an attractive employer for marketing professionals seeking a dynamic and impactful role.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals seeking a senior-level position with significant autonomy and impact.

Reporting Structure: The Growth Marketing Manager will report directly to the Head of Demand Generation.

Work Arrangement: This role is remote-friendly, with the option to work from one of Triptease's global hubs or remotely from Spain.

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunity to shape Triptease's growth strategy and go-to-market approach
• Chance to learn and develop skills in AI and automation tools for marketing

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on the company's success.

🌍 Location & Work Environment

Office Type: Triptease has global hubs in London, New York, Singapore, and Barcelona, with a remote-friendly work culture.

Office Location(s): Barcelona, Spain (with the option to work remotely)

Geographic Context:

• Barcelona is a vibrant, multicultural city with a thriving tech industry.
• Spain offers a high quality of life, with a warm climate, rich culture, and delicious cuisine.
• Working remotely from Spain provides the opportunity to enjoy a Mediterranean lifestyle while collaborating with a global team.

Work Schedule: Full-time (40 hours/week) with flexible hours and a results-oriented culture

ASSUMPTION: Working remotely from Spain offers a unique blend of professional growth and personal fulfillment, with the opportunity to enjoy a high quality of life in a vibrant and culturally rich environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Technical assessment or case study
• Final interview with the hiring manager

Key Assessment Areas:

• Marketing expertise and experience
• Data-driven approach and analytical skills
• Cultural fit and alignment with Triptease's values
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Demonstrate your understanding of Triptease's business and the role's requirements
• Showcase your creativity and problem-solving skills through relevant examples or case studies
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company

ATS Keywords: B2B digital marketing, demand generation, growth marketing, AI, automation, data-driven, cross-functional collaboration, conversion optimization

ASSUMPTION: Triptease's hiring process is designed to assess candidates' skills, cultural fit, and potential impact on the company's growth. Successful candidates will demonstrate a strong understanding of the role's requirements and a passion for driving results.

🛠️ Tools & Technologies

• HubSpot
• Make.com
• AI and automation tools (e.g., generative AI, marketing automation platforms)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Candidates should have experience with relevant marketing tools and be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven
• Innovative
• Collaborative
• Results-oriented
• Entrepreneurial

Work Style:

• Autonomous and self-directed
• Adaptable and comfortable with ambiguity
• Results-focused and driven by impact
• Collaborative and open to feedback

Self-Assessment Questions:

• Do I thrive in an entrepreneurial environment with a high degree of autonomy?
• Am I comfortable navigating complex funnels and marketing automation systems?
• Do I enjoy experimenting with new tools and channels to drive growth?
• Am I data-driven and comfortable making decisions based on data analysis?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with Triptease's values and a work style that thrives in an entrepreneurial, results-oriented environment.

⚠️ Potential Challenges

• Managing a high volume of campaigns and channels simultaneously
• Balancing creativity and data-driven decision-making
• Adapting to a fast-paced, ever-changing environment
• Collaborating effectively with remote teams across different time zones

ASSUMPTION: These challenges can be overcome by a strong, adaptable, and results-driven candidate with a passion for growth marketing.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a high degree of autonomy and experimentation
• Triptease's focus on data-driven innovation sets it apart from other hospitality and travel tech companies
• This role offers significant growth potential and the opportunity to shape Triptease's go-to-market strategy

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and work style preferences.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive direct bookings for a hotel chain
• Leveraging AI and automation tools to personalize marketing content and improve conversion rates
• Collaborating with the product team to optimize the user experience and drive growth

ASSUMPTION: These sample projects illustrate the types of initiatives a Growth Marketing Manager at Triptease might undertake to drive results and impact the company's growth.

❓ Key Questions to Ask During Interview

• How does Triptease approach experimentation and testing in its marketing campaigns?
• Can you describe the team structure and how this role fits into the broader marketing organization?
• How does Triptease support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Triptease foster a culture of collaboration and innovation across its remote teams?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
• Follow up with the hiring team one week after submitting your application, inquiring about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.