📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Garner Health
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Designing, launching, and optimizing multi-channel marketing campaigns to drive member sign-ups and engagement
- Analyzing campaign performance, generating insights, and optimizing future campaigns
- Refining messaging and segmentation through A/B testing
- Collaborating cross-functionally with Product, Account Management, Data, and Reporting teams
- Improving marketing processes and efficiency
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving member engagement and retention through effective marketing strategies.
📋 Key Responsibilities
✅ Run multi-channel marketing campaigns using marketing automation tools like Iterable to drive member sign-ups and engagement with Garner
✅ Measure and analyze campaign and channel performance metrics to generate recommendations for future campaigns, improve marketing attribution, and develop regular reporting
✅ Design and implement A/B tests to refine targeting and messaging, and optimize campaign performance
✅ Partner with cross-functional teams to support new product launches, custom client marketing initiatives, and analyze and optimize marketing performance
✅ Build and improve scalable marketing processes to enhance efficiency
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to juggle multiple priorities and meet deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of B2C marketing experience in growth marketing, lifecycle marketing, marketing operations, or similar roles
Required Skills:
- Hands-on experience executing multi-channel marketing campaigns using marketing automation and CRM platforms (preferably Iterable)
- Excellent analytical and reporting skills, with the ability to analyze marketing performance, understand marketing attribution, and generate actionable insights
- Strong project management skills, with the ability to work cross-functionally and meet deadlines
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with team members
Preferred Skills:
- Experience working in a fast-paced, dynamic start-up environment
- Familiarity with healthcare industry trends and challenges
ASSUMPTION: Candidates with experience in B2C marketing and a strong analytical mindset will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $86,000 - $120,000 USD per year
Benefits:
- Flexible PTO
- Medical/Dental/Vision plan options
- 401(k)
- Teladoc Health
Working Hours: Full-time (40 hours per week), with flexible scheduling
ASSUMPTION: The provided salary range is an estimate based on industry standards for mid-level marketing roles in the United States. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on healthcare quality improvement and cost reduction
Company Size: Medium (201-500 employees), offering a dynamic and collaborative work environment
Founded: 2020, with a mission to improve the U.S. healthcare system by providing organizations relief from surging healthcare costs
Company Description:
- Garner Health is a fast-growing, award-winning company (USA Today Top Workplaces 2025) that cultivates teamwork, trust, autonomy, exceptional results, and individual growth
- The company offers a unique, incentive-based model that reshapes the healthcare economy to ensure everyone can afford high-quality care
- Garner Health has experienced rapid adoption in the market, with more than doubled revenue annually over the last 5 years
Company Specialties:
- Healthcare quality evaluation and improvement
- Incentive-based healthcare models
- Data-driven decision-making and analytics
- Seamless customer experiences
Company Website: getgarner.com
ASSUMPTION: Garner Health's unique approach to healthcare quality improvement and cost reduction sets it apart in the industry, offering applicants an opportunity to work on innovative solutions with a significant impact on the U.S. healthcare system.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience), with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the VP of Growth Marketing
Work Arrangement: Fully remote, with flexible scheduling and a focus on results and performance
Growth Opportunities:
- Expanding team, with over 50% growth each year, offering opportunities for career advancement and new challenges
- Cross-functional collaboration with various teams, providing exposure to different aspects of the business
- Working on high-impact projects that directly contribute to the company's mission and growth
ASSUMPTION: This role offers a unique opportunity for mid-level marketing professionals to make a significant impact on the company's growth and success, with ample opportunities for career development and advancement.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location
Office Location(s): N/A
Geographic Context:
- Garner Health is a fully remote company, allowing employees to work from anywhere in the United States
- The company's remote work environment fosters a diverse and inclusive team, with employees from various backgrounds and locations
- Garner Health's remote work culture emphasizes results, performance, and work-life balance
Work Schedule: Full-time (40 hours per week), with flexible scheduling and a focus on results and performance
ASSUMPTION: Garner Health's fully remote work environment offers applicants the flexibility to work from anywhere in the United States, with a strong emphasis on results, performance, and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the VP of Growth Marketing
Key Assessment Areas:
- Marketing campaign strategy and execution
- Data analysis and reporting skills
- Project management and cross-functional collaboration
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing campaign experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Garner Health's mission and how your skills align with the role's requirements
- Prepare for the technical assessment or case study by reviewing Garner Health's marketing strategies and campaigns
ATS Keywords: Marketing automation, CRM platforms, Iterable, multi-channel marketing, A/B testing, data analysis, reporting, project management, collaboration, growth marketing, lifecycle marketing, marketing operations
ASSUMPTION: Garner Health's interview process focuses on assessing candidates' marketing campaign strategy, data analysis, project management, and cultural fit, with a strong emphasis on results and performance.
🛠️ Tools & Technologies
- Iterable (marketing automation platform)
- CRM platform (specific platform not mentioned)
- Data analysis and reporting tools (specific tools not mentioned)
ASSUMPTION: Garner Health uses industry-standard marketing automation, CRM, and data analysis tools to support its marketing efforts and drive member engagement.
👔 Cultural Fit Considerations
Company Values:
- Transparency
- Data-driven decision-making
- Seamless customer experiences
Work Style:
- Results-driven and performance-focused
- Collaborative and cross-functional
- Dynamic and fast-paced
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic start-up environment?
- Are you comfortable working remotely and managing your own time?
- Do you have strong analytical skills and a data-driven mindset?
ASSUMPTION: Garner Health values transparency, data-driven decision-making, and seamless customer experiences, with a work style that emphasizes results, collaboration, and adaptability in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- Managing multiple priorities and meeting deadlines in a fast-paced, dynamic environment
- Working remotely and maintaining productivity without direct supervision
- Adapting to a rapidly growing and evolving company, with changing priorities and responsibilities
- Balancing creative and analytical aspects of the role, with a focus on driving member engagement and retention
ASSUMPTION: Garner Health's fast-paced, dynamic work environment and remote work culture may present challenges for some applicants, requiring strong time management, self-motivation, and adaptability.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on data analysis and optimization, with a strong emphasis on driving member engagement and retention
- Garner Health's unique approach to healthcare quality improvement and cost reduction sets this role apart from similar marketing positions in other industries
- This role offers a unique opportunity for mid-level marketing professionals to make a significant impact on the company's growth and success, with ample opportunities for career development and advancement
ASSUMPTION: This role is unique in its focus on healthcare quality improvement and cost reduction, offering applicants an opportunity to work on innovative solutions with a significant impact on the U.S. healthcare system.
📝 Sample Projects
- Designing and executing a multi-channel marketing campaign to drive member sign-ups and engagement with Garner
- Analyzing campaign performance metrics and generating insights to optimize future campaigns
- Implementing A/B tests to refine targeting and messaging, and improve campaign performance
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Growth Marketing Manager role at Garner Health.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign lifecycle at Garner Health, and how this role fits into that process?
- How does Garner Health measure and optimize marketing performance, and what tools are used for this purpose?
- Can you provide an example of a successful marketing campaign at Garner Health, and what made it effective?
- How does Garner Health support the professional development and growth of its marketing team members?
- What is the company's long-term vision for growth and expansion, and how does this role contribute to that vision?
ASSUMPTION: These key questions help applicants better understand the role's responsibilities, the company's marketing strategies, and its long-term vision for growth and expansion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing campaign experience and achievements
- Write a cover letter demonstrating your understanding of Garner Health's mission and how your skills align with the role's requirements
- Prepare for the technical assessment or case study by reviewing Garner Health's marketing strategies and campaigns
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
