📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Blumira
🔹 Location: Remote, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing campaigns to increase demand generation and engage target accounts
- Managing ABM tech stack and strategy
- Overseeing email marketing efforts and trade shows
- Collaborating with sales teams and channel partners
ASSUMPTION: This role requires a strategic mindset with a focus on driving growth and engagement. It involves cross-functional collaboration and a strong understanding of B2B SaaS marketing.
📋 Key Responsibilities
✅ Develop and execute campaigns to increase demand generation and engage target accounts, with a focus on our ideal customer profile
✅ Create campaign timelines, coordinate with team members, and track performance against goals
✅ Present regular updates to the team, along with actionable recommendations to amplify our growth
✅ Own our ABM tech stack and strategy, providing recommendations on how it can be improved
✅ Partner with sales to provide content support, and coordinate outreach efforts to best equip them for outreach efforts
✅ Own the planning, execution, and reporting of trade shows and events, for both our direct and partner channels
✅ Own our email marketing efforts including multiple monthly newsletters, as well as automated email workflows to nurture prospects based on user actions and behaviors
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to balance tactical execution with strategic thinking.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field (or equivalent experience)
Experience: 5+ years of hands-on growth/demand-gen marketing experience, preferably in B2B SaaS or technology companies
Required Skills:
- Obsessed with growth and are motivated by being a direct influence in the success of the business
- Experience with account-based marketing strategies and tools for targeting specific accounts, with a strong understanding of personalized, high-value prospect engagement
- Demonstrated experience running multi-channel campaigns from planning through execution and analysis, with proven analytical skills for tracking performance and ROI
- Background in event marketing, including trade shows, community events, and virtual events
- Have worked on email marketing campaigns and built automated nurture sequences
- Excellent written communication skills and close attention to detail, with the ability to manage multiple projects while transitioning between tactical execution and strategic thinking
Preferred Skills:
- Experience working with both direct sales teams and channel partners
- Thrive in a collaborative environment where cross-functional collaboration is critical
- Education in Marketing and/or industry certifications (e.g., HubSpot, Google Analytics) are a plus, with bonus points for cybersecurity industry or start-up experience
ASSUMPTION: Candidates should have a proven track record in driving growth and engagement through strategic marketing campaigns. Experience in the cybersecurity industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: $120,000 - $140,000 per year
Benefits:
- Competitive compensation and stock equity plan
- Unlimited PTO
- A flexible work environment that supports working from home
- Comprehensive benefits package that includes medical, dental, vision, and life insurance, as well as a company sponsored pre-tax retirement savings program
Working Hours: Full-time, with flexible hours
ASSUMPTION: The salary range is based on industry standards for a Growth Marketing Manager role in a mid-sized B2B SaaS company. The benefits package is competitive and designed to support work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Blumira operates in the cybersecurity industry, focusing on threat detection and response for small and medium-sized businesses.
Company Size: Blumira has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Blumira was founded in 2018, making it a relatively young company with a strong focus on innovation and growth.
Company Description:
- Blumira makes security easy and effective for SMBs and mid-market companies, helping them detect and respond to cybersecurity threats faster to stop breaches and ransomware.
- The company offers a free Domain Security Assessment tool to help businesses understand their risks and take appropriate actions.
- Blumira is committed to providing an inclusive work environment with equal employment opportunities for all applicants and teammates.
Company Specialties:
- Threat Detection
- Information Security
- SIEM
- Security Operations
- Incident Response
- SOC
- SOAR
- Threat Response
- Security Playbooks
- Virtual Honey Pots
- XDR
Company Website: https://www.blumira.com
ASSUMPTION: Blumira's focus on small and medium-sized businesses sets it apart in the cybersecurity industry, offering unique challenges and opportunities for growth.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional looking to make a significant impact in a growing company.
Reporting Structure: The Growth Marketing Manager will report directly to the VP of Marketing and work closely with cross-functional teams, including sales and product.
Work Arrangement: This role is remote-friendly, with flexible hours and the opportunity to work from home.
Growth Opportunities:
- As Blumira continues to grow, there will be opportunities for the Growth Marketing Manager to take on additional responsibilities and advance their career within the marketing team.
- The company encourages professional development and offers opportunities for employees to learn and grow alongside experienced SaaS security leaders.
ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact in a growing company and drive its market presence and customer acquisition.
🌍 Location & Work Environment
Office Type: Remote-friendly, with a flexible work environment that supports working from home.
Office Location(s): Ann Arbor, Michigan (headquarters)
Geographic Context:
- Ann Arbor, Michigan, is a vibrant city with a strong tech industry and a high quality of life.
- The remote-friendly work environment allows for flexibility and work-life balance.
- The company's focus on small and medium-sized businesses provides a unique opportunity to work on impactful projects that make a difference in the cybersecurity industry.
Work Schedule: Full-time, with flexible hours and the opportunity to work from home.
ASSUMPTION: The remote-friendly work environment and flexible hours provide a strong work-life balance for employees, allowing them to thrive both personally and professionally.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the VP of Marketing
Key Assessment Areas:
- Marketing strategy and campaign development
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Be prepared to discuss your experience with account-based marketing, multi-channel campaigns, and event marketing.
- Demonstrate your understanding of the cybersecurity industry and Blumira's unique value proposition.
ATS Keywords: Growth Marketing, Demand Generation, Account-Based Marketing, Multi-Channel Campaigns, Event Marketing, Email Marketing, Collaboration, Analytical Skills, Project Management, Written Communication, Attention to Detail
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit within the Blumira team.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Event management software (e.g., Eventbrite, Cvent)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
Work Style:
- Data-driven
- Strategic
- Adaptable
- Collaborative
Self-Assessment Questions:
- Do you have a proven track record of driving growth and engagement through strategic marketing campaigns?
- Are you comfortable working in a collaborative environment and managing multiple projects simultaneously?
- Do you thrive in a fast-paced, dynamic work environment and enjoy the challenge of solving complex problems?
ASSUMPTION: Blumira values candidates who are passionate about driving growth, data-driven, and collaborative in their approach to marketing.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry events or trade shows.
- The company is growing rapidly, which may present unique challenges and opportunities for the Growth Marketing Manager.
- The role requires a strong understanding of the cybersecurity industry and its unique challenges and opportunities.
- The remote-friendly work environment may require strong self-motivation and time management skills.
ASSUMPTION: The potential challenges of this role are outweighed by the unique opportunities it offers for growth and impact in the cybersecurity industry.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Director of Marketing role in a mid-sized B2B SaaS company, but with a focus on growth and demand generation.
- Unlike other marketing roles, this position requires a strong understanding of account-based marketing strategies and tools for targeting specific accounts.
- Career progression in this role may lead to a Director of Marketing or VP of Marketing position as the company continues to grow.
ASSUMPTION: This role offers a unique opportunity for a marketing professional to drive growth and engagement in a growing company and make a significant impact in the cybersecurity industry.
📝 Sample Projects
- Developing and executing a multi-channel campaign to increase demand generation and engage target accounts, with a focus on Blumira's ideal customer profile.
- Managing the planning, execution, and reporting of a major industry event or trade show, with a focus on driving attendance and engagement.
- Building and optimizing automated email workflows to nurture prospects based on user actions and behaviors, with a focus on improving open rates and click-through rates.
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic marketing campaigns, manage events, and optimize email marketing efforts.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth trajectory and how this role fits into that plan?
- How does Blumira differentiate itself in the cybersecurity industry, and how can this role contribute to that differentiation?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Blumira support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These key questions are designed to help the candidate better understand the company's growth trajectory, priorities, and culture, as well as the specific expectations for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on account-based marketing, multi-channel campaigns, and event marketing.
- Prepare for the interview by researching Blumira's unique value proposition in the cybersecurity industry and demonstrating your understanding of the company's growth trajectory and priorities.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
