Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: TRM Labs

🔹 Location: United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-08

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Global)

🚀 Job Overview

Key aspects of this role include:

• Driving full-funnel demand campaigns to generate qualified pipeline and bookings
• Collaborating with Sales and cross-functional teams to align marketing efforts with sales strategies
• Developing and executing global campaign strategies tailored to enterprise, mid-market, and regional needs
• Optimizing campaign performance based on data-driven insights and attribution
• Building and leading a high-performing marketing team

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams in a fast-paced, high-growth environment.

📋 Key Responsibilities

✅ Lead the end-to-end strategy, execution, and optimization of global demand generation campaigns

✅ Drive qualified pipeline generation and collaborate closely with Sales and cross-functional teams to convert market interest into bookings

✅ Develop and execute global campaign strategies tailored to enterprise, mid-market, and regional needs

✅ Optimize campaign performance based on data-driven insights and attribution

✅ Build and lead a high-performing marketing team

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a dynamic, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-7 years of experience in B2B SaaS marketing, with a focus on demand generation and pipeline growth

Required Skills:

• Proven ability to drive revenue-impacting campaigns in partnership with Sales, Product Marketing, and RevOps
• Experience marketing to technical or compliance-oriented buyers, ideally in highly regulated industries
• Familiarity with global campaign execution and pipeline development across diverse customer segments and regions
• Hands-on experience with pipeline attribution tools, campaign performance metrics, and MarTech infrastructure
• Strong project management and executional rigor, with a bias for impact, iteration, and scale
• Ability to build influence across GTM teams through data-backed storytelling and visible campaign success

Preferred Skills:

• Experience working with blockchain or cryptocurrency-related products or services
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in B2B SaaS marketing and a proven track record of driving pipeline growth are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (based on industry standards for a Growth Marketing Manager with 5-7 years of experience)

Benefits:

• PTO
• Holidays
• Parental Leave

Working Hours: Full-time (40 hours per week) with flexible hours and a remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Growth Marketing Manager with the required experience level. The actual salary may vary depending on the candidate's skills, experience, and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services, specifically focused on blockchain intelligence and anti-financial crime solutions

Company Size: Medium (201-500 employees) - Large enough to have established processes and a diverse team, but small enough to maintain a startup-like culture

Founded: 2018 - TRM Labs is a relatively young company with a strong focus on growth and innovation

Company Description:

• TRM Labs is a blockchain intelligence company committed to fighting crime and creating a safer world
• The company leverages blockchain data, threat intelligence, and advanced analytics to empower governments, financial institutions, and crypto businesses to combat illicit activity and global security threats
• TRM Labs operates with a strong sense of mission and purpose, tackling complex global challenges daily

Company Specialties:

• Anti-money laundering
• Blockchain analysis
• Transaction monitoring
• Crypto compliance
• Blockchain forensics
• Sanctions compliance

Company Website: http://trmlabs.com

ASSUMPTION: TRM Labs is a mission-driven company with a strong focus on innovation and growth. The company values a high-velocity, high-impact work environment and is looking for candidates who thrive in such an environment.

📊 Role Analysis

Career Level: Mid-level to senior-level marketing role with significant impact on the company's growth and success

Reporting Structure: This role reports directly to the Head of Marketing and works closely with Sales, Product Marketing, and RevOps teams

Work Arrangement: Remote (Global) - TRM Labs is a remote-first company with a global team

Growth Opportunities:

• As a fast-growing company, TRM Labs offers significant opportunities for career growth and advancement
• This role has the potential to grow into a leadership position as the company expands
• TRM Labs values internal mobility and encourages employees to explore different roles and responsibilities within the company

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote (Global) - TRM Labs is a remote-first company with no physical office locations

Office Location(s): N/A

Geographic Context:

• TRM Labs has a global team with employees working from various time zones
• The company operates with a strong focus on clear communication, thorough documentation, and meaningful relationships
• TRM Labs invests in offsites, regional meetups, virtual coffee chats, and onboarding buddies to foster collaboration and team-building

Work Schedule: Full-time (40 hours per week) with flexible hours and a strong focus on results and impact

ASSUMPTION: TRM Labs is a remote-first company with a strong focus on global collaboration and a high-velocity work environment. The company values clear communication, thorough documentation, and meaningful relationships to foster a productive and inclusive work environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team to assess cultural fit and basic qualifications
• Subsequent interviews with the hiring manager and relevant team members to discuss the role, responsibilities, and expectations
• Final interview with the Head of Marketing or another senior leader to assess strategic fit and alignment with company goals
• Background check and reference checks for the final candidate

Key Assessment Areas:

• Strategic thinking and campaign planning
• Data analysis and performance metrics
• Collaboration and communication skills
• Project management and executional rigor
• Alignment with TRM Labs' mission, values, and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to global campaign execution, pipeline attribution, and data-driven decision-making
• Demonstrate your ability to work effectively in a fast-paced, high-growth environment
• Showcase your understanding of TRM Labs' mission, values, and company culture

ATS Keywords: Growth Marketing, Demand Generation, Pipeline Growth, Campaign Strategy, Sales Alignment, Project Management, Data Analysis, MarTech Infrastructure, Global Campaign Execution, Performance Metrics, Collaboration, Technical Marketing, Compliance Marketing, Revenue Operations, Iterative Improvement, Storytelling

ASSUMPTION: TRM Labs is looking for a strategic, data-driven marketer with a proven track record of driving pipeline growth and a strong ability to work effectively in a fast-paced, high-growth environment.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Analytics
• HubSpot
• Asana

ASSUMPTION: TRM Labs uses a variety of marketing automation, CRM, and project management tools to streamline workflows and optimize campaign performance.

👔 Cultural Fit Considerations

Company Values:

• Impact-Oriented Trailblazer - Put customers first, drive for speed, focus, and adaptability
• Master Craftsperson - Prioritize speed, high standards, and distributed ownership
• Inspiring Colleague - Value humility, candor, and a one-team mindset

Work Style:

• High-velocity, high-impact work environment with a strong focus on results and impact
• Collaborative and inclusive team culture with a focus on clear communication and meaningful relationships
• Remote-first company with a global team working from various time zones

Self-Assessment Questions:

• Do you thrive in fast-paced, high-impact environments and enjoy building from the ground up?
• Are you comfortable working remotely and collaborating with a global team?
• Do you value clear communication, thorough documentation, and meaningful relationships in a remote work environment?

ASSUMPTION: TRM Labs is looking for candidates who are comfortable working in a high-velocity, high-impact environment and thrive in a remote-first, global team setting.

⚠️ Potential Challenges

• Working in a fast-paced, high-growth environment can be demanding and may require long hours and quick decision-making
• TRM Labs is a remote-first company, which may present unique challenges in terms of communication, collaboration, and work-life balance
• The role requires a strong ability to work effectively with cross-functional teams and stakeholders, which can be challenging in a fast-paced environment
• The company operates in a highly regulated industry, which may present unique compliance and regulatory challenges

ASSUMPTION: TRM Labs is a high-velocity, high-impact company with a strong focus on growth and innovation. While the company offers significant opportunities for career growth and advancement, the role may present unique challenges in terms of work-life balance, communication, and collaboration.

📈 Similar Roles Comparison

• This role is similar to a Senior Demand Generation Manager or Growth Marketing Manager in a B2B SaaS company
• However, this role is unique in its focus on global campaign execution, pipeline attribution, and data-driven decision-making in the blockchain intelligence industry
• This role offers significant growth opportunities and the potential to make a meaningful impact on the company's success

ASSUMPTION: While this role is similar to other demand generation and growth marketing roles in B2B SaaS companies, it is unique in its focus on global campaign execution, pipeline attribution, and data-driven decision-making in the blockchain intelligence industry.

📝 Sample Projects

• Developing and executing a global campaign strategy to drive qualified pipeline generation in key customer segments and geographies
• Optimizing campaign performance based on data-driven insights and attribution to improve ROI and pipeline velocity
• Collaborating with Sales and cross-functional teams to align marketing efforts with sales strategies and improve win rates

ASSUMPTION: These sample projects are representative of the types of initiatives a Growth Marketing Manager at TRM Labs might work on, with a focus on global campaign execution, pipeline attribution, and data-driven decision-making.

❓ Key Questions to Ask During Interview

• How does TRM Labs approach global campaign execution and localization to ensure campaigns drive local impact?
• Can you describe the team structure and dynamics within the Marketing department and how this role fits into the broader organization?
• How does TRM Labs foster a high-velocity, high-impact work environment, and how does this role contribute to that culture?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does TRM Labs support the growth and development of its employees, and what opportunities are there for career advancement within the company?

ASSUMPTION: These key questions are designed to help applicants better understand the role, the team, and the company culture at TRM Labs, and to assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interviews by researching TRM Labs' mission, values, and company culture, and by brushing up on your knowledge of the blockchain intelligence industry
• Follow up with the hiring manager or HR team after your interviews to express your interest in the role and ask any remaining questions
• If you are offered the position, consider the company's compensation and benefits package, as well as the work-life balance and cultural fit, before making your final decision

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.