Growth Marketing Manager B2B (m/f/x)

📌 Core Information

🔹 Job Title: Growth Marketing Manager B2B (m/f/x)

🔹 Company: comstruct ICT

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-time, Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 4-7 years

🔹 Remote Status: On-site (3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Owning product positioning and messaging for core SaaS platform and new modules
• Transforming sales insights into compelling narratives for economic buyers
• Architecting scalable launch playbooks and sales-enablement assets
• Amplifying category awareness through content, customer stories, and industry events
• Collaborating cross-functionally with product, sales, and marketing teams

ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and the ability to work effectively with various teams to drive product launches and enhance win rates.

📋 Key Responsibilities

✅ Shape and own all external product messaging to ensure consistency and on-brand communication

✅ Develop an ICP-focused messaging framework, test it with real buyers, and refine it regularly

✅ Drive each launch from checklist to go-live, coordinating product, sales, and marketing teams

✅ Equip the Sales team with battle-cards, demos, and other tools to raise win rates on qualified deals

✅ Track competitors, industry trends, and customer feedback to keep positioning sharp and roadmap relevant

✅ Produce thought-leadership and demand-gen content to build brand awareness and trust

ASSUMPTION: This role involves a mix of strategic planning, creative messaging, and cross-functional collaboration to drive product success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4-7 years of product-marketing experience in B2B SaaS

Required Skills:

• Strong understanding of product positioning, market segmentation, and competitive analysis
• Experience in developing and executing successful go-to-market strategies and campaigns
• Excellent communication skills, with the ability to create clear and persuasive product messaging
• Ability to work cross-functionally with teams such as sales, product, and customer success
• Strong analytical mindset, with experience in tracking and reporting on campaign performance and market trends
• Creative thinking and problem-solving skills to develop innovative marketing strategies and solutions

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Familiarity with the construction industry or related sectors

ASSUMPTION: Candidates with a strong background in B2B SaaS product marketing and a proven track record of driving successful launches will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and industry standards for a mid-level marketing role in Munich)

Benefits:

• Individual Development Budgets for certifications, conferences, or books
• Competitive salary and substantial ESOP
• Müsli Bar and fruits, free drinks, and dinner
• Regular team events, Wellpass subscription, workations, offsites, and business trips in Germany and Switzerland

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Munich. Final compensation will be determined based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Construction Tech

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2022

Company Description:

• comstruct is a young construction tech startup founded in March 2022
• They are building the data layer for the construction industry, aiming to digitize and automate materials purchasing
• The company serves nine of Switzerland's ten largest contractors and has secured €12.5M in seed financing

Company Specialties:

• Materials procurement automation for construction companies
• Data exchange and automation of delivery notes, invoices, and orders
• Process optimization through purchasing data analysis

Company Website: comstruct.com

ASSUMPTION: comstruct is a growing startup with a focus on innovation and digital transformation in the construction industry. They value output-oriented, pragmatic, and humble team players.

📊 Role Analysis

Career Level: Mid-level marketing role with growth opportunities

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Hybrid, with 3 days required in the Munich office and 2 days remote

Growth Opportunities:

• Potential to shape and grow the marketing team as the company expands
• Opportunities to learn from and collaborate with experienced team members
• Chance to gain exposure to various aspects of marketing, from content creation to event planning

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on in-person collaboration

Office Location(s): Agnes-Pockels-Bogen 1, München, DE

Geographic Context:

• Munich is the capital and most populous city of Bavaria, Germany
• The city is known for its vibrant culture, rich history, and strong economy
• Munich is home to several major tech companies and startups

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days per week

ASSUMPTION: The Munich office offers a collaborative and innovative work environment, with opportunities for in-person collaboration and team-building.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Head of Marketing to discuss the role, responsibilities, and expectations
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with the CEO or another senior team member to discuss long-term fit and growth opportunities

Key Assessment Areas:

• Product marketing experience and expertise
• Communication and presentation skills
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare examples of successful go-to-market strategies and campaigns you've led in the past
• Be ready to discuss your approach to competitive analysis and market segmentation
• Demonstrate your ability to work cross-functionally and collaborate effectively with various teams

ATS Keywords: Product Marketing, B2B SaaS, Go-to-Market, Competitive Analysis, Market Segmentation, Cross-Functional Collaboration

ASSUMPTION: The application process for this role will focus on assessing the candidate's product marketing experience, strategic thinking, and cultural fit with the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Pragmatic and output-oriented
• Humble and collaborative
• Focused on learning and growth

Work Style:

• In-person collaboration and teamwork
• Flexible and adaptable to change
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in a collaborative, in-person work environment?
• Are you comfortable working with cross-functional teams to drive product launches?
• Do you have a strong analytical mindset and a passion for staying updated on industry trends?

ASSUMPTION: comstruct values team players who are pragmatic, humble, and focused on driving output and growth.

⚠️ Potential Challenges

• Working in a fast-paced, growing startup environment may require adaptability and flexibility
• Collaborating with cross-functional teams may present unique challenges and require strong communication skills
• Keeping up with industry trends and competitor analysis may demand continuous learning and development
• Working in a hybrid environment may require careful time management and organization

ASSUMPTION: These challenges can be overcome by candidates who are adaptable, proactive, and committed to continuous learning and growth.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on product positioning and messaging for B2B SaaS
• Compared to other product marketing roles, this position offers the opportunity to work in a growing startup within the construction tech industry
• Career progression in this role may involve moving into a more senior marketing position or taking on additional responsibilities as the company grows

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a focus on product positioning and messaging within the construction tech industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new construction tech module
• Creating a competitive analysis report to inform product positioning and messaging
• Producing a thought-leadership blog post on the future of construction tech

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with this role, from strategic planning to content creation.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth plans?
• What are the most significant challenges facing the construction tech industry, and how does this role address them?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company approach cross-functional collaboration and communication?

ASSUMPTION: These questions will help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare examples of successful go-to-market strategies and campaigns you've led in the past
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.