Growth Marketing Manager (B2B SaaS)

📌 Core Information

🔹 Job Title: Growth Marketing Manager (B2B SaaS)

🔹 Company: Squiz

🔹 Location: Sydney, New South Wales, Australia (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site (Sydney residents only)

🚀 Job Overview

Key aspects of this role include:

• Building and leading the growth marketing function from scratch
• Driving global demand, acquisition, and activation through paid and owned media
• Collaborating with cross-functional teams to design and deliver scalable growth programs
• Optimizing funnel performance through experimentation and data-driven decision making
• Embracing a test-and-learn culture with a focus on continuous improvement

ASSUMPTION: This role requires a strategic thinker who can operate independently and thrive in a lean, ambiguous environment. Experience in B2B SaaS and a strong understanding of the full marketing funnel are essential.

📋 Key Responsibilities

✅ Develop and execute global growth initiatives across the full marketing funnel

✅ Collaborate with cross-functional teams to design and deliver scalable growth programs

✅ Optimize funnel performance through A/B testing, experimentation, and data analysis

✅ Manage KPIs and digital campaign performance, focusing on ROI and CAC

✅ Provide structured reports on program progress, performance, and recommendations

✅ Embrace a test-and-learn culture, continuously iterating and improving campaigns

ASSUMPTION: This role requires a strong blend of strategic thinking and hands-on execution. Candidates should be comfortable working with data and tools to optimize campaigns and drive measurable results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of hands-on experience in B2B SaaS demand creation and pipeline delivery through various channels

Required Skills:

• Proven expertise in growth marketing, with a strong understanding of the full marketing funnel
• Excellent quantitative skills, with the ability to analyze data and draw actionable conclusions
• Familiarity with key metrics such as CAC, CPL, CPC, CPM, and LTV
• Strong proficiency in core growth tools (e.g., Google Analytics, Hotjar, Power BI/Tableau, SEMRush, Buffer)
• Experience with marketing automation and CRM tools (e.g., Marketo, Intercom, Salesforce, Pardot, Eloqua, SugarCRM)
• Excellent communication skills, with the ability to articulate business cases and influence stakeholders
• Proven ability to inspire and engage teams towards outcomes

Preferred Skills:

• Experience with Clay, Lemlist, Twain, or similar revops tools
• Fluency in additional languages

ASSUMPTION: Candidates should have a proven track record in B2B SaaS growth marketing and be comfortable working with data to optimize campaigns and drive measurable results.

💰 Compensation & Benefits

Salary Range: AU$150,000 - AU$180,000 per annum (Based on industry standards for mid-senior level marketing roles in Sydney)

Benefits:

• Competitive benefits package
• Flexible working arrangements
• Opportunities for professional development and growth

Working Hours: Full-time (37.5 hours per week), with flexibility for the right candidate

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in Sydney. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Squiz operates in the IT Services and IT Consulting industry, focusing on digital experience platforms (DXP) for complex, service-led organizations

Company Size: Squiz has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: Squiz was founded in 1998 and has since evolved from a simple web content management system into a full digital experience platform

Company Description:

• Squiz helps complex, service-led organizations harness the power of digital, improving the services they offer online
• The Squiz DXP brings together content, search, data, and applications in one place, enabling customers to collaborate with digital experts to design solutions and adapt as demands change
• Squiz has offices in Australia, New Zealand, the United States, the United Kingdom, and Poland, with a global team and customer base

Company Specialties:

• Digital Strategy
• On-Site Search
• CX
• Matrix CMS
• Websites
• Digital Workplace
• Intranets
• Enterprise Search
• Funnelback
• CMS
• DXP
• Digital Experiences
• Site Search
• Portals
• Modern Intranet
• Employee Experience
• Student Experience
• Edify
• Citizen Experience
• Digital Government
• Enterprise Websites
• Digital Apps
• Customer Experience
• Digital Marketing
• Marketing
• Martech

Company Website: www.squiz.net

ASSUMPTION: Squiz is a well-established company with a strong focus on digital experience platforms. Their global presence and mid-sized team structure offer opportunities for growth and impact.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Senior Digital Product Manager (Web) and collaborates closely with Marketing, Sales, and Product teams

Work Arrangement: On-site (Sydney residents only)

Growth Opportunities:

• Potential to grow into a leadership role as the growth marketing function expands
• Opportunities to work on global campaigns and influence the company's growth strategy
• Chance to gain experience in a high-growth environment and make a significant impact

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to shape the growth marketing function and make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: On-site (Sydney office)

Office Location(s): Level 1, 435a Kent St, Sydney, New South Wales 2000, AU

Geographic Context:

• Sydney is a vibrant, multicultural city with a strong tech industry and a high cost of living
• The Sydney office is centrally located, with easy access to public transportation and amenities
• Squiz offers a flexible, collaborative work environment with a focus on continuous learning and growth

Work Schedule: Full-time (37.5 hours per week), with flexibility for the right candidate

ASSUMPTION: The Sydney office provides a dynamic, collaborative work environment with opportunities for professional development and growth.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Hiring Manager
• On-site interview with the Hiring Manager and relevant team members
• Final interview with the Senior Leadership Team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Campaign management and optimization experience
• Communication and collaboration skills
• Alignment with Squiz's company DNA and values

Application Tips:

• Highlight your relevant B2B SaaS growth marketing experience and achievements
• Demonstrate your ability to analyze data and optimize campaigns through specific examples
• Tailor your resume and cover letter to emphasize your fit with Squiz's company DNA and values
• Prepare thoughtful questions to ask during the interview, focusing on the role, team structure, and company culture

ATS Keywords: Growth Marketing, B2B SaaS, Demand Creation, Pipeline Delivery, Paid Media, SEO, SEM, A/B Testing, Funnel Optimization, Campaign Management, Data Analysis, Marketing Automation, CRM

ASSUMPTION: Squiz's interview process focuses on assessing candidates' strategic thinking, data analysis skills, and cultural fit. Applicants should be prepared to discuss their relevant experience and provide specific examples of their campaign management and optimization abilities.

🛠️ Tools & Technologies

• Google Analytics
• Hotjar
• Power BI/Tableau
• SEMRush
• Buffer
• Marketo
• Intercom
• Salesforce
• Pardot
• Eloqua
• SugarCRM
• Clay
• Lemlist
• Twain

ASSUMPTION: Candidates should have experience with the listed tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Data-driven
• Test-and-learn culture
• Collaborative and cross-functional
• Focused on continuous improvement

Self-Assessment Questions:

• Do you embrace ambiguity and thrive in a lean, ambiguous environment?
• Are you comfortable working with data to optimize campaigns and drive measurable results?
• Do you align with Squiz's company DNA and values, particularly the focus on customer-centricity and innovation?

ASSUMPTION: Squiz values candidates who are data-driven, collaborative, and customer-centric, with a strong focus on continuous improvement and innovation.

⚠️ Potential Challenges

• Building the growth marketing function from scratch may require significant time and effort
• Working in a lean, ambiguous environment may present challenges for candidates who prefer structured, well-defined roles
• The on-site requirement may limit flexibility for candidates who prefer remote or hybrid work arrangements
• Sydney's high cost of living may present financial challenges for some candidates

ASSUMPTION: While this role presents unique opportunities for growth and impact, candidates should be aware of the potential challenges and ensure they align with their career goals and personal circumstances.

📈 Similar Roles Comparison

• This role differs from other growth marketing positions in its focus on building the growth marketing function from scratch in a high-growth environment
• Squiz's mid-sized team structure offers opportunities for growth and impact that may not be available in larger enterprises
• Candidates with experience in B2B SaaS growth marketing are likely to find this role more aligned with their skills and interests than roles in other industries

ASSUMPTION: This role offers unique opportunities for growth and impact, with a focus on building the growth marketing function from scratch in a high-growth environment.

📝 Sample Projects

• Developing and executing a global campaign to drive demand and acquisition for Squiz's digital experience platform
• Optimizing Squiz.net's conversion rate through A/B testing and experimentation
• Designing and implementing a personalized seller outreach and nurture strategy to improve lead pipeline impact

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and hands-on nature of the growth marketing manager role at Squiz.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the growth marketing function and the priorities for the first 90 days in this role?
• How does Squiz support the professional development and growth of its employees, particularly in the marketing department?
• Can you provide examples of how Squiz's company DNA and values are reflected in the day-to-day work environment?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Squiz approach work-life balance, and what flexibility is available for the right candidate?

ASSUMPTION: These questions are designed to help candidates understand the role's priorities, the company's culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting
• Tailor your resume and cover letter to highlight your relevant B2B SaaS growth marketing experience and achievements
• Prepare thoughtful questions to ask during the interview, focusing on the role, team structure, and company culture
• If selected for an interview, be prepared to discuss your relevant experience and provide specific examples of your campaign management and optimization abilities
• Follow up with the Hiring Manager within one week of submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.