Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Squiz

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site (Sydney residents only)

🚀 Job Overview

Key aspects of this role include:

• Building and shaping the growth marketing function from the ground up
• Leading global growth initiatives across the full marketing funnel
• Collaborating with cross-functional teams to drive demand, acquisition, and activation
• Experimenting with new, disruptive growth tactics to create outsized demand
• Operating as a strategic thinker and hands-on doer in a fast-paced, high-growth environment

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, as it involves building a growth marketing function from scratch. Candidates should be comfortable working in a lean environment and embracing ambiguity.

📋 Key Responsibilities

✅ Conceptualize and execute creative targeting campaigns and criteria

✅ Design, build, and optimize multi-channel digital campaign journeys

✅ Collaborate with the Senior Digital Product Manager to optimize Squiz.net and other campaign sites for lead generation and conversion

✅ Execute A/B testing, experimentation, and analysis for campaigns

✅ Design, automate, and execute personalized seller outreach and nurture across paid media, email, web, and lead outreach channels

✅ Own KPIs and digital campaign performance, focusing on ROI and CAC

✅ Work with regional and global marketing teams to set and manage global paid channels and budgets

✅ Provide structured weekly and monthly reports on program progress, performance, learning insights, and next actions

ASSUMPTION: This role requires a strong balance of strategic thinking and hands-on execution. Candidates should be comfortable working with data and using it to inform their strategies and tactics.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years of hands-on experience leading, budgeting, and executing B2B SaaS demand creation, pipeline delivery through paid, earned, and owned channels

Required Skills:

• Multi-faceted marketing skills with depth in Growth Marketing
• Ability to build a strategy from the ground-up and execute in a lean environment
• Strong quantitative skills to analyze and synthesize raw data, draw conclusions, and develop actionable recommendations
• Deep familiarity with metrics including CAC, CPL, CPC, CPM, LTV, and core growth tools
• Proven hands-on experience with Marketing Automation and CRM tools
• Excellent communication skills in written and verbal formats
• Ability to inspire, engage, and maximize direct and indirect teams towards outcomes
• A process-driven yet flexible, resourceful, decisive, proactive, and collaborative DNA

Preferred Skills:

• Experience with Clay, Lemlist, Twain, Hubspot, and LinkedIn for personalized seller outreach and nurture
• Fluency in multiple languages

ASSUMPTION: Candidates with a strong background in B2B SaaS growth marketing and a proven track record of driving measurable results will be most successful in this role.

💰 Compensation & Benefits

Salary Range: AU$150,000 - AU$180,000 per annum (based on experience and market rates for Growth Marketing Managers in Sydney)

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Collaborative and inclusive work environment

Working Hours: Full-time (40 hours per week), with flexibility for remote work on occasion

ASSUMPTION: The salary range provided is an estimate based on market rates for Growth Marketing Managers in Sydney. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Squiz operates in the IT Services and IT Consulting industry, focusing on helping complex, service-led organizations harness the power of digital to improve the services they offer online.

Company Size: Squiz has 201-500 employees globally, with offices in Australia, New Zealand, the United States, the United Kingdom, and Poland. This size allows for a collaborative and inclusive work environment while still offering opportunities for growth and advancement.

Founded: Squiz was founded in 1998 and has since evolved from a simple web content management system into a full digital experience platform (DXP).

Company Description:

• Squiz helps complex, service-led organizations harness the power of digital, improving the services they offer online.
• Founded in 1998, Squiz grew during the rise of the internet and has evolved into a full digital experience platform (DXP).
• The Squiz DXP brings together content, search, data, and applications in one place, enabling customers to collaborate with digital experts to design solutions and adapt as demands change.

Company Specialties:

• Digital Strategy
• On-Site Search
• CX
• Matrix CMS
• Websites
• Digital Workplace
• Intranets
• Enterprise Search
• Funnelback
• CMS
• DXP
• Digital Experience Platform
• Digital Experiences
• Site Search
• Portals
• Modern Intranet
• Employee Experience
• Student Experience
• Edify
• Citizen Experience
• Digital Government
• Enterprise Websites
• Digital Apps
• Customer Experience
• Digital Marketing
• Marketing
• And Martech

Company Website: https://www.squiz.net

ASSUMPTION: Squiz's focus on digital experience platforms and helping complex organizations improve their online services makes it an attractive opportunity for candidates interested in growth marketing and digital transformation.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing and collaborates with various teams, including Marketing, Sales, and Product.

Work Arrangement: This role is on-site in Sydney, with occasional flexibility for remote work.

Growth Opportunities:

• As the first Growth Marketing Manager at Squiz, there is significant potential for career growth and advancement within the company.
• This role offers the opportunity to build and shape the growth marketing function from the ground up, allowing the successful candidate to make a significant impact on the company's growth and success.
• Squiz's global presence and expansion plans provide opportunities for international travel and collaboration with teams across the globe.

ASSUMPTION: Candidates who are proactive, strategic thinkers with a strong background in growth marketing will be well-positioned to succeed in this role and capitalize on the growth opportunities it presents.

🌍 Location & Work Environment

Office Type: Squiz's Sydney office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Level 1, 435a Kent St, Sydney, New South Wales 2000, AU

Geographic Context:

• Sydney is the largest city in Australia and the capital of New South Wales, offering a vibrant cultural scene, beautiful beaches, and a diverse range of neighborhoods.
• The city is home to a thriving tech industry, with numerous startups, incubators, and accelerators calling it home.
• Sydney's central business district (CBD) is a major hub for finance, commerce, and industry, making it an ideal location for Squiz's headquarters.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work on occasion.

ASSUMPTION: Candidates who enjoy working in a dynamic, collaborative environment and thrive in a fast-paced, high-growth setting will find Squiz's Sydney office an ideal fit.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the HR team
• In-depth interview with the Head of Marketing and relevant team members
• Final interview with the CEO or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Communication and presentation skills
• Cultural fit and alignment with Squiz's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to growth marketing, including specific examples of successful campaigns and strategies you've implemented in the past.
• Demonstrate your understanding of Squiz's business and the challenges facing the growth marketing function.
• Showcase your ability to work collaboratively and drive results in a fast-paced, high-growth environment.

ATS Keywords: Growth Marketing, B2B SaaS, Demand Generation, SEO, Web Strategy, Paid Media, Funnel Experimentation, Data Analysis, Marketing Automation, CRM Tools, Communication, Collaboration, Problem Solving, Conversion Rate Optimization, Campaign Management, Digital Marketing

ASSUMPTION: Squiz's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit. Applicants should be prepared to discuss their approach to growth marketing and provide specific examples of their past experiences and achievements.

🛠️ Tools & Technologies

• Google Analytics
• Hotjar
• Power BI/Tableau
• SEMRush
• Buffer
• Marketo
• Intercom
• Salesforce
• Pardot
• Eloqua
• SugarCRM
• Clay
• Lemlist
• Twain
• Hubspot
• LinkedIn

ASSUMPTION: Candidates should have experience with core growth tools, marketing automation platforms, and CRM systems. Familiarity with Clay, Lemlist, Twain, Hubspot, and LinkedIn is a plus for this role.

👔 Cultural Fit Considerations

Company Values:

• We celebrate diversity and unite on the elements of our company DNA, starting every customer conversation with “why?” to really understand their needs.
• We work hard to find a way to overcome every challenge, fighting for better outcomes with the work we do.
• We check our egos at the door, don't take ourselves too seriously, and have fun along the way.

Work Style:

• Collaborative and inclusive
• Fast-paced and high-growth
• Data-driven and results-oriented
• Creative and innovative

Self-Assessment Questions:

• Do you enjoy working in a collaborative, inclusive environment where everyone's voice is valued?
• Are you comfortable working in a fast-paced, high-growth setting and embracing ambiguity?
• Do you thrive on finding creative solutions to complex problems and driving measurable results?

ASSUMPTION: Candidates who align with Squiz's values and work style will be most successful in this role and contribute to the company's positive, collaborative culture.

⚠️ Potential Challenges

• As the first Growth Marketing Manager at Squiz, this role requires a high level of autonomy and strategic thinking. Candidates should be comfortable working in a lean environment and building a function from scratch.
• Squiz's global presence and expansion plans may require occasional international travel and collaboration with teams across the globe.
• The Sydney office is located in the central business district (CBD), which may have higher cost of living and commuting expenses compared to other areas of the city.
• The role may require working with legacy systems and processes, as Squiz evolves its digital experience platform.

ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them proactively in their application and interview process.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this Growth Marketing Manager position focuses heavily on experimentation, data analysis, and driving measurable results. Candidates should have a strong background in growth marketing and be comfortable working with data to inform their strategies and tactics.
• Squiz's focus on digital experience platforms and helping complex organizations improve their online services makes this role unique within the industry. Candidates should be interested in digital transformation and the challenges facing complex, service-led organizations.
• As the first Growth Marketing Manager at Squiz, this role offers significant opportunities for career growth and advancement. Candidates should be proactive, strategic thinkers with a strong background in growth marketing and a desire to make a significant impact on the company's growth and success.

ASSUMPTION: Candidates should research similar roles in the industry and compare them to this Growth Marketing Manager position at Squiz to ensure they are a good fit for the role and the company's unique culture and focus.

📝 Sample Projects

• Developing and executing a global targeting campaign to generate high-quality leads for Squiz's digital experience platform
• Optimizing Squiz.net and other campaign sites for lead generation and conversion through A/B testing and experimentation
• Designing and automating personalized seller outreach and nurture campaigns to drive pipeline growth and improve close rates

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may work on in this role. The specific projects and priorities will depend on the company's needs and the successful candidate's strategic vision for growth marketing at Squiz.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing Squiz's growth marketing function, and how does this role address them?
• How does Squiz's digital experience platform differentiate itself from competitors in the market, and how does this role contribute to that differentiation?
• What opportunities are there for career growth and advancement within the company, and how does this role support those opportunities?
• How does Squiz approach international expansion, and what role does this position play in supporting that growth?
• What is the work environment like at Squiz's Sydney office, and how does the company support work-life balance for its employees?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the opportunities for growth and advancement. Candidates should tailor their questions to their specific interests and concerns about the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your past achievements in growth marketing.
• Prepare for your interviews by researching Squiz's business, the challenges facing the growth marketing function, and the company's unique value proposition in the digital experience platform market.
• If selected for a final interview, be prepared to discuss your approach to growth marketing, your strategic vision for the function, and your plans for driving measurable results.
• Follow up with the HR team after your interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.