📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Sana Commerce
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing performance marketing campaigns across paid search, social media, email marketing, and PPC.
- Analyzing campaign performance, identifying trends, and optimizing for improved ROI and conversion rates.
- Collaborating with cross-functional teams to implement performance marketing strategies.
- Leading experimentation and testing to improve user experience and optimize campaign results.
- Managing and allocating budgets, forecasts, and KPIs for performance marketing campaigns.
- Staying up-to-date on industry trends and identifying new opportunities for growth and innovation.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive growth and revenue.
📋 Key Responsibilities
✅ Develop and manage performance marketing campaigns to acquire, engage, and retain customers within our SAM across paid search, social media, email marketing, and PPC.
✅ Analyze campaign performance, identify trends, and optimize for improved ROI and conversion rates.
✅ Work closely with creative, ABX, product, and analytics teams to implement performance marketing strategies.
✅ Lead experimentation and testing to improve user experience and optimize campaign results.
✅ Manage and allocate budgets, forecasts, and KPIs for performance marketing campaigns, ensuring maximum impact.
✅ Stay up-to-date on the latest industry trends and identify new opportunities for growth and innovation.
ASSUMPTION: The role involves a mix of strategic planning, data analysis, and cross-functional collaboration to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: At least 7+ years of experience in digital marketing, with a background in managing a team (preferred). Previous experience working in a B2B software industry or complex product.
Required Skills:
- Expertise in growth marketing channels.
- Experience managing large advertising budgets.
- Proven ability to drive ROI and revenue growth.
- Experience with A/B testing and optimization.
- Strong analytical skills, excellent communication and collaboration skills.
Preferred Skills:
- Experience working in a hybrid or remote team environment.
- Fluency in Arabic (a plus).
ASSUMPTION: Candidates with a strong background in digital marketing, experience managing teams, and a proven track record of driving ROI are encouraged to apply.
💰 Compensation & Benefits
Salary Range: AED 25,000 - 35,000 per month (Estimated, based on industry standards for the role, experience level, and location. Final offer may vary.)
Benefits:
- Up to 8 weeks "work from anywhere" per year.
- A global and customized onboarding program (9.1/10 rated by previous hires).
- A hybrid working model - 4 days from the office, 1 day from home.
- Bi-weekly company lunch on us (Wednesdays).
Working Hours: Full-time, 40 hours per week. Flexible hours and remote work options available.
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be updated based on company policies.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees. Large enough to offer diverse opportunities and resources, yet small enough for individual impact.
Founded: 2008. Sana Commerce has been providing B2B commerce solutions for over a decade.
Company Description:
- Sana Commerce is a ready-to-use commerce platform engineered for B2B.
- They've paired decades of B2B expertise with smart, integrative software to help customers easily bring complex processes online.
- Their platform offers a supportive, personalized, easy buying experience for customers and streamlined, automated processes for employees.
Company Specialties:
- Integrated E-Commerce for Dynamics NAV
- Integrated E-Commerce for SAP Business One
- Integrated E-Commerce for SAP
- B2B E-Commerce for Wholesale & Distribution
- B2B & B2C E-Commerce
- Sales Portals for Wholesale
- Sales Portal for Manufacturing
- E-Commerce for Microsoft Dynamics
- E-Commerce for SAP
Company Website: https://www.sana-commerce.com
ASSUMPTION: Sana Commerce is a well-established company with a strong focus on B2B commerce solutions, offering a dynamic work environment for growth-oriented professionals.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers the opportunity to lead and drive growth marketing efforts, with potential for career progression within the marketing department or the organization.
Reporting Structure: The Growth Marketing Manager will report directly to the Marketing Director and collaborate with cross-functional teams, including creative, ABX, product, and analytics.
Work Arrangement: Hybrid - 4 days from the office, 1 day from home. This arrangement offers flexibility and a balance between collaboration and independent work.
Growth Opportunities:
- Potential to grow within the marketing department or the organization as the company expands.
- Opportunity to work on diverse campaigns and projects, gaining experience in various aspects of digital marketing.
- Chance to develop leadership and management skills by overseeing team members and driving projects.
ASSUMPTION: This role offers a mix of strategic, tactical, and leadership responsibilities, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a hybrid work arrangement.
Office Location(s): Dubai, United Arab Emirates
Geographic Context:
- Dubai is a multicultural city with a thriving business environment, offering numerous networking opportunities and cultural experiences.
- The United Arab Emirates has a strong focus on technology and innovation, providing a supportive ecosystem for digital marketing professionals.
- The Dubai office is centrally located, with easy access to public transportation and amenities.
Work Schedule: Full-time, 40 hours per week. Flexible hours and remote work options available.
ASSUMPTION: The Dubai office offers a dynamic work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission and review.
- Phone or video screening with the HR team.
- In-depth interviews with the Marketing Director and other team members.
- Final round interviews with senior leadership.
Key Assessment Areas:
- Digital marketing expertise and strategic thinking.
- Analytical skills and data-driven decision-making.
- Communication and collaboration skills.
- Leadership and team management abilities.
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience, campaign successes, and relevant skills.
- Prepare examples of your work, including campaigns you've managed and their results.
- Research Sana Commerce and their products to demonstrate your understanding of their business and how your skills can contribute to their growth.
ATS Keywords: Digital Marketing, PPC, Email Marketing, Data Analysis, ROI Optimization, Campaign Management, A/B Testing, Budget Management, Collaboration, Communication, Customer Engagement, Performance Marketing, Growth Marketing, B2B Marketing
ASSUMPTION: The application process is designed to assess candidates' digital marketing expertise, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Facebook Ads
- Mailchimp or similar email marketing platform
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are commonly used in digital marketing campaigns and project management.
👔 Cultural Fit Considerations
Company Values:
- Champions of Our League: We deliver lasting success, balancing quick wins and long-term value.
- Supercharge Our Customers: We're revolutionizing B2B commerce together, helping our customers to lead and succeed.
- Determined to Grow: We embrace challenges, growing and raising the bar for ourselves and our industry.
- Bold Together: We dare to be bold because we have each other's back.
Work Style:
- Collaborative and data-driven.
- Results-oriented and focused on continuous improvement.
- Adaptable and open to feedback.
Self-Assessment Questions:
- Do you have a proven track record of driving ROI and revenue growth through digital marketing campaigns?
- Are you comfortable working in a hybrid or remote team environment?
- Do you thrive in a collaborative, data-driven work environment and embrace challenges as opportunities for growth?
ASSUMPTION: Candidates who align with Sana Commerce's values and work style are more likely to succeed in this role and contribute to the company's growth.
⚠️ Potential Challenges
- Managing a large advertising budget requires strong financial acumen and strategic planning.
- Working in a fast-paced, dynamic environment may present challenges in balancing multiple priorities and deadlines.
- The role requires a strong understanding of B2B commerce and the ability to adapt to a complex, evolving industry.
- The hybrid work arrangement may present communication and collaboration challenges, requiring proactive and effective communication.
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on performance marketing and data-driven decision-making.
- Sana Commerce's B2B focus differentiates it from consumer-focused marketing roles, requiring a strong understanding of B2B commerce and customer needs.
- Compared to other growth marketing roles, this position offers a unique opportunity to drive growth and revenue for a well-established, innovative B2B commerce platform.
ASSUMPTION: This role offers a unique blend of strategic, tactical, and leadership responsibilities, providing a challenging and rewarding opportunity for growth-oriented digital marketing professionals.
📝 Sample Projects
- Developing and executing a global PPC campaign to drive customer acquisition and engagement within our SAM.
- Optimizing email marketing campaigns to improve open rates, click-through rates, and conversion rates.
- Conducting A/B testing to improve user experience and optimize campaign results across multiple channels.
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, highlighting the opportunity to drive growth and revenue through effective digital marketing campaigns.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing teams and departments within the organization?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- What opportunities are there for professional growth and development within this role and the organization?
- How does Sana Commerce support work-life balance for its employees?
ASSUMPTION: These questions demonstrate your interest in the role, the organization, and your commitment to driving growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience, campaign successes, and relevant skills.
- Prepare examples of your work, including campaigns you've managed and their results.
- Research Sana Commerce and their products to demonstrate your understanding of their business and how your skills can contribute to their growth.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
