📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Chainguard
🔹 Location: United States - Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Owning the lead lifecycle from entry to conversion into closed opportunities
- Managing the strategy and execution of nurture, email, and webinar programs
- Collaborating with cross-functional teams to ensure consistent messaging
- Measuring campaign effectiveness using analytics to drive continuous improvements
ASSUMPTION: This role requires a strong background in B2B growth marketing and a proven track record of driving pipeline through lead nurture efforts.
📋 Key Responsibilities
✅ Own the lead lifecycle from the time a lead enters our database to the time it becomes a closed won opportunity
✅ Own the strategy and execution of our nurture, email, and webinar programs
✅ Manage webinars from concept through promotion, logistics, and follow-up, including direct, 3rd party, and partner webinars
✅ Drive creative and audience strategy, working with PMM and Content to ensure messaging and targeting are consistent across touchpoints
✅ Use analytics to measure campaign effectiveness and surface insights to cross-functional stakeholders, fueling continuous improvements
✅ Assist with other growth initiatives as needed
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4-6 years of experience in B2B growth/demand generation marketing
Required Skills:
- Proven track record of running webinars that drive pipeline
- Strong project management skills with the ability to own nurture campaigns
- Exceptional communication skills with the ability to align cross-functional stakeholders
- A data-driven approach to marketing, with an interest in testing and optimization
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Familiarity with SQL or other data querying languages
ASSUMPTION: Candidates with experience in B2B tech or SaaS marketing may find this role particularly suitable.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a mid-level marketing role in the United States)
Benefits:
- Flexible & Remote-First Culture
- Stock Options
- 100% Covered Health Insurance
- Flexible Time Off
- 18 Weeks Paid Parental Leave
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Cybersecurity and open-source software
Company Size: Small (51-200 employees) - Chainguard offers a close-knit, agile work environment with a strong focus on collaboration and innovation.
Founded: 2022 - Chainguard is a relatively new company with a rapidly growing team and a clear mission to provide secure open-source software.
Company Description:
- Chainguard is the secure foundation for software development and deployment
- The company provides guarded open-source software, built from source and updated continuously
- Chainguard helps organizations eliminate threats in their software supply chains
Company Specialties:
- Open-source software security
- Cloud native development
- Software supply chain security
Company Website: chainguard.dev
ASSUMPTION: Chainguard's focus on open-source software security and its relatively small size may appeal to candidates interested in a dynamic, fast-paced work environment.
📊 Role Analysis
Career Level: Mid-level - This role requires a significant amount of experience in B2B growth marketing and offers opportunities for growth and leadership within the marketing team.
Reporting Structure: This role reports directly to the VP of Marketing and works closely with cross-functional teams, including product marketing, content, and developer relations.
Work Arrangement: Remote OK - Chainguard offers a flexible, remote-first work environment with team meetup opportunities and bi-annual destination summits.
Growth Opportunities:
- Potential to lead and mentor junior marketing team members
- Opportunities to expand responsibilities based on the company's growth and success
- Chance to work on cutting-edge technology and make a significant impact on the company's mission
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in B2B growth marketing.
🌍 Location & Work Environment
Office Type: Remote-first - Chainguard's primary work environment is remote, with team members located across the United States and beyond.
Office Location(s): United States - Remote
Geographic Context:
- The United States offers a large talent pool and diverse markets for marketing efforts
- Chainguard's remote work environment allows for greater flexibility and work-life balance
- The company's focus on open-source software security may appeal to candidates interested in working on mission-critical technology
Work Schedule: Full-time (40 hours per week) with flexible scheduling - Chainguard offers a flexible work environment with a focus on results and productivity.
ASSUMPTION: The remote work environment may be particularly appealing to candidates with family or caregiving responsibilities, or those who prefer a flexible work arrangement.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- Technical assessment or case study presentation
- Final interview with the VP of Marketing and other team members
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and optimization
- Communication and collaboration skills
- Problem-solving and analytical skills
Application Tips:
- Highlight your experience with lead nurture campaigns and webinar management
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral interview questions that focus on your problem-solving and communication skills
ATS Keywords: B2B growth marketing, demand generation, lead nurture, webinar management, data-driven marketing, project management, cross-functional collaboration, pipeline generation
ASSUMPTION: Chainguard's interview process may include assessments or case studies to evaluate candidates' strategic thinking and problem-solving skills.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Webinar platforms (e.g., GoToWebinar, Zoom Webinar)
- Analytics tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: Candidates with experience using these tools and technologies may find the transition into this role smoother and more efficient.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Bias for intentional action
- Not taking oneself too seriously (but doing serious work)
- Trusting each other and assuming good intentions
Work Style:
- Results-driven and focused on continuous improvement
- Collaborative and cross-functional, with a strong emphasis on communication
- Agile and adaptable, with a willingness to pivot and iterate based on feedback and data
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and collaborating with distributed teams?
- Do you have a proven track record of driving pipeline through lead nurture efforts?
ASSUMPTION: Chainguard's company culture emphasizes collaboration, innovation, and a strong work ethic, which may appeal to candidates seeking a challenging and rewarding work environment.
⚠️ Potential Challenges
- Managing a high volume of leads and ensuring consistent messaging across touchpoints
- Balancing multiple projects and priorities, often with tight deadlines
- Working with cross-functional teams and navigating different work styles and priorities
- Keeping up with the latest trends and best practices in B2B growth marketing
ASSUMPTION: Candidates with strong project management skills and a proven track record of driving pipeline through lead nurture efforts may be well-suited to overcome these challenges.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on lead nurture and conversion, rather than lead generation
- Chainguard's focus on open-source software security may appeal to candidates interested in working on mission-critical technology
- This role offers strong growth potential for candidates looking to advance their careers in B2B growth marketing
ASSUMPTION: Candidates with experience in B2B tech or SaaS marketing may find this role particularly suitable, as it offers a unique blend of marketing and sales responsibilities.
📝 Sample Projects
- Developing and executing a webinar series to educate customers on the latest trends in open-source software security
- Creating and implementing a lead scoring model to prioritize high-value leads and optimize marketing efforts
- Collaborating with product marketing and content teams to develop targeted messaging and content for specific customer segments
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Growth Marketing Manager may work on, rather than representing a comprehensive list of responsibilities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Chainguard approach customer segmentation and personalization in its marketing efforts?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- What opportunities are there for growth and advancement within the marketing team?
- How does Chainguard support work-life balance for its remote employees?
ASSUMPTION: These interview questions are intended to help candidates better understand the role, the team, and the company culture, enabling them to make a more informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Chainguard's careers page
- Tailor your resume and cover letter to highlight your relevant skills and experiences in B2B growth marketing and lead nurture efforts
- Prepare for behavioral interview questions that focus on your problem-solving and communication skills
- Follow up with Chainguard one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
