Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Flosum

🔹 Location: Remote (United States)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Strategizing, executing, and optimizing multi-channel marketing campaigns to drive engagement and growth
• Collaborating cross-functionally with sales, marketing, and other teams to identify and target key customer segments
• Developing and launching tailored campaign content across various channels
• Monitoring campaign performance, analyzing results, and optimizing for better impact and ROI
• Managing campaign timelines, budgets, and resources to deliver results efficiently
• Staying updated on marketing trends, technologies, and strategies to continuously innovate

ASSUMPTION: This role requires a strategic thinker with a strong analytical mindset, excellent communication skills, and the ability to manage multiple projects effectively.

📋 Key Responsibilities

✅ Plan and execute integrated campaigns aligned to business goals and sales initiatives

✅ Collaborate with sales and marketing teams to identify priority accounts, personas, and buying committee members

✅ Develop and launch tailored campaign content—emails, digital ads, webinars, and events—that resonates with target audiences

✅ Monitor campaign performance, analyze results, and optimize for better impact and ROI

✅ Manage campaign timelines, budgets, and resources to deliver results efficiently

✅ Stay on top of marketing trends, technologies, and strategies to continuously innovate

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5+ years of experience in campaign management, ABM, or demand generation

Required Skills:

• Proven track record of launching successful campaigns that generate pipeline
• Proficiency with CRM and marketing automation tools like Salesforce, HubSpot, Marketo, or similar
• Strong communication and presentation skills
• Experience working cross-functionally with sales, content, and digital teams
• Analytical mindset with the ability to derive insights from campaign data

Preferred Skills:

• Knowledge of SEO, paid media, and content strategy

ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of the sales funnel will be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Growth Marketing Manager with 3-5 years of experience)

Benefits:

• Health, dental, and vision coverage
• Retirement savings options
• Lots of vacation and time off
• Opportunities to learn new things and move up in your career

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (specifically, Salesforce Continuous Deployment tools)

Company Size: 201-500 employees (mid-sized company)

Founded: 2013 (founded 12 years ago)

Company Description:

• Flosum is a leading provider of end-to-end secure DevSecOps, data backup, recovery, and archival solutions for Salesforce
• The company offers a simple, fast, and secure way to deploy and manage Salesforce metadata
• Flosum is recommended by many Salesforce employees, system integrators, and enterprise organizations

Company Specialties:

• Continuous Integration
• Application Lifecycle Management
• Change and Release Management
• Compliant and Secure
• DevOps
• Salesforce
• Rapid Deployment
• Native and Agnostic
• Open Source
• Backup Software
• Continuous Integration (CI) Software

Company Website: http://www.flosum.com

ASSUMPTION: Flosum's focus on Salesforce and its mid-sized company structure may impact the role's scope and growth opportunities.

📊 Role Analysis

Career Level: Mid-level (3-5 years of experience)

Reporting Structure: Reports to the VP of Marketing

Work Arrangement: Remote (Solely)

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to learn new skills and take on additional responsibilities
• Chance to work on cutting-edge marketing strategies in the Salesforce ecosystem

ASSUMPTION: This role offers growth potential as Flosum continues to expand and solidify its position in the Salesforce market.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Not applicable (remote work)

Geographic Context:

• United States (remote work, with the option to work from anywhere in the country)
• Silicon Valley, CA (company headquarters, with a small presence in Jaipur, Rajasthan, India)

Work Schedule: Flexible, with a focus on results and deliverables

ASSUMPTION: The remote work arrangement may require strong self-motivation and time management skills to maintain productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the VP of Marketing
• Background check and offer extension

Key Assessment Areas:

• Campaign strategy and execution
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Cross-functional collaboration and teamwork
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful campaigns you've managed and the results you achieved
• Demonstrate your understanding of the Salesforce ecosystem and Flosum's products
• Showcase your ability to work effectively in a remote, cross-functional team environment

ATS Keywords: Growth Marketing, Campaign Management, ABM, Demand Generation, CRM Tools, Marketing Automation, Communication Skills, Presentation Skills, Cross-Functional Collaboration, Analytical Mindset, SEO, Paid Media, Content Strategy

ASSUMPTION: The interview process may include assessments of your technical skills, as well as behavioral and situational questions to evaluate your fit for the role and company culture.

🛠️ Tools & Technologies

• CRM: Salesforce
• Marketing Automation: HubSpot, Marketo, or similar
• Email Marketing: Mailchimp, Constant Contact, or similar
• Social Media: Hootsuite, Buffer, or similar
• SEO: SEMrush, Ahrefs, or similar
• Paid Media: Google Ads, LinkedIn Ads, or similar

ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Continuous learning
• Accountability

Work Style:

• Results-driven
• Adaptable and flexible
• Strong self-motivation
• Excellent communication and teamwork skills
• Ability to thrive in a fast-paced, dynamic environment

Self-Assessment Questions:

• How do you stay organized and manage multiple projects effectively?
• Can you provide an example of a successful campaign you've managed, and how you optimized it for better results?
• How do you approach learning new tools and technologies in a fast-paced environment?

ASSUMPTION: Candidates who align with Flosum's company values and work style will be more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to changes in marketing strategies and priorities
• Working effectively in a remote, cross-functional team
• Staying up-to-date with the latest marketing trends and technologies
• Balancing the need for innovation with the requirement to deliver results efficiently

ASSUMPTION: Addressing these challenges proactively and demonstrating strong problem-solving skills will be essential for success in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on driving growth and engagement through targeted, multi-channel campaigns
• Experience with Salesforce and a strong understanding of the Salesforce ecosystem will be particularly valuable in this role
• This role offers the opportunity to work on cutting-edge marketing strategies in a growing, mid-sized company

ASSUMPTION: Candidates with experience in B2B marketing, particularly in the Salesforce ecosystem, may find this role to be an excellent fit for their skills and career goals.

📝 Sample Projects

• Developing and executing a targeted email campaign to re-engage inactive customers
• Launching a paid social media advertising campaign to drive event attendance
• Analyzing campaign performance data to identify trends and optimize future campaigns
• Collaborating with the sales team to create targeted content for key accounts and personas

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the company's current priorities and initiatives.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall growth strategy?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does Flosum support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the marketing team collaborate with other departments, such as sales and product, to drive company growth?

ASSUMPTION: Asking thoughtful, informed questions during the interview process will demonstrate your interest in the role and help you better understand the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful campaigns you've managed and the results you achieved
• Demonstrate your understanding of the Salesforce ecosystem and Flosum's products
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.