🔹 Job Title: Growth Marketing Manager
🔹 Company: Vidyard
🔹 Location: Remote, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Canada)
Key aspects of this role include:
ASSUMPTION: This role requires a strong background in growth marketing, SEO, and A/B testing within a PLG SaaS environment. Candidates should be comfortable working with data and tools like Heap, Redshift, and Google Analytics.
✅ Lead Vidyard’s SEO strategy to grow qualified traffic and drive sign-ups from high-intent keywords and video-centric use cases
✅ Own and evolve the Vidyard keyword universe with a focus on buyer intent, leveraging data on traffic, conversions, and search behavior
✅ Partner with product marketing and SEO agencies to inform editorial calendars and link-building strategies, ensuring best-in-class SEO hygiene and optimization
✅ Drive AI-powered personalization and content generation efforts, including AI-generated variants for landing pages and dynamic CTAs
✅ Lead website and landing page optimization through A/B and multivariate testing to improve conversion rates for sign-up, trial-to-paid, and demo flows
✅ Conduct robust funnel analysis using tools like Heap and Redshift to identify drop-off points and improvement opportunities
✅ Create and manage an experimentation roadmap to prioritize, test, and measure changes to the product-led funnel
✅ Build and optimize referral and affiliate programs to drive scalable acquisition through partner and user advocacy
✅ Support lifecycle campaign strategy by identifying product behaviors, user segments, and trigger points that can activate, re-engage, or upsell users
✅ Partner with Product to explore gamification strategies that enhance user engagement and retention throughout the customer journey
✅ Define and monitor growth KPIs including organic traffic, visitor-to-sign-up rate, trial-to-paid rate, and experimentation velocity
✅ Create weekly dashboards and performance recaps to track acquisition results and CRO test outcomes, sharing insights across teams
✅ Work closely with sales, customer success, and product teams to align growth efforts with customer needs and revenue goals
ASSUMPTION: This role requires a high degree of collaboration and communication with various teams. Candidates should be comfortable working in a dynamic, fast-paced environment and adaptable to changing priorities.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in growth, digital, or performance marketing within a PLG SaaS environment
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in SEO, A/B testing, and AI-based tactics within a PLG SaaS environment are strongly preferred. Familiarity with the video marketing or sales enablement space would be a plus.
Salary Range: $120,000 - $160,000 CAD per year (based on industry standards for a Growth Marketing Manager with 5-10 years of experience in Canada)
Benefits:
Working Hours: Full-time (40 hours per week, flexible hours)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Growth Marketing Manager with 5-10 years of experience in Canada. Actual compensation may vary based on the candidate's qualifications and the company's internal structures.
Industry: Online Audio and Video Media
Company Size: 201-500 employees (Mid-sized company with a collaborative, agile work environment)
Founded: 2011 (Over a decade of experience in the video marketing and sales enablement space)
Company Description:
Company Specialties:
Company Website: https://www.vidyard.com/
ASSUMPTION: Vidyard is a well-established company in the video marketing and sales enablement space with a strong focus on innovation and customer success. Candidates should be comfortable working in a dynamic, fast-paced environment and adaptable to changing priorities.
Career Level: Mid-level to senior (depending on experience and qualifications)
Reporting Structure: Reports directly to the Director of Demand Generation
Work Arrangement: Remote (Canada) with occasional in-person meetings and events
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand skills and expertise in AI, SEO, and CRO testing. Candidates should be proactive and driven to take ownership of their career development.
Office Type: Remote-first with occasional in-person meetings and events
Office Location(s): Kitchener, Ontario, Canada (headquarters) and Sunnyvale, California, USA (additional office)
Geographic Context:
Work Schedule: Flexible hours with a focus on work-life integration and results-driven productivity
ASSUMPTION: Vidyard's remote-first work environment offers candidates the flexibility to work from anywhere in Canada, with occasional in-person meetings and events. Candidates should be comfortable working independently and collaborating remotely with a distributed team.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Growth Marketing, SEO, CRO, A/B Testing, AI, PLG SaaS, Marketing Automation, Conversion Rate Optimization, Digital Marketing, Performance Marketing, Product-Led Growth
ASSUMPTION: Vidyard's hiring process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit. Candidates should be prepared to demonstrate their expertise in SEO, A/B testing, and AI-based tactics, as well as their ability to collaborate effectively in a remote work environment.
ASSUMPTION: Candidates should be comfortable working with a variety of tools and technologies, including SEO and A/B testing platforms, data analysis tools, and AI-based tools for personalization and content generation.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Vidyard's company culture values collaboration, innovation, and customer obsession. Candidates should be comfortable working in a dynamic, fast-paced environment and adaptable to changing priorities. They should also be passionate about solving problems, delivering exceptional value, and ensuring customer success.
ASSUMPTION: The Growth Marketing Manager role at Vidyard presents unique challenges, including managing multiple priorities, staying current with industry trends, and collaborating effectively with remote teams. Candidates should be comfortable working in a dynamic, fast-paced environment and adaptable to changing priorities.
ASSUMPTION: This role is unique in its focus on product-led growth, AI-based tactics, and SEO-driven acquisition. Candidates should have a strong background in SEO, A/B testing, and AI-based tactics within a PLG SaaS environment and be comfortable working in a dynamic, fast-paced environment.
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute SEO strategies, implement AI-powered personalization, and conduct comprehensive website audits and optimizations. Candidates should be prepared to discuss their relevant experience and achievements in these areas.
ASSUMPTION: These key questions help candidates assess the company's approach to SEO, cross-functional collaboration, role priorities, professional development, and the team's most significant challenges. Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.