V

Growth Marketing Manager

Vidyard
Full-time
Remote
Worldwide
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Growth Marketing Manager

πŸ”Ή Company: Vidyard

πŸ”Ή Location: Remote, Canada

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 26, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote (Canada)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing SEO strategies to drive organic traffic and sign-ups
  • Optimizing website conversion rates through A/B and multivariate testing
  • Implementing AI-powered personalization to enhance user acquisition and engagement
  • Collaborating cross-functionally with product, design, analytics, and development teams to execute growth initiatives
  • Analyzing funnel data to identify drop-off points and improvement opportunities

ASSUMPTION: This role requires a strong background in growth marketing, SEO, and A/B testing within a PLG SaaS environment. Candidates should be comfortable working with data and tools like Heap, Redshift, and Google Analytics.

πŸ“‹ Key Responsibilities

βœ… Lead Vidyard’s SEO strategy to grow qualified traffic and drive sign-ups from high-intent keywords and video-centric use cases

βœ… Own and evolve the Vidyard keyword universe with a focus on buyer intent, leveraging data on traffic, conversions, and search behavior

βœ… Partner with product marketing and SEO agencies to inform editorial calendars and link-building strategies, ensuring best-in-class SEO hygiene and optimization

βœ… Drive AI-powered personalization and content generation efforts, including AI-generated variants for landing pages and dynamic CTAs

βœ… Lead website and landing page optimization through A/B and multivariate testing to improve conversion rates for sign-up, trial-to-paid, and demo flows

βœ… Conduct robust funnel analysis using tools like Heap and Redshift to identify drop-off points and improvement opportunities

βœ… Create and manage an experimentation roadmap to prioritize, test, and measure changes to the product-led funnel

βœ… Build and optimize referral and affiliate programs to drive scalable acquisition through partner and user advocacy

βœ… Support lifecycle campaign strategy by identifying product behaviors, user segments, and trigger points that can activate, re-engage, or upsell users

βœ… Partner with Product to explore gamification strategies that enhance user engagement and retention throughout the customer journey

βœ… Define and monitor growth KPIs including organic traffic, visitor-to-sign-up rate, trial-to-paid rate, and experimentation velocity

βœ… Create weekly dashboards and performance recaps to track acquisition results and CRO test outcomes, sharing insights across teams

βœ… Work closely with sales, customer success, and product teams to align growth efforts with customer needs and revenue goals

ASSUMPTION: This role requires a high degree of collaboration and communication with various teams. Candidates should be comfortable working in a dynamic, fast-paced environment and adaptable to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in growth, digital, or performance marketing within a PLG SaaS environment

Required Skills:

  • Proven track record leading end-to-end growth initiatives that resulted in double-digit increases in organic traffic and conversion rates
  • Experience developing SEO strategies that ranked key pages on page one of Google and materially increased sign-ups or leads
  • Deep hands-on experience designing and executing statistically significant A/B or multivariate tests using VWO, Optimizely, or similar platforms
  • Ownership of a site redesign or optimization project using Webflow or another modern CMS with demonstrable performance gains
  • Advanced use of Heap, Redshift, or Google Analytics to uncover user behavior patterns and inform test design or segmentation
  • Experience implementing at least one AI-based tactic (e.g., content generation, personalization engines, predictive tools) that improved growth outcomes or reduced manual effort
  • Strong collaborator with a track record of working across product, sales, and marketing teams to deliver initiatives that align with company goals

Preferred Skills:

  • Experience with generative AI and its application in marketing
  • Familiarity with the video marketing or sales enablement space

ASSUMPTION: Candidates with experience in SEO, A/B testing, and AI-based tactics within a PLG SaaS environment are strongly preferred. Familiarity with the video marketing or sales enablement space would be a plus.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 CAD per year (based on industry standards for a Growth Marketing Manager with 5-10 years of experience in Canada)

Benefits:

  • Flexible Hours
  • Unlimited Vacation
  • RRSP Match
  • Stock Options
  • Flexible Spending Accounts
  • Mental Health Support
  • Parental Leave Top-Up
  • Paid Volunteer Hours
  • Professional Development Allowance

Working Hours: Full-time (40 hours per week, flexible hours)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Growth Marketing Manager with 5-10 years of experience in Canada. Actual compensation may vary based on the candidate's qualifications and the company's internal structures.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Online Audio and Video Media

Company Size: 201-500 employees (Mid-sized company with a collaborative, agile work environment)

Founded: 2011 (Over a decade of experience in the video marketing and sales enablement space)

Company Description:

  • Vidyard empowers every sales rep to perform like a top performer by bringing the power of personalized video outreach at scale
  • The company offers scalable solutions like AI Avatars and Video Messages to help reps break through the noise, engage high-intent prospects, and accelerate deal velocity
  • Vidyard enables sales teams to gain more face-time with prospects and customers in a remote selling world

Company Specialties:

  • Video Analytics
  • Video Hosting
  • Video Sales Enablement
  • Video for Sales
  • Internal Communications Video
  • Sales Outreach
  • Video Messaging
  • Video Marketing
  • Virtual Selling
  • Video Creation
  • Screen Recording
  • Video Management
  • Video Libraries
  • Personalized Video
  • Video Templates
  • Digital Sales Rooms
  • Sales Prospecting

Company Website: https://www.vidyard.com/

ASSUMPTION: Vidyard is a well-established company in the video marketing and sales enablement space with a strong focus on innovation and customer success. Candidates should be comfortable working in a dynamic, fast-paced environment and adaptable to changing priorities.

πŸ“Š Role Analysis

Career Level: Mid-level to senior (depending on experience and qualifications)

Reporting Structure: Reports directly to the Director of Demand Generation

Work Arrangement: Remote (Canada) with occasional in-person meetings and events

Growth Opportunities:

  • Potential to grow into a leadership role within the marketing team
  • Opportunities to expand skills and expertise in AI, SEO, and CRO testing
  • Chance to make a significant impact on Vidyard's growth and customer success

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand skills and expertise in AI, SEO, and CRO testing. Candidates should be proactive and driven to take ownership of their career development.

🌍 Location & Work Environment

Office Type: Remote-first with occasional in-person meetings and events

Office Location(s): Kitchener, Ontario, Canada (headquarters) and Sunnyvale, California, USA (additional office)

Geographic Context:

  • Kitchener, Ontario: A vibrant, mid-sized city in southern Ontario with a growing tech industry and a high quality of life
  • Sunnyvale, California: A city in the heart of Silicon Valley, offering easy access to the tech industry and a diverse range of cultural and recreational activities

Work Schedule: Flexible hours with a focus on work-life integration and results-driven productivity

ASSUMPTION: Vidyard's remote-first work environment offers candidates the flexibility to work from anywhere in Canada, with occasional in-person meetings and events. Candidates should be comfortable working independently and collaborating remotely with a distributed team.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application review
  • Phone or video screen with the HR team
  • Technical assessment or case study
  • Behavioral interview with the hiring manager
  • Final interview with key stakeholders

Key Assessment Areas:

  • Technical skills in SEO, A/B testing, and AI-based tactics
  • Problem-solving and analytical skills
  • Collaboration and communication skills
  • Cultural fit and alignment with Vidyard's core values

Application Tips:

  • Highlight relevant experience and achievements in SEO, A/B testing, and AI-based tactics
  • Tailor your resume and cover letter to emphasize your fit for the role and company culture
  • Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
  • Research Vidyard's products, services, and industry to demonstrate your understanding and enthusiasm for the role

ATS Keywords: Growth Marketing, SEO, CRO, A/B Testing, AI, PLG SaaS, Marketing Automation, Conversion Rate Optimization, Digital Marketing, Performance Marketing, Product-Led Growth

ASSUMPTION: Vidyard's hiring process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit. Candidates should be prepared to demonstrate their expertise in SEO, A/B testing, and AI-based tactics, as well as their ability to collaborate effectively in a remote work environment.

πŸ› οΈ Tools & Technologies

  • VWO, Heap, Redshift, Google Analytics, Webflow, Optimizely
  • AI tools for personalization, content generation, and predictive insights
  • CMS platforms like Webflow to build and optimize web experiences

ASSUMPTION: Candidates should be comfortable working with a variety of tools and technologies, including SEO and A/B testing platforms, data analysis tools, and AI-based tools for personalization and content generation.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Put Customers First
  • Embrace Innovation
  • Value Collaboration
  • Act with Urgency
  • Take Ownership
  • Strive for Excellence

Work Style:

  • Results-driven and focused on continuous improvement
  • Collaborative and supportive, with a strong emphasis on cross-functional teamwork
  • Adaptable and comfortable working in a dynamic, fast-paced environment
  • Customer-obsessed and committed to delivering exceptional value

Self-Assessment Questions:

  • Do you have a proven track record of driving growth through SEO, A/B testing, and AI-based tactics in a PLG SaaS environment?
  • Are you comfortable working remotely and collaborating effectively with a distributed team?
  • Do you thrive in a dynamic, fast-paced environment and adapt well to changing priorities?
  • Are you passionate about solving problems, delivering exceptional value, and ensuring customer success?
  • Do you embrace innovation, think creatively, and seek new ways to improve and grow?

ASSUMPTION: Vidyard's company culture values collaboration, innovation, and customer obsession. Candidates should be comfortable working in a dynamic, fast-paced environment and adaptable to changing priorities. They should also be passionate about solving problems, delivering exceptional value, and ensuring customer success.

⚠️ Potential Challenges

  • Managing multiple priorities and balancing growth initiatives across various channels
  • Keeping up with the latest trends and best practices in SEO, A/B testing, and AI-based tactics
  • Collaborating effectively with remote teams and stakeholders across different time zones
  • Adapting to changing priorities and shifting market conditions

ASSUMPTION: The Growth Marketing Manager role at Vidyard presents unique challenges, including managing multiple priorities, staying current with industry trends, and collaborating effectively with remote teams. Candidates should be comfortable working in a dynamic, fast-paced environment and adaptable to changing priorities.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses heavily on product-led growth, AI-based tactics, and SEO-driven acquisition
  • Compared to other growth marketing roles, this position requires a strong background in SEO, A/B testing, and AI-based tactics within a PLG SaaS environment
  • Career path comparison: This role offers significant growth potential, with opportunities to expand skills and expertise in AI, SEO, and CRO testing, and potentially transition into a leadership role within the marketing team

ASSUMPTION: This role is unique in its focus on product-led growth, AI-based tactics, and SEO-driven acquisition. Candidates should have a strong background in SEO, A/B testing, and AI-based tactics within a PLG SaaS environment and be comfortable working in a dynamic, fast-paced environment.

πŸ“ Sample Projects

  • Developing and executing an SEO strategy that resulted in a 30% increase in organic traffic and a 20% increase in sign-ups within six months
  • Implementing AI-powered personalization that improved conversion rates by 15% for a key landing page
  • Conducting a comprehensive website audit and optimization project that resulted in a 25% increase in visitor-to-sign-up rate

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute SEO strategies, implement AI-powered personalization, and conduct comprehensive website audits and optimizations. Candidates should be prepared to discuss their relevant experience and achievements in these areas.

❓ Key Questions to Ask During Interview

  • Can you describe the company's approach to SEO and how it aligns with my experience and expertise?
  • How does the marketing team collaborate with product, sales, and customer success teams to align growth efforts with customer needs and revenue goals?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Vidyard support the professional development and growth of its marketing team members?
  • What are the most significant challenges facing the growth marketing team, and how can this role help address them?

ASSUMPTION: These key questions help candidates assess the company's approach to SEO, cross-functional collaboration, role priorities, professional development, and the team's most significant challenges. Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to emphasize your fit for the role and company culture
  • Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
  • Research Vidyard's products, services, and industry to demonstrate your understanding and enthusiasm for the role
  • Follow up with the hiring manager one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.