Growth Marketing Manager - Content

📌 Core Information

🔹 Job Title: Growth Marketing Manager - Content

🔹 Company: Julius AI

🔹 Location: San Francisco, CA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 2-3 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies that align with business goals and resonate with target audiences
• Creating and editing high-quality, engaging, and relevant content that balances SEO optimization with a reader-first approach
• Translating customer insights and market trends into compelling content
• Optimizing audience segmentation and crafting performance-driven creative approaches
• Staying current with industry trends and best practices in SEO, content marketing, and digital strategy

ASSUMPTION: This role requires a strong understanding of content marketing, SEO, and digital strategy, as well as exceptional writing and editing skills. The ideal candidate will be a self-starter with excellent project management skills and the ability to thrive in fast-paced, ambiguous environments.

📋 Key Responsibilities

✅ Develop and execute content strategies that align with business goals and resonate with target audiences

✅ Create and edit high-quality, engaging, and relevant content that balances SEO optimization with a reader-first approach

✅ Translate customer insights and understand the market’s latest trends to surface customer pain points and success stories into compelling content

✅ Publish and format content within our CMS

✅ Own visual asset production that will complement video and written content

✅ Strategize how to repurpose organic content into email campaigns, social posts, and community engagement

✅ Run A/B tests to improve engagement and conversion

✅ Optimize audience segmentation and craft performance-driven creative approaches

✅ Stay current with industry trends and best practices in SEO, content marketing, and digital strategy

ASSUMPTION: This role requires a strong understanding of content marketing, SEO, and digital strategy, as well as exceptional writing and editing skills. The ideal candidate will be a self-starter with excellent project management skills and the ability to thrive in fast-paced, ambiguous environments.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, English, or a related field

Experience: 2-3 years of experience crafting content that grew organic audiences (video, blogs, newsletters, social). Bonus if experience is at a product-led tech company

Required Skills:

• Strong writing/editing skills with a knack for simplifying complex ideas
• Hands-on experience integrating SEO into content
• Self-starter with excellent project-management skills and thrives in fast-paced, ambiguous environments

Preferred Skills:

• Experience with content management systems (CMS)
• Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Knowledge of marketing automation platforms (e.g., HubSpot, Marketo)

ASSUMPTION: While not explicitly stated, experience with content management systems, SEO tools, and marketing automation platforms would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 2-3 years of experience in San Francisco)

Benefits:

• Health & Dental Insurance
• Gym Reimbursement
• Daily Team Lunches
• 401(k)

Working Hours: Full-time position with standard business hours (Monday - Friday, 9:00 AM - 5:00 PM)

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with 2-3 years of experience in San Francisco. The benefits listed are the same as those mentioned in the original job description.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 2-10 employees (Small, agile team with a flat hierarchy)

Founded: 2022 (Relatively new company with a short history)

Company Description:

• Julius AI is redefining data analysis by putting an AI-powered analyst at knowledge workers’ fingertips
• Helps teams make strategic decisions based on insights—not guesswork
• Serves over 1 million users and generates over 10 million visualizations daily

Company Specialties:

• AI-powered data analysis
• Data visualization
• Strategic decision-making

Company Website: julius.ai

ASSUMPTION: Julius AI is a small but mighty team with experience from companies like Ramp, Uber, Microsoft, and Facebook. The company has achieved significant revenue growth and is backed by industry-leading investors and founders from Vercel, Notion, Perplexity, Palantir, Replit, Zapier, Intercom, Dropbox, as well as researchers from OpenAI and Google DeepMind.

📊 Role Analysis

Career Level: Mid-level (2-3 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: On-site (Full-time, with standard business hours)

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunity to work on a wide range of content types and channels
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: As a small and growing company, Julius AI offers ample opportunities for growth and impact. The ideal candidate will be eager to take on new challenges and responsibilities as the company continues to expand.

🌍 Location & Work Environment

Office Type: Co-working space or shared office

Office Location(s): San Francisco, CA

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup scene
• The city offers a diverse range of cultural attractions, restaurants, and outdoor activities
• San Francisco has a Mediterranean climate with mild winters and cool summers

Work Schedule: Full-time, with standard business hours (Monday - Friday, 9:00 AM - 5:00 PM)

ASSUMPTION: The work environment at Julius AI is likely collaborative, dynamic, and fast-paced, reflecting the company's small team and rapid growth.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Take-home content assignment to evaluate writing and editing skills
• On-site or virtual interview with the Head of Marketing to discuss the role, responsibilities, and fit
• Final decision and offer

Key Assessment Areas:

• Writing and editing skills
• SEO knowledge and experience
• Project management skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Showcase your understanding of content marketing, SEO, and digital strategy in your application materials
• Be prepared to discuss your approach to content creation, optimization, and distribution during the interview

ATS Keywords: Content Strategy, SEO Optimization, Writing, Editing, Project Management, Video Production, Social Media, Email Campaigns, A/B Testing, Audience Segmentation, Market Trends, Customer Insights, Engagement, Conversion, Digital Strategy, Brand Storytelling

ASSUMPTION: The application process for this role is likely to be competitive, given the company's growth and the attractive nature of the position. Applicants should be prepared to demonstrate their skills and qualifications through a combination of application materials and interviews.

🛠️ Tools & Technologies

• Content Management System (CMS) (e.g., WordPress, HubSpot, or similar)
• SEO Tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Marketing Automation Platforms (e.g., HubSpot, Marketo)
• Video Production Software (e.g., Adobe Premiere Pro, Final Cut Pro)

ASSUMPTION: The specific tools and technologies used by Julius AI may vary, but the ideal candidate will have experience with relevant content management systems, SEO tools, and marketing automation platforms.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Continuous learning and improvement
• Collaboration and teamwork

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on results and impact

Self-Assessment Questions:

• Do you thrive in fast-paced, ambiguous environments?
• Are you comfortable working collaboratively with a small team?
• Do you have a strong desire to learn and grow in your role?

ASSUMPTION: Julius AI values data-driven decision-making, continuous learning, and collaboration. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be eager to learn and grow in their role.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may be challenging for those who prefer a more structured work environment
• The role may require working on multiple content types and channels simultaneously, which can be demanding
• As a small company, Julius AI may have limited resources and budget for content creation and promotion
• The competitive nature of the tech industry in San Francisco may make it challenging to attract and retain top talent

ASSUMPTION: While Julius AI offers many exciting opportunities, the role may also present some challenges, such as a fast-paced work environment and limited resources. Applicants should be prepared to navigate these potential challenges and be eager to take on new responsibilities as the company grows.

📈 Similar Roles Comparison

• This role is similar to a Content Marketing Manager or Growth Marketing Manager position at other tech companies
• However, this role may have more responsibility for SEO optimization and audience segmentation than similar roles at larger companies
• As a mid-level role at a small company, this position offers significant growth potential and the opportunity to make a significant impact on the company's success

ASSUMPTION: While this role is similar to other content marketing or growth marketing positions, it may have more responsibility for SEO optimization and audience segmentation. Additionally, as a mid-level role at a small company, this position offers significant growth potential and the opportunity to make a significant impact on the company's success.

📝 Sample Projects

• Developing a content strategy for a new product launch
• Creating a series of blog posts and social media content to promote an upcoming webinar
• Optimizing an existing landing page for improved SEO performance and conversion rates

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. The specific projects assigned to the successful candidate may vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's content marketing strategy and how this role fits into it?
• How does the team collaborate and support each other in achieving our content marketing goals?
• What are the most significant challenges facing the company's content marketing efforts, and how can this role help address them?
• What opportunities are there for growth and development in this role?
• How does the company support work-life balance for its employees?

ASSUMPTION: These key questions are designed to help applicants better understand the role, the team, and the company's content marketing strategy. Applicants should be prepared to ask thoughtful, insightful questions that demonstrate their interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your content creation and editing work
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.