📌 Core Information
🔹 Job Title: Growth Marketing Manager - Costa Rica
🔹 Company: Doris Peters & Associates
🔹 Location: Curridabat, San José, Costa Rica
🔹 Job Type: Hybrid (On-site)
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Costa Rica only)
🚀 Job Overview
Key aspects of this role include:
- Designing and executing lead generation campaigns for technology services
- Collaborating with sales and operations teams to align business objectives
- Analyzing target markets in the USA and LATAM
- Optimizing campaigns based on ROI measurements
ASSUMPTION: This role requires a strategic mindset and strong analytical skills to succeed in driving growth through digital marketing channels.
📋 Key Responsibilities
✅ Design and execute lead generation campaigns for technology services (outsourcing, software development, and advanced tech solutions)
✅ Coordinate strategies for inbound marketing, email marketing, paid media, and content creation
✅ Measure and optimize campaign performance based on ROI
✅ Collaborate with sales and operations teams to align objectives and ensure campaign success
✅ Analyze target markets and audiences in the USA and LATAM to inform campaign strategies
ASSUMPTION: Successful candidates will have a proven track record in B2B demand generation and growth marketing, with a strong focus on ROI-driven results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communication, or related fields
Experience: 4+ years in B2B digital marketing, with a focus on technology or outsourcing services
Required Skills:
- Proven experience in lead generation, growth marketing, and ROI optimization
- Fluency in English (intermediate or advanced)
- Experience with CRM and automation tools (HubSpot, Salesforce, etc.)
- Strong analytical and strategic thinking skills
Preferred Skills:
- Experience in the technology or outsourcing industry
- Familiarity with the LATAM market
ASSUMPTION: Candidates with relevant experience in B2B digital marketing and a strong focus on ROI-driven results will be most successful in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ₡5,000,000 - ₡7,000,000 per year (USD $8,800 - $12,500) based on industry standards for a Growth Marketing Manager with 4+ years of experience in Costa Rica.
Benefits:
- Health insurance
- Dental insurance
- Life insurance
- Retirement plan
- Flexible work hours
Working Hours: Full-time (40 hours/week) with flexible work hours
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Doris Peters & Associates is a human resources consulting firm specializing in talent acquisition, training, and organizational development.
Company Size: The company has 11-50 employees, providing a mid-sized work environment with opportunities for growth and impact.
Founded: The company was founded in 1996 and has since established itself as a regional leader in human capital management solutions.
Company Description:
- Doris Peters & Associates offers a wide range of HR services, including headhunting, outplacement, training and development, and organizational development.
- The company prides itself on its professional, specialized team capable of understanding clients' specific needs and delivering tailored solutions.
- As corporate advisors, Doris Peters & Associates supports organizations in human capital management, both in operational management and human resources processes.
Company Specialties:
- Headhunting
- Outplacement
- Training and Development
- Organizational Development
- Organizational Climate Surveys
- HR Outsourcing
Company Website: www.dorispeters.com
ASSUMPTION: Working at Doris Peters & Associates offers opportunities for professional growth and exposure to various industries and HR specialties.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within the company.
Reporting Structure: The Growth Marketing Manager will report directly to the company's leadership team and collaborate with various departments, including sales and operations.
Work Arrangement: This is a hybrid role, requiring on-site work in Costa Rica with flexible work hours.
Growth Opportunities:
- Expanding the company's digital marketing capabilities and expertise
- Potential career advancement within the marketing department or the company
- Gaining experience in a mid-sized company with a broad range of HR services
ASSUMPTION: Successful candidates will have the opportunity to make a significant impact on the company's growth and digital marketing strategies.
🌍 Location & Work Environment
Office Type: The company's office is located in Escazú, San José, offering a modern and collaborative work environment.
Office Location(s): John F Kennedy Rd, Escazú, San José., 11, San José, San José 00000, CR
Geographic Context:
- Costa Rica is known for its stable political environment, high quality of life, and strong focus on education and innovation.
- The Central Valley, where San José is located, offers a pleasant climate, access to cultural attractions, and a vibrant business ecosystem.
- Curridabat, where the company's target market is based, is a suburban city with a mix of residential and commercial areas.
Work Schedule: Full-time (40 hours/week) with flexible work hours
ASSUMPTION: Working in Costa Rica offers a unique blend of cultural diversity, natural beauty, and economic stability, providing an attractive work environment for both local and international talent.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager
- Final interview with the leadership team
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- ROI-driven mindset and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume to highlight relevant experience in B2B digital marketing, lead generation, and ROI optimization.
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the company's mission.
- Be ready to discuss specific examples of your past campaigns, their results, and the lessons you learned.
ATS Keywords: Lead Generation, B2B Sales, Digital Marketing, Inbound Marketing, Email Marketing, Paid Media, Content Strategy, ROI Measurement, Market Analysis, Audience Targeting, CRM Tools, Automation Tools, Collaboration, Software Development, Outsourcing Solutions, Growth Marketing
ASSUMPTION: The application process at Doris Peters & Associates is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Google Analytics
- Social media platforms (LinkedIn, Facebook, Twitter)
- Email marketing platforms (Mailchimp, Constant Contact)
- Paid media platforms (Google Ads, Facebook Ads)
ASSUMPTION: Successful candidates will have experience with relevant CRM and automation tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Professionalism
- Customer focus
- Innovation
- Collaboration
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
- Proactive and solution-oriented
Self-Assessment Questions:
- How do you approach measuring and optimizing campaign performance based on ROI?
- Can you provide an example of a successful B2B digital marketing campaign you've led, and what made it successful?
- How do you stay up-to-date with the latest trends and best practices in digital marketing?
ASSUMPTION: Candidates who demonstrate a strong alignment with Doris Peters & Associates' values and a compatible work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Adapting to a mid-sized company's dynamic work environment
- Balancing on-site work requirements with remote work flexibility
- Navigating the unique cultural and business landscape of Costa Rica
ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their experience, strong communication skills, and adaptability.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on lead generation and ROI optimization, requiring a strong analytical mindset.
- Compared to other B2B marketing roles in Costa Rica, this position offers a unique blend of digital marketing, sales, and operations collaboration.
- Career paths in this role may include advancement to director or vice president of marketing, or transition to a related field such as sales or business development.
ASSUMPTION: Candidates should consider their career goals and preferences when evaluating this role compared to similar positions in the market.
📝 Sample Projects
- Developing and executing a multi-channel lead generation campaign for a new outsourcing service offering
- Analyzing market trends and competitor activities to inform campaign strategies in the LATAM region
- Optimizing email marketing campaigns to improve open rates and conversions
ASSUMPTION: Successful candidates will have experience with similar projects and be able to provide specific examples of their past work during the interview process.
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of its marketing team members?
- Can you describe the typical workflow and collaboration between marketing, sales, and operations teams?
- What are the most significant challenges facing the company's growth in the next 1-2 years, and how can this role contribute to addressing them?
- How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important?
- What opportunities exist for professional growth and advancement within the company?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and commitment to understanding the company's goals and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience in B2B digital marketing, lead generation, and ROI optimization
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the company's mission
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
