- Job Title: Growth Marketing Manager - CRM
- Company: Wellhub
- Location: São Paulo, Brazil (Hybrid)
- Job Type: Full-time
- Category: Marketing
- Date Posted: May 15, 2025
- Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Global CRM strategy and execution
- Evergreen journey optimization and scaling
- Promotions and global initiatives leadership
- Data-driven strategic opportunities identification
- CRO best practices development and scaling
- Global experimentation and problem-solving
*ASSUMPTION: This role requires a strong background in global marketing campaigns, CRM, and digital marketing to drive user growth and monetization strategies.*
📋 Key Responsibilities
- Evergreen Journey Ownership: Oversee, test, optimize, document, and scale our evergreen monetization journey globally. Secure regional buy-in for rollouts and improvements.
- Promotions and Global Initiatives Leadership: Lead promotions and global initiatives tailored to acquisition and monetization audiences. Oversee and manage global campaigns, monitor results, optimize performance, and capture learnings to refine future strategies.
- Data-Driven Strategic Opportunities: Apply analytical skills to identify global and regional opportunities using product and marketing data. Leverage digital marketing expertise to enhance the user growth strategy and support monetization efforts.
- CRO and Best Practices Development: Identify, document, and scale Conversion Rate Optimization (CRO) best practices including CTA, templates, visuals, and messaging lengths. Ensure global consistency in playbooks for acquisition campaigns based on experimentation and regional insights.
- Global Experimentation: Design and propose global tests and campaigns, balancing a global strategic vision with regional nuances. Innovate and problem-solve by testing hypotheses locally and scaling successful initiatives globally.
- Live the mission: Inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.
*ASSUMPTION: This role requires strong project management, strategic planning, and cross-functional collaboration skills to succeed in a global marketing environment.*
🎯 Required Qualifications
- Education: Bachelor’s degree in Marketing, Business, Analytics, or a related field.
- Experience: Proven track record in managing and executing global marketing campaigns and initiatives (5-10 years).
- Required Skills:
- CRM and lifecycle marketing
- Marketing automation platforms
- Data analysis techniques
- Global campaign management
- Experimentation and CRO methodologies
- Fluent English (mandatory)
- Preferred Skills:
- Experience with specific marketing automation tools (e.g., Marketo, HubSpot)
- Familiarity with specific CRM platforms (e.g., Salesforce, HubSpot CRM)
- Knowledge of SQL or other data analysis tools
*ASSUMPTION: Prior experience in managing global marketing campaigns and initiatives, as well as fluent English, are mandatory requirements for this role.*
💰 Compensation & Benefits
- Salary Range: $80,000 - $120,000 USD (based on experience and market standards for the role and location)
- Benefits:
- Health, dental, and life insurance
- Flexible work options (hybrid or full remote)
- Home office stipend and monthly flexible work allowance
- Flexible schedule and paid time off
- Wellhub subscription (Gold plan) and discounts on premium plans
- Paid parental leave and career growth opportunities
- Exciting and supportive work environment with global colleagues
*ASSUMPTION: The salary range is estimated based on market standards for the role, experience level, and location. The benefits package is comprehensive and designed to support employee wellbeing and work-life balance.*
📌 Applicant Insights
🔍 Company Context
- Industry: Wellness and Fitness Services
- Company Size: 1,001-5,000 employees
- Founded: 2012
- Company Description: Wellhub is a corporate wellness platform that connects employees to best-in-class partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. With over 15,000 companies in 11 countries using Wellhub, the platform is proven to drive widespread employee adoption, engagement, and improved productivity, retention, and healthcare costs.
- Company Specialties: Corporate wellness programs, employee engagement, and global expansion
*ASSUMPTION: Wellhub's focus on employee wellbeing and engagement makes it an attractive workplace for candidates seeking a supportive and engaging work environment.*
📊 Role Analysis
- Career Level: Mid to Senior level, with potential for growth and leadership opportunities
- Reporting Structure: Reports directly to the Global Marketing Director
- Work Arrangement: Hybrid (2-3 days per week in the office, with flexibility for remote work)
- Growth Opportunities:
- Potential to lead and grow the CRM and lifecycle marketing team
- Opportunities to expand into new markets and regions
- Career progression within the global marketing department
*ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to lead and expand the CRM and lifecycle marketing function within a high-growth technology company.*
🌍 Location & Work Environment
- Office Type: Hybrid (2-3 days per week in the office, with flexibility for remote work)
- Office Location: São Paulo, Brazil
- Geographic Context: São Paulo is the largest city in Brazil and the Americas, with a vibrant culture, diverse neighborhoods, and a thriving business ecosystem. The city offers a mix of urban and natural environments, with easy access to beaches, mountains, and cultural attractions.
- Work Schedule: Flexible hours with a focus on results and productivity, rather than strict working hours
*ASSUMPTION: The hybrid work arrangement and flexible schedule provide a good work-life balance for employees, allowing them to enjoy the best of both in-office collaboration and remote work flexibility.*
💼 Interview & Application Insights
- Typical Process:
1. Phone or video screen with the HR team
2. Case study presentation and behavioral interview with the hiring manager
3. Final interview with the Global Marketing Director and other team members
- Key Assessment Areas:
1. Strategic thinking and global marketing campaign experience
2. CRM and lifecycle marketing expertise
3. Data analysis and problem-solving skills
4. Cultural fit and alignment with Wellhub's mission and values
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience and skills for this role
2. Prepare a case study showcasing your ability to optimize a global marketing campaign or CRM strategy
3. Practice common interview questions and be prepared to discuss your approach to global marketing challenges
*ASSUMPTION: The interview process focuses on assessing the candidate's strategic thinking, global marketing experience, and cultural fit for the role and the company.*
🛠️ Tools & Technologies
- CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
- Data analysis tools (e.g., SQL, Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
*ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage global marketing campaigns, CRM strategies, and data analysis.*
👔 Cultural Fit Considerations
- Company Values: Wellhub's values include:
- Wellbeing: Prioritizing employee wellbeing and work-life balance
- Flexibility: Embracing flexibility in work arrangements and decision-making
- Trust: Building trust through open communication, transparency, and accountability
- Integrity: Acting with honesty, fairness, and respect in all interactions
- Community: Fostering a sense of belonging and connection among employees
- Work Style:
- Collaborative and supportive team environment
- Data-driven and analytical approach to decision-making
- Global mindset, with a focus on regional nuances and cultural sensitivity
- Results-oriented and proactive approach to work
- Self-Assessment Questions:
1. How do you prioritize your own wellbeing and support the wellbeing of your colleagues?
2. How do you balance a global strategic vision with regional nuances in your work?
3. How do you approach problem-solving and innovation in a global marketing context?
*ASSUMPTION: Candidates who align with Wellhub's values and work style will thrive in the company's supportive and engaging work environment.*
⚠️ Potential Challenges
- Global Time Zone Management: Coordinating with team members and stakeholders across multiple time zones may require flexibility and strategic planning.
- Stakeholder Management: Balancing regional buy-in with global strategic vision may present challenges in stakeholder communication and negotiation.
- Data Analysis and Interpretation: Ensuring accurate and actionable data analysis and interpretation may require strong statistical skills and attention to detail.
- Work-Life Balance: Managing a hybrid work arrangement and flexible schedule may require strong time management and prioritization skills.
*ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and time management skills, as well as a deep understanding of global marketing principles and best practices.*
📈 Similar Roles Comparison
- Growth Marketing Manager - CRM vs. Senior CRM Marketing Manager:
- The Growth Marketing Manager - CRM role focuses on global strategy and execution, while the Senior CRM Marketing Manager role may involve more tactical implementation and team leadership.
- The Growth Marketing Manager - CRM role may require more frequent travel and global stakeholder management, while the Senior CRM Marketing Manager role may have a more regional focus.
- Industry-Specific Context: Wellhub's focus on employee wellbeing and engagement sets it apart from other wellness and fitness service providers, offering unique opportunities for candidates interested in driving employee engagement and productivity.
- Career Path Comparison: The Growth Marketing Manager - CRM role can lead to senior leadership positions within the global marketing department, while the Senior CRM Marketing Manager role may provide opportunities to transition into other marketing specializations or management functions.
*ASSUMPTION: Understanding the differences between similar roles and the unique aspects of Wellhub's business model is crucial for candidates seeking to align their career goals with the right opportunity.*
📝 Sample Projects
- Global Evergreen Journey Optimization: Develop and implement a global strategy to optimize the evergreen monetization journey, improving conversion rates and driving user growth.
- Promotions and Global Initiatives Leadership: Lead a global campaign to promote a new product or service offering, coordinating with cross-functional teams to ensure consistent messaging and branding across regions.
- CRM and Lifecycle Marketing Strategy: Conduct a comprehensive audit of the company's CRM and lifecycle marketing strategies, identifying opportunities for improvement and developing a roadmap for enhanced user engagement and monetization.
*ASSUMPTION: These sample projects illustrate the strategic and global nature of the Growth Marketing Manager - CRM role, focusing on user growth, engagement, and monetization.*
❓ Key Questions to Ask During Interview
1. How does Wellhub support the growth and development of its employees?
2. What are the key priorities for this role in the first 30, 60, and 90 days?
3. How does Wellhub approach global campaign management and regional customization?
4. What are the most challenging aspects of working in a global marketing role at Wellhub?
5. How does Wellhub foster a culture of trust, flexibility, and work-life balance?
*ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the work environment, while providing valuable insights into the position and the organization.*
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://wellhub.com/careers/job-applicant-privacy-notice/).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a case study showcasing your ability to optimize a global marketing campaign or CRM strategy.
- Practice common interview questions and be prepared to discuss your approach to global marketing challenges.
- Follow up with the Wellhub HR team one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
