Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: CourseStorm

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (U.S.-based)

🚀 Job Overview

Key aspects of this role include:

• Supporting CourseStorm's growth engine by designing and executing campaigns
• Building and maintaining a nurture system to identify high-value leads
• Facilitating data-informed decision making through performance analysis
• Managing and maintaining the marketing tech stack
• Partnering with cross-functional teams for full funnel effectiveness

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making and continuous improvement.

📋 Key Responsibilities

✅ Supporting CourseStorm’s developing growth engine by designing and executing campaigns to optimize acquisition channels and uncover new ones

✅ Building and maintaining a nurture system that surfaces high-value leads at the right time from the database of over 20,000 leads

✅ Facilitating data-informed decision making by measuring, analyzing, and reporting on performance across the funnel

✅ Managing and maintaining the marketing tech stack, including contracts, renewals, and proposing tech stack changes when needed

✅ Partnering with cross-functional teams, including Sales and Customer Success, to drive and accelerate pipeline and establish informative feedback loops

ASSUMPTION: This role requires strong collaboration skills, as well as the ability to work independently and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of experience in a growth marketing or related role within a SaaS company

Required Skills:

• Proven experience in demand generation, lifecycle marketing, or marketing operations
• Strong analytical skills and data-driven mindset
• Deep HubSpot knowledge and operational skills
• Excellent communication skills, both written and verbal
• Customer-obsessed mindset with a strong understanding of market and ideal customer

Preferred Skills:

• Experience in the nonprofit, arts, or education sectors
• Ability to develop lead lists and enrich them with quality data
• Familiarity with marketing automation tools and CRM systems

ASSUMPTION: Candidates with experience in the nonprofit or education sectors may have a deeper understanding of CourseStorm's target audience and market.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and location)

Benefits:

• Health, dental, and vision insurance
• Short-term disability insurance
• Life insurance
• Retirement plan
• Employee assistance program
• Paid holidays
• Paid time off ("Take What You Need", unlimited)
• Paid professional development
• $1,200 home office budget
• $1k/year personal learning stipend

Working Hours: Full-time (40 hours per week) with flexible hours and occasional travel to Maine

ASSUMPTION: The salary range is estimated based on industry standards for growth marketing managers with 2-5 years of experience in a SaaS company.

📌 Applicant Insights

🔍 Company Context

Industry: Education Technology (EdTech)

Company Size: Small (less than 50 employees)

Founded: 2012

Company Description:

• CourseStorm is a powerful class registration, enrollment management, and marketing software provider
• Since 2012, they have helped customers make over 1.5 million connections to education
• Their mission is to connect as many people as possible to lifelong learning

Company Specialties:

• Class registration and enrollment management software
• Marketing automation and analytics
• Customer relationship management (CRM) for education providers

Company Website: coursestorm.com

ASSUMPTION: CourseStorm is a small, growing company with a strong focus on social impact and lifelong learning.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Director of Marketing

Work Arrangement: Remote (U.S.-based) with occasional travel to Maine

Growth Opportunities:

• Potential to grow into a leadership role as the company scales
• Opportunities to learn and develop new skills in a fast-paced, growing environment
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers significant growth potential as CourseStorm continues to scale and expand its customer base.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): N/A (remote work)

Geographic Context:

• CourseStorm is based in Portland, Maine, but this role can be performed remotely from anywhere in the United States
• The company serves customers across the United States and internationally
• The remote work environment offers flexibility and the opportunity to work from home or a co-working space

Work Schedule: Flexible, with core hours between 10:00 AM - 4:00 PM ET

ASSUMPTION: The remote work environment may require strong self-motivation and time management skills, as well as the ability to work independently and collaborate effectively with a distributed team.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Take-home assignment or case study to evaluate problem-solving skills and strategic thinking
• Final interview with the Director of Marketing and other team members to discuss the role and company fit

Key Assessment Areas:

• Data analysis and interpretation skills
• Campaign strategy and execution
• HubSpot knowledge and operational skills
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on data-driven results and campaign successes
• Tailor your cover letter to demonstrate your understanding of CourseStorm's mission and how your skills and experience align with the role
• Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability

ATS Keywords: Growth marketing, demand generation, marketing operations, data analysis, lead generation, HubSpot, customer-centric, campaign management, nurture systems, analytics, SaaS marketing, creative problem-solving, collaboration, tech stack management, market understanding

ASSUMPTION: The interview process may include assessments or take-home assignments to evaluate the candidate's skills and fit for the role.

🛠️ Tools & Technologies

• HubSpot (CRM, marketing automation, and analytics)
• Google Analytics
• Social media platforms (LinkedIn, Facebook, Twitter, etc.)
• Email marketing tools (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The required tools and technologies may evolve as the company grows and adopts new platforms.

👔 Cultural Fit Considerations

Company Values:

• Simplicity: CourseStorm values straightforward, easy-to-use solutions for their customers
• Helpfulness: The company prioritizes supporting their customers and helping them succeed
• Growth: CourseStorm encourages continuous learning and improvement for both their employees and their customers

Work Style:

• Collaborative: CourseStorm values teamwork and open communication
• Data-driven: The company makes decisions based on data and analytics
• Adaptable: CourseStorm is a growing company that requires employees to be flexible and adaptable

Self-Assessment Questions:

• Do you thrive in a fast-paced, growing environment?
• Are you comfortable working remotely and managing your own time?
• Do you enjoy collaborating with a diverse team and contributing to a positive work culture?

ASSUMPTION: CourseStorm values employees who are self-motivated, data-driven, and committed to the company's mission and values.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation and time management skills
• CourseStorm is a growing company, which may result in changing priorities and responsibilities
• The role may require occasional travel to Maine for company events or meetings
• The target audience is fragmented and localized, requiring creative and strategic campaign development

ASSUMPTION: These challenges can be overcome by strong communication, adaptability, and a commitment to CourseStorm's mission and values.

📈 Similar Roles Comparison

• Compared to other growth marketing roles, this position may require more focus on data analysis and campaign optimization
• CourseStorm's target audience is primarily education providers, which may differ from other SaaS companies
• As a small, growing company, CourseStorm may offer more opportunities for career growth and impact compared to larger, more established organizations

ASSUMPTION: This role may be a good fit for candidates who enjoy working in a fast-paced, growing environment and are excited about the opportunity to make a significant impact on the company's success.

📝 Sample Projects

• Developing and executing a targeted email campaign to re-engage inactive leads
• Analyzing campaign performance data to optimize channel mix and improve ROI
• Building and maintaining a lead scoring model to identify high-value leads in the database

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the role, but may not be exhaustive or representative of all potential projects.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and how this role fits into that plan?
• How does the marketing team collaborate with other departments, such as Sales and Customer Success?
• What are the most significant challenges facing the company, and how does this role address them?
• How does CourseStorm support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the work environment, as well as assess the fit between the candidate's skills, experience, and career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: CourseStorm Jobs
• Tailor your resume and cover letter to highlight your relevant experience and skills, focusing on data-driven results and campaign successes
• Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
• If selected for the final interview, be prepared to discuss your approach to a take-home assignment or case study
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.