📌 Core Information
🔹 Job Title: Growth Marketing Manager - Email & CRM
🔹 Company: Cleo
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-16
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid (1 day per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Owning end-to-end execution of email and CRM campaigns
- Driving engagement, retention, and conversion through various communication channels
- Collaborating with multiple teams, including creative, data, product, and growth
- Conducting thorough QA, A/B testing, and developing automated workflows
ASSUMPTION: This role requires a balance of technical expertise, strategic thinking, and strong collaboration skills to succeed.
📋 Key Responsibilities
✅ Own the end-to-end execution of Email and CRM campaigns, including segmentation, setup, testing, scheduling, and deployment
✅ Work with creative and content teams to ensure email copy, visuals, and messaging align with Cleo’s brand voice
✅ Conduct thorough QA and A/B testing to maximise open rates, click-through rates, and conversions
✅ Develop automated email and notification workflows that drive engagement and retention
✅ Identify opportunities to improve customer journeys and increase lifetime value
✅ Develop data-driven experiments to test new messaging strategies, personalisation approaches, and segmentation techniques
✅ Monitor key performance metrics and identify trends, insights, and areas for improvement
✅ Prepare regular reports and recommendations, translating data into actionable marketing strategies
✅ Work with the data team to refine segmentation, audience targeting, and personalisation efforts
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple campaigns and projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of experience in Email Marketing, CRM, or Lifecycle Marketing
Required Skills:
- Strong experience using email/CRM platforms such as Braze, Iterable, or Customer.io
- Highly organised and detail-oriented, with a strong ability to manage multiple campaigns simultaneously
- Comfortable working in a fast-paced, data-driven environment, with a proactive approach to problem-solving
- Experience with A/B testing and optimization strategies to drive performance improvements
- Basic experience with editing HTML/CSS for email edits
- Strong analytical skills; familiarity with Google Analytics, Looker, or similar reporting tools
- Experience in B2C marketing, preferably in Fintech or App Marketing
Preferred Skills:
ASSUMPTION: While SQL knowledge is preferred, Cleo is willing to support the development of this skill for the right candidate.
💰 Compensation & Benefits
Salary Range: £52,074 - £71,705 per annum (depending on experience)
Benefits:
- Competitive compensation package (base + equity) with bi-annual reviews
- Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
- Clear progression plan with a focus on growth and development
- Flexibility and work-life balance
- 25 days annual leave, 6% employer-matched pension, private medical insurance, dental cover, life assurance, enhanced parental leave, 1-month paid sabbatical, regular socials and activities, online mental health support, and workplace nursery scheme
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is based on Cleo's public progression framework and salary bandings.
📌 Applicant Insights
🔍 Company Context
Industry: Cleo operates in the Financial Services industry, focusing on personal finance and AI-driven financial health solutions.
Company Size: Cleo is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment.
Founded: Cleo was founded in 2016, with a mission to change the world's relationship with money.
Company Description:
- Cleo is an AI-powered personal finance assistant, helping users improve their financial health through simplicity and humor
- The company aims to provide unbiased and inclusive financial growth for all, dropping the BS and focusing on purpose-driven work
- Cleo has experienced significant growth, expanding its team from 100 to 250+ employees in the past year and closing an $80m Series C funding round
Company Specialties:
- Artificial Intelligence
- Personal Finance
- Machine Learning
- Fintech
Company Website: www.meetcleo.com
ASSUMPTION: Cleo's focus on AI and personal finance makes it a unique and innovative player in the Fintech industry.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of technical expertise and strategic thinking.
Reporting Structure: The Growth Marketing Manager will report directly to the Head of Growth Marketing.
Work Arrangement: This role follows a hybrid work arrangement, with employees spending at least one day per week in the office.
Growth Opportunities:
- As Cleo continues to grow, there will be opportunities for the Growth Marketing Manager to take on more responsibilities and advance their career within the company
- The company offers a clear progression plan, with regular performance reviews and pay increases for high-performing team members
- Cleo also offers equity top-ups for team members getting promoted
ASSUMPTION: Cleo's fast-paced growth and focus on employee development provide ample opportunities for career growth and progression.
🌍 Location & Work Environment
Office Type: Cleo's office is located in a vibrant and creative area of London, fostering a collaborative and innovative work environment.
Office Location(s): 56 Shoreditch High St, Unit 2.10, Tea Building, London, England E1 6JJ, GB
Geographic Context:
- London is a major global hub for finance, technology, and innovation, providing ample opportunities for professional growth and development
- The city offers a diverse range of cultural, social, and recreational activities
- London's vibrant startup ecosystem and thriving Fintech industry make it an ideal location for Cleo to grow and succeed
Work Schedule: Cleo offers a flexible work schedule, with core hours between 10:00 AM and 4:00 PM GMT.
ASSUMPTION: Cleo's office location and work environment contribute to a creative, collaborative, and innovative work culture.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the Hiring Manager
- On-site or virtual interview with the Growth Marketing team
- Final interview with the Head of Growth Marketing
Key Assessment Areas:
- Technical skills in email marketing and CRM
- Strategic thinking and problem-solving abilities
- Collaboration and communication skills
- Cultural fit and alignment with Cleo's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past email marketing campaigns and their outcomes
- Research Cleo's company culture and values to demonstrate your fit for the role
ATS Keywords: Email Marketing, CRM, Lifecycle Marketing, A/B Testing, HTML/CSS, Google Analytics, Looker, Segmentation, Customer Engagement, Campaign Execution, Performance Analysis, Collaboration, Problem-solving, Creativity
ASSUMPTION: Cleo's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Braze, Iterable, or Customer.io (email/CRM platforms)
- Google Analytics
- Looker
- HTML/CSS
- SQL (preferred)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in the Fintech and Marketing industries.
👔 Cultural Fit Considerations
Company Values:
- Simplicity: Cleo aims to make financial health accessible and easy to understand for all users
- Humor: Cleo uses humor to make personal finance engaging and enjoyable
- Purpose: Cleo is committed to making a positive impact on the world's relationship with money
Work Style:
- Collaborative: Cleo fosters a culture of collaboration and teamwork
- Inclusive: Cleo values diversity and encourages all perspectives to contribute to its mission
- Data-driven: Cleo uses data to inform decision-making and drive continuous improvement
Self-Assessment Questions:
- Do you share Cleo's commitment to making financial health accessible and engaging for all users?
- Are you comfortable working in a fast-paced, data-driven environment and collaborating with multiple teams?
- Do you thrive in a culture that values simplicity, humor, and purpose-driven work?
ASSUMPTION: Cleo's company values and work style contribute to a unique and engaging work culture that prioritizes collaboration, innovation, and impact.
⚠️ Potential Challenges
- The role may require working with large datasets and complex email campaigns, which can be challenging and time-consuming
- Cleo's fast-paced growth and focus on innovation may present challenges in keeping up with the company's evolving needs and priorities
- The hybrid work arrangement may require careful time management and self-motivation to balance remote and on-site work
- The role may involve occasional weekend or evening work to support campaign launches and optimisation efforts
ASSUMPTION: While Cleo offers a supportive and collaborative work environment, the role may present unique challenges that require strong self-management and adaptability.
📈 Similar Roles Comparison
- Compared to other Email Marketing Manager roles, this position places a greater emphasis on strategic decision-making, collaboration, and driving engagement through various communication channels
- In the Fintech industry, Cleo's focus on AI and personal finance sets it apart from traditional financial institutions and other fintech companies
- Career progression in this role may lead to opportunities in growth marketing, product management, or other strategic positions within the company
ASSUMPTION: This role offers unique opportunities for growth and development within the Fintech industry, with a focus on AI and personal finance.
📝 Sample Projects
- Developing and executing a targeted email campaign to improve user engagement and retention
- Collaborating with the product team to integrate CRM capabilities into Cleo's mobile app
- Conducting A/B tests to optimise email open rates, click-through rates, and conversion rates for various user segments
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Growth Marketing department?
- How does Cleo support the professional development and growth of its employees?
- What are the most significant challenges facing the Growth Marketing team in the coming months, and how can this role help address them?
- How does Cleo measure the success of its email marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other teams, such as Product, Data, or Engineering?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and Cleo's company culture, enabling you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past email marketing campaigns and their outcomes
- Research Cleo's company culture and values to demonstrate your fit for the role
- Follow up with Cleo's HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
