📌 Core Information
🔹 Job Title: Growth Marketing Manager - Emailable
🔹 Company: Sur
🔹 Location: Buenos Aires, Argentina (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (Anywhere in the World)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing data-driven marketing strategies across various channels
- Collaborating closely with leadership and cross-functional teams
- Focusing on experimentation, optimization, and scaling for sustainable business expansion
- Working in an asynchronous, innovative, and dynamic environment
ASSUMPTION: This role requires a proactive self-starter who can hit the ground running and thrive in a fast-paced, data-centric environment.
📋 Key Responsibilities
✅ Identifying target markets and developing comprehensive marketing strategies aligned with business objectives
✅ Creating and managing marketing campaigns across various digital channels
✅ Designing and implementing lead generation initiatives to attract qualified potential customers
✅ Optimizing the customer acquisition funnel to increase conversion rates and drive new user sign-ups
✅ Implementing strategies to retain existing customers and encourage upgrades to higher subscription tiers
✅ Monitoring campaign performance using analytics tools and making data-driven adjustments to marketing strategies
✅ Continuously testing different marketing approaches to identify the most effective tactics for maximizing ROI
✅ Working closely with sales, engineering, and customer success teams to ensure alignment and smooth customer journey
ASSUMPTION: This role requires a strong analytical mindset and the ability to translate data insights into actionable marketing strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of hands-on experience as a SaaS growth marketing professional
Required Skills:
- Deep understanding of SaaS business models and customer lifecycle
- Experience with the AARRR Funnel / Pirate Metrics
- Proficiency in digital marketing channels and tactics
- Data analysis and interpretation skills
- Strong analytical and problem-solving abilities
- Experience with marketing automation tools
- Excellent communication and collaboration skills
- Ability to think creatively and experiment with new marketing strategies
Preferred Skills:
- Fluency in Spanish (for better communication with local teams)
- Experience with remote work and asynchronous teams
ASSUMPTION: Candidates with experience in the email marketing industry or a strong understanding of email marketing strategies may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (Based on experience and market rates for mid-level growth marketing roles in Argentina)
Benefits:
- Work from anywhere in the world
- Loose vacation policy
- Flexible work hours
Working Hours: Full-time (40 hours per week, flexible schedule)
ASSUMPTION: The salary range provided is an estimate based on market rates for mid-level growth marketing roles in Argentina. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Venture Capital and Private Equity
Company Size: Small (7 employees)
Founded: 2022
Company Description:
- Sur Company is a venture capital and private equity firm based in Colombia
- The company invests in early-stage technology startups, focusing on SaaS products
- Sur Company supports its portfolio companies by providing operational and strategic guidance
Company Specialties:
- Venture Capital
- Private Equity
- Early-stage Investing
- SaaS Products
Company Website: http://surcompany.co
ASSUMPTION: As a small company, Sur Company offers a dynamic and fast-paced work environment where employees have a significant impact on the company's success.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the CEO or a designated marketing lead
Work Arrangement: Remote (Anywhere in the World)
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunity to work closely with and learn from experienced investors and entrepreneurs
- Chance to gain exposure to various aspects of the business, from marketing to product development
ASSUMPTION: This role offers significant growth potential as the company's portfolio grows and expands.
🌍 Location & Work Environment
Office Type: Remote (No physical office)
Office Location(s): Buenos Aires, Argentina (Remote)
Geographic Context:
- Buenos Aires is the capital and largest city of Argentina
- The city offers a vibrant cultural scene, rich history, and diverse neighborhoods
- Argentina is known for its strong tech industry, with a growing number of startups and tech hubs
Work Schedule: Flexible, asynchronous work environment with a focus on results and outcomes
ASSUMPTION: As a remote role, this position offers the flexibility to work from anywhere in the world, allowing for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and technical interview with the hiring manager or a panel of team members
- Case study or take-home assignment to evaluate problem-solving skills and strategic thinking
- Final interview with the CEO or a member of the investment team to discuss long-term fit and career growth
Key Assessment Areas:
- Data analysis and interpretation skills
- Marketing strategy development and execution
- Collaboration and communication skills
- Creativity and problem-solving abilities
- Alignment with company values and culture
Application Tips:
- Highlight your experience with data-driven marketing strategies and A/B testing
- Demonstrate your understanding of the SaaS business model and customer lifecycle
- Showcase your ability to work independently and in a remote, asynchronous environment
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: Growth Marketing, SaaS, Data-Driven, A/B Testing, Marketing Strategy, Digital Marketing, Customer Acquisition, Customer Retention, Collaboration, Remote Work
ASSUMPTION: As a remote role, the interview process may involve more virtual meetings and assessments to evaluate the candidate's ability to work independently and in an asynchronous environment.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, or similar)
- Analytics tools (e.g., Google Analytics, Mixpanel, or similar)
- Email marketing platforms (e.g., Mailchimp, SendGrid, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's portfolio and the candidate's preferences.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and open communication
- Innovation and experimentation
- Work-life balance and flexibility
Work Style:
- Asynchronous and results-oriented
- Data-driven and analytical
- Collaborative and communicative
- Adaptable and innovative
- Self-motivated and independent
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-centric environment?
- Are you comfortable working independently and in an asynchronous team?
- Do you have a strong analytical mindset and the ability to translate data insights into actionable strategies?
- Are you open to learning and adapting to new tools and technologies?
- Do you align with the company's values and cultural fit?
ASSUMPTION: As a small company, Sur Company places a strong emphasis on cultural fit and values-driven decision making.
⚠️ Potential Challenges
- Working remotely may present challenges in maintaining work-life balance and staying motivated
- The role may require occasional travel to meet with portfolio companies or attend industry events
- The company's portfolio may change, requiring the candidate to adapt to new products or markets
- The role may involve working with diverse teams across different time zones, requiring strong communication and collaboration skills
ASSUMPTION: These challenges can be mitigated by effective time management, open communication, and a strong commitment to the company's mission and values.
📈 Similar Roles Comparison
- This role is similar to a Growth Marketing Manager position in a venture capital or private equity firm, focusing on early-stage technology startups
- Unlike traditional marketing roles, this position requires a strong understanding of the SaaS business model and customer lifecycle
- This role offers the opportunity to work closely with investors and entrepreneurs, providing unique insights into the venture capital industry
ASSUMPTION: Candidates with experience in venture capital or private equity may find this role particularly appealing, as it offers a unique perspective on the investment process and the opportunity to work directly with portfolio companies.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new SaaS product launch
- Optimizing the customer acquisition funnel for an existing SaaS product to increase conversion rates and drive new user sign-ups
- Implementing a customer retention strategy to improve churn rates and encourage upgrades to higher subscription tiers
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the candidate may be expected to undertake in this role. The actual projects may vary depending on the company's portfolio and the candidate's skills and interests.
❓ Key Questions to Ask During Interview
- How does the company support its portfolio companies in developing and executing marketing strategies?
- What are the key priorities for this role in the first 90 days?
- How does the company approach experimentation and optimization in marketing strategies?
- What opportunities are there for growth and professional development in this role?
- How does the company foster a work-life balance and flexibility in its remote work environment?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company's approach to marketing, and the work environment. The candidate should tailor these questions to their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in growth marketing, data analysis, and SaaS business models
- Prepare for the interview by researching the company's portfolio and understanding the unique challenges and opportunities of working in a venture capital or private equity firm
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
