📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Checkr
🔹 Location: San Francisco, California, United States
🔹 Job Type: Hybrid (2-3 days in office)
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Denver, CO; San Francisco, CA; Santiago, Chile)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing growth strategies for Checkr's B2C products
- Leveraging AI-driven content engineering to generate efficiencies in content creation
- Managing paid acquisition campaigns across various platforms
- Refining target personas and value propositions for B2C products
- Collaborating with cross-functional teams to optimize website performance and A/B testing strategies
ASSUMPTION: This role requires a generalist growth marketing background with a focus on SEO, paid acquisition, and conversion rate optimization. Familiarity with AI-driven content engineering tools is essential for success in this position.
📋 Key Responsibilities
✅ Define and implement growth and user acquisition strategy for B2C product line, spanning SEO, website, paid, email, etc.
✅ Lead end-to-end content creation using AI tools to generate efficiencies across the content generation process.
✅ Manage B2C paid acquisition campaigns across social, display, and online video platforms.
✅ Refine target personas and value propositions for B2C products.
✅ Collaborate with the core marketing team to enhance B2C website performance and A/B testing and optimization strategies.
✅ Work closely with product and engineering teams to continuously adapt strategies based on the product roadmap and insights into what is working.
ASSUMPTION: This role requires strong analytical skills, a data-driven approach, and the ability to work collaboratively across teams and manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of experience in digital marketing, particularly in SEO and paid acquisition
Required Skills:
- Proficient with basic analytical tools (Google Sheets/Excel, Looker, Google Analytics)
- Experience with AI-driven content engineering tools and workflows
- Strong analytical skills and a data-driven approach to decision-making
- Ability to work collaboratively across teams and manage multiple projects simultaneously
Preferred Skills:
- Background in B2C marketing, preferably in a high-growth tech environment
- Demonstrated experience in quickly testing and scaling new marketing channels
- Self-starter attitude with a go-getter mentality
ASSUMPTION: Candidates should have a creative, test-and-learn mindset, particularly when it comes to testing cutting-edge AI solutions and tools.
💰 Compensation & Benefits
Salary Range: $95,000 to $133,000 per year (depending on location)
Benefits:
- Learning and development allowance
- Competitive cash and equity compensation and opportunity for advancement
- 100% medical, dental, and vision coverage
- Up to $25K reimbursement for fertility, adoption, and parental planning services
- Flexible PTO policy
- Monthly wellness stipend, home office stipend
Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (2-3 days in office)
ASSUMPTION: The salary range provided is based on the company's disclosed ranges for the San Francisco and Denver locations. The target salary may vary depending on the exact location of the selected candidate.
📌 Applicant Insights
🔍 Company Context
Industry: Checkr operates in the software development industry, focusing on background screening and HR technology solutions.
Company Size: Checkr has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Checkr was founded in 2014, making it a well-established company with a proven track record in the industry.
Company Description:
- Checkr is building the data platform to power safe and fair decisions, helping customers assess risk and ensure safety and compliance to build trusted workplaces and communities.
- The company has over 100,000 customers, including prominent names like DoorDash, Coinbase, Lyft, Instacart, and Airtable.
- Checkr is recognized on the Forbes Cloud 100 2024 List and is a Y Combinator 2024 Breakthrough Company.
Company Specialties:
- Background screening
- Motor Vehicle Reports
- Criminal Searches
- API
- FCRA Compliance
- Artificial Intelligence
- Machine Learning
- AI
- and HR Technology
Company Website: http://www.checkr.com
ASSUMPTION: Checkr's focus on innovation and technology makes it an attractive employer for candidates seeking to work with cutting-edge tools and solutions.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in digital marketing, SEO, and paid acquisition.
Reporting Structure: The Growth Marketing Manager will report to the Website & SEO Manager and collaborate with cross-functional teams, including product and engineering.
Work Arrangement: This role follows a hybrid work arrangement, requiring employees to work from the office 2-3 days a week. Hub locations include Denver, CO, San Francisco, CA, and Santiago, Chile.
Growth Opportunities:
- As a first marketing hire in the B2C space, this role offers significant growth potential as the team and product expand.
- Checkr's fast-paced and collaborative environment provides ample opportunities for learning and development.
- The company offers a learning and development allowance to support professional growth.
ASSUMPTION: This role presents an excellent opportunity for a growth-minded marketing professional to make a significant impact on Checkr's B2C products and expand their skillset in a dynamic environment.
🌍 Location & Work Environment
Office Type: Checkr's hub locations offer modern, collaborative workspaces with in-office perks such as lunch four times a week, a commuter stipend, and an abundance of snacks and beverages.
Office Location(s): Denver, CO; San Francisco, CA; Santiago, Chile
Geographic Context:
- San Francisco, CA: Known for its vibrant tech industry, diverse culture, and high cost of living.
- Denver, CO: Offers a lower cost of living compared to San Francisco, with a growing tech scene and ample outdoor recreation opportunities.
- Santiago, Chile: Provides a unique cultural experience with a lower cost of living compared to the United States and a growing tech industry.
Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (2-3 days in office)
ASSUMPTION: Checkr's hybrid work arrangement offers employees the best of both worlds, combining the benefits of in-office collaboration with the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the Website & SEO Manager
Key Assessment Areas:
- Digital marketing and SEO expertise
- Paid acquisition experience
- AI-driven content engineering knowledge
- Analytical skills and data-driven decision-making
- Collaboration and project management skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Checkr's products and the B2C market by providing specific examples of how you can contribute to the company's growth.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and cultural fit.
ATS Keywords: Digital Marketing, SEO, Paid Acquisition, AI-Driven Content Engineering, B2C Marketing, Analytical Skills, Data-Driven Decision Making, Collaboration, Project Management, Content Creation, Conversion Rate Optimization, Growth Strategy, Product Positioning, A/B Testing, Social Media Marketing, Online Video Marketing, Efficiency Improvement
ASSUMPTION: Checkr's application process is designed to assess candidates' technical skills, cultural fit, and potential impact on the company's growth.
🛠️ Tools & Technologies
- AI-driven content engineering tools (e.g., Copy.ai, Frase.io, or similar)
- SEO tools (e.g., SEMrush, Ahrefs, or similar)
- Paid acquisition platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads, or similar)
- Analytics tools (e.g., Google Analytics, Looker, or similar)
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are commonly used in digital marketing and SEO strategies.
👔 Cultural Fit Considerations
Company Values:
- Transparency: Checkr values open communication and honesty, both internally and externally.
- Innovation: The company encourages creativity and continuous learning to drive progress and improvement.
- Collaboration: Checkr fosters a culture of teamwork and cross-functional collaboration to achieve common goals.
Work Style:
- Data-driven: Checkr relies on data and analytics to inform decision-making and strategy development.
- Fast-paced: The company operates in a dynamic and ever-changing environment, requiring employees to adapt quickly and efficiently.
- Creative: Checkr values innovative thinking and encourages employees to challenge the status quo and explore new ideas.
Self-Assessment Questions:
- How do you align with Checkr's value of transparency, and how have you demonstrated this in your previous roles?
- How comfortable are you working in a fast-paced, data-driven environment, and can you provide an example of a time when you thrived in such a setting?
- How does your creative approach to problem-solving set you apart, and can you share an example of a time when you successfully implemented an innovative solution?
ASSUMPTION: Checkr's culture values transparency, innovation, and collaboration, making it an attractive employer for candidates who thrive in dynamic, data-driven environments.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and balancing priorities
- Keeping up with the latest AI-driven content engineering tools and trends
- Adapting to a hybrid work arrangement and maintaining productivity in a remote setting
- Navigating a fast-paced, ever-changing work environment
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on B2C products and requires a strong understanding of AI-driven content engineering.
- Checkr's focus on innovation and technology sets it apart from other employers in the background screening industry.
- This role offers significant growth potential as the B2C product line expands, providing an excellent opportunity for a mid-career professional to make a substantial impact on the company's success.
ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy for Checkr's B2C product line, resulting in a 30% increase in organic traffic within the first six months.
- Managing a successful paid acquisition campaign on Facebook Ads, generating a 25% increase in conversions and a 15% reduction in cost per acquisition.
- Collaborating with the core marketing team to optimize Checkr's B2C website, leading to a 20% improvement in conversion rates and a 15% increase in user engagement.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Checkr's B2C products and the growth opportunities you see for these offerings?
- How does the Website & SEO Manager support the growth marketing team, and what is the team's structure like?
- What is Checkr's approach to fostering a culture of innovation and continuous learning, and how does this manifest in day-to-day work?
- How does Checkr measure the success of its B2C products, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does it support employees working in a hybrid arrangement?
ASSUMPTION: These questions help candidates better understand the role, team dynamics, and company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your familiarity with AI-driven content engineering tools and your background in digital marketing, SEO, and paid acquisition.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and cultural fit.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
