Growth Marketing Manager (m/f/d) - Berlin

📌 Core Information

🔹 Job Title: Growth Marketing Manager (m/f/d) - Berlin

🔹 Company: Patronus

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 12, 2025

🔹 Experience Level: Mid-Senior level (5+ years)

🔹 Remote Status: Hybrid (3 days in-office, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading a holistic performance marketing strategy across Google Ads, Meta Ads, and programmatic platforms.
• Launching and scaling new customer acquisition channels while continuously testing and evaluating emerging platforms for growth opportunities.
• Collaborating closely with Product, Tech, and BI teams to turn insights into measurable results that delight users.
• Managing and optimizing substantial monthly ad budgets to ensure ROI and scalability.

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to balance growth and efficiency. It's ideal for a marketing professional looking to make a significant impact in a fast-paced, growing startup environment.

📋 Key Responsibilities

✅ Developing and leading a holistic performance marketing strategy across Google Ads, Meta Ads, and programmatic platforms.

✅ Launching and scaling new customer acquisition channels, continuously testing and evaluating emerging platforms for growth opportunities.

✅ Aligning campaigns with key business objectives, reducing CAC, increasing ROAS, and scaling high-quality customer acquisition.

✅ Setting up, managing, and continuously optimizing paid search, paid social, and display campaigns across the funnel.

✅ Owning the technical infrastructure of the performance stack, including GA4, GTM, conversion tracking, and attribution models.

✅ Leading end-to-end ownership of landing pages in close collaboration with CRO & Design, from ideation to launch and A/B testing.

✅ Driving experimentation through continuous testing of ad copy, creatives, audience targeting, and on-site journeys.

✅ Conducting in-depth audience and market research to improve targeting precision and unlock new acquisition opportunities.

✅ Tracking and analyzing campaign performance using metrics like CPA, CTR, ROAS, and LTV, and translating insights into clear next steps.

✅ Delivering transparent, actionable reporting to stakeholders, including the leadership team.

✅ Collaborating closely with CRO and Product teams to refine user journeys and conversion touchpoints.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration. Strong project management and communication skills are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.

Experience: 5+ years of hands-on experience in performance marketing, managing campaigns across platforms like Google Ads, Meta Ads, and programmatic channels.

Required Skills:

• Proven experience managing and optimizing substantial monthly ad budgets, ensuring ROI and scalability.
• Deep knowledge of paid search (PPC), paid social, display, and remarketing strategies.
• Proficient in analyzing campaign performance metrics (e.g., CPA, ROAS, CAC) and translating insights into actionable strategies.
• Expertise in using Google Ads, Meta Ads Manager, and other relevant platforms.
• Native-level German (C2) and fluent English (C1+) proficiency.

Preferred Skills:

• Experience with GA4, GTM, and other marketing analytics tools.
• Familiarity with SQL or other data querying languages.
• Knowledge of the German healthcare or tech industries.

ASSUMPTION: While the required skills are essential, a strong cultural fit and willingness to learn are also crucial for success in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (gross), depending on experience and qualifications. This is an estimate based on industry standards for similar roles in Berlin.

Benefits:

• Urban Sports Club membership for fitness.
• Family & Friends coupon for the Patronus watch.
• 26 days of vacation, increasing by 2 days annually, up to a maximum of 30 days per year.
• Annual Learning & Development Budget.
• Clearly structured career framework for professional development.
• 360-degree feedback sessions (2x per year) for professional and personal development.
• Attractive fixed salary with commission.
• Exclusive corporate benefits with great offers.
• Discounts at restaurants near the office.
• Free choice of hardware (MacBook or Lenovo).
• Job ticket subsidy.
• Regular company and team events to foster team spirit.
• One volunteering day per year, where employees can do something good together.

Working Hours: Full-time (40 hours/week) with up to 2 days per week working remotely from home.

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Berlin. The final offer will depend on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Healthtech - Patronus is a modern healthtech startup from Berlin focused on improving the everyday lives of elderly people worldwide, making it safer and more independent.

Company Size: Small (2-10 employees) - As a small company, Patronus offers a dynamic and agile work environment where employees have a significant impact on the business.

Founded: 2021 - Patronus was founded in 2021 with a mission to use modern technology to provide the best possible healthcare for its customers.

Company Description:

• Patronus is more than just a provider of smart emergency watches; it is a true visionary in the healthtech space.
• The company aims to improve the everyday lives of elderly people around the world by making it safer and more independent.
• Patronus' revolutionary watch enables users to call for help easily and immediately, anytime and anywhere, providing an extra dose of safety and saving lives.

Company Specialties:

• Smart emergency watches.
• Healthtech solutions for elderly care.
• Wearable technology.

Company Website: patronus-group.com

ASSUMPTION: Patronus is a fast-growing startup with a strong focus on innovation and improving the lives of its customers. It values employees who are proactive, creative, and passionate about its mission.

📊 Role Analysis

Career Level: Mid-Senior level - This role is suitable for marketing professionals with 5+ years of experience in performance marketing, looking to take the next step in their career.

Reporting Structure: The Growth Marketing Manager will report directly to the founders and work closely with the Product, Tech, and BI teams.

Work Arrangement: Hybrid - This role requires a balance between in-office collaboration and remote work. Employees can work remotely up to 2 days per week.

Growth Opportunities:

• As Patronus continues to grow, there will be opportunities for the Growth Marketing Manager to take on more responsibilities and advance their career within the company.
• The company offers a clearly structured career framework for professional development.
• Patronus values internal promotions and encourages employees to grow with the company.

ASSUMPTION: This role offers a unique opportunity to join a growing startup and make a significant impact on its success. It is ideal for a marketing professional looking to take the next step in their career and grow with the company.

🌍 Location & Work Environment

Office Type: Modern office located centrally in Friedrichshain, Berlin.

Office Location(s): Berner Str. 28, Frankfurt, Hessen 60437, DE (main office) and remote work options.

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene.
• The office is located in Friedrichshain, a popular district known for its nightlife, restaurants, and cultural attractions.
• Berlin offers a high quality of life, with affordable living costs compared to other major European cities.

Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work remotely up to 2 days per week.

ASSUMPTION: The modern office and flexible work arrangement provide an ideal environment for employees to thrive and maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application review.
• Phone or video screening with the HR team.
• In-depth interview with the founders and relevant team members.
• Case study or assignment to assess the candidate's skills and fit for the role.
• Final decision and job offer.

Key Assessment Areas:

• Marketing expertise and strategic thinking.
• Analytical skills and data-driven decision-making.
• Cultural fit and alignment with Patronus' mission and values.
• Communication and collaboration skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include specific examples of your marketing achievements and the impact you've made in previous roles.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability.
• Research Patronus and the healthtech industry to demonstrate your enthusiasm and understanding of the company and its mission.

ATS Keywords: Performance marketing, Google Ads, Meta Ads, programmatic channels, campaign management, budget optimization, PPC, paid social, display advertising, remarketing strategies, campaign performance analysis, audience targeting, conversion tracking, A/B testing, market research, reporting.

ASSUMPTION: Patronus uses an Applicant Tracking System (ATS) to manage its recruitment process. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Google Ads.
• Meta Ads Manager.
• Programmatic platforms (e.g., Google Display & Video 360, The Trade Desk, etc.).
• GA4.
• GTM.
• Attribution modeling tools (e.g., AppsFlyer, Adjust, etc.).
• Marketing analytics tools (e.g., Tableau, Power BI, etc.).
• Project management tools (e.g., Asana, Trello, etc.).

ASSUMPTION: The tools and technologies listed are not exhaustive, and the successful candidate may be required to learn and use additional tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered - Patronus prioritizes the needs and well-being of its customers above all else.
• Pioneering - The company encourages innovation, creativity, and thinking outside the box.
• Medical excellence - Patronus strives to provide the best possible healthcare for its customers using evidence-based practices.
• Evidence-based - The company makes data-driven decisions and continuously seeks to improve its products and services based on customer feedback and market trends.

Work Style:

• Collaborative - Patronus values teamwork and encourages employees to work together to achieve common goals.
• Agile - The company operates in a fast-paced, dynamic environment and expects employees to be adaptable and responsive to change.
• Customer-focused - Patronus prioritizes the needs and preferences of its customers in all aspects of its business.

Self-Assessment Questions:

• Do you share Patronus' commitment to improving the lives of elderly people worldwide?
• Are you comfortable working in a fast-paced, dynamic startup environment?
• Do you thrive in a collaborative work environment and enjoy working closely with cross-functional teams?

ASSUMPTION: Patronus values employees who are passionate about its mission, proactive, and willing to go the extra mile to achieve its goals.

⚠️ Potential Challenges

• The role requires managing and optimizing substantial monthly ad budgets, which can be stressful and demanding at times.
• Patronus is a growing startup, and the successful candidate may face challenges and setbacks as the company scales and evolves.
• The hybrid work arrangement may present communication and collaboration challenges, requiring strong self-motivation and time management skills.
• Berlin can be a competitive job market, and the successful candidate may face competition from other marketing professionals for similar roles.

ASSUMPTION: The potential challenges listed are not exhaustive, and the successful candidate may face additional challenges and obstacles as they progress in their role.

📈 Similar Roles Comparison

• Compared to other marketing roles in the healthtech industry, this position offers a unique opportunity to work closely with the founders and have a significant impact on the company's growth and success.
• Patronus' focus on innovation and evidence-based practices sets it apart from more traditional healthcare providers and companies.
• This role offers a clear career path for professional development and growth within the company.

ASSUMPTION: While this role shares similarities with other marketing roles in the healthtech industry, its unique focus on innovation and evidence-based practices makes it a standout opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a comprehensive performance marketing strategy to drive user acquisition and reduce CAC for Patronus' revolutionary smart emergency watch.
• Launching and optimizing new customer acquisition channels, such as TikTok or Snapchat, to reach new audiences and drive growth.
• Conducting in-depth audience and market research to improve targeting precision and unlock new acquisition opportunities for Patronus' expanding product portfolio.

ASSUMPTION: The sample projects listed are not exhaustive, and the successful candidate may be required to work on additional projects as needed.

❓ Key Questions to Ask During Interview

• How does Patronus measure the success of its performance marketing campaigns, and what key metrics does the company track?
• Can you describe the team structure and dynamics within the Growth team and how it collaborates with other departments, such as Product and Tech?
• How does Patronus foster a culture of innovation and continuous improvement, and what opportunities are there for professional development and growth within the company?
• What are the biggest challenges facing the Growth team in the coming months, and how can this role help address them?
• How does Patronus support work-life balance for its employees, and what resources are available to help employees maintain a healthy work-life balance?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and helps you better understand the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability.
• Research Patronus and the healthtech industry to demonstrate your enthusiasm and understanding of the company and its mission.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.