📌 Core Information
🔹 Job Title: Growth Marketing Manager, Mobile App
🔹 Company: Noom US
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing performance marketing campaigns across key mobile channels to drive user acquisition for Noom’s mobile app.
- Optimizing campaigns for new features and product lines while monitoring key performance metrics.
- Collaborating cross-functionally with Product, Engineering, and Analytics teams to ensure data integrity and clean reporting.
- Partnering with the Brand team to test UGC, influencer, static, and video concepts across platforms.
ASSUMPTION: This role requires a strong background in mobile user acquisition and paid performance marketing, with a proven track record of driving results through testing, analysis, and iteration.
📋 Key Responsibilities
✅ Own end-to-end execution of app acquisition campaigns across key mobile channels, managing spend, pacing, and performance.
✅ Launch, optimize, and scale campaigns for new features and product lines, balancing acquisition volume with quality and retention.
✅ Monitor and analyze key performance metrics using platform dashboards and analytics tools to inform campaign optimization and reporting.
✅ Track budgets and pacing to ensure monthly goals are met efficiently across assigned channels.
✅ Help maintain data integrity, collaborating cross-functionally with Product, Engineering, and Analytics to troubleshoot data issues and ensure clean reporting.
✅ Partner closely with the Brand team to test UGC, influencer, static, and video concepts across platforms.
✅ Support onboarding and early-stage testing of new channels or partners, contributing to creative setup, tracking, and performance evaluation.
ASSUMPTION: This role requires a high level of detail-orientation, strong performance ownership, and accountability, as well as a test-and-learn mindset and willingness to experiment with creative, targeting, and bidding strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4-5 years of experience in mobile user acquisition or paid performance marketing
Required Skills:
- Proven success managing performance campaigns on at least two major app marketing platforms (e.g., Meta, Apple Search Ads, Google AC).
- Strong grasp of cohort analysis and mobile UA KPIs, including CPI, CPA, ROAS, LTV, retention.
- Experience with mobile attribution tools (e.g., Singular, AppsFlyer, Adjust) and event-level tracking.
- Experience using analytics platforms (e.g., Looker, Mixpanel, Tableau) to inform strategy and identify optimization opportunities.
Preferred Skills:
- Familiarity with TikTok, Snap, and mobile DSPs.
- Experience with SQL or other database query languages.
- Knowledge of the health and wellness industry.
ASSUMPTION: While a Bachelor's degree is preferred, equivalent experience in mobile user acquisition or paid performance marketing will be considered.
💰 Compensation & Benefits
Salary Range: $102,000 - $138,000 USD per year (based on Noom’s estimate as of the date of publication)
Benefits:
- Discretionary performance-based bonus
- Stock awards
- Healthcare, disability, and retirement benefits
- Paid holidays and paid leave
- Various wellness programs
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is based on Noom’s estimate and may vary depending on factors such as relevant experience and training, assessment of functional skills and behavioral competencies, role scope, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 1,001-5,000 employees
Founded: 2008 (as a private company)
Company Description:
- Noom is a leading whole-person health platform on a mission to help people live better, longer.
- The company combines personalized medication with the science of behavior change and psychology to help people build lasting habits and live healthier lives.
- Noom serves millions through health plans, employers, and direct-to-consumer offerings, with nationally-recognized, holistic programs spanning weight, diabetes prevention, GLP-1 support, menopause, longevity, and more.
Company Specialties:
- Technology
- Wellness
- Weight-Loss
- iOS
- Android
- Mobile
- Startup
- Diet
- Health
- Fitness
- Lifestyle
- Behavior Change
- and Psychology
Company Website: http://www.noom.com/
ASSUMPTION: Noom is a well-established company in the wellness and fitness industry, with a strong focus on behavior change and psychology to help people build lasting habits and live healthier lives.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the App Marketing Lead and works closely with cross-functional partners, including Product, Engineering, and Analytics.
Work Arrangement: This role offers meaningful channel ownership and the opportunity to shape Noom’s mobile growth engine, with a hands-on, executional focus.
Growth Opportunities:
- Potential to take on additional channel ownership or team leadership responsibilities as the company grows.
- Opportunities to collaborate with cross-functional teams and contribute to Noom’s overall growth strategy.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Noom’s user acquisition and business performance.
🌍 Location & Work Environment
Office Type: Hybrid (New York, NY, USA, and Princeton, NJ, USA)
Office Location(s): New York, NY, USA, and Princeton, NJ, USA
Geographic Context:
- New York, NY, USA: Noom’s headquarters, offering a vibrant and dynamic work environment with access to various amenities and cultural attractions.
- Princeton, NJ, USA: Noom’s second office, located in a suburban area with a more relaxed pace of life.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: Noom offers a flexible work environment, with the option to work remotely or in one of their offices, depending on the candidate’s preference and the needs of the role.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager or a member of the Talent Acquisition team.
- In-depth interview with the App Marketing Lead and a cross-functional stakeholder.
- Final interview with the VP of Marketing or another senior leader.
Key Assessment Areas:
- Candidates’ understanding of mobile user acquisition strategies and tactics.
- Candidates’ ability to analyze data and make data-driven decisions.
- Candidates’ communication and collaboration skills, particularly in cross-functional environments.
Application Tips:
- Highlight relevant experience in mobile user acquisition or paid performance marketing, with a focus on driving results through testing, analysis, and iteration.
- Tailor your resume and cover letter to emphasize your skills and experience in managing performance marketing campaigns across key mobile channels.
- Be prepared to discuss your approach to campaign optimization, budget tracking, and data analysis.
ATS Keywords: Mobile User Acquisition, Paid Performance Marketing, Campaign Management, Cohort Analysis, Mobile UA KPIs, Mobile Attribution Tools, Analytics Platforms, Analytical Skills, Detail-Oriented, Performance Ownership, Test-and-Learn Mindset, Clear Communication, Collaboration, Cross-Functional Work, Fast-Paced Environments
ASSUMPTION: Noom’s interview process is designed to assess candidates’ skills and experience in mobile user acquisition and paid performance marketing, as well as their ability to work effectively in a cross-functional, fast-paced environment.
🛠️ Tools & Technologies
- Mobile marketing platforms (e.g., Meta, Apple Search Ads, Google AC, mobile DSPs)
- Mobile attribution tools (e.g., Singular, AppsFlyer, Adjust)
- Analytics platforms (e.g., Looker, Mixpanel, Tableau)
- Database query languages (e.g., SQL)
ASSUMPTION: This role requires proficiency in various mobile marketing platforms, mobile attribution tools, and analytics platforms, as well as familiarity with database query languages.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Noom is committed to helping people live better, longer, and believes in the power of behavior change to improve lives.
- Data-driven: Noom uses data to inform decision-making and continuously improve its products and services.
- Collaborative: Noom fosters a culture of collaboration and cross-functional teamwork.
Work Style:
- Fast-paced: Noom operates in a fast-paced, dynamic environment, requiring candidates to be adaptable and responsive to change.
- Test-and-learn: Noom encourages experimentation and continuous learning, with a focus on testing new strategies and iterating based on performance data.
- Cross-functional: Noom values cross-functional collaboration and encourages team members to work closely with colleagues from different departments to achieve common goals.
Self-Assessment Questions:
- Do you share Noom’s commitment to helping people live better, longer through behavior change?
- Are you comfortable working in a fast-paced, cross-functional environment, with a focus on testing, learning, and iterating?
- Do you thrive in a collaborative work environment, with a focus on data-driven decision-making and continuous improvement?
ASSUMPTION: Noom values candidates who are passionate about its mission, comfortable working in a fast-paced, cross-functional environment, and committed to data-driven decision-making and continuous improvement.
⚠️ Potential Challenges
- Managing multiple mobile marketing campaigns simultaneously, requiring strong organizational skills and attention to detail.
- Working in a fast-paced, dynamic environment, with a focus on testing, learning, and iterating, which can be challenging for candidates who prefer more structured or predictable work environments.
- Collaborating with cross-functional teams, which may require candidates to navigate different perspectives and priorities, and balance competing demands.
- Keeping up with industry trends and best practices in mobile user acquisition and paid performance marketing, which can be challenging for candidates who are not proactive in staying current with the latest developments in the field.
ASSUMPTION: While this role offers significant growth potential and the opportunity to make a meaningful impact on Noom’s user acquisition and business performance, it also presents challenges that require candidates to be adaptable, detail-oriented, and comfortable working in a fast-paced, cross-functional environment.
📈 Similar Roles Comparison
- Unlike related roles in mobile user acquisition or paid performance marketing, this role focuses specifically on driving user acquisition for Noom’s mobile app, with a strong emphasis on testing, learning, and iterating based on performance data.
- In the wellness and fitness industry, Noom differentiates itself through its focus on behavior change and psychology, helping people build lasting habits and live healthier lives.
- Career-wise, this role offers significant growth potential, with opportunities to take on additional channel ownership or team leadership responsibilities as the company grows.
ASSUMPTION: While this role shares similarities with other mobile user acquisition or paid performance marketing roles, it is unique in its focus on driving user acquisition for Noom’s mobile app and offers significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive mobile user acquisition strategy for Noom’s newest product line, balancing acquisition volume with quality and retention.
- Optimizing campaigns for existing features and product lines, with a focus on improving conversion rates and reducing cost per acquisition.
- Collaborating with cross-functional teams to test UGC, influencer, static, and video concepts across platforms, with a focus on driving user engagement and acquisition.
ASSUMPTION: These sample projects illustrate the hands-on, executional nature of this role, with a focus on driving results through testing, analysis, and iteration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Growth Marketing team, and how this role fits within the broader organization?
- How does Noom approach cross-functional collaboration, and what expectations should I have for working with other departments?
- Can you provide examples of how Noom has supported the professional growth and development of employees in this role?
- How does Noom measure the success of its mobile user acquisition campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for this role to make a meaningful impact on Noom’s user acquisition and business performance, and how will my success be measured?
ASSUMPTION: These key questions help candidates better understand the team structure, work environment, and expectations for success in this role, as well as the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your skills and experience in mobile user acquisition or paid performance marketing, with a focus on driving results through testing, analysis, and iteration.
- Prepare for your interviews by researching Noom’s mission, values, and culture, and be ready to discuss your approach to campaign optimization, budget tracking, and data analysis.
- Follow up with Noom after your interviews to express your continued interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
