🔹 Job Title: Growth Marketing Manager - Paid Media
🔹 Company: Remitly
🔹 Location: Seattle, Washington, United States
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing, 🚀 Growth Marketing
Remitly is seeking a Growth Marketing Manager to lead paid media strategies for new products. In this role, you'll be responsible for developing and executing end-to-end paid media campaigns, primarily on Meta and Google Search, to drive customer acquisition for Remitly's expanding financial service offerings. You'll work cross-functionally with product, analytics, and creative teams to optimize performance and deliver on growth targets.
ASSUMPTION: Based on the job description mentioning "new products" and reference to "Remittance growth team on multi-product or cross-selling strategies," this role appears to focus on expanding Remitly's service offerings beyond their core remittance business.
Education: Not specified
Experience: 6+ years of experience in growth marketing with strong track record in full-funnel programs
Skills:
Preferred:
Salary Range: $120,000 - $140,000 base salary
Benefits:
Industry Comparison: This compensation package appears competitive for Growth Marketing Manager roles in the Seattle area, particularly with the inclusion of equity and comprehensive benefits.
ASSUMPTION: The comprehensive benefits package suggests Remitly values employee wellbeing and long-term retention, which is typical for established growth-stage companies in the fintech sector.
Industry Position: Remitly is a fintech company focused on international money transfers and financial services for immigrants and their families. Founded in 2011, they're working to expand their service offerings beyond core remittance products.
Company Size: Over 2,700 employees worldwide
Company Stage: Growth-stage company with established market presence but continuing to expand product offerings
ASSUMPTION: Based on the mention of "reimagining global financial services" and building products "beyond traditional barriers," Remitly appears to be in a strategic expansion phase beyond their core remittance business into broader financial services.
Career Level: Mid to Senior level
Reporting Structure: Reports to the Senior Growth Marketing Manager for the Americas
Team Size/Composition: Not specified, but will collaborate with cross-functional teams including product, business management, product marketing, analytics, and creative
Growth Opportunities: Explicitly mentioned as a "high visibility role" with "growth opportunities to shape future strategies and expand your role within the organization"
ASSUMPTION: As this role is described as an "individual contributor" position with high visibility and growth potential, it likely offers pathways to either senior individual contributor specialization or people management, depending on performance and company needs.
Office Type: Hybrid (#LI-Hybrid) based in Seattle, WA
Geographic Context: Seattle is a major tech hub with a high concentration of tech companies and startups, offering networking opportunities and competitive salaries, though with a relatively high cost of living
Work Schedule: Not specified, likely standard full-time hours with flexibility given the hybrid nature
Regional Considerations: Seattle has a vibrant tech ecosystem, making it easier to connect with industry peers, but also features challenging weather during winter months and significant traffic congestion
ASSUMPTION: The hybrid designation suggests some in-office presence will be required, but with flexibility for remote work. This appears to be Remitly's standard work arrangement post-pandemic.
Typical Process: For marketing roles at this level, expect a multi-stage process including an initial recruiter screen, hiring manager interview, practical assessment (likely a marketing strategy presentation or campaign analysis), and final rounds with cross-functional stakeholders
Key Assessment Areas: Paid media expertise, analytical capabilities, strategic thinking, cross-functional collaboration skills, and results orientation
Application Tips: Highlight measurable results from previous paid media campaigns, demonstrate platform-specific expertise (especially Meta and Google), and showcase experience with testing methodologies and data-driven optimization
ATS Keywords: paid media, growth marketing, Meta advertising, Google Ads, campaign management, attribution, UTM tracking, A/B testing, funnel optimization, fintech, performance marketing
ASSUMPTION: These interview insights are based on standard industry practices for growth marketing roles at this level, not specifically stated in the job description.
ASSUMPTION: While not all tools are explicitly mentioned, these represent standard technologies used in paid media roles. The job description specifically mentions Meta and Google platforms, along with event setup and UTM tracking.
Company Values: Remitly emphasizes "purpose and connection with customers" and having a "positive impact on millions of people around the globe" through financial inclusion
Work Style: Collaborative, cross-functional work environment requiring strong communication with diverse teams; data-driven approach to decision making; emphasis on continuous improvement
Self-Assessment: Consider if you thrive in:
ASSUMPTION: The focus on purpose, positive impact, and continuous improvement in the job description suggests a mission-driven culture that values both business results and social impact.
ASSUMPTION: These challenges are inferred from the job responsibilities and context provided, particularly the mention of working with "complex brands who operate across multiple products, countries and languages."
This Growth Marketing Manager role focuses specifically on paid media for new products, making it distinct from:
ASSUMPTION: This comparison is based on standard industry role definitions and the specific focus areas outlined in the job description.
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed, particularly relating to campaign management, testing, and cross-selling strategies.
ASSUMPTION: These questions are suggested based on the growth marketing focus of the role and may need adaptation based on specific interview context and individual priorities.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.