📌 Core Information
🔹 Job Title: Growth Marketing Manager, Paid Media
🔹 Company: Verkada
🔹 Location: San Mateo, CA, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving customer acquisition through paid media campaigns across various channels
- Managing a large quarterly budget and overseeing campaign planning, ideation, and execution
- Collaborating cross-functionally with internal teams to ensure campaign success
- Analyzing campaign performance and optimizing strategies for maximum ROI
ASSUMPTION: This role requires a strong understanding of digital marketing, particularly in B2B settings, and proven experience in managing large-scale marketing campaigns.
📋 Key Responsibilities
✅ Develop and execute strategies that drive pipeline growth through various paid media campaigns
✅ Manage the full lifecycle of marketing campaigns from planning to execution and performance analysis
✅ Collaborate with internal teams across data science, MDRs, marketing operations, product marketing, and sales to ensure campaign success
✅ Track and analyze key campaign metrics, identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI
ASSUMPTION: The role involves continuous learning and adaptation to new channels and trends in paid media marketing.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in digital marketing and paid customer acquisition (B2B preferred)
Required Skills:
- Strong experience in running campaigns at various stages of the funnel using social media platforms such as LinkedIn, Meta, X, Google, etc.
- Proven experience testing, experimenting, and optimizing new channels with a data-driven approach
- Demonstrated ability to collaborate cross-functionally with sales, marketing operations, product marketing, and creative teams
- Proficiency in data analysis, knowledge of Excel preferred
- Experience managing large-scale marketing campaigns end to end, including performance optimization throughout the funnel, lead follow-up, and pipeline conversion
Preferred Skills:
- Experience in content and ads creation and ideating campaigns that drive pipeline growth
ASSUMPTION: Candidates with a mix of agency and in-house B2B experience in Paid Social, Paid Media, Growth Marketing, Demand Generation, or Social Media Marketing will be highly preferred.
💰 Compensation & Benefits
Salary Range: $145,000 - $190,000 USD per year
Benefits:
- Healthcare programs that can be tailored to meet personal health and financial well-being needs
- Nationwide medical, vision, and dental coverage
- Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax-saving options
- Expanded mental health support
- Paid parental leave policy and fertility benefits
- Time off to relax and recharge through paid holidays, firmwide extended holidays, flexible PTO, and personal sick time
- Professional development stipend
- Wellness/fitness benefits
- Healthy lunches and dinners provided daily
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skills, experience, and market demands.
📌 Applicant Insights
🔍 Company Context
Industry: Verkada is a leader in cloud-based B2B physical security, offering six product lines integrated with a single cloud-based software platform
Company Size: Verkada has expanded rapidly with 15 offices across three continents, 2,100+ full-time employees, and 30,000+ customers across 70+ countries
Founded: 2016
Company Description:
- Verkada offers six product lines – video security cameras, access control, environmental sensors, alarms, workplace, and intercoms – integrated with a single cloud-based software platform
- The company provides unparalleled building security through easier management, intelligent control, and scalable deployments
- Over 31,000 organizations, including 92 companies in the Fortune 500, across 93 countries worldwide trust Verkada as their physical security layer
Company Specialties:
- Security
- Physical security
- IoT
- Computer vision
- Access control
- Sensors
- Intrusion
- VMS
- AI
- Alarms
- And video security
Company Website: https://www.verkada.com/
ASSUMPTION: Verkada is a rapidly growing company with a strong focus on innovation and customer satisfaction in the physical security industry.
📊 Role Analysis
Career Level: Experienced professional
Reporting Structure: This role reports directly to the Senior Marketing Manager, Growth Marketing
Work Arrangement: On-site at HQ in San Mateo, CA
Growth Opportunities:
- Potential to grow into a leadership role as the company continues to expand
- Opportunity to work on a wide variety of paid media channels and campaigns
- Chance to collaborate with and learn from experienced marketing professionals across various teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the role's scope and impact as the company continues to grow.
🌍 Location & Work Environment
Office Type: Verkada's headquarters is a modern, collaborative workspace designed to foster innovation and creativity
Office Location(s): San Mateo, CA
Geographic Context:
- San Mateo is located in the San Francisco Bay Area, offering a mix of urban and suburban living
- The area is known for its diverse culture, vibrant tech industry, and high quality of life
- San Mateo is well-connected by public transportation, highways, and nearby airports
Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available for some roles
ASSUMPTION: The on-site work arrangement may require occasional travel to other office locations or client sites.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the marketing team
- Final interview with the senior marketing manager
Key Assessment Areas:
- Candidates' understanding of paid media marketing strategies and tactics
- Ability to analyze data and make data-driven decisions
- Candidates' cultural fit with the company's values and work environment
- Candidates' ability to collaborate effectively with cross-functional teams
Application Tips:
- Highlight relevant experience in digital marketing, paid media, and campaign management
- Demonstrate a strong understanding of the B2B marketing landscape and trends
- Showcase your ability to analyze data and make data-driven decisions
- Prepare questions about the role, team, and company to ask during the interview
ATS Keywords: Paid Media, Growth Marketing, Digital Marketing, Campaign Management, Data Analysis, B2B Marketing, Customer Acquisition, Social Media Marketing, Demand Generation, Content Creation, Experimentation, Lead Follow-Up, Pipeline Conversion
ASSUMPTION: The interview process may include additional assessments or rounds based on the company's needs and the candidate's qualifications.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- LinkedIn Campaign Manager
- Google Ads
- Microsoft Excel
- Asana
- Slack
ASSUMPTION: The tools and technologies used may vary based on the candidate's role and the company's evolving needs.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Inclusive
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong data-driven approach to decision-making?
- Are you results-oriented and focused on continuous improvement?
ASSUMPTION: Candidates who align with Verkada's values and work style will be most successful in this role.
⚠️ Potential Challenges
- The role may require occasional travel to other office locations or client sites
- The on-site work arrangement may require flexibility in working hours to accommodate team meetings and collaboration
- The role may involve managing a large budget and making strategic decisions with significant impact on the company's top line
- The role may require working with a wide variety of paid media channels and platforms, which can be complex and ever-changing
ASSUMPTION: The potential challenges listed above can be mitigated with strong communication, collaboration, and adaptability.
📈 Similar Roles Comparison
- This role focuses more on paid media customer acquisition than other marketing roles, which may have a broader focus on brand awareness, content marketing, or product marketing
- The B2B marketing landscape is complex and ever-changing, requiring a strong understanding of industry trends and best practices
- This role offers significant growth potential for the right candidate, with opportunities to expand the role's scope and impact as the company continues to grow
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of the paid media landscape will be well-suited to this role.
📝 Sample Projects
- Developing and executing a paid media campaign to drive pipeline growth for a new product launch
- Optimizing an existing paid media campaign to improve ROI and reduce cost per acquisition
- Collaborating with the product marketing team to create targeted ads and content for a specific vertical or customer segment
ASSUMPTION: The sample projects listed above are illustrative and may vary based on the company's needs and the candidate's role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does the company support the growth and development of its marketing professionals?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its paid media campaigns, and how can I contribute to improving these metrics?
- What are the biggest challenges facing the marketing team, and how can this role help address them?
ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the team, and the company's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Verkada's careers page
- Tailor your resume and cover letter to highlight your relevant experience in digital marketing, paid media, and campaign management
- Prepare questions about the role, team, and company to ask during the interview
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
- If you are selected for the next round, be prepared to provide additional information or complete additional assessments as needed
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
