📌 Core Information
🔹 Job Title: Growth Marketing Manager, Paid Social
🔹 Company: Verkada
🔹 Location: San Mateo, CA, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategies to drive pipeline growth through paid social campaigns
- Managing the full lifecycle of marketing campaigns from planning to execution
- Collaborating cross-functionally with internal teams to ensure campaign success
- Analyzing campaign performance and optimizing strategies for maximum ROI
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive results.
📋 Key Responsibilities
✅ Pipeline Generation & Strategy: Develop and execute strategies that drive pipeline growth through paid social campaigns, focusing on channels such as LinkedIn, Meta, X, Google, and Reddit.
✅ Campaign Execution & Optimization: Manage the full lifecycle of marketing campaigns from planning to execution, continuously monitor and optimize campaigns, running experiments to improve outcomes, and reporting key metrics.
✅ Cross-Department Collaboration: Work closely with internal teams across data science, marketing development representatives (MDRs), marketing operations, product marketing, and sales to ensure campaign success.
✅ Performance Monitoring & Insights: Track and analyze key campaign metrics, identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI. Regularly communicate insights and learnings across departments to ensure alignment and drive continuous improvement.
ASSUMPTION: This role requires a data-driven approach, strong communication skills, and the ability to work effectively with various teams to drive results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience in digital marketing and paid customer acquisition (B2B preferred)
Required Skills:
- Strong experience in running campaigns at various stages of the funnel (top, middle, bottom) using social media platforms such as LinkedIn, Meta, X, Google, etc.
- Demonstrated ability to collaborate cross-functionally with sales, marketing operations, product marketing, and creative teams.
- Proficiency in data analysis, knowledge of Excel preferred.
- Experience managing large-scale marketing campaigns end to end, including performance optimization throughout the funnel, lead follow-up, and pipeline conversion.
Preferred Skills:
- Experience in content and ads creation and ideating campaigns that drive pipeline growth, with a focus on paid customer acquisition.
ASSUMPTION: Candidates with a strong background in B2B marketing, a proven track record in paid social campaigns, and excellent analytical skills will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $145,000 - $190,000 USD per year
Benefits:
- Healthcare programs that can be tailored to meet personal health and financial well-being needs
- Nationwide medical, vision, and dental coverage
- Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax-saving options
- Expanded mental health support
- Paid parental leave policy and fertility benefits
- Time off to relax and recharge through paid holidays, firmwide extended holidays, flexible PTO, and personal sick time
- Professional development stipend
- Wellness/fitness benefits
- Healthy lunches and dinners provided daily
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Growth Marketing Manager role with similar responsibilities and experience level. The actual starting base pay may vary based on factors such as skills, experience, and market demands.
📌 Applicant Insights
🔍 Company Context
Industry: Verkada is a leader in cloud-based B2B physical security, offering six product lines integrated with a single cloud-based software platform.
Company Size: Verkada has expanded rapidly with 15 offices across three continents, 2,100+ full-time employees, and 30,000+ customers across 70+ countries worldwide.
Founded: 2016
Company Description:
- Verkada offers six product lines – video security cameras, access control, environmental sensors, alarms, workplace, and intercoms – integrated with a single cloud-based software platform.
- The company provides unparalleled building security through an integrated, cloud-based software platform, making it easier to manage, control, and scale deployments.
- Verkada was founded by computer scientists and security experts from Stanford University and Hans Robertson, the former co-founder and COO of Cisco Meraki.
Company Specialties:
- Video security cameras
- Access control
- Environmental sensors
- Alarms
- Workplace
- Intercoms
Company Website: Verkada
ASSUMPTION: Verkada's focus on simplicity, scalability, and integration sets it apart in the physical security industry.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to drive results through a team.
Reporting Structure: The Growth Marketing Manager, Paid Social, will report directly to the Head of Growth Marketing and will oversee a team of marketing specialists.
Work Arrangement: This role is on-site at the company's headquarters in San Mateo, CA.
Growth Opportunities:
- As the company continues to grow, there will be opportunities for the successful candidate to take on more responsibility and advance their career within the marketing department.
- Verkada's focus on employee development and internal promotions provides ample opportunities for growth and career progression.
ASSUMPTION: This role offers a unique opportunity to join a fast-growing company and make a significant impact on its marketing efforts.
🌍 Location & Work Environment
Office Type: Verkada's headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 406 E 3rd Ave, San Mateo, CA 94401, US
Geographic Context:
- San Mateo is located in the San Francisco Bay Area, offering a mix of urban and suburban living.
- The area is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters.
- San Mateo is home to several tech companies and offers a variety of housing options, from urban apartments to suburban family homes.
Work Schedule: Full-time, 40 hours per week, with flexible hours and remote work options available for some roles.
ASSUMPTION: The on-site nature of this role allows for better collaboration and communication with internal teams, fostering a more cohesive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and other team members
- Final interview with the Head of Growth Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Campaign management and optimization experience
- Industry knowledge and understanding of paid social channels
Application Tips:
- Highlight your relevant experience in digital marketing, paid social campaigns, and campaign management.
- Demonstrate your ability to analyze data and make data-driven decisions.
- Showcase your strong communication and collaboration skills, and provide examples of successful cross-functional teamwork.
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role.
ATS Keywords: Paid Social, Growth Marketing, Digital Marketing, Campaign Management, Data Analysis, Strategic Thinking, Collaboration, Customer Acquisition, Lead Generation, Pipeline Growth
ASSUMPTION: Applicants should emphasize their relevant experience, skills, and achievements in their application materials to increase their chances of success in the interview process.
🛠️ Tools & Technologies
- LinkedIn Ads Manager
- Meta Ads Manager
- Google Ads Manager
- Reddit Ads
- Campaign management platforms (e.g., Hootsuite, Buffer)
- Data analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Simplicity
- Scalability
- Integration
- Customer-centricity
- Innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Fast-paced and dynamic
- Customer-focused and results-driven
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with large datasets and making data-driven decisions?
- Do you have experience managing and optimizing marketing campaigns end to end?
- Are you able to work effectively with various teams to drive results?
ASSUMPTION: Candidates who align with Verkada's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing a large-scale marketing budget and ensuring maximum ROI
- Keeping up with the latest trends and best practices in paid social channels
- Collaborating effectively with various internal teams to ensure campaign success
- Working in a fast-paced, dynamic environment with tight deadlines
ASSUMPTION: Applicants should be prepared to face these challenges and demonstrate their ability to thrive in a demanding, fast-paced work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on paid social campaigns and pipeline generation for a B2B physical security company.
- Similar roles in other industries may focus on brand awareness, lead generation, or customer acquisition more broadly.
- Career progression in this role may lead to opportunities in growth marketing, marketing management, or other related fields within the company.
ASSUMPTION: Applicants should research similar roles in the industry to better understand the unique aspects of this position and how it fits with their career goals.
📝 Sample Projects
- Developing and executing a paid social campaign to drive pipeline growth for a new product launch
- Optimizing an existing campaign to improve ROI and reduce cost per acquisition
- Collaborating with the product marketing team to create targeted ads and content for a specific vertical or customer segment
ASSUMPTION: Applicants should provide specific examples of their relevant experience and achievements in their application materials to demonstrate their qualifications for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the paid social marketing efforts at Verkada, and how can this role address them?
- How does this role collaborate with other marketing teams, such as product marketing and content marketing?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- What opportunities are there for growth and development within the marketing department at Verkada?
- How does Verkada support work-life balance for its employees?
ASSUMPTION: Applicants should ask thoughtful, insightful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Verkada Careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your relevant work, such as successful campaigns or data-driven decisions
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
