📌 Core Information
- Job Title: Growth Marketing Manager (Paid Social)
- Company: Sleep Doctor
- Location: Remote (Seattle, WA office available)
- Job Type: Full-time, Hybrid (5 office days)
- Category: Marketing
- Date Posted: May 8, 2025
- Experience Level: 4+ years in Paid Social
🚀 Job Overview
Key aspects of this role include:
- Driving efficient new customer acquisition through paid social channels
- Scaling and optimizing paid social campaigns to hit acquisition goals
- Collaborating with cross-functional teams to improve the full user journey
- Staying current on platform updates and industry trends
*ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making.*
📋 Key Responsibilities
- Campaign Management: Lead planning, execution, optimization, budget pacing, and reporting across paid social platforms (primarily Meta)
- Performance Analysis: Continuously analyze, experiment, and iterate to scale campaigns and improve performance
- Testing & Optimization: Develop a testing roadmap to drive performance through creative testing, campaign structure, audience targeting, landing page optimization, and more
- Reporting & Insights: Maintain daily, weekly, monthly, and quarterly KPI and financial reporting for paid social, and share insights with internal stakeholders
- Collaboration: Partner with Creative, E-commerce, and CRO teams to optimize the full user journey from ad to landing page
*ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills.*
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- Experience: 4+ years of experience managing Paid Social campaigns, ideally for high-growth eCommerce or DTC brands
- Required Skills:
- Proven ability to build and scale paid social programs
- Strong analytical skills and comfort working in BI tools (e.g., Sigma, Google Analytics)
- Experience with Meta Business Manager and attribution tools (e.g., Rockerbox, TripleWhale, Northbeam)
- Experience with A/B testing and data-driven decision-making
- Preferred Skills:
- Experience in digital health or healthcare industry
- Familiarity with sleep health or wellness industry
*ASSUMPTION: Candidates with experience in eCommerce or DTC brands may have an advantage in understanding the target audience and market dynamics.*
💰 Compensation & Benefits
- Salary Range: $110,000 - $130,000/yr (subject to candidate's location and qualifications)
- Bonus: Target bonus opportunity of 15% of base salary
- Benefits:
- Medical, vision, and dental insurance (100% employee premium covered)
- Medical FSA and dependent care FSA options
- 401(k) plan with fully matching contributions up to 3% of salary and 50% matching from 3% to 5%
- Paid Time Off (PTO) in accordance with company policies
- Commuter benefits for Seattle-based employees
*ASSUMPTION: The provided salary range is an estimate based on industry standards for similar roles and experience levels. Final compensation may vary based on the candidate's specific qualifications and location.*
📌 Applicant Insights
🔍 Company Context
- Industry: Wellness and Fitness Services
- Company Size: 51-200 employees
- Founded: 2008
- Company Description: Sleep Doctor is a sleep health company on a mission to help an increasingly tired world live healthier, happier, and thriving lives through the revitalizing power of sleep. They create and curate scientifically backed direct-to-consumer sleep product essentials and empower consumers to better understand their sleep and make informed product decisions.
- Company Specialties: Sleep health, wellness, eCommerce, DTC brands
*ASSUMPTION: Sleep Doctor's focus on sleep health and wellness makes it an attractive option for candidates interested in the health and wellness industry.*
📊 Role Analysis
- Career Level: Mid-level to senior-level marketing role with growth opportunities
- Reporting Structure: This role reports directly to the VP of Marketing
- Work Arrangement: Hybrid (5 office days per week in Seattle, WA)
- Growth Opportunities: As the company continues to grow, there may be opportunities for career advancement within the marketing department or other areas of the business
*ASSUMPTION: The hybrid work arrangement allows for a balance between remote work and in-person collaboration, fostering a flexible and inclusive work environment.*
🌍 Location & Work Environment
- Office Type: Hybrid (5 office days per week)
- Office Location(s): 1414 NE 42nd St, Suite 400, Seattle, Washington 98105, US
- Geographic Context: Seattle, WA offers a mix of urban and outdoor living, with a thriving tech industry and a strong focus on health and wellness
- Work Schedule: Standard full-time work hours, with flexibility for remote work on non-office days
*ASSUMPTION: The hybrid work arrangement allows for a better work-life balance, as employees can enjoy the benefits of both remote work and in-person collaboration.*
💼 Interview & Application Insights
- Typical Process: Phone screen → Take-home assignment → On-site interview → Final round with hiring manager
- Key Assessment Areas: Paid social campaign management, data analysis, creative problem-solving, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of the sleep health industry and how your skills align with the company's mission
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and analytical thinking
*ASSUMPTION: The interview process is designed to assess both your technical skills and cultural fit, ensuring you are a strong match for the role and the company.*
🛠️ Tools & Technologies
- Meta Business Manager
- Attribution tools (e.g., Rockerbox, TripleWhale, Northbeam)
- BI tools (e.g., Sigma, Google Analytics)
- Collaboration tools (e.g., Slack, Google Workspace)
*ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are integral to the day-to-day responsibilities and workflows.*
👔 Cultural Fit Considerations
- Company Values: Rapid, sustainable growth; collaboration; continuous learning; data-driven decision-making; customer-centric approach
- Work Style: Fast-paced; dynamic; collaborative; data-driven; creative; analytical
- Self-Assessment Questions:
- How do you stay current on industry trends and platform updates?
- Can you provide an example of a time when you had to balance creative and analytical thinking to achieve a goal?
- How do you approach A/B testing and data-driven decision-making in your marketing strategies?
*ASSUMPTION: Sleep Doctor values candidates who are passionate about their work, curious, and eager to learn, as well as those who can thrive in a fast-paced, collaborative environment.*
⚠️ Potential Challenges
- Managing a tight budget and maximizing ROI for paid social campaigns
- Keeping up with platform updates and industry trends
- Balancing creative and analytical responsibilities
- Collaborating effectively with cross-functional teams
*ASSUMPTION: These challenges can be overcome with strong problem-solving skills, a data-driven approach, and effective communication with team members.*
📈 Similar Roles Comparison
- Growth Marketing Manager (Paid Social) vs. Paid Social Specialist: The Growth Marketing Manager role requires more strategic thinking, team management, and budget oversight, while the Paid Social Specialist role focuses more on day-to-day campaign execution and optimization.
- Growth Marketing Manager (Paid Social) vs. Digital Marketing Manager: The Growth Marketing Manager role is more focused on paid social channels, while the Digital Marketing Manager role oversees a broader range of digital marketing channels, including SEO, content marketing, and email marketing.
- Career Path: This role can lead to career advancement opportunities within the marketing department or other areas of the business, such as becoming a Marketing Director or VP of Marketing.
*ASSUMPTION: Understanding the differences between similar roles and the potential career paths can help candidates make informed decisions about their career goals and aspirations.*
📝 Sample Projects
- Campaign Optimization: Analyze campaign performance data to identify trends, optimize targeting, and improve ROI
- Creative Testing: Develop and execute A/B tests to evaluate the performance of different ad creatives and landing pages
- Audience Segmentation: Segment the target audience based on demographics, interests, and behaviors to improve campaign relevance and performance
*ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and challenges of the Growth Marketing Manager (Paid Social) role.*
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the paid social team currently, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to data-driven decision-making, and how is it implemented across different departments?
- How does the company measure the success of its paid social campaigns, and what KPIs are most important to track?
*ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company's goals and values.*
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://job-boards.greenhouse.io/sleepdoctor/jobs/6570618003)
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and analytical thinking
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
