Growth Marketing Manager, Performance

📌 Core Information

🔹 Job Title: Growth Marketing Manager, Performance

🔹 Company: Mochi Health

🔹 Location: San Francisco, CA

🔹 Job Type: On-site

🔹 Category: Healthcare

🔹 Date Posted: June 19, 2025

🔹 Experience Level: Mid-Senior level (3+ years)

🔹 Remote Status: On-site (San Francisco, CA)

🚀 Job Overview

Key aspects of this role include:

• Driving performance marketing strategies to engage clients in their health and wellness journey
• Analyzing and optimizing marketing campaigns across various channels
• Collaborating with marketing leadership to maximize ROI and explore new channels
• Working in an in-person capacity at Mochi Health's San Francisco office

ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of time spent on campaign performance analysis and optimization.

📋 Key Responsibilities

✅ Support various marketing channels with daily performance analysis and continuous optimization of campaigns

✅ Structure performance reports based on media, internal business data, and KPIs to manage channel efficiencies and identify optimization opportunities

✅ Learn about Mochi Health’s unique consumer targeting strategies and support campaigns by leveraging first and third-party data through volume modeling and advanced targeting

✅ Conduct analysis related to media planning, including assessing campaign setup, tagging/tracking, and data collection

✅ Provide strategic recommendations by analyzing factors such as day parting, geographical exposure, frequency, and cost

✅ Collaborate with marketing leadership to maximize ROI/CPA goals within budget constraints

✅ Participate in exploring and testing new marketing channels and partnerships to continuously enhance the Marketing portfolio

ASSUMPTION: This role involves a high degree of data-driven decision-making and requires strong analytical skills to identify trends and optimize campaigns.

🎯 Required Qualifications

Education: Bachelor's Degree

Experience: 3+ years of experience in performance marketing

Required Skills:

• Proven ability to interpret data, derive insights, and make recommendations
• Advanced Excel skills
• Experience in both Facebook and Google Ads

Preferred Skills:

• SQL experience
• Knowledge of campaign performance analysis and media planning/buying

ASSUMPTION: While not explicitly stated, a background in healthcare or a related field may be beneficial for understanding the context of Mochi Health's marketing efforts.

💰 Compensation & Benefits

Salary Range: $180,000 - $220,000 annually

Benefits:

• Catered meals five days a week (breakfast, lunch, and dinner)
• On-site Barista for unlimited espresso/matcha bar
• Transportation benefits
• 401(k) match
• Unlimited PTO
• Fully covered life insurance
• Super primo medical, dental, and vision insurance
• Competitive compensation with a generous equity package

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is a target range and may vary based on factors such as job-related skills, experience, relevant education or training, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare, specifically focused on weight loss and obesity treatment

Company Size: 51-200 employees (as of 2025)

Founded: 2022

Company Description:

• Mochi Health is a pioneering force in obesity medicine, dedicated to building personalized, clinically-backed weight care solutions
• The company offers one-on-one virtual care and proven pharmaceutical treatments to empower patients with personalized weight loss plans
• Mochi Health connects patients with board-certified providers, dietitians, and provides support around the clock through its best-in-class telehealth platform

Company Specialties:

• Weight loss and obesity treatment

Company Website: https://bit.ly/join-mochi-homepage

ASSUMPTION: Mochi Health is a relatively new company, founded in 2022, and is focused on growing its team and expanding its services in the obesity medicine space.

📊 Role Analysis

Career Level: Mid-Senior level (3+ years of experience)

Reporting Structure: This role reports directly to the Marketing department and works closely with marketing leadership

Work Arrangement: On-site, in-person at Mochi Health's San Francisco office

Growth Opportunities:

• As Mochi Health continues to grow, there may be opportunities for this role to expand its responsibilities or take on leadership positions within the Marketing department
• The company's focus on data-driven decision-making may present opportunities for professional development in data analysis and optimization

ASSUMPTION: Given the company's focus on data-driven marketing and optimization, there may be opportunities for this role to grow into more senior or specialized positions as the company expands.

🌍 Location & Work Environment

Office Type: In-person, on-site at Mochi Health's San Francisco office

Office Location(s): 161 Natoma St, San Francisco, California 94105, US

Geographic Context:

• The San Francisco office is located in the vibrant downtown area, steps from public transit, great coffee shops, and everything the city has to offer
• San Francisco is known for its diverse culture, tech industry, and high cost of living

Work Schedule: Full-time (40 hours/week), with the possibility of overtime or flexible hours to accommodate project demands

ASSUMPTION: While the work schedule is full-time, the specific hours may be flexible to accommodate the needs of the role and the team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person interview at Mochi Health's San Francisco office
• Final decision and offer

Key Assessment Areas:

• Data analysis and interpretation skills
• Campaign optimization and strategy development
• Collaboration and communication skills
• Cultural fit and alignment with Mochi Health's mission and values

Application Tips:

• Highlight relevant experience and achievements in performance marketing and data analysis
• Tailor your resume and cover letter to emphasize skills and experiences that match the required and preferred qualifications
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a collaborative environment

ATS Keywords: Performance Marketing, Data Analysis, Campaign Optimization, Facebook Ads, Google Ads, Excel, SQL, Healthcare Marketing, Weight Loss, Obesity Treatment

ASSUMPTION: Given the company's focus on data-driven marketing and optimization, applicants should be prepared to discuss their experience with data analysis and campaign optimization in their interviews.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Google Ads
• Excel (advanced)
• SQL (preferred)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: While not explicitly stated, familiarity with data visualization tools may be beneficial for this role, as they can help communicate insights and trends to stakeholders.

👔 Cultural Fit Considerations

Company Values:

• Empathy: Mochi Health prioritizes understanding and supporting its patients' unique needs and challenges
• Excellence: The company strives for high-quality care and exceptional results in all aspects of its operations
• Innovation: Mochi Health is committed to pushing the boundaries of obesity medicine and developing new, effective treatments

Work Style:

• Collaborative: This role requires close collaboration with marketing leadership and other departments to maximize ROI and explore new channels
• Data-driven: Decisions are based on data analysis and insights to optimize campaigns and drive results
• Adaptable: The role may require adjusting to new channels, tools, or strategies as the marketing landscape evolves

Self-Assessment Questions:

• How do you approach analyzing and interpreting data to drive marketing strategies?
• Can you provide an example of a time when you optimized a marketing campaign based on data insights?
• How do you collaborate with stakeholders to maximize ROI and explore new channels?

ASSUMPTION: Applicants should be prepared to discuss their experience with data-driven decision-making and collaboration in their interviews, as these are core aspects of Mochi Health's culture and work style.

⚠️ Potential Challenges

• Working in a fast-paced, growing startup environment may present challenges in terms of workload and adaptability
• The high cost of living in San Francisco may present financial challenges for some applicants
• The role requires a strong focus on data analysis and optimization, which may be challenging for those without a solid foundation in these areas
• Applicants may face competition from other qualified candidates, given the company's strong reputation and growth potential in the obesity medicine space

ASSUMPTION: While Mochi Health offers competitive compensation and benefits, the high cost of living in San Francisco may present challenges for some applicants.

📈 Similar Roles Comparison

• Compared to other performance marketing roles, this position places a greater emphasis on data analysis and optimization, as well as collaboration with marketing leadership
• In the healthcare industry, this role is unique in its focus on weight loss and obesity treatment, requiring a strong understanding of the specific challenges and opportunities in this space
• Career progression in this role may involve expanding responsibilities or taking on leadership positions within the Marketing department, rather than moving into a different functional area

ASSUMPTION: Applicants should be prepared to discuss their experience with data-driven decision-making and collaboration in their interviews, as these are core aspects of Mochi Health's culture and work style.

📝 Sample Projects

• Analyzing campaign performance data to identify trends and optimize marketing strategies
• Developing and implementing A/B tests to improve campaign performance and user experience
• Collaborating with marketing leadership to explore and test new marketing channels and partnerships

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, rather than representing a comprehensive list of potential projects.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department?
• How does Mochi Health approach collaboration and communication between departments?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• What opportunities exist for professional development and growth within the Marketing department and the company as a whole?
• How does Mochi Health support work-life balance for its employees?

ASSUMPTION: These interview questions are intended to help applicants better understand the role, the team, and the company, rather than representing a comprehensive list of potential questions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit for the required and preferred qualifications
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a collaborative environment
• Research Mochi Health and the obesity medicine industry to demonstrate your understanding of the company's mission and values
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.