📌 Core Information
🔹 Job Title: Growth Marketing Manager, Performance
🔹 Company: Mochi Health
🔹 Location: San Francisco, CA
🔹 Job Type: On-site
🔹 Category: Health Care
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving performance marketing strategies to engage clients in their health and wellness journey
- Collaborating with marketing leadership to maximize ROI/CPA goals within budget constraints
- Exploring and testing new marketing channels and partnerships to enhance the Marketing portfolio
- Working in an in-person capacity at Mochi Health's San Francisco office
ASSUMPTION: This role requires a strong focus on data-driven decision-making and continuous optimization of marketing campaigns to drive impactful results.
📋 Key Responsibilities
✅ Support various marketing channels with daily performance analysis and continuous optimization of campaigns
✅ Structure performance reports based on media, internal business data, and KPIs to manage channel efficiencies and identify optimization opportunities
✅ Learn about Mochi Health’s unique consumer targeting strategies and support campaigns by leveraging first and third-party data through volume modeling and advanced targeting
✅ Conduct analysis related to media planning, including assessing campaign setup, tagging/tracking, and data collection
✅ Provide strategic recommendations by analyzing factors such as day parting, geographical exposure, frequency, and cost
✅ Collaborate with marketing leadership to maximize ROI/CPA goals within budget constraints
✅ Participate in exploring and testing new marketing channels and partnerships to continuously enhance the Marketing portfolio
ASSUMPTION: This role requires a high level of analytical thinking and the ability to derive insights from data to make informed decisions.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 3+ years of experience in performance marketing
Required Skills:
- Proven ability to interpret data, derive insights, and make recommendations
- Advanced Excel skills
- Experience in both Facebook and Google Ads
- Knowledge of campaign performance analysis and media planning/buying
Preferred Skills:
ASSUMPTION: While not explicitly stated, a strong understanding of the health and wellness industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 annually
Benefits:
- Catered meals (breakfast, lunch, and dinner) five days a week
- On-site barista for unlimited espresso/matcha
- Transportation benefits
- 401(k) match
- Unlimited PTO
- Fully covered life insurance
- Super primo medical, dental, and vision insurance
- Competitive compensation with a generous equity package
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is for new hires and may not reflect the salary range for internal transfers or promotions.
📌 Applicant Insights
🔍 Company Context
Industry: Health Care, specifically focused on weight loss and obesity medicine
Company Size: 51-200 employees
Founded: 2022
Company Description:
- Mochi Health is a pioneering force in obesity medicine, dedicated to building personalized, clinically-backed weight care solutions
- The company offers one-on-one virtual care and proven pharmaceutical treatments to empower patients with personalized weight loss plans
- Mochi Health connects patients with board-certified providers, dietitians, and a support team available around the clock
Company Specialties:
Company Website: https://bit.ly/join-mochi-homepage
ASSUMPTION: Mochi Health is a rapidly growing startup with a strong focus on innovation and patient care.
📊 Role Analysis
Career Level: Mid-level marketing role with growth opportunities
Reporting Structure: This role reports directly to the Marketing department
Work Arrangement: On-site at Mochi Health's San Francisco office
Growth Opportunities:
- Potential to grow within the Marketing department as the company expands
- Opportunities to work on diverse marketing campaigns and explore new channels
- Chance to collaborate with cross-functional teams and learn from industry experts
ASSUMPTION: This role offers significant growth potential as Mochi Health continues to grow and expand its services.
🌍 Location & Work Environment
Office Type: In-person, on-site office
Office Location(s): 161 Natoma St, San Francisco, California 94105, US
Geographic Context:
- San Francisco is a vibrant city with a diverse culture and a thriving tech industry
- The office is located in downtown San Francisco, close to public transit, great coffee shops, and various amenities
- The city offers a mix of urban and outdoor activities, with easy access to parks, beaches, and hiking trails
Work Schedule: Full-time, 40 hours per week, with flexible hours and unlimited PTO
ASSUMPTION: The work environment at Mochi Health is collaborative, innovative, and focused on employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the Marketing team and hiring manager
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign optimization and strategy development
- Collaboration and communication skills
- Understanding of the health and wellness industry
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Mochi Health's mission and values
- Prepare for behavioral and situational interview questions focused on data-driven decision-making and campaign optimization
ATS Keywords: Performance marketing, data analysis, campaign optimization, marketing channels, KPI management, consumer targeting, strategic recommendations
ASSUMPTION: Mochi Health uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Excel
- SQL
- Facebook Ads
- Google Ads
- Marketing analytics tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: While not explicitly stated, proficiency in marketing analytics tools and CRM software may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Empathetic communication
- Data-driven decision-making
- Continuous learning and improvement
Work Style:
- Collaborative and team-oriented
- Focused on innovation and growth
- Results-driven and data-informed
Self-Assessment Questions:
- Do you have experience working with large datasets and deriving insights from data to drive marketing strategies?
- Are you comfortable working in a fast-paced, collaborative environment with a strong focus on results?
- Do you share Mochi Health's commitment to empathetic communication and patient-centered care?
ASSUMPTION: Mochi Health values employees who are passionate about data-driven marketing, collaborative teamwork, and patient-centered care.
⚠️ Potential Challenges
- Working in a fast-paced, startup environment with a high growth trajectory
- Managing multiple marketing channels and campaigns simultaneously
- Adapting to changes in marketing strategies and priorities
- Balancing data-driven decision-making with creative marketing strategies
ASSUMPTION: These challenges can be overcome with strong analytical skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on performance marketing within the health and wellness industry
- Compared to other marketing roles, this position requires a strong analytical skillset and a deep understanding of data-driven decision-making
- Career progression in this role may lead to senior marketing positions or management roles within the company
ASSUMPTION: While this role may share similarities with other marketing positions, its focus on performance marketing within the health and wellness industry sets it apart.
📝 Sample Projects
- Optimizing a Facebook Ads campaign to improve CPA by 20% through advanced targeting and bidding strategies
- Conducting a comprehensive analysis of Mochi Health's consumer targeting strategies to identify optimization opportunities
- Developing a strategic plan to explore and test new marketing channels, such as TikTok or Snapchat, to expand Mochi Health's reach
ASSUMPTION: These sample projects demonstrate the data-driven, strategic, and innovative approach required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure within the Marketing department and how this role fits into the organization?
- How does Mochi Health support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Mochi Health measure the success of its marketing campaigns, and what are the key KPIs for this role?
- What is the company's long-term vision for growth and expansion, and how does this role contribute to that vision?
ASSUMPTION: Asking these questions can help you better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Mochi Health's careers page
- Tailor your resume to highlight your relevant marketing experience and achievements
- Write a cover letter that demonstrates your understanding of Mochi Health's mission and values
- Prepare for behavioral and situational interview questions focused on data-driven decision-making and campaign optimization
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
