Based on the provided job listing, here's the enhanced job description following the given format:
📌 Core Information
🔹 Job Title: Growth Marketing Manager, Performance Management
🔹 Company: PlayStation Global
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing the end-to-end marketing budget process, ensuring spend efficiency and alignment with business objectives.
- Creating and presenting high-impact, data-driven business updates for senior leadership, with clear recommendations on budget reallocation, channel performance, and optimization opportunities.
- Collaborating with various teams, including Finance, Media, and Commercial, to ensure cohesive and aligned marketing execution.
- Building financial models and dashboards to proactively track marketing investment performance and ROI.
ASSUMPTION: This role requires a strong grounding in digital marketing, strategic consultancy, or performance media, with proven experience translating complex data into actionable insights that inform decision-making and drive business growth. Candidates should have a strategic mindset and be comfortable working in matrixed, global organizations with cross-functional collaboration at its core.
📋 Key Responsibilities
✅ Forecasting & Budget Management:
- Own the end-to-end marketing budget process across Store & Services, including spend forecasting, reconciliation, and reporting.
- Partner closely with Finance and Media teams to ensure spend efficiency, accurate phasing, and ongoing alignment to business objectives.
- Build financial models and dashboards to proactively track marketing investment performance and ROI.
ASSUMPTION: This role requires strong analytical skills and a deep understanding of marketing budgeting and financial modeling.
✅ Strategic Performance Reporting & Commercial Updates:
- Create and present high-impact, data-driven business updates for senior leadership, with clear recommendations on budget reallocation, channel performance, and optimization opportunities.
- Contribute to long-range planning, quarterly business reviews, and executive summaries to influence key strategic decisions.
ASSUMPTION: This role requires exceptional presentation skills and the ability to distill complex data into concise, actionable insights.
✅ Measurement & Data Analysis:
- Collaborate with Data Science, Analytics, and Global Media teams to define a robust performance measurement framework, ensuring effective attribution, incrementality understanding, and ROI evaluation.
- Leverage analytics tools to identify performance trends, uncover growth opportunities, and support test-and-learn strategies.
ASSUMPTION: This role requires proficiency in data analysis and manipulation, as well as experience with BI tools.
✅ Strategic Planning & Governance:
- Support the Performance Management Director in shaping and executing the global Store & Services marketing strategy.
- Act as a central partner across marketing, media, creative, and product teams to ensure consistency, governance, and commercial alignment.
ASSUMPTION: This role requires strong strategic planning skills and the ability to balance multiple priorities and stakeholders.
🌍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1994
Company Description:
- Sony Interactive Entertainment, the company behind PlayStation, pushes the boundaries of entertainment and innovation, starting from the launch of the original PlayStation in Japan in 1994.
- Today, we continue to deliver innovative and thrilling experiences to a global audience through our PlayStation line of products and services that include generation-defining hardware, pioneering network services, and award-winning games.
- Headquartered in San Mateo, California, with global functions in California, London, and Tokyo, and game development studios around the world as part of PlayStation Studios, we believe that the power of play is borderless.
- Sony Interactive Entertainment is a wholly owned subsidiary of Sony Group Corporation.
Company Specialties:
- Game Development
- Entertainment Software
- Consumer Electronics
Company Website: PlayStation.com
📊 Role Analysis
Career Level: Mid-Career
Reporting Structure: Matrixed
Work Arrangement: Hybrid (2-3 days on-site per week)
Growth Opportunities:
- Potential to influence strategic decision-making and drive business growth.
- Opportunity to work on high-impact projects with a global impact.
- possibility to collaborate with and learn from industry experts.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility as the company continues to expand.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and Remote)
Office Location(s): London, City of, United Kingdom
Geographic Context:
- London, the capital of the United Kingdom, is a major global city with a diverse population and a thriving cultural scene.
- The city offers a wide range of entertainment, dining, and leisure options, as well as excellent transport links and international travel connections.
Work Schedule: Standard office hours with flexibility for hybrid work arrangement
ASSUMPTION: This role offers a hybrid work arrangement, allowing for a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening with the hiring manager.
- On-site interview with the hiring team, including relevant stakeholders.
- Final interview with the director of the team.
Key Assessment Areas:
- Cultural fit and alignment with the company's values.
- Strategic thinking and problem-solving skills.
- Data analysis and presentation skills.
- Budget management and financial acumen.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a matrixed organization.
- Brush up on your knowledge of the PlayStation brand and its products and services.
ASSUMPTION: The interview process for this role is designed to assess your strategic thinking, data analysis skills, and cultural fit for the organization.
🛠 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Quality
Work Style:
- Matrixed, global organization with cross-functional collaboration at its core.
- Data-driven decision-making and continuous improvement.
- Agile and adaptable to change.
Self-Assessment Questions:
- How do you approach working in a matrixed organization with multiple stakeholders?
- Can you provide an example of a time when you had to analyze complex data and communicate your findings to non-technical stakeholders?
- How do you balance short-term priorities with long-term strategic goals?
ASSUMPTION: Candidates should be comfortable working in a matrixed organization and have strong communication skills to effectively collaborate with various teams and stakeholders.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a matrixed organization.
- Keeping up with the latest data analysis tools and techniques.
- Balancing short-term budget management with long-term strategic planning.
- Working in a fast-paced, global environment with frequent changes and updates.
ASSUMPTION: While this role offers significant growth potential, it also presents challenges that require strong organizational skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Similar roles in other entertainment or gaming companies may have different reporting structures or focus on different products and services.
- However, the core responsibilities of managing marketing budgets, analyzing data, and driving strategic decision-making are common across these roles.
- Candidates should research the specific company and role to understand the unique aspects and requirements.
ASSUMPTION: While this role shares similarities with other marketing management positions, it is essential to understand the specific context and requirements of this role within the PlayStation organization.
📝 Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for PlayStation Global?
- What are the most important KPIs for this role, and how are they tracked and reported?
- How does the company support the professional development of employees in this role?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
ASSUMPTION: Asking thoughtful, role-specific questions demonstrates your interest in the position and shows that you have done your research.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a matrixed organization.
- Brush up on your knowledge of the PlayStation brand and its products and services.
- Follow the concrete preparation steps related to resume customization and cover letter suggestions provided in the job description.
- Follow up with the hiring team within two weeks of application submission, if you have not heard back.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
