Growth Marketing Manager, Play Games Go-To-Market

📌 Core Information

🔹 Job Title: Growth Marketing Manager, Play Games Go-To-Market

🔹 Company: Google

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining and executing go-to-market strategies for Google Play Games
• Focusing on user engagement and growth through content experiences
• Evaluating campaign performance and adjusting strategies based on insights
• Collaborating with cross-functional teams across various marketing disciplines

ASSUMPTION: This role requires a strong understanding of gaming, growth marketing, and CRM to drive user engagement and growth for Google Play Games.

📋 Key Responsibilities

✅ Define Go-To-Market strategies and plans, including value proposition, lifecycle, promotion, and content strategies

✅ Own the planning and execution of content experiences to grow our relationship with users

✅ Evaluate opportunities to improve performance of campaigns and experiences, sharing insights and recommendations to key stakeholders

✅ Work with a cross-functional group to design and execute detailed plans, operating across marketing disciplines including branding, outbound marketing, merchandising, CRM, and growth marketing

✅ Define success metrics and goals, monitor success, and guide the team in adjusting strategies based on insights

ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent practical experience

Experience: 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social)

Required Skills:

• Experience managing cross-functional or cross-team projects
• Excellent creative, design and copywriting/editorial skills with an understanding of how to direct messaging and visuals to market and channel
• Experience in push marketing (email/notifications), CRM, Gaming, mobile, loyalty programs or e-commerce
• Experience partnering with Product Managers, Engineers and UX designers to drive business strategy
• Excellent problem-solving and quantitative reasoning skills

Preferred Skills:

• 5 years of experience in growth marketing or product marketing, on a consumer product
• Experience in push marketing (email/notifications), CRM, Gaming, mobile, loyalty programs or e-commerce
• Experience partnering with Product Managers, Engineers and UX designers to drive business strategy
• Excellent problem-solving and quantitative reasoning skills

ASSUMPTION: Candidates with a strong background in growth marketing, gaming, and CRM are highly sought after for this role.

💰 Compensation & Benefits

Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated based on industry standards for a 5-10 year experienced marketing manager in Bangalore)

Benefits:

• Health, dental, and vision insurance
• Generous time off (including vacation and sick leave)
• Retirement plans and company match
• Tuition reimbursement
• Pre-tax commuter and dependent care flexible spending accounts
• Educational and professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Google is a multinational technology company that specializes in Internet-related services and products, including online advertising technologies, search engine, cloud computing, software, and hardware.

Company Size: Google is a large organization with over 10,000 employees worldwide. This size allows for ample opportunities for growth and collaboration across various teams and projects.

Founded: Google was founded in 1998 by Larry Page and Sergey Brin. It has since grown to become one of the world's leading technology companies.

Company Description:

• Google is committed to organizing the world's information and making it universally accessible and useful
• The company offers a wide range of products and services, including Search, YouTube, Maps, Gmail, and Google Play
• Google values innovation, collaboration, and a user-focused approach to technology

Company Specialties:

• Search technology
• Advertising platforms
• Cloud computing
• Hardware and software development

Company Website: www.google.com

ASSUMPTION: Google's large size and diverse product offerings provide numerous opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Growth Marketing Manager reports directly to the Head of Marketing for Google Play Games.

Work Arrangement: This role is on-site, with the possibility of hybrid or remote work arrangements depending on the candidate's needs and the team's requirements.

Growth Opportunities:

• Potential advancement to a senior marketing role within Google Play Games or other Google products
• Opportunities to work on diverse projects and gain experience in various marketing disciplines
• Chance to collaborate with cross-functional teams and develop leadership skills

ASSUMPTION: This role offers significant growth opportunities for the right candidate, given Google's large size and diverse product offerings.

🌍 Location & Work Environment

Office Type: Google's Bangalore office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 250 Mayfield Ave, Mountain View, California 94043, US

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry
• The city offers a mix of urban and cultural experiences, with numerous historical sites, parks, and entertainment options
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: The work schedule is typically Monday to Friday, with some flexibility for remote or hybrid work arrangements.

ASSUMPTION: Bangalore's vibrant tech industry and cultural scene make it an attractive location for tech professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with a recruiter
• First-round interview with the hiring manager
• Second-round interview with the team
• Final-round interview with senior leadership

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Creativity and problem-solving skills
• Cross-functional team collaboration
• Cultural fit and alignment with Google's values

Application Tips:

• Tailor your resume to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've worked on
• Demonstrate your understanding of Google's products and the gaming industry
• Showcase your ability to work effectively with cross-functional teams

ATS Keywords: Growth marketing, product marketing, brand marketing, social marketing, creative skills, design skills, copywriting, CRM, gaming, mobile, e-commerce, problem-solving, quantitative reasoning

ASSUMPTION: Google's application process is competitive, and candidates should be prepared to demonstrate their marketing expertise and cultural fit.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Docs, Sheets, Slides)
• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project.

👔 Cultural Fit Considerations

Company Values:

• Focus on the user
• Innovation
• Inclusion
• Integrity
• Transparency

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-focused and accountable

Self-Assessment Questions:

• How do you incorporate user feedback into your marketing strategies?
• Can you describe a time when you had to adapt your marketing plan due to changing circumstances?
• How do you approach working with cross-functional teams to achieve shared goals?

ASSUMPTION: Google values candidates who demonstrate a strong user focus, innovation, and a collaborative work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with cross-functional teams and stakeholders with varying priorities and perspectives
• Keeping up with the fast-paced and ever-changing technology industry
• Adapting to Google's large and sometimes complex organizational structure

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role is similar to a Product Marketing Manager, but with a focus on growth and user engagement rather than product positioning and launch
• Compared to a Brand Marketing Manager, this role has a stronger focus on user acquisition and retention through content experiences
• This role offers opportunities for career growth within Google's marketing organization, with potential paths to senior marketing roles or management positions

ASSUMPTION: While this role shares some similarities with other marketing roles, its focus on growth and user engagement makes it unique within Google's organization.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new gaming feature or product
• Analyzing user data to identify trends and opportunities for improving user engagement and retention
• Collaborating with cross-functional teams to create and execute content experiences that drive user growth

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all projects.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Google Play Games?
• Can you describe the team structure and how this role will collaborate with other teams?
• What are the key performance indicators (KPIs) for success in this role?
• How does Google support the professional development and growth of its marketing employees?
• What is the typical career path for someone in this role at Google?

ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing experience and skills, with a focus on growth, gaming, and CRM
• Prepare a cover letter that demonstrates your understanding of Google's products and the gaming industry, and your enthusiasm for the role
• Prepare examples of successful marketing campaigns or projects you've worked on, with a focus on user engagement and growth
• Follow up with the recruiter after your application submission, and be prepared to interview within the next 1-2 weeks

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.