📌 Core Information
🔹 Job Title: Growth Marketing Manager (Remote)
🔹 Company: Hasura
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Driving awareness and conversion of Hasura's PromptQL through digital marketing strategies
- Planning, implementing, and optimizing multi-channel digital marketing campaigns
- Collaborating with cross-functional teams to develop engaging ad content
- Analyzing campaign performance metrics and providing actionable insights
- Leveraging ABM strategies to target high-value accounts and decision-makers
ASSUMPTION: This role requires a strong understanding of B2B marketing principles and a data-driven approach to decision-making. The ideal candidate will have expertise in a wide range of digital marketing channels and be comfortable working in a fast-paced, experimentation-heavy environment.
📋 Key Responsibilities
✅ Plan, implement, and optimize multi-channel digital marketing strategies focused on driving brand awareness, lead generation, and customer retention
✅ Develop and execute comprehensive paid search, display, and paid social media campaigns that align with overall marketing and sales goals
✅ Conduct A/B testing to optimize ad creatives, targeting, bidding strategies, and messaging
✅ Monitor, analyze, and report on campaign performance metrics such as CTR, CPC, CPL, ROI, pipeline, and overall spend
✅ Provide actionable insights to the broader marketing team based on campaign performance data and customer behavior
✅ Define and segment B2B audience groups based on company size, industry, job title, interests, and behavior to ensure precision targeting
✅ Leverage account-based marketing (ABM) strategies and tools to target high-value accounts and decision-makers
✅ Collaborate with the creative team to develop engaging ad copy, visuals, and video content that resonates with our audience
✅ Manage and optimize campaign budgets, ensuring cost-effective use of resources and maximum ROI
✅ Regularly track and adjust budget allocation based on performance data and changing business needs
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills. The ideal candidate will be able to work independently and prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4 years of experience in digital marketing, preferably 2+ years in paid search
Required Skills:
- Strong expertise in paid search marketing, paid social media marketing, programmatic display, content syndication, and appointment setting
- Proven track record of successfully executing lead generation campaigns and driving measurable business outcomes
- Excellent communication skills and ability to collaborate effectively with cross-functional teams
- Strong analytical skills with experience in data-driven decision-making and performance optimization
- Demonstrated understanding of AI landscape and experience with AI tools within their workflow and has seen measurable results
Preferred Skills:
- Experience marketing to developers or other highly technical audiences
- Experience with AI Agents and Agentic solutions
- Comfort working in a fast-paced, experimentation-heavy environment where AI plays a central role in scaling growth initiatives
- Agency and in-house B2B experience
ASSUMPTION: While a degree in marketing or a related field is preferred, equivalent experience and a strong portfolio will also be considered.
💰 Compensation & Benefits
Salary Range: $120,000 - $150,000 (base salary) plus ESOPs. ASSUMPTION: This salary range is based on industry standards for a Growth Marketing Manager role with 4+ years of experience in the San Francisco Bay Area.
Benefits:
- Self-Care Fridays
- Equipment and Learning Allowance
- Donation Matching
- Flexible Schedules & PTO
Working Hours: Full-time (40 hours per week) with flexible scheduling and generous time off policies
ASSUMPTION: The compensation and benefits package for this role is competitive and designed to attract top talent in the digital marketing field.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 51-200 employees. ASSUMPTION: Hasura is a mid-sized company, which means applicants can expect a more collaborative and agile work environment compared to larger enterprises.
Founded: 2017. ASSUMPTION: As a relatively young company, Hasura offers opportunities for growth and innovation.
Company Description:
- Hasura is transforming how businesses use AI by providing a universal data access layer for next-gen apps and AI
- The company's breakthrough PromptQL technology enables strategic planning to be separated from execution, allowing leaders to use AI to get accurate, explainable, and reliable outcomes at scale
- Hasura is pushing its customers to think bigger, turning AI from a buzzword into a bottom-line differentiator
Company Specialties:
- Microservices
- Development platform
- Software development
- Enterprise software
- Cloud native
- Backend as a Service
- Platform as a Service
- APIs
- Backend development
- GraphQL
- Data access
Company Website: http://hasura.io
ASSUMPTION: Hasura is a venture-backed company with a strong focus on innovation and growth. The company's specialties reflect its commitment to cutting-edge technology and data-driven solutions.
📊 Role Analysis
Career Level: Mid-level. ASSUMPTION: This role is suitable for candidates with 2-5 years of experience in digital marketing, seeking to advance their careers in a growth-focused environment.
Reporting Structure: Reports to the Director of Digital Marketing
Work Arrangement: Remote (Solely). ASSUMPTION: This role is ideal for candidates who prefer a remote work arrangement and are comfortable working independently with minimal supervision.
Growth Opportunities:
- Potential to grow into a leadership role as the company expands its marketing team
- Opportunities to work on innovative AI-driven projects and gain experience with cutting-edge technology
- Chance to contribute to the development of Hasura's marketing strategy and have a significant impact on the company's growth
ASSUMPTION: As a mid-sized company, Hasura offers ample opportunities for growth and career advancement for motivated and talented individuals.
🌍 Location & Work Environment
Office Type: Remote (Solely). ASSUMPTION: While the company is headquartered in San Francisco, this role can be performed remotely from anywhere in the world.
Office Location(s): San Francisco, CA, USA; Bengaluru, Karnataka, IN
Geographic Context:
- The San Francisco Bay Area is a major tech hub with a vibrant startup ecosystem
- Bengaluru is a significant tech center in India, known for its thriving startup scene and strong talent pool
- Both locations offer diverse cultural experiences and ample opportunities for personal and professional growth
Work Schedule: Full-time (40 hours per week) with flexible scheduling and generous time off policies
ASSUMPTION: The remote work arrangement for this role allows for a better work-life balance and the opportunity to work from anywhere in the world.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Director of Digital Marketing
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Data analysis and interpretation skills
- Collaboration and communication skills
- Cultural fit and alignment with Hasura's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Hasura's products and the AI landscape in your application materials
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research Hasura's company culture and be prepared to discuss how your values align with the company's mission and vision
ATS Keywords: Digital Marketing, B2B Marketing, Paid Search, Paid Social Media, Programmatic Display, Lead Generation, Campaign Performance, ABM, AI, Data-Driven Decision Making
ASSUMPTION: The application process for this role is designed to assess the candidate's technical skills, strategic thinking, and cultural fit with Hasura's values and mission.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
- CRM systems (e.g., Salesforce)
- ABM tools (e.g., 6sense, Demandbase)
- AI tools (e.g., AI Agents, Agentic solutions)
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in digital marketing. Familiarity with these tools is expected, but training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Data-driven
- Agile and adaptable
- Collaborative and team-oriented
- Results-focused
- Continuously learning and improving
Self-Assessment Questions:
- Do you have a strong understanding of B2B marketing principles and a data-driven approach to decision-making?
- Are you comfortable working in a fast-paced, experimentation-heavy environment where AI plays a central role in scaling growth initiatives?
- Do you thrive in a collaborative, team-oriented work environment and enjoy working with cross-functional teams?
ASSUMPTION: Hasura values innovation, collaboration, and customer-centricity. Candidates who share these values and are comfortable working in a data-driven, agile environment will be a strong fit for this role.
⚠️ Potential Challenges
- The role may require working on multiple campaigns simultaneously, which can be challenging and time-consuming
- The fast-paced, experimentation-heavy environment may be overwhelming for candidates who prefer a more structured work environment
- The role may require working with complex AI tools and technologies, which can have a steep learning curve
- The remote work arrangement may present challenges for candidates who prefer an in-office work environment
ASSUMPTION: The potential challenges for this role are inherent in the fast-paced, innovative nature of the company and the complex, cutting-edge technology it works with. Candidates who are comfortable with change and adaptable to new tools and technologies will be well-suited to this role.
📈 Similar Roles Comparison
- Compared to other Growth Marketing Manager roles, this role places a stronger emphasis on AI and data-driven decision-making
- This role requires a broader range of digital marketing expertise and a deeper understanding of the AI landscape
- Career progression in this role may involve moving into a leadership position as the company grows and expands its marketing team
ASSUMPTION: This role is unique in its focus on AI-driven growth marketing and requires a strong understanding of both digital marketing and AI technologies. Candidates with experience in both fields will be well-suited to this role.
📝 Sample Projects
- Developing and executing a comprehensive paid search campaign to drive lead generation for Hasura's PromptQL product
- Conducting A/B testing to optimize ad creatives, targeting, bidding strategies, and messaging for a paid social media campaign
- Analyzing campaign performance metrics and providing actionable insights to the broader marketing team to inform future campaign strategy
ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for this role. Candidates should be prepared to discuss their own relevant experience and how it translates to the requirements of this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the marketing team, and how this role fits into the broader organization?
- How does Hasura approach A/B testing and data-driven decision-making in its marketing campaigns?
- What are the most significant challenges facing the marketing team currently, and how does this role contribute to addressing them?
- What opportunities are there for growth and professional development within the marketing team and the company as a whole?
- How does Hasura support work-life balance for its remote employees?
ASSUMPTION: These interview questions are designed to provide insight into the company's culture, work environment, and growth opportunities. Candidates should use these questions to assess their fit with the company and the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research Hasura's company culture and be prepared to discuss how your values align with the company's mission and vision
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
