📌 Core Information
🔹 Job Title: Growth Marketing Manager, RLUSD
🔹 Company: Ripple
🔹 Location: Singapore
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: Mid-level (3-5 years)
🔹 Remote Status: Hybrid (10+ days in-office per month)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing campaigns to drive RLUSD adoption
- Managing paid channels and optimizing campaigns for maximum ROI
- Collaborating with cross-functional teams to ensure cohesive announcements and integration
- Analyzing performance metrics and providing actionable insights
ASSUMPTION: This role requires a strong understanding of digital marketing, particularly in paid search and social channels, as well as the ability to work effectively with global teams and diverse departments.
📋 Key Responsibilities
✅ Create awareness, educational, and joint-marketing campaigns with partners to generate broad RLUSD adoption
✅ Manage and optimize paid channels (e.g., paid search, paid social, display, OOH) to maximize cost efficiency and ROI
✅ Partner with Data, Finance, Product, and Marketing teams to ensure accurate tracking, measurement, and reporting of campaigns
✅ Identify region-specific trends, channels, and opportunities for growth, and tailor marketing tactics and languages accordingly
✅ Collaborate with teams across Product, Product Marketing, Legal, Business Development, Trade and Markets, Design, Data Science, and Compliance to improve acquisition performance and gather insights to inform strategy
✅ Monitor key performance metrics across channels and deliver actionable insights to partners
✅ Provide monthly and quarterly performance updates with recommendations for ongoing improvements
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, as well as strong project management skills to manage multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in paid search and/or paid social with exposure to demand generation campaigns
Required Skills:
- Proven hands-on experience in platforms, preferably with previous agency experience or with an in-house advertising team
- Strong analytical approach with deep familiarity with CPL and MQLs
- Proficiency with tools such as Google Analytics, LinkedIn Ads, X, and Google Ads
- Bold, curious, and eager to lead in a fast-moving environment
- Strong project management skills, working with global teams and diverse departments, within and outside of marketing
- Outstanding verbal and written communication skills with serious attention to detail and a commitment to excellence
- An analytical problem solver who’s willing to get deep into the numbers and enjoys making decisions based on hard data
Preferred Skills:
- Experience with crypto or blockchain technology
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the crypto or blockchain industry may have an advantage in this role, but it is not a strict requirement.
💰 Compensation & Benefits
Salary Range: SGD 80,000 - 120,000 per annum (based on industry standards for mid-level marketing roles in Singapore)
Benefits:
- Competitive salary, bonuses, and equity
- Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
- Employee giving match
- Mobile phone stipend
- R&R days to rest and recharge
- Generous wellness reimbursement and weekly onsite and virtual programming
- Generous vacation policy
- Industry-leading parental leave policies
- Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Singapore. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Ripple operates in the technology industry, specifically focusing on financial technology (fintech) and cryptocurrency. The company specializes in enterprise-grade solutions for sourcing crypto, facilitating instant payments, empowering treasury, engaging new audiences, lowering capital requirements, and driving new revenue.
Company Size: Ripple is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.
Founded: Ripple was founded in 2012, with a vision to enable a world where value moves as seamlessly as information flows today—an Internet of Value.
Company Description:
- Ripple's global payments network includes over 300 customers across 40+ countries and six continents.
- The company's solutions are faster, more transparent, and more cost-effective than traditional financial services.
- Ripple is committed to building a diverse and inclusive team, with a focus on fostering a respectful and empowering work environment.
Company Specialties:
- Cross-Border Payments
- Financial Technology
- Cryptography
- Distributed Ledgers
- Fintech
- Finance
- Blockchain
- Payments
- Cryptocurrency
Company Website: http://www.ripple.com
ASSUMPTION: Ripple's focus on innovation, collaboration, and employee development makes it an attractive place to work for marketing professionals seeking to grow their careers in the fintech industry.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 3-5 years of experience in paid search and social channels.
Reporting Structure: The Growth Marketing Manager will report directly to the Head of Growth Marketing and work closely with various teams, including Product, Product Marketing, Legal, Business Development, Trade and Markets, Design, Data Science, and Compliance.
Work Arrangement: This role is a hybrid position, requiring employees to be in the office for 10+ days per month.
Growth Opportunities:
- Expanding expertise in the crypto and blockchain industry
- Developing leadership skills through collaboration with cross-functional teams
- Gaining experience in global marketing campaigns and regional trends
- Potential career progression into senior marketing roles or management positions
ASSUMPTION: Ripple's fast-paced environment and commitment to employee development provide ample opportunities for growth and career advancement.
🌍 Location & Work Environment
Office Type: Ripple's Singapore office is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): Ripple's Singapore office is located in the central business district, providing easy access to public transportation and amenities.
Geographic Context:
- Singapore is a global financial hub with a thriving startup ecosystem and a strong focus on innovation and technology.
- The city-state's multicultural environment offers a diverse range of cultural experiences and culinary delights.
- Singapore's strategic location in Southeast Asia makes it an ideal base for regional marketing campaigns.
Work Schedule: Ripple offers a flexible work schedule, with core hours from 10:00 AM to 4:00 PM and the option to work remotely for up to 20 days per month.
ASSUMPTION: Ripple's Singapore office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interview with the hiring manager and relevant team members
- Final round interview with the Head of Growth Marketing
- Background check and offer
Key Assessment Areas:
- Digital marketing expertise, particularly in paid search and social channels
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Cultural fit and alignment with Ripple's values
- Problem-solving skills and adaptability in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of your experience with paid search and social campaigns, as well as your ability to analyze and optimize performance metrics.
- Demonstrate your understanding of the crypto and blockchain industry and Ripple's solutions.
- Prepare questions to ask the interview panel about the role, team dynamics, and company culture.
ATS Keywords: Paid search, paid social, digital marketing, campaign management, analytics, A/B testing, optimization, crypto, blockchain, fintech
ASSUMPTION: Ripple's interview process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Google Analytics
- LinkedIn Ads
- X
- Google Ads
- Google Data Studio
- Asana or similar project management tool
- Microsoft Office Suite
ASSUMPTION: The tools and technologies listed are subject to change based on the team's evolving needs and industry best practices.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing, right from the start
- Take ownership of your work
- Be open and honest
- Collaborate and listen
- Inspire and be inspired
Work Style:
- Ripple values a fast-paced, dynamic work environment with a focus on innovation and collaboration.
- The company encourages employees to take ownership of their work and be proactive in driving results.
- Ripple fosters a culture of open communication and continuous learning.
Self-Assessment Questions:
- Do you align with Ripple's core values and commitment to doing the right thing, right from the start?
- Are you comfortable working in a fast-paced, dynamic environment with a high degree of autonomy and collaboration?
- Do you have a proactive and ownership-driven approach to your work, with a strong focus on results and continuous improvement?
ASSUMPTION: Ripple's company culture is built on a foundation of strong values, open communication, and a commitment to doing the right thing, right from the start.
⚠️ Potential Challenges
- The fast-paced nature of the role may require candidates to adapt quickly to changing priorities and tight deadlines.
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
- The role may require candidates to work with global teams and stakeholders, which can present communication and time zone challenges.
- The crypto and blockchain industry is subject to regulatory changes and market volatility, which may impact the role's priorities and scope.
ASSUMPTION: Ripple's commitment to employee development and support helps candidates overcome potential challenges and succeed in their roles.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position requires a strong focus on digital marketing, particularly in paid search and social channels, and a deep understanding of the crypto and blockchain industry.
- Unlike other marketing roles, this position requires candidates to work closely with cross-functional teams to ensure cohesive announcements, integration, and improved acquisition performance.
- Career progression in this role may lead to senior marketing positions or management roles within Ripple or the broader fintech industry.
ASSUMPTION: This role offers unique opportunities for growth and career advancement within the fintech industry, with a focus on digital marketing and the crypto and blockchain ecosystem.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive RLUSD adoption in Southeast Asia, tailored to local languages and cultural nuances
- Optimizing paid search and social campaigns to improve cost efficiency and ROI, with a focus on A/B testing and data-driven decision-making
- Collaborating with cross-functional teams to launch a new product or feature, ensuring cohesive announcements and integration with existing marketing campaigns
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, with a focus on digital marketing, collaboration, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the team dynamics and how this role fits into the broader marketing organization?
- How does Ripple support the professional development and growth of its employees, particularly in the marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Ripple approach collaboration and communication with global teams and stakeholders?
- What are the most challenging aspects of working in the crypto and blockchain industry, and how does Ripple navigate these challenges?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success at Ripple.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on paid search and social campaigns, analytics, and data-driven decision-making
- Prepare questions to ask the interview panel about the role, team dynamics, and company culture
- If selected for an interview, be prepared to discuss your experience with paid search and social campaigns, as well as your ability to analyze and optimize performance metrics
- Follow up with the Ripple HR team within one week of submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
