Growth Marketing Manager, SEO

📌 Core Information

🔹 Job Title: Growth Marketing Manager, SEO

🔹 Company: CookUnity

🔹 Location: Argentina (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Argentina)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive SEO strategies to drive traffic, user engagement, and conversions.
• Managing all aspects of SEO, including technical, on-page, and off-page optimization.
• Leading App Store Optimization (ASO) efforts to maximize the visibility and downloads of our mobile app.
• Collaborating cross-functionally with multiple teams to ensure alignment and synergy in our efforts to achieve business goals.

ASSUMPTION: This role requires a strategic thinker with deep expertise in technical SEO, a proven track record of cross-functional collaboration, and the ability to prioritize and influence high-impact initiatives in a fast-moving startup environment.

📋 Key Responsibilities

✅ Own and drive all facets of SEO (technical, on-page, off-page, content) to increase traffic, visibility, and conversion.

✅ Lead and champion technical SEO initiatives, including performance audits, site speed improvements, structured data/schema, mobile optimization, crawlability, and indexation.

✅ Lead and execute App Store Optimization (ASO) to drive discoverability and downloads across the App Store and Google Play.

✅ Manage and mentor our SEO agency, ensuring delivery against KPIs, and bringing the right balance of strategic oversight and hands-on execution.

✅ Collaborate with Product & Engineering to ensure clean, scalable, and SEO-friendly site architecture and technical performance improvements.

✅ Partner cross-functionally with content marketing team to develop scalable, high-quality content strategies that adhere to Google’s Helpful Content and E-E-A-T guidelines.

✅ Work closely with the Brand Marketing team to optimize organic social media and YouTube content to support SEO efforts and maximize visibility.

✅ Develop and maintain reporting dashboards, using tools like GA4, Search Console, Ahrefs, SEMrush, Looker/Data Studio to track performance, identify opportunities, and share results with stakeholders.

✅ Regularly analyze competitor websites and strategies to identify gaps and opportunities to improve our SEO positioning.

✅ Stay up-to-date with the latest SEO and ASO trends, algorithm updates, and industry best practices, and implement changes to ensure the company remains competitive.

ASSUMPTION: This role involves a high level of technical expertise and requires a strong understanding of SEO best practices, as well as the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree or additional certifications (e.g., Google Analytics, SEO certifications) is a plus.

Experience: At least 5 years of experience in all areas of SEO (Technical, On-Page, and Off-Page), with a proven track record of delivering results. Minimum of 4 years of hands-on experience with technical SEO, including crawlability, indexability, site architecture, page speed and performance, mobile-friendliness, schema markups, XML sitemaps, and more. Demonstrated success managing cross-functional SEO projects with Product and Engineering teams. Deep understanding of E-E-A-T, Helpful Content guidelines, and the evolving landscape of AI-powered search. Strong experience collaborating with content teams to integrate SEO into content strategy and execution. Strong analytical and problem-solving skills with experience using analytics tools such as Google Analytics, Google Search Console, Ahrefs, SEMRush, Moz, Screaming Frog, etc. At least 3 years of experience in a managerial role, leading SEO strategies and managing SEO teams or agencies. Experience in fast-paced startup environments, demonstrating adaptability, grit, and execution speed. Excellent communication and influence skills with the ability to distill complex SEO opportunities into compelling, actionable business cases. Strong project management skills with experience in managing multiple projects simultaneously.

Required Skills:

• Expertise in technical SEO, including crawlability, indexability, site architecture, page speed and performance, mobile-friendliness, schema markups, XML sitemaps, and more.
• Proven track record of delivering SEO results and managing cross-functional SEO projects.
• Strong analytical and problem-solving skills with experience using analytics tools.
• Excellent communication and influence skills.
• Strong project management skills.

Preferred Skills:

• Experience with AI-assisted content production, AI SEO optimization, and AI-focused technical SEO.
• Experience in DTC ecommerce/food-tech, and/or marketplace businesses.

ASSUMPTION: The ideal candidate will have a strong background in SEO, with a focus on technical aspects, and a proven track record of managing cross-functional projects and collaborating with content teams.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (Estimated based on role, experience level, and location)

Benefits:

• Get paid in USD, Crypto, Euro, ARS. Whatever your choice! We use Deel to make things easier for you!
• Work remotely: design the life that you want.
• Enjoy 15 days of vacation each year from start date.
• Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid.
• Compassionate Leave: 3-5 days each time the need arises.
• Personalized English coach

Working Hours: 40 hours per week, with flexibility for remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: CookUnity operates in the food and beverage manufacturing industry, focusing on connecting talented chefs with consumers through a chef-to-food lover marketplace.

Company Size: CookUnity is a mid-sized company with 501-1,000 employees, providing a structured yet agile work environment.

Founded: CookUnity was founded in 2015, with a mission to unlock the world's best food creators and bring their dishes to the doorstep of the masses.

Company Description:

• CookUnity is a subscription-based service that connects consumers with a diverse collective of all-star chefs, offering an elevated at-home dining experience.
• The company aims to change meal delivery by bringing small-batch, restaurant-quality meals to eaters across the country.
• CookUnity is committed to creating a community of inclusion and an environment free from discrimination or harassment.

Company Specialties:

• foodtech
• technology
• D2C
• chefs
• subscription
• and marketplace

Company Website: https://www.cookunity.com

ASSUMPTION: CookUnity is a dynamic and innovative company focused on disrupting the meal delivery industry by prioritizing the connection between chefs and consumers.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to take on a leadership position in SEO strategy and execution.

Reporting Structure: The Growth Marketing Manager, SEO will report directly to the Head of Growth Marketing and collaborate cross-functionally with multiple teams, including Product, Engineering, Content Marketing, and Brand Marketing.

Work Arrangement: This is a remote position based in Argentina, with flexible working hours and the opportunity to design a work-life balance that suits the candidate's needs.

Growth Opportunities:

• As CookUnity continues to expand, there will be opportunities for the Growth Marketing Manager, SEO to grow within the company and take on additional responsibilities or leadership roles.
• The ideal candidate will have the opportunity to shape the company's SEO strategy and make a significant impact on its growth and success.
• This role provides the chance to work with a diverse collective of all-star chefs and contribute to the company's mission of unlocking the world's best food creators.

ASSUMPTION: The Growth Marketing Manager, SEO role offers a unique opportunity for a marketing professional to make a significant impact on the company's growth and success, while also working with a diverse collective of talented chefs.

🌍 Location & Work Environment

Office Type: Remote (Argentina)

Office Location(s): Argentina (Remote)

Geographic Context:

• Argentina is known for its vibrant food culture and diverse culinary traditions, providing a rich context for CookUnity's mission to connect consumers with talented chefs.
• The remote work arrangement allows for flexibility and a better work-life balance, enabling employees to work from anywhere in Argentina.
• The company's headquarters are located in Brooklyn, New York, with a strong presence in the United States.

Work Schedule: The work schedule is flexible, with a focus on results and productivity rather than hours worked.

ASSUMPTION: The remote work arrangement and flexible work schedule provide employees with the opportunity to balance their personal and professional lives more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical SEO assessment
• Final interview with the Head of Growth Marketing and other stakeholders

Key Assessment Areas:

• Technical SEO expertise
• Cross-functional collaboration skills
• Strategic thinking and problem-solving abilities
• Communication and influence skills
• Project management skills

Application Tips:

• Highlight your relevant SEO experience and achievements in your resume, with a focus on technical SEO and cross-functional collaboration.
• Prepare for the technical SEO assessment by brushing up on your knowledge of SEO best practices, tools, and trends.
• Tailor your cover letter to demonstrate your understanding of CookUnity's mission and how your skills and experience make you a strong fit for the role.
• Be prepared to discuss your approach to SEO strategy and execution, as well as your ability to work effectively with cross-functional teams.

ATS Keywords: SEO, Technical SEO, On-Page SEO, Off-Page SEO, App Store Optimization, Content Strategy, Analytics Tools, Project Management, Cross-Functional Collaboration, E-E-A-T, AI SEO Optimization, Site Architecture, Mobile Optimization, Performance Audits, Schema Markups, Crawlability

ASSUMPTION: The interview process for the Growth Marketing Manager, SEO role will focus on assessing the candidate's technical SEO expertise, strategic thinking, and ability to work effectively with cross-functional teams.

🛠️ Tools & Technologies

• SEO tools: Google Analytics, Google Search Console, Ahrefs, SEMRush, Moz, Screaming Frog, etc.
• Project management tools: Asana, Trello, Jira, etc.
• Communication and collaboration tools: Slack, Microsoft Teams, Google Workspace, etc.

ASSUMPTION: The ideal candidate will have experience with a variety of SEO tools, project management tools, and communication and collaboration platforms.

👔 Cultural Fit Considerations

Company Values:

• Innovation: CookUnity values innovation and encourages employees to think outside the box and challenge the status quo.
• Collaboration: The company fosters a culture of collaboration and teamwork, with a focus on cross-functional collaboration and knowledge sharing.
• Diversity: CookUnity is committed to creating a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and experiences to the table.

Work Style:

• Agile and adaptable: Employees are expected to be agile and adaptable, with the ability to pivot and prioritize based on changing business needs and market conditions.
• Data-driven: CookUnity is a data-driven organization, with a focus on using data and analytics to inform decision-making and strategy.
• Results-oriented: The company values results and productivity over hours worked, with a focus on achieving measurable outcomes.

Self-Assessment Questions:

• Do you have a proven track record of delivering SEO results and managing cross-functional SEO projects?
• Are you comfortable working in a fast-paced, agile environment, with a focus on innovation and collaboration?
• Do you have strong communication and influence skills, with the ability to distill complex SEO opportunities into compelling, actionable business cases?

ASSUMPTION: The ideal candidate for the Growth Marketing Manager, SEO role will have a strong background in SEO, with a focus on technical aspects, and a proven track record of managing cross-functional projects and collaborating with content teams. They will also be comfortable working in a fast-paced, agile environment and have strong communication and influence skills.

⚠️ Potential Challenges

• Managing a remote team and ensuring alignment and synergy in SEO efforts across multiple time zones.
• Keeping up with the latest SEO trends, algorithm updates, and industry best practices in a fast-poving startup environment.
• Balancing the need for short-term results with long-term SEO strategy and execution.
• Navigating the complexities of working with a diverse collective of all-star chefs and ensuring their voices are represented in the company's SEO strategy.

ASSUMPTION: The Growth Marketing Manager, SEO role presents unique challenges related to remote team management, staying current with SEO trends, balancing short-term and long-term goals, and working with a diverse collective of chefs.

📈 Similar Roles Comparison

• Unlike traditional SEO roles, the Growth Marketing Manager, SEO role at CookUnity requires a strong focus on technical SEO and cross-functional collaboration, with a unique emphasis on App Store Optimization and working with a diverse collective of chefs.
• CookUnity's focus on innovation, collaboration, and diversity sets it apart from other companies in the food and beverage manufacturing industry.
• The Growth Marketing Manager, SEO role offers a unique opportunity for a marketing professional to make a significant impact on the company's growth and success, while also working with a diverse collective of talented chefs.

ASSUMPTION: The Growth Marketing Manager, SEO role at CookUnity is unique in its focus on technical SEO, cross-functional collaboration, App Store Optimization, and working with a diverse collective of chefs. The role also offers a unique opportunity for a marketing professional to make a significant impact on the company's growth and success.

📝 Key Questions to Ask During Interview

• Can you describe the current state of CookUnity's SEO strategy and how this role fits into the company's overall growth plans?
• How does CookUnity support the professional development and growth of its employees, particularly in the area of SEO?
• Can you provide examples of how the company has successfully collaborated with cross-functional teams to achieve business goals?
• How does CookUnity ensure that its diverse collective of chefs is represented and valued in the company's SEO strategy?
• What are the biggest challenges facing the SEO team at CookUnity, and how can this role help address them?

ASSUMPTION: The ideal candidate for the Growth Marketing Manager, SEO role will be curious and proactive, with a strong desire to learn about the company's SEO strategy, growth plans, and challenges, as well as the opportunities for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight your relevant SEO experience and achievements in your resume, with a focus on technical SEO and cross-functional collaboration.
• Prepare for the technical SEO assessment by brushing up on your knowledge of SEO best practices, tools, and trends.
• Tailor your cover letter to demonstrate your understanding of CookUnity's mission and how your skills and experience make you a strong fit for the role.
• Be prepared to discuss your approach to SEO strategy and execution, as well as your ability to work effectively with cross-functional teams.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.