🔹 Job Title: Growth Marketing Manager, YouTube Premium, Global YouTube Marketing
🔹 Company: Google
🔹 Location: San Bruno, California
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong background in growth marketing, with a focus on user acquisition and optimization. Candidates should be comfortable working with data and driving strategic decisions based on insights.
✅ Develop and execute a data-driven global acquisition growth strategy for YouTube Premium, with a primary focus on O&O channels like Nitrate, setting ambitious and measurable goals for subscriber volume and efficiency.
✅ Own the end-to-end strategy and execution of YouTube Premium acquisition campaigns within Nitrate, from ideation and targeting to creative optimization and performance analysis.
✅ Conduct quantitative analysis of O&O channel performance and user behavior to identify high-impact growth opportunities, incrementality improvement opportunities, and inform strategic decisions.
✅ Partner with regional teams (EMEA, APAC, LATAM) to drive integrated O&O global acquisition strategy.
✅ Utilize A/B testing and other experimentation methodologies within Nitrate to optimize creative, targeting, and promotional offers for improved conversion rates and cost-effectiveness.
ASSUMPTION: This role requires a strong understanding of marketing analytics, metric analysis, and measurement. Candidates should be comfortable working with data and using it to inform strategic decisions.
Education: Bachelor's degree or equivalent practical experience.
Experience: 6 years of experience in marketing working across growth marketing.
Required Skills:
Preferred Skills:
ASSUMPTION: While a bachelor's degree is required, equivalent practical experience will also be considered. Preferred qualifications are not strictly required but would be beneficial for success in this role.
Salary Range: $137,000 - $201,000 per year (US base salary range, may vary by location)
Benefits:
Working Hours: Full-time position, typical office hours
ASSUMPTION: The provided salary range is determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Industry: Google operates in the technology industry, with a focus on internet-related services and products, including online advertising, search engine, cloud computing, software, and hardware.
Company Size: Google is a large enterprise with over 10,000 employees. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Google was founded in 1998 by Larry Page and Sergey Brin.
Company Description:
Company Specialties:
Company Website: https://www.google.com/
ASSUMPTION: Google's large size and diverse product offerings provide numerous opportunities for career growth and development within the company.
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to drive growth initiatives.
Reporting Structure: The Growth Marketing Manager will report directly to the YouTube Marketing team and collaborate with regional teams to drive global acquisition strategies.
Work Arrangement: This is an on-site position, requiring regular presence in the San Bruno, California office.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential, both within the YouTube Marketing team and across Google's broader organization.
Office Type: Google's San Bruno office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 250 Mayfield Ave, Mountain View, California 94043, US
Geographic Context:
Work Schedule: Typical full-time work hours, with flexibility for remote work as needed.
ASSUMPTION: The San Bruno office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Growth Marketing, User Acquisition, Data-Driven Strategy, A/B Testing, Quantitative Analysis, Cross-Functional Projects, YouTube Premium, Nitrate, Global Acquisition Strategy
ASSUMPTION: Google's application process is competitive and thorough, with a strong focus on cultural fit and strategic thinking.
ASSUMPTION: This role requires proficiency in Google's suite of marketing tools and data visualization platforms. Familiarity with YouTube Analytics and Nitrate is essential.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Google values candidates who are passionate about users, innovative, collaborative, and results-driven. A strong cultural fit is essential for success in this role.
ASSUMPTION: This role presents unique challenges that require strong project management, communication, and analytical skills.
ASSUMPTION: This role is unique within Google's organization, offering a specific focus on user acquisition and growth for YouTube Premium.
ASSUMPTION: These sample projects are based on the core responsibilities outlined in the job description and provide a sense of the day-to-day tasks and initiatives in this role.
ASSUMPTION: These interview questions are designed to provide insight into the role's context, team dynamics, and Google's commitment to employee growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.