📌 Core Information
🔹 Job Title: Growth Marketing Specialist
🔹 Company: Azerion
🔹 Location: Helsinki, Uusimaa, Finland
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-05-19
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Hybrid (1 day per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Planning, running, and optimizing paid user acquisition campaigns
- Creating and adapting visuals for campaigns using Adobe tools
- Tracking and analyzing performance data to improve campaign results
- Managing third-party marketing partners and representing the brand externally
- Contributing to App Store Optimization (ASO) and store presence
ASSUMPTION: This role requires a good understanding of digital marketing, graphic design, and data analysis. The ideal candidate will be comfortable working independently and have a problem-solving mindset.
📋 Key Responsibilities
✅ Plan, run, and optimize paid user acquisition campaigns (e.g. TikTok, Google)
✅ Create and adapt visuals for campaigns using Adobe tools (e.g. Photoshop)
✅ Track and analyze performance data to improve campaign results
✅ Manage third-party marketing partners and represent the brand externally
✅ Contribute to App Store Optimization (ASO) and store presence
ASSUMPTION: The responsibilities listed above are the primary duties of the role. However, based on business needs, the role may also include other duties and responsibilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in digital marketing, with a focus on user acquisition campaigns
Required Skills:
- Proven experience running digital marketing campaigns independently
- Basic graphic production skills and a good visual eye
- Comfortable working without day-to-day guidance
- Problem-solving mindset
- Ability to use data to make informed decisions
- Good communication skills for working with partners and internal teams
Preferred Skills:
- Experience with Adobe Creative Suite
- Fluency in Finnish and English
ASSUMPTION: The required skills listed above are essential for the role. However, additional skills and qualifications may be considered based on the candidate's background and the company's needs.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on industry standards for a mid-level marketing role in Helsinki)
Benefits:
- Flexible working (remote/hybrid)
- Competitive salary
- Excellent benefits
- Great colleagues
- Creative and relaxed environment with global reach
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Helsinki. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Azerion is a Dutch-based international gaming company in media and entertainment, with a focus on digital advertising and entertainment media platforms.
Company Size: Azerion has 1,001-5,000 employees globally, with a presence in over 26 cities around the world.
Founded: Azerion was founded in 2014 and is headquartered in Amsterdam, the Netherlands.
Company Description:
- Azerion brings global scaled audiences to advertisers in an easy and cost-effective way, delivered through its proprietary technology, in a safe, engaging, and high-quality environment.
- Azerion's integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers, supported by in-market sales and campaign management teams.
- Through its technology, content creators, digital publishers, and advertisers work with Azerion to reach millions of people across the globe that play Azerion’s games and view its distributed entertainment content to increase engagement, loyalty, and drive e-commerce.
Company Specialties:
- games
- advertising
- casual games
- social games
- mobile games
- ad tech
- entertainment
- data
- and media
Company Website: www.azerion.com
ASSUMPTION: Azerion's global presence and focus on digital advertising and entertainment media platforms make it an attractive employer for marketing professionals looking to gain international experience.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: The Growth Marketing Specialist will report directly to the Marketing Manager.
Work Arrangement: This role is hybrid, with the employee expected to be in the Helsinki office once a week.
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- Opportunity to work on multiple games and products within Azerion's portfolio
- possibility to collaborate with international teams and gain global experience
ASSUMPTION: The Growth Marketing Specialist role offers opportunities for career growth and international collaboration within Azerion's global marketing team.
🌍 Location & Work Environment
Office Type: Azerion's Helsinki office is a creative and relaxed environment with global reach.
Office Location(s): Azerion's Helsinki office is located in the city center, with easy access to public transportation.
Geographic Context:
- Helsinki is the capital and largest city of Finland, with a population of over 650,000 people.
- The city is known for its vibrant culture, beautiful architecture, and numerous parks and green spaces.
- Helsinki is also a major hub for technology and gaming companies in the Nordics.
Work Schedule: The work schedule is full-time (40 hours per week), with flexible hours and the option to work remotely for most of the week.
ASSUMPTION: The Growth Marketing Specialist role offers a flexible work arrangement, with the option to work remotely for most of the week and the opportunity to work in a creative and relaxed office environment in Helsinki.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person or video call interview with the marketing team
- Final interview with the marketing director
- Background check and offer
Key Assessment Areas:
- Digital marketing campaign planning and execution
- Graphic production skills and visual eye
- Data analysis and interpretation
- Communication skills and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include examples of your previous digital marketing campaigns and their results.
- Demonstrate your understanding of Azerion's business and the gaming industry in your cover letter.
- Prepare questions to ask the interviewers about the role, the team, and the company's growth plans.
ATS Keywords: digital marketing, user acquisition, campaign planning, graphic production, data analysis, communication skills, problem-solving, hybrid work arrangement
ASSUMPTION: The application process for the Growth Marketing Specialist role at Azerion will focus on assessing the candidate's digital marketing skills, graphic production skills, and cultural fit within the company.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator)
- Google Ads
- TikTok Ads
- App Annie (for App Store Optimization)
- Google Analytics
- Microsoft Excel
ASSUMPTION: The tools and technologies listed above are commonly used in digital marketing roles and are relevant to the Growth Marketing Specialist position at Azerion.
👔 Cultural Fit Considerations
Company Values:
- Creative and innovative
- Data-driven and analytical
- Collaborative and inclusive
- Customer-focused and results-oriented
Work Style:
- Flexible and adaptable
- Proactive and self-motivated
- Team-oriented and collaborative
- Problem-solving and solution-oriented
Self-Assessment Questions:
- Do you align with Azerion's company values, particularly the emphasis on creativity, data-driven decision-making, and collaboration?
- Are you comfortable working in a hybrid environment, with the expectation to be in the office once a week?
- Do you have a proactive and self-motivated work style, with the ability to work independently for most of the week?
ASSUMPTION: Azerion's company culture values creativity, data-driven decision-making, and collaboration. Candidates should assess their fit with these values and the hybrid work arrangement before applying.
⚠️ Potential Challenges
- The role requires a good understanding of digital marketing, graphic design, and data analysis, which may be challenging for candidates without relevant experience.
- The hybrid work arrangement may not be suitable for candidates who prefer a fully remote or fully on-site work environment.
- The role may involve working with multiple stakeholders, including external partners and internal teams, which could present communication challenges.
- The gaming industry is highly competitive, and the role may involve managing tight deadlines and high-pressure campaigns.
ASSUMPTION: The Growth Marketing Specialist role at Azerion presents several challenges, including the need for relevant experience, the hybrid work arrangement, and the competitive nature of the gaming industry. Candidates should carefully consider these challenges before applying.
📈 Similar Roles Comparison
- Compared to other marketing roles in the gaming industry, this role places a greater emphasis on user acquisition campaign planning and execution, as well as graphic production skills.
- Unlike some marketing roles, this position requires a good understanding of App Store Optimization (ASO) and store presence management.
- Career progression in this role may involve moving into a senior marketing position within Azerion or transitioning into a product marketing role within the company's portfolio of games.
ASSUMPTION: The Growth Marketing Specialist role at Azerion is unique in its focus on user acquisition campaign planning and execution, graphic production skills, and App Store Optimization. Candidates should consider these aspects when comparing this role to other marketing positions in the gaming industry.
📝 Sample Projects
- Planning, executing, and optimizing a TikTok campaign to drive user acquisition for Hotel Hideaway
- Creating and adapting visuals for Google Ads campaigns using Adobe Photoshop
- Analyzing campaign performance data to identify trends and optimize future campaigns
- Managing external marketing partners to ensure brand consistency and maximize campaign results
- Contributing to App Store Optimization (ASO) efforts to improve Hotel Hideaway's visibility and ranking on the App Store
ASSUMPTION: The sample projects listed above are representative of the types of tasks and responsibilities the Growth Marketing Specialist may encounter in this role at Azerion.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Azerion support the professional development and growth of its marketing team members?
- Can you provide examples of successful marketing campaigns that the team has executed in the past, and what made them successful?
- How does Azerion approach collaboration and communication with external partners and internal teams?
ASSUMPTION: The interview questions listed above are designed to help candidates better understand the role, the team, and the company's growth plans. Candidates should prepare thoughtful questions based on their research and the information provided in the job description.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your previous digital marketing campaigns and their results.
- Demonstrate your understanding of Azerion's business and the gaming industry in your cover letter.
- Prepare questions to ask the interviewers about the role, the team, and the company's growth plans.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
