📌 Core Information
🔹 Job Title: Growth Marketing Specialist (6 month contract)
🔹 Company: Civis Analytics
🔹 Location: Remote with preference for Chicago, DC
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (with preference for Chicago and DC)
🚀 Job Overview
Key aspects of this role include:
- Driving customer acquisition and top-of-funnel growth for Civis Analytics’ products
- Creating, executing, and optimizing marketing campaigns across multiple channels
- Leveraging AI tools to enhance campaign performance and team efficiency
- Collaborating with cross-functional teams to amplify the company's brand visibility
ASSUMPTION: This role requires a high level of self-motivation and independence, as the ideal candidate will be comfortable working in a fast-paced, high-autonomy environment.
📋 Key Responsibilities
✅ Lead the development and execution of growth marketing campaigns aligned with product launches and strategic initiatives
✅ Build and optimize multichannel campaigns across digital, email, paid digital, webinars, and events
✅ Test and optimize creative, messaging, and targeting to maximize campaign performance
✅ Own and execute the company's SEO strategy, optimizing site layout, structure, and performance to increase qualified inbound traffic and drive lead generation
✅ Analyze campaign effectiveness and growth KPIs, reporting on lead generation, channel performance, and pipeline contribution to ensure data-driven decision making
✅ Evaluate, select, and effectively utilize AI-powered marketing tools to enhance campaign performance and team efficiency
ASSUMPTION: The ideal candidate will have a proven track record of driving growth through innovative marketing strategies and a strong understanding of the data and analytics industry.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in growth, digital, or demand generation marketing roles, particularly within B2B SaaS environments
Required Skills:
- Growth marketing expertise
- Data-driven mindset
- Content development expertise
- SEO experience
- Familiarity with marketing automation platforms (Pardot, HubSpot), CRM tools (Salesforce), and website management systems (Webflow)
- AI experimentation
Preferred Skills:
- Hands-on paid media management experience
- Conversion rate optimization (CRO) experience
- Experience with Webflow, Pardot, Salesforce, Google Analytics
- Understanding of the data and analytics industry
- Content development for business software
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the need to communicate effectively with team members and stakeholders.
💰 Compensation & Benefits
Salary Range: $60,000 - $63,000 annually, depending on location
Benefits:
- 6-month full-time contract with benefits
- Equal employment opportunity regardless of race, age, sex, color, ancestry, religion, national origin, sexual orientation, gender identity, citizenship, marital status, disability, or Veteran status
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. The actual salary may vary depending on the candidate's location and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on data science services, AI, and a powerful analytics platform serving the world of public good
Company Size: 51-200 employees
Founded: 2013
Company Description:
- Civis Analytics helps organizations use data to gain a competitive advantage in identifying, attracting, and engaging their audiences
- Offers a powerful combination of best-in-class data, cutting-edge software solutions, and an interdisciplinary team of data scientists, developers, and survey science experts
- Works with leading public and private sector organizations to make data-driven decision-making essential to how they do business
Company Specialties:
- Predictive Analytics
- Database Integration
- Strategy Consulting
- SaaS
- Data Science
- Data Analytics
- Big Data
- Data Unification
- Data Science Platform
- Customer Analytics
- Churn Modeling
- Attribution Modeling
- Consumer Analytics
- Media Optimization
- Identity Resolution
- Social Science
- Data Enrichment
- and Market Research
Company Website: civisanalytics.com
ASSUMPTION: Civis Analytics is a growing company that values innovation, data-driven decision-making, and collaboration. They prioritize equal employment opportunity and offer a competitive benefits package.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Remote (with preference for Chicago and DC), full-time (40 hours per week)
Growth Opportunities:
- Potential for contract renewal or full-time employment
- Opportunities to work on high-impact projects and campaigns
- Chance to learn and apply AI tools in a growth marketing context
ASSUMPTION: This role offers significant growth potential for the right candidate, as Civis Analytics is a dynamic and innovative company with a strong focus on data-driven decision-making.
🌍 Location & Work Environment
Office Type: Remote (with preference for Chicago and DC)
Office Location(s): Chicago, IL; DC
Geographic Context:
- Chicago, IL: A major city with a vibrant tech industry and a growing data science community
- DC: A hub for government and non-profit organizations, with a strong focus on public good initiatives
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The remote work arrangement with a preference for Chicago and DC allows for greater flexibility and work-life balance, while still providing opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Marketing expertise and campaign strategy
- Data-driven mindset and analytical skills
- AI experimentation and tool utilization
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your growth marketing experience and data-driven approach
- Demonstrate your understanding of the data and analytics industry and Civis Analytics' mission
- Showcase your ability to work independently and thrive in a fast-paced, high-autonomy environment
ATS Keywords: Growth marketing, data-driven, AI experimentation, SEO, campaign management, marketing automation, B2B SaaS
ASSUMPTION: Civis Analytics uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation platforms (Pardot, HubSpot)
- CRM tools (Salesforce)
- Website management systems (Webflow)
- AI-powered marketing tools (e.g., for content creation, analytics, automation)
ASSUMPTION: The ideal candidate will have experience with the listed tools and be comfortable learning and utilizing new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision-making
- Innovation and continuous learning
- Collaboration and cross-functional teamwork
- Equal employment opportunity and inclusivity
Work Style:
- Highly self-driven and independent
- Comfortable working in a fast-paced, dynamic environment
- Strong communication and collaboration skills
- Ability to balance multiple projects and priorities
Self-Assessment Questions:
- Do you thrive in high-autonomy environments and enjoy owning campaigns from idea to execution?
- Are you data-driven, curious, and motivated to drive real impact in the public good space?
- Do you have experience marketing technical products and enjoy working independently?
ASSUMPTION: Civis Analytics values candidates who are highly self-driven, data-driven, and comfortable working in a fast-paced, high-autonomy environment. They prioritize equal employment opportunity and foster a culture of collaboration and continuous learning.
⚠️ Potential Challenges
- Working remotely may present challenges in terms of communication and collaboration
- Balancing multiple projects and priorities may require strong time management and organizational skills
- The fast-paced, high-autonomy environment may not be suitable for candidates who prefer high structure or large teams
- The 6-month contract may not provide the long-term job security or career growth opportunities that some candidates seek
ASSUMPTION: The ideal candidate will be comfortable working remotely and balancing multiple projects and priorities. They will also be comfortable working in a fast-paced, high-autonomy environment and may be open to the opportunity for contract renewal or full-time employment.
📈 Similar Roles Comparison
- This role differs from other growth marketing positions in its focus on driving customer acquisition and top-of-funnel growth for a data science and analytics platform
- Civis Analytics' unique focus on the public good sector sets it apart from other companies in the data and analytics industry
- This role offers significant growth potential for the right candidate, as Civis Analytics is a dynamic and innovative company with a strong focus on data-driven decision-making
ASSUMPTION: This role is well-suited for candidates with experience in growth marketing, particularly within the B2B SaaS environment, and a strong understanding of the data and analytics industry.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new data science product feature
- Optimizing the company's website for SEO to increase qualified inbound traffic and drive lead generation
- Evaluating and implementing AI-powered marketing tools to enhance campaign performance and team efficiency
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Growth Marketing Specialist role at Civis Analytics.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign lifecycle and how this role fits into that process?
- How does the marketing team collaborate with other departments, such as product and sales, to ensure alignment and success?
- What are the key challenges facing the data and analytics industry, and how does Civis Analytics address them?
- How does Civis Analytics support the professional growth and development of its employees?
- What is the company's approach to work-life balance, particularly for remote employees?
ASSUMPTION: These key questions will help you better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your growth marketing experience and data-driven approach
- Prepare examples of your past marketing campaigns and their results to demonstrate your expertise and success
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
