Growth Marketing Specialist

📌 Core Information

🔹 Job Title: Growth Marketing Specialist

🔹 Company: Digital

🔹 Location: Delaware, United States (Remote)

🔹 Job Type: Part-Time

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (Freelance)

🚀 Job Overview

Key aspects of this role include:

• Leading B2C acquisition efforts for a mission-driven FinTech client focused on gambling-related challenges.
• Hands-on ownership of multi-channel marketing, including paid search, paid social, SEO, content strategy, and influencer outreach.
• Strong analytical skills and experience across multiple channels required.
• Background or sensitivity to healthcare or behavioral health communications preferred.

ASSUMPTION: This role requires a high level of autonomy and proactivity, as the Growth Marketing Specialist will be the sole marketer within a lean team.

📋 Key Responsibilities

✅ Develop and execute multi-channel marketing strategies (e.g., Google Ads, Meta Ads, SEO, content marketing, and influencer outreach).

✅ Analyze and optimize campaign performance using data-driven insights and KPIs.

✅ Create and manage content strategies tailored to behavioral health audiences.

✅ Identify and test new acquisition channels to expand reach and engagement.

✅ Collaborate with internal stakeholders to refine messaging and audience targeting.

✅ Monitor and improve conversion funnels across digital platforms.

✅ Ensure all marketing materials align with the brand’s voice and sensitivity around addiction counselling.

ASSUMPTION: The ideal candidate will have experience in growth marketing, preferably in a B2C context, and be comfortable working independently with minimal supervision.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Proven experience (2-5 years) in growth marketing, with a focus on B2C acquisition.

Required Skills:

• Proven success managing multiple digital channels (e.g., Google Ads, Facebook, SEO, email, influencer campaigns).
• Strong analytical skills—comfortable with A/B testing, attribution models, and reporting tools.
• Familiarity with behavioral health or healthcare industries and ability to use appropriate vocabulary and tone.
• Experience with sensitive, mission-driven messaging and audience empathy.
• Highly autonomous, proactive, and reliable—able to operate independently within a lean team.
• Willingness to work flexible hours aligned to US time zones.

Preferred Skills:

• Experience with gambling-related challenges or similar sensitive topics.
• Fluency in multiple languages.

ASSUMPTION: Candidates with experience in digital marketing agencies or in-house marketing teams for similar organizations may be at an advantage.

💰 Compensation & Benefits

Salary Range: $60,000 - $90,000 USD per year (Full-Time equivalent, pro-rated for Part-Time). This range is based on industry standards for mid-level growth marketing roles in the United States.

Benefits:

• Flexible work hours and remote work arrangement.
• Opportunity to work with a mission-driven organization focused on behavioral health.

Working Hours: Approximately 20-25 hours per week, with flexibility to work during US business hours.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Digital technology innovation, with a focus on digital health and wellness.

Company Size: Small (11-50 employees), allowing for close collaboration and impactful work.

Founded: 2017, with a mission to accelerate clean growth, prosperity, and wellbeing through world-leading digital innovation.

Company Description:

• Digital is a global innovation cluster for digital technologies, focusing on growing Canadian businesses through the development, adoption, and deployment of Canadian-made technologies.
• The organization works with industry to develop a digitally skilled workforce and positively impact lives across Canada.
• Digital brings together businesses, academia, community, and government agencies to solve industry and society's biggest challenges.

Company Specialties:

• Digital technology innovation
• Digital health and wellness
• Digital talent development
• Digital transformation and productivity
• Environmental impact and climate
• Canadian IP

Company Website: digitalsupercluster.ca

ASSUMPTION: Digital's mission-driven focus and collaborative approach may appeal to candidates seeking meaningful work with a positive impact.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the organization.

Reporting Structure: The Growth Marketing Specialist will report directly to the client's marketing team and collaborate with internal stakeholders.

Work Arrangement: Remote (Freelance), with flexibility to work during US business hours.

Growth Opportunities:

• Expanding the role's scope based on performance and client needs.
• Gaining experience in a mission-driven organization focused on behavioral health.
• Developing skills in cross-sector collaboration and digital innovation.

ASSUMPTION: This role may provide opportunities for career growth and development within the digital technology and behavioral health industries.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required.

Office Location(s): N/A (Remote position)

Geographic Context:

• The role is based in Delaware, United States, but can be performed remotely from anywhere in the country.
• Delaware is known for its business-friendly laws and is home to many corporations.
• The state offers a mix of urban and rural environments, with easy access to major cities like Philadelphia and Baltimore.

Work Schedule: Approximately 20-25 hours per week, with flexibility to work during US business hours.

ASSUMPTION: The remote work arrangement may appeal to candidates seeking flexibility and a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screen with the hiring manager to discuss qualifications and fit for the role.
• In-depth interview with the client's marketing team to assess skills and cultural fit.
• Background check and reference verification for the final candidate.

Key Assessment Areas:

• Marketing strategy and channel management expertise.
• Analytical skills and data-driven decision-making.
• Cultural fit and alignment with the client's mission and values.
• Communication and collaboration skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in growth marketing and B2C acquisition.
• Include specific examples of your success in managing multiple digital channels and optimizing campaign performance.
• Demonstrate your understanding of behavioral health or healthcare communications and your ability to create sensitive, mission-driven messaging.

ATS Keywords: Growth Marketing, B2C Acquisition, Paid Search, Paid Social, SEO, Content Strategy, Influencer Outreach, Analytical Skills, Campaign Performance, Conversion Funnels, Messaging, Audience Targeting, Healthcare Communication, Behavioral Health, Autonomy, Proactivity

ASSUMPTION: The application process may take several weeks, depending on the client's availability and the number of qualified candidates.

🛠️ Tools & Technologies

• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook, Instagram, Messenger)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Content management systems (e.g., WordPress, HubSpot)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with the listed tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Impact
• Integrity
• Diversity
• Sustainability

Work Style:

• Autonomous and proactive
• Data-driven and analytical
• Collaborative and communicative
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in autonomous environments and enjoy working independently?
• Are you comfortable collaborating with diverse teams and stakeholders?
• Do you have a strong commitment to data-driven decision-making and continuous learning?
• Are you passionate about digital innovation and its potential to drive positive change?

ASSUMPTION: Candidates who align with Digital's values and work style will be more likely to succeed in this role and contribute to the organization's mission.

⚠️ Potential Challenges

• The role may require working with sensitive topics related to behavioral health and addiction counseling.
• As the sole marketer within a lean team, the Growth Marketing Specialist may face limited resources and support.
• The remote work arrangement may present challenges in maintaining work-life balance and staying connected to the team.
• The part-time nature of the role may limit opportunities for career advancement within the organization.

ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to manage them effectively.

📈 Similar Roles Comparison

• This role is unique in its focus on B2C acquisition for a mission-driven FinTech client focused on gambling-related challenges.
• Similar roles may be found in digital marketing agencies or in-house marketing teams for FinTech or behavioral health organizations.
• Career paths for this role may include growth into senior marketing roles, digital product management, or entrepreneurship within the digital technology or behavioral health industries.

ASSUMPTION: Candidates should research similar roles and industries to better understand the opportunities and challenges associated with this position.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to increase user sign-ups for a new behavioral health app.
• Conducting market research and creating user personas to inform content strategy and messaging for a gambling-related support platform.
• Optimizing conversion funnels and improving user experience for a web-based counseling service focused on addiction recovery.

ASSUMPTION: These sample projects illustrate the types of initiatives the Growth Marketing Specialist may be responsible for in this role.

❓ Key Questions to Ask During Interview

• Can you describe the client's target audience and their unique needs related to gambling-related challenges?
• How does the client approach messaging and communication around sensitive topics like addiction counseling?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• What opportunities exist for growth and development within the organization for this role?
• How does the client support work-life balance for remote employees, and what resources are available to ensure success in this role?

ASSUMPTION: These questions are designed to help candidates better understand the role, the client, and the organization's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience in growth marketing and B2C acquisition.
• Prepare examples of your success in managing multiple digital channels and optimizing campaign performance.
• Demonstrate your understanding of behavioral health or healthcare communications and your ability to create sensitive, mission-driven messaging.
• Follow up with the hiring manager one week after submission to confirm receipt of your application and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.