Growth Marketing Specialist

📌 Core Information

🔹 Job Title: Growth Marketing Specialist

🔹 Company: Kyriba

🔹 Location: Remote (North Carolina, California, Illinois)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (with limited travel)

🚀 Job Overview

Key aspects of this role include:

• Developing, executing, and optimizing marketing activities to build sales pipeline and bookings for the North American market
• Collaborating closely with North American sales teams to develop and execute campaigns supporting sales goals
• Utilizing the full marketing mix (events, webinars, content, emails, ABM, etc.) to build awareness and generate leads
• Managing field and regional events, including logistics and speaker coordination
• Measuring, analyzing, and reporting on campaign effectiveness

ASSUMPTION: This role requires a strong understanding of B2B marketing, with a focus on demand generation and event management. Familiarity with SaaS marketing and cloud-based solutions is preferred.

📋 Key Responsibilities

✅ Plan and manage marketing campaigns in the North American market

✅ Utilize the full marketing mix to build awareness and generate leads

✅ Collaborate globally to develop integrated strategies and tactics

✅ Manage field and regional events, including logistics and speaker coordination

✅ Oversee multiple projects and campaigns to meet deadlines

✅ Communicate plans and details across teams to ensure alignment

✅ Use KPIs and analytics to target and optimize campaigns

✅ Stay updated on industry trends to refine messaging

✅ Optimize activities to maximize ROI and drive sales-qualified opportunities

✅ Focus on North America, while collaborating with peers in other regions as needed

✅ Collaborate with the creative team to develop effective marketing assets to support programs

✅ Align tactics and content to the buyer's journey

✅ Support the planning and execution of Kyriba's annual user conference and various user group regional meetings

ASSUMPTION: This role requires strong organizational and project management skills, as well as the ability to manage multiple projects simultaneously and re-prioritize according to changing demands.

🎯 Required Qualifications

Education: Bachelor's Degree preferred

Experience: 3+ years of marketing experience; event and demand generation experience preferred

Required Skills:

• Strong verbal and written communication skills in English
• Experience marketing SaaS and cloud-based solutions strongly preferred
• Ability to effectively manage multiple projects simultaneously and re-prioritize according to changing demands
• Proven track record of delivering marketing campaigns and in-person events within a B2B organization
• Experience in Account Based Marketing
• Familiarity with CRM systems (Salesforce.com preferred) and Marketing Automation Systems (Pardot preferred)
• Ability to analyze and interpret data based on KPIs to make day-to-day business decisions
• Strong organizational and project management skills
• Strong interpersonal, verbal and written communication skills

Preferred Skills:

• Familiarity with MarTech tools
• Experience in a similar role within the finance or technology industry

ASSUMPTION: Candidates with experience in marketing SaaS and cloud-based solutions, as well as those with familiarity with MarTech tools, will be at a significant advantage.

💰 Compensation & Benefits

Salary Range: $72,800.00 - $92,000.00 annual salary. In addition to the base pay, this position includes a variable compensation. The role might also be potentially eligible to long term Incentive. The final package may vary and will be determined by various factors including candidate profile and ideal qualifications as well as specific cost of living circumstances in some specific locations.

Benefits:

• Comprehensive benefits package (details can be found [here](http://www.kyriba.com/company/careers/benefits/))

Working Hours: Full-time (40 hours per week) with limited travel required

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the United States. The final compensation package may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on liquidity management and financial operations

Company Size: 501-1,000 employees. This size allows for a structured yet agile work environment, with opportunities for growth and collaboration.

Founded: Kyriba was founded in 2000, with a rich history in the financial technology space.

Company Description:

• Kyriba is the global leader in liquidity performance, empowering CFOs, Treasurers, and IT leaders to connect, protect, forecast, and optimize their liquidity amid economic complexity.
• As a secure and scalable SaaS solution trusted by 3,000 customers, Kyriba delivers intelligence and financial automation through innovative technologies, including its trusted agentic AI (TAI).
• With an expansive ecosystem of banking, technology, and consulting partners, Kyriba’s platform powers more than 3 billion bank transactions and $15 trillion in payments across 9,900+ banks annually, helping companies gain enterprise-wide visibility, ensure financial stability, and outperform their business strategy.

Company Specialties:

• SaaS
• Risk Management
• Cash Management
• Payments
• Liquidity Management
• Bank Fee Analysis
• Supply Chain Finance
• Reverse Factoring
• Dynamic Discounting
• Hedge Accounting
• and Connectivity

Company Website: kyriba.com

ASSUMPTION: Kyriba's extensive experience in the financial technology sector makes it a stable and innovative company to work for, with a strong focus on driving growth and value creation for its clients.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the marketing department and the company as a whole.

Reporting Structure: This role reports directly to the Senior Marketing Manager, North America.

Work Arrangement: Remote, with limited travel required for events and meetings.

Growth Opportunities:

• Advancement within the marketing department, such as taking on a leadership role or specializing in a specific area of marketing.
• Expansion into other departments or regions within the company, as Kyriba continues to grow and evolve.
• Professional development opportunities, such as training and workshops, to enhance skills and knowledge.

ASSUMPTION: Kyriba's growth and success provide ample opportunities for employees to grow and develop their careers within the company.

🌍 Location & Work Environment

Office Type: Remote, with the option to work from one of Kyriba's global offices if preferred.

Office Location(s): Kyriba has offices in San Diego, CA; New York, NY; Paris, France; London, UK; Tokyo, Japan; Singapore; and Minsk, Belarus.

Geographic Context:

• North Carolina, California, and Illinois are all major technology hubs in the United States, with a strong focus on innovation and growth.
• The remote work arrangement allows for flexibility and work-life balance, while still providing opportunities for collaboration and connection with colleagues.
• Kyriba's global presence offers the opportunity to work with and learn from colleagues in various countries and time zones.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely.

ASSUMPTION: The remote work arrangement and global presence of Kyriba provide a diverse and inclusive work environment, with opportunities for collaboration and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Senior Marketing Manager, North America

Key Assessment Areas:

• Marketing strategy and campaign development
• Event management and logistics
• Data analysis and reporting
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on event management and demand generation.
• Demonstrate your understanding of Kyriba's business and the role of marketing in driving growth and success.
• Prepare examples of successful marketing campaigns you've managed in the past, and be ready to discuss the strategies and tactics you used to achieve your goals.

ATS Keywords: Marketing, Campaign Management, Event Planning, Demand Generation, SaaS, Cloud-Based Solutions, CRM, Marketing Automation, Data Analysis, KPIs, ROI

ASSUMPTION: Kyriba's interview process is designed to assess the candidate's marketing skills and experience, as well as their cultural fit with the company's values and work environment.

🛠️ Tools & Technologies

• CRM: Salesforce.com
• Marketing Automation: Pardot
• Project Management: Asana, Trello, or similar
• Data Analysis: Google Analytics, Tableau, or similar
• Marketing Automation: Marketo, HubSpot, or similar

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Kyriba provides training and support to help employees develop the skills they need to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Innovation
• Integrity
• Collaboration
• Accountability

Work Style:

• Results-driven and goal-oriented
• Collaborative and team-focused
• Adaptable and flexible
• Data-driven and analytical
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you have a proven track record of delivering successful marketing campaigns and events within a B2B organization?
• Are you comfortable working remotely and managing multiple projects simultaneously?
• Do you have strong communication skills and the ability to collaborate effectively with cross-functional teams?
• Are you familiar with CRM systems and marketing automation tools?
• Do you have a strong understanding of the SaaS industry and cloud-based solutions?

ASSUMPTION: Kyriba's company values and work style are designed to foster a collaborative and innovative work environment, with a strong focus on driving growth and success for both the company and its clients.

⚠️ Potential Challenges

• The remote work arrangement may present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills.
• The fast-paced and dynamic nature of the marketing industry may require the ability to adapt quickly to changing demands and priorities.
• The need to manage multiple projects simultaneously and meet deadlines may present challenges in terms of time management and organization.
• The global presence of Kyriba may present challenges in terms of time zone differences and communication across cultures.

ASSUMPTION: These challenges can be overcome with strong communication, time management, and organizational skills, as well as a willingness to adapt and learn in a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a greater emphasis on event management and demand generation, with a focus on driving sales-qualified opportunities and maximizing ROI.
• Within the finance and technology industries, Kyriba's focus on liquidity management and financial operations sets it apart from other companies, providing unique opportunities for growth and innovation.
• Career paths within Kyriba may vary depending on the individual's skills, interests, and the company's growth and evolution. However, there are ample opportunities for advancement and development within the marketing department and the company as a whole.

ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing industry, with a focus on driving growth and success for both the company and its clients.

📝 Sample Projects

• Planning and executing a regional user group meeting, including logistics, speaker coordination, and promotion
• Developing and implementing a targeted email campaign to drive attendance at a virtual event
• Analyzing campaign performance data to optimize future marketing efforts and maximize ROI

ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for this role, and may vary depending on the individual's experience and the company's needs.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns and events that this role will be responsible for managing?
• How does this role collaborate with the sales teams to develop and execute campaigns that support sales goals?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and analyzed?
• How does this role fit into the overall marketing strategy for Kyriba, and what are the key priorities for the first 90 days in the role?
• What opportunities are there for growth and development within the marketing department and the company as a whole?

ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities and long-term prospects of the role, as well as the company's marketing strategy and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on event management and demand generation.
• Prepare examples of successful marketing campaigns you've managed in the past, and be ready to discuss the strategies and tactics you used to achieve your goals.
• If you are selected for an interview, be prepared to discuss your understanding of Kyriba's business and the role of marketing in driving growth and success.
• Follow up with the hiring manager one week after your interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.