Growth Marketing Specialist (Middle/Senior) ID37187

📌 Core Information

🔹 Job Title: Growth Marketing Specialist (Middle/Senior) ID37187

🔹 Company: AgileEngine

🔹 Location: São Paulo, Brazil

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Identifying and pursuing new growth opportunities across the marketing funnel for AgileEngine’s AI development services
• Conducting market research and trend analysis to uncover high-potential niches and positioning angles
• Analyzing current and potential Ideal Customer Profiles (ICPs) to understand their behaviors, pain points, and buying journeys
• Collaborating with content, sales, and delivery teams to craft messaging that resonates with target personas
• Partnering with Marketing Operations to execute campaigns and A/B testing initiatives

ASSUMPTION: This role requires a strong understanding of the AI market landscape and proven experience in running successful marketing campaigns in the B2B SaaS or tech services space.

📋 Key Responsibilities

✅ Identify and pursue new growth opportunities across the marketing funnel, with a strong focus on promoting AgileEngine’s AI development services

✅ Conduct market research and trend analysis in the custom software development space to uncover high-potential niches and positioning angles

✅ Analyze current and potential Ideal Customer Profiles (ICPs) to understand their behaviors, pain points, and buying journeys

✅ Explore and test new acquisition channels, marketing tools, and outreach strategies

✅ Collaborate with content, sales, and delivery teams to craft messaging that resonates with target personas

✅ Partner with Marketing Operations to execute campaigns and A/B testing initiatives

✅ Monitor and analyze campaign performance, providing actionable insights and recommendations

✅ Prepare regular performance reports and market trend summaries

ASSUMPTION: This role involves a high degree of collaboration with various teams and requires strong analytical and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-3+ years of experience in growth or marketing performance roles, ideally in the B2B SaaS or tech services space

Required Skills:

• Strong understanding of the AI market landscape
• Proven experience running successful marketing campaigns and managing performance metrics
• Familiarity with CRM and Sales Engagement Platforms (e.g., Instantly, Reply.io, Apollo)
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Excellent organizational skills and attention to detail
• Strong written and verbal communication skills in English

Preferred Skills:

• Experience in IT services, software development, or outsourcing models (e.g., staff augmentation, dedicated teams)
• Familiarity with buyer personas such as CTOs, Heads of Engineering, and Product Leaders

ASSUMPTION: Candidates with experience in the AI market and a proven track record of driving growth through marketing campaigns are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Middle/Senior Growth Marketing Specialist role in São Paulo, Brazil, the estimated salary range is R$8,000 - R$15,000 per month (USD $1,600 - $3,000).

Benefits:

• Professional growth: Accelerate your professional journey with mentorship, TechTalks, and personalized growth roadmaps
• Competitive compensation: We match your ever-growing skills, talent, and contributions with competitive USD-based compensation and budgets for education, fitness, and team activities
• Selection of exciting projects: Join projects with modern solutions development and top-tier clients that include Fortune 500 enterprises and leading product brands
• Flextime: Tailor your schedule for an optimal work-life balance, by having the options of working from home and going to the office – whatever makes you the happiest and most productive

Working Hours: Full-time, typically 40 hours per week, with flexible scheduling options

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: AgileEngine operates in the software development industry, specializing in custom software development, AI/ML, and outsourcing services

Company Size: AgileEngine is a mid-sized company with 1,001-5,000 employees, providing a structured yet flexible work environment

Founded: AgileEngine was founded in 2010 and is headquartered in Boca Raton, Florida, USA

Company Description:

• AgileEngine is an Inc. 5000 company that creates award-winning software for Fortune 500 brands and trailblazing startups across 17+ industries
• The company offers a range of services, including application development, AI/ML, data solutions, design solutions, staff augmentation, and cybersecurity solutions
• AgileEngine's people-first culture has earned it multiple Best Place to Work awards

Company Specialties:

• Outsourcing
• Software Development
• Data Solutions
• Design Solutions
• Staff Augmentation
• Cybersecurity Solutions
• AI/ML
• UI/UX Design
• Big Data
• Backend
• Frontend
• Mobile Development
• Marketing
• Java
• Salesforce
• Data Analysis
• Business Management
• Project Management
• Python

Company Website: agileengine.com

ASSUMPTION: AgileEngine's diverse range of services and commitment to employee growth make it an attractive option for professionals seeking to expand their skills and advance their careers.

📊 Role Analysis

Career Level: Middle/Senior level, with opportunities for professional growth and career advancement

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various teams, including content, sales, and delivery

Work Arrangement: Hybrid, with a combination of on-site and remote work options

Growth Opportunities:

• Mentorship and personalized growth roadmaps
• Exposure to a diverse range of projects and industries
• Potential to take on more responsibilities and advance within the marketing department

ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and supportive work environment.

🌍 Location & Work Environment

Office Type: AgileEngine's São Paulo office is a modern, collaborative workspace designed to foster creativity and productivity

Office Location(s): São Paulo, Brazil

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, offering a vibrant cultural scene, diverse dining options, and numerous entertainment venues
• The city is also a major hub for the technology industry, providing ample opportunities for networking and professional growth
• São Paulo has a subtropical climate, with mild winters and warm, humid summers

Work Schedule: Full-time, with flexible scheduling options to accommodate individual work preferences and needs

ASSUMPTION: AgileEngine's São Paulo office provides a modern, collaborative work environment that caters to the diverse needs and preferences of its employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical interview with the Marketing Manager
• Final interview with the Marketing Director

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with AgileEngine's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the AI market landscape and AgileEngine's services
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively

ATS Keywords: Growth Marketing, AI Market, B2B SaaS, Marketing Campaigns, CRM, Sales Engagement Platforms, Performance Metrics, Ideal Customer Profiles, Market Research, Trend Analysis

ASSUMPTION: Applicants should tailor their application materials to emphasize their relevant marketing experience and demonstrate their understanding of the AI market and AgileEngine's services.

🛠️ Tools & Technologies

• CRM and Sales Engagement Platforms (e.g., Instantly, Reply.io, Apollo)
• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• People-first: We prioritize the well-being and growth of our employees
• Quality-driven: We strive for excellence in everything we do
• Collaborative: We work together to achieve our goals and support each other's success
• Innovative: We embrace change and continuously seek new ways to improve

Work Style:

• AgileEngine values a flexible, results-driven work environment that empowers employees to manage their own time and priorities
• The company encourages open communication, active listening, and a solutions-oriented mindset
• AgileEngine fosters a culture of continuous learning and professional development

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented work environment?
• Are you comfortable working with data and using it to inform your marketing strategies?
• Do you have a strong understanding of the AI market landscape and a passion for promoting AI development services?

ASSUMPTION: Applicants should assess their fit with AgileEngine's values and work style to ensure a successful and fulfilling employment experience.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced, dynamic work environment
• Keeping up with the latest trends and developments in the AI market and custom software development space
• Collaborating effectively with diverse teams, including content, sales, and delivery
• Adapting to a hybrid work arrangement, balancing on-site and remote work responsibilities

ASSUMPTION: Applicants should be prepared to navigate these potential challenges and demonstrate their ability to thrive in a fast-paced, collaborative work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of the AI market landscape and a focus on promoting AI development services
• This role offers the opportunity to work with a diverse range of clients, from Fortune 500 enterprises to trailblazing startups
• Career progression in this role may involve taking on more responsibilities and advancing within the marketing department or exploring opportunities in related fields, such as product management or sales

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to promote AgileEngine's AI development services to CTOs and Heads of Engineering
• Conducting market research to identify high-potential niches and positioning angles for AgileEngine's AI services
• Analyzing campaign performance data to optimize marketing strategies and improve ROI

ASSUMPTION: These sample projects illustrate the types of initiatives the Growth Marketing Specialist may be responsible for and the skills required to succeed in the role.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing funnel for AgileEngine's AI development services and how this role contributes to its optimization?
• How does the Marketing department collaborate with other teams, such as content, sales, and delivery, to achieve our goals?
• What opportunities are there for professional growth and development within the Marketing department and AgileEngine as a whole?
• How does AgileEngine support work-life balance and employee well-being in a hybrid work arrangement?
• What are the most significant challenges facing the AI market and how does this role address them?

ASSUMPTION: These questions are designed to help applicants better understand the role, the company, and the AI market landscape, enabling them to make informed decisions about their application and career prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the AgileEngine careers page
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on the AI market and AgileEngine's services
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.