Growth Marketing Strategist

📌 Core Information

🔹 Job Title: Growth Marketing Strategist

🔹 Company: Facet

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and data analysis to drive growth
• Media strategy and optimization across multiple channels
• Collaboration with internal and external partners
• Thought leadership and communication of insights

ASSUMPTION: This role requires a strong blend of marketing acumen, data proficiency, and strategic thinking. The ideal candidate will have experience in growing businesses at scale and be comfortable working in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Lead strategic planning, analytics, and forecasting for the Growth Marketing and Sales organization

✅ Oversee macro growth performance and full-funnel metrics

✅ Develop and execute media plans to diversify and scale media presence

✅ Collaborate with internal and external partners to drive omnichannel, integrated marketing programs

✅ Stay up-to-date with industry trends and best practices in data-driven marketing

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and presentation skills to effectively convey complex data insights to various stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in growth marketing, with a focus on digital media and data analysis

Required Skills:

• Proven expertise with a variety of digital media platforms (Meta, TikTok, Paid Search, Digital Video/CTV)
• Strong analytical and problem-solving skills
• Excellent communication and presentation skills
• Experience with A/B testing and experimentation
• Familiarity with sales funnels that are digital and human-led

Preferred Skills:

• Experience with emerging media platforms (LinkedIn, Reddit)
• Familiarity with AI-powered tools and workflow automation
• Experience with landing page optimizations for paid campaigns

ASSUMPTION: Given the remote nature of this role, strong communication skills and the ability to work independently are crucial for success.

💰 Compensation & Benefits

Salary Range: $175,000 - $200,000 base salary + bonus + equity

Benefits:

• Flexible PTO
• Medical, dental, and vision insurance
• 401(k) with employer match
• Short and long term disability coverage
• Life insurance options
• Paid parental leave
• Certification reimbursement program

Working Hours: Full-time (40 hours/week) with flexible work hours

ASSUMPTION: The salary range provided is based on current market data and may vary depending on the candidate's skills, experience, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Facet operates in the competitive financial services industry, focusing on financial planning and wealth management.

Company Size: Facet is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.

Founded: Facet was founded in 2016, with a mission to improve the lives of millions of Americans by offering impartial and valuable financial advice and services at an affordable membership fee.

Company Description:

• Facet believes that financial planning, when done right, is essential to living well.
• The company offers impartial and valuable financial advice and services at an affordable membership fee.
• Facet is committed to improving the lives of its clients and employees through financial wellness and personal development.

Company Specialties:

• Financial Planning
• CFP
• Investing
• Community
• Financial Wellness
• Financial Advisor
• Growth
• Investments
• Retirement
• Career Development
• Personal Development

Company Website: http://www.facet.com

ASSUMPTION: Facet's focus on financial wellness and personal development creates a unique work environment that prioritizes employee growth and well-being.

📊 Role Analysis

Career Level: This role is a strategic and senior-level position within the Growth Marketing & Sales organization.

Reporting Structure: The Growth Marketing Strategist will report directly to the VP of Growth Marketing & Sales and collaborate closely with channel leads, data teams, and external partners.

Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements and the ability to work from anywhere in the United States.

Growth Opportunities:

• Potential to grow into a leadership role within the Growth Marketing & Sales organization
• Opportunities to work on diverse projects and gain exposure to various aspects of the business
• Chance to develop skills in data analysis, media strategy, and thought leadership

ASSUMPTION: Given Facet's commitment to employee growth and development, this role presents numerous opportunities for professional advancement.

🌍 Location & Work Environment

Office Type: Remote-friendly, with the option to work from anywhere in the United States

Office Location(s): N/A (remote-friendly)

Geographic Context:

• The United States offers a diverse range of living and working environments, from bustling cities to quiet suburbs.
• Remote work allows for flexibility in choosing a location that best suits the employee's personal and professional needs.
• Facet's remote-friendly culture fosters collaboration and connection among team members, regardless of location.

Work Schedule: Full-time (40 hours/week) with flexible work hours and the ability to work asynchronously with team members in different time zones

ASSUMPTION: The remote-friendly work environment at Facet promotes work-life balance and allows employees to tailor their work schedule to their individual needs and preferences.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• Data analysis and strategic thinking assessment
• Final interview with the VP of Growth Marketing & Sales and other key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Data analysis and strategic thinking skills
• Communication and presentation skills
• Media strategy and optimization expertise
• Collaboration and cross-functional teamwork

Application Tips:

• Highlight relevant experience in growth marketing, data analysis, and media strategy
• Tailor your resume and cover letter to emphasize skills and accomplishments that align with the key responsibilities and required qualifications
• Prepare for data analysis and strategic thinking assessments by reviewing relevant case studies and industry trends
• Demonstrate your ability to work collaboratively and effectively in a remote-friendly work environment

ATS Keywords: Growth Marketing, Data Analysis, Digital Media, Media Optimization, Audience Targeting, Customer Segmentation, A/B Testing, Strategic Planning, Forecasting, Collaboration, Cross-Functional Teamwork, Remote-Friendly

ASSUMPTION: Facet's interview process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• Google Analytics
• Salesforce
• BigQuery
• BI tools (e.g., Tableau, Power BI)
• Media planning and buying platforms (e.g., Google Ads, Meta Ads Manager, TikTok Ads Manager)

ASSUMPTION: The tools and technologies required for this role may evolve over time as Facet continues to grow and adopt new platforms to support its business objectives.

👔 Cultural Fit Considerations

Company Values:

• Impartiality
• Integrity
• Expertise
• Empathy
• Growth

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and action-oriented

Self-Assessment Questions:

• How do you embody Facet's core values in your daily work?
• Describe a time when you had to adapt to a significant change in your work environment or priorities. How did you handle it?
• How do you approach collaboration and cross-functional teamwork, particularly in a remote-friendly work environment?

ASSUMPTION: Facet's company culture prioritizes impartiality, expertise, and growth, creating an environment that fosters professional development and personal well-being.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
• Adapting to changes in the media landscape and privacy regulations
• Balancing the need for strategic planning with the need for rapid execution and optimization
• Ensuring consistent and effective communication across remote teams

ASSUMPTION: The Growth Marketing Strategist role at Facet presents unique challenges that require strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on data analysis and strategic planning, in addition to media strategy and optimization.
• Facet's focus on financial wellness and personal development creates a unique work environment that prioritizes employee growth and well-being.
• This role offers significant opportunities for professional development and career advancement within the Growth Marketing & Sales organization.

ASSUMPTION: The Growth Marketing Strategist role at Facet is distinct from other marketing positions, requiring a unique blend of skills and expertise.

📝 Sample Projects

• Developing and executing a quarterly strategic media plan to diversify and scale Facet's media presence
• Analyzing customer segmentation data to identify opportunities for targeted marketing campaigns
• Collaborating with the data science team to develop and implement a predictive model for customer churn

ASSUMPTION: The sample projects listed above are intended to illustrate the types of initiatives the Growth Marketing Strategist may be involved in, but the specific projects may vary depending on the organization's priorities and needs.

❓ Key Questions to Ask During Interview

• How does Facet support the professional development and growth of its employees?
• Can you describe the dynamic between the Growth Marketing & Sales organization and other departments within Facet?
• How does Facet approach collaboration and cross-functional teamwork in a remote-friendly work environment?
• What are the most significant challenges facing the Growth Marketing & Sales organization, and how can this role contribute to addressing them?
• How does Facet measure the success of its Growth Marketing & Sales initiatives, and how will my performance be evaluated in this role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in and understanding of the role, as well as their ability to contribute to Facet's ongoing success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant experience and skills
• Prepare for data analysis and strategic thinking assessments by reviewing relevant case studies and industry trends
• Demonstrate your ability to work collaboratively and effectively in a remote-friendly work environment
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.